Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Hurry, these 55 Prime Day deals are still going strong — up to 68% off headphones, appliances, fitness tech and more
It's not uncommon for discounts to end as soon as Prime Day does, but this year appears to be different, as this a plethora of savings on top-tier tech proves.
I'm an audio expert and these 13 Prime Day headphone deals that are still available to shop are perfect for any music fan
Amazon's annual sale may have come to an end, but there are still a good number of discounts on top-rated headphones to shop.
Amazon Prime Day is over, but here are 8 Garmin deals still live
Amazon Prime Day is over, but you can still score discounts on some Garmin wearables and accessories.
These are the best Prime Day deals under AU$100
Save up to 62% on PC gear, chargers, earbuds and more
Prime Day might be over, but these 25+ discounts on some of my favourite coffee machines are still live and worth shopping
The annual Amazon sale has now ended, but that doesn't mean the deals have to stop, as these superb discounts on a wide range of espresso machines prove
Amazon Prime Day 2026 in Australia: last chance to score a great bargain this July
Grab months of free Kindle Unlimited, Audible of Music Unlimited, or save on premium tech before the sale ends tonight
These are the best Amazon Prime Day 2026 vacuum cleaner deals in Australia
Hurry and grab some record-low discounts on top-rated vacuum cleaners of all kinds — from stick vacs to robovacs, even corded or handheld — before Prime Day ends July 13.
Before you drop AU$999 on the new Dyson Airwrap Co-anda 2x, I'd strongly suggest checking out this Prime Day deal on the original
Amazon Prime Day is wrapping up tonight, and there’s still some time to grab this Dyson hair care tool for 39% off — and you don’t need to be a Prime member to get it, either.
