Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
I can't believe that this Dyson cordless vacuum cleaner is still 34% off on Amazon long after Prime Day
It may not be the lowest price I've seen on the Dyson V11 Advanced, but at AU$795, it's still a solid investment in a very reliable cordless vacuum cleaner.
Prime Day 2025 in Australia: when is the next big Amazon sale and what deals can you expect
Prime Day Big Deal Days is the next likely big Amazon sale that typically takes place in October – here's everything you need to know to prepare.
Less than two pineapples! Nab these 5 outstanding Prime Day deals under AU$100 while you still can
Prime Day is nearly over – grab these bargains from Philips, Samsung and more for under AU$100 before they disappear.
Forget Prime Day – this is the Bose QuietComfort Ultra Headphones deal you need to see
A record-low price with our exclusive code direct from Bose – just AU$350.06
Last chance: save up to AU$200 off top Kindle ereaders before Prime Day ends
The Paperwhite and the Scribe are my picks for the best Prime Day Kindle deals, but you'll have to get a wriggle on if you want to nab one for up to 31% off.
Big sound, tiny price: I’ve found 5 fantastic Bluetooth speaker deals under AU$100 for Prime Day
Good, portable sound doesn't have to cost the earth, as I've found five fantastic Bluetooth speakers for less than AU$100.
Need a cheap air fryer? These 3 Prime Day deals will get you the popular kitchen appliance for under AU$100
You don't need to spend a lot of money to get a quality air fryer – this year's Prime Day sale has massive savings on Instant Pot and Philips air fryers that are healthy for you and your wallet.
I'm a veteran Amazon deal hunter, but I only just learned there are SECRET deals that only Prime members can see
Amazon doesn't make it a secret that Prime Day is for Prime members, but it doesn't always tell the truth, the whole truth and nothing but the truth.
