Prime Day
Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day

Internxt is my favorite secure cloud storage provider - and there's a giant Black Friday sale
By Ellen Jennings-Trace last updated
Prime Day Internxt has a massive 90% for Black Friday - don't miss out!

Cybercriminals used more than 100,000 websites ahead of Amazon's October Prime Day to fleece customers looking for a deal - here's what you should know about staying safe
By Efosa Udinmwen published
NordVPN data reveals cybercriminals built over 120,000 fake Amazon websites before Prime Day, driving a surge in online scams

A little for a lot? Here are 11 ace Amazon Prime Day deals under AU$100 that are still discounted now the sale is over
By Lindsay Handmer last updated
We’ve rounded up the best October Prime Day deals between AU$50 and AU$100 we’d actually buy, and you can grab big Amazon discounts on favourites like air fryers, power banks, earbuds and more.

Cheap buys: these are the best October Prime Day deals under AU$50 still discounted on Amazon right now
By Max Delaney last updated
Amazon's October Prime Big Deal Days sale is now over and ended on Monday, October 13 – but there are still some deals remaining for under AU$50.

Prime Day 2025 in Australia: the best offers still available from the week-long October sale
By TechRadar Australia last updated
The week-long Prime Big Deal Days sale is over, but there are still plenty of offers still available to shop, from cameras to headphones, appliances and more.

These 6 Prime Day robot vacuum deals have me shocked at how affordable they've become
By Max Delaney published
Amazon Prime Day is cutting the prices of everything, but few items are getting better discounts than robot vacuums – down as much as 65%.

Don't wait for Black Friday – I've found 16 Prime Day deals that are half price or better
By Max Langridge last updated
Amazon's Prime Big Deal Days is always littered with excellent savings, but these items are particularly noteworthy, with at least 50% off.

Sony's WF-C510 are our favourite budget earbuds, and you can snag a pair for a new Aussie low of AU$61 – if you're quick
By Lindsay Handmer published
Amazon's Prime Big Deal Days has cut the price of what we think are the best budget earbuds on the market – grab the Sony WF-C510 at 45% off.

Game on! These five gaming mice are cheaper than their July Prime Day price – up to 52% off
By Lindsay Handmer published
Having a precise pointer means you can be on top of your game, and now you don't need to spend top dollar either, with Razer, Corsair and Logitech mice from just AU$47.50.

This affordable Shark cordless vacuum is always a bestseller – and now it's dropped to a record-low price of just AU$218 [UPDATE: Back in stock]
By Lindsay Handmer last updated
The Shark IZ102 sells out fast when discounted, so hoover up this 45% saving before stocks disappear during Amazon's October Prime Day sale.
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