Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
I've covered every single Prime Day and these 145+ deals are my top recommendations on day 2 of the seven-day sale
Prime Day 2025 is here and there are a plethora of deals to shop, from Amazon's own devices to headphones, cameras, appliances and much, much more.
Want cheap AirPods? Apple's most newest earbuds are 28% off this Prime Day
A range of AirPods are discounted for Amazon Prime Day, with up to AU$109.25 off both models of the AirPods 4 and AirPods Pro 2.
I think Apple TV+ is the best-value streaming service right now – try it now for just half price thanks to Prime Day
Apple TV Plus perhaps the best streaming service for those looking for premium TV series – it's 50% off right now when you buy it through Prime Video.
Want an Apple Watch for under AU$300? Here's how you can score one during Prime Day
The Apple Watch SE is a great affordable smartwatch, but for just AU$299, it's an absolute steal during Amazon's Prime Day sale.
Been waiting for the Kindle Colorsoft in Australia? I'd get this Kobo colour ereader instead for AU$40 off
The Kobo Libra Colour offers more value than any current Kindle available in Australia, and it's got a small discount on Amazon for Prime Day.
Looking for an affordable Samsung phone? This Galaxy S24 FE deal makes it my current top pick, at just AU$726 for Prime Day
The Samsung Galaxy S24 FE was already an attractively-priced phone, but this discount makes it even harder to miss.
Signing up to Amazon Prime for Prime Day? Stream these 7 Prime Video original TV shows rated better than 90% on Rotten Tomatoes to maximize your subscription
Access to Amazon's Prime Video streaming service is one of Prime's best perks
The Belkin Boostcharge Pro Magnetic Power Bank with Qi2's only drawback is its price – this 37% Prime Day deal takes care of that
The Belkin Boostcharge Pro Magnetic Power Bank excels at charging on-the-go, and this Prime Day discount makes it an easy recommendation.
