Fujifilm

Latest about Fujifilm

The Fujifilm X-E4 camera sitting outside on a bag
The rumored Fujifilm X-E5 is the camera I'm most excited about in 2025 – here's why

By Mark Wilson Published

New Fujifilm rumors predict that the X-E5, rather than a new X-Pro, will be the company's rangefinder star of 2025 – here's what I want to see.

Cameras
A Fujifilm X-Pro 3 cameras in the shade next to a Fujifilm GFX100S II
Forget the Fujifilm X100VI – why the leaked GFX100RF is the most exciting camera of 2025

By Mark Wilson Published

New Fujifilm leaks suggest it's planning to launch a new GFX medium format compact camera – here's why that's an exciting prospect.

Cameras
Fujifilm GFX Eterna camera on a multi-color background with radar graphic overlay
Forget Nikon RED cameras – Fujifilm just announced a medium-format GFX Eterna cinema beast

By Timothy Coleman Published

Fujifilm's unveils its first-ever dedicated filmmaking camera, the GFX Eterna, which is set for a 2025 release.

Video Cameras
Fujifilm X-M5 camera with 15-45mm lens, in the hand
Fujifilm X-M5 review – a tiny powerhouse of a vlogging camera

By Timothy Coleman Last updated

Fujifilm has created a dinky and decent-value video-focused alternative to its X-T30 II – the X-M5 could be one of the best vlogging cameras for beginners.

Mirrorless Cameras
A hand holding the Ricoh GR IIIx camera
Looking for a Fujifilm X100VI alternative? Its biggest rival could get a successor soon

By Timothy Coleman Published

Rumors suggest a Ricoh GR IV digital compact, plus a surprise monochrome variation, are on their way.

Compact Cameras
Fujifilm X-M5 on a rustic surface among leaves
Fujifilm’s new X-M5 is a feature-rich beginner mirrorless camera that lacks one key thing

By Timothy Coleman Published

It's retro and it's tiny and at under $800, the Fujifilm X-M5 is a beginner mirrorless camera that's hard to beat, with powerful videos.

Mirrorless Cameras
A Fujifilm X-M1 camera resting on a folio
Fujifilm could be making a quirky digital compact that shoots vertically like your phone – and it's a polarizing concept

By Timothy Coleman Published

Further rumors emerge about Fujifilm's all-new camera tipped for 2025, with speculation centering on a digital compact with vertical sensor.

Compact Cameras
A Fujifilm X-M1 camera resting on a folio
Fujifilm X-M5 appears in new leaks and teaser – what to expect from the budget X100VI alternative

By Mark Wilson Published

Some new Fujifilm X-M5 leaks suggest the imminent camera will be impressively compact – and pack the company's latest autofocus.

Cameras
Fujifilm X-T30 II from above on a dark gray surface with low key lighting
Fujifilm is rumored to be working on a new kind of camera in a new sensor format – here's what to expect

By Timothy Coleman Published

Fujifilm might be making a new camera for 2025 that utilizes a sensor format it has never used before. What could the speculated camera be?

Cameras
Fujifilm Instax mini Link 3
Fujifilm Instax mini Link 3 review: a pocket photo printer delivering instant fun

By Sam Kieldsen Published

The Fujifilm Instax mini Link 3 is a simple but fun portable instant photo printer designed to work with smartphones.

Instant Cameras
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