Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Prime Day 2025 in Australia: the week-long Big Deal Days sale is on with loads of great tech deals
The Prime Day Big Deal Days sale is here and it's another week-long shopping marathon on all your favourite tech.
These are the 130+ tech deals I'd recommend from Amazon's Prime Big Deal Days sale – Kindles, headphones, cameras, appliances and more
Don't wait for Black Friday because Amazon's Prime Big Deal Days sale hundreds of tech deals – headphones, tablets, cameras, smart home devices, appliances and a lot more.
I've been shopping online for 25 years but I had no idea how ChatGPT and Gemini could change the experience
Pretty good choices, Claude
I test coffee machines for a living – these are the best October Prime Day deals I recommend
A coffee machine is practically a necessity in Australian homes, and the October Amazon Prime Day sale has seen a number of excellent models discounted by up to 55%.
Get summer-ready with 40% off the Ninja Slushi – but hurry, this is a limited-time deal with limited stock
Sold out immediately after its February launch, the Ninja Slushi has been hit with a massive Prime Day discount – down AU$240.
These Philips October Prime Day discounts will have you looking your best – prices from just AU$39.97
The Prime Big Deal Days sale is here and while there's a ton of great deals to explore, you can level up how you look and feel with these Philips deals – up to 56% off.
This affordable Shark cordless vacuum is always a bestseller – and now it's dropped to a record-low price of just AU$218
The Shark IZ102 sells out fast when discounted, so hoover up this 45% saving before stocks disappear during Amazon's October Prime Day sale.
Looking for a vlogging camera? Canon's compact PowerShot V1 is down to its lowest price yet on Amazon
The PowerShot V1 is Canon's comeback into the compact camera business and it's now just AU$1,049 – a fantastic price for beginner content creators.
