On the face of it, this new Digital SLR from Sony is positively groaning with extra features and some very clever functions.

But just like a bargain car that comes with electric windows, alloy wheels, CD player and air-conditioning, those extras don't necessarily make it enjoyable to use or even good value.

A camera is so much more than mere specifications; if it feels clumsy and cheap to use, then it won't be a pleasure to own. And it's this 'pile-'em-high' trap that the company is in danger of falling into with the Sony A350.

Appealing price from Sony

Compared with its nearest competitor - the Pentax K20D - the A350 seems like a bit of a bargain at almost half the price.

However, where the Pentax is an extremely well-built camera with large quantities of metal and excellent environmental seals from dust and moisture, the A350 is more of a low-budget, plastic-feeling affair.

The switchgear and quality of the materials just don't match what the Pentax has to offer, although when it comes to sheer number of features and functions, the A350 can hold its own.

A multitude of features

For starters there's a new breed of Live View and a tilting 2.7-inch LCD screen. The A350's Live View boasts an autofocus speed that's every bit as fast and snappy as when it's not in Live View mode.

The secret to this innovation is a secondary sensor in the pentamirror that's used to feed the Live View image to the A350's screen. It's for this reason that the colours look slightly 'off' in Live View and why the live image only shows 90% of what the camera is recording. Still, the ultra-fast Live View autofocus is so quick you'll soon forgive the slightly dodgy live image and framing.

Moving on to the image sensor, the A350 has a 14.2MP CCD chip that also incorporates Sony's Super SteadyShot image stabilisation technology. This means that any Sony Alpha-mount or Konica Minolta A-bayonet lens will benefit from image stabilisation.

The technology works well and enables up to 2.5 to 3.5 extra steps of exposure without blur. The sensor also has a special anti-static, indium-tin coating and a sensor shift dust-busting mechanism to keep the sensor free of dust.

The image processing is carried out by Sony's oddly named Bionz processor and includes a very effective D-Range Optimiser function. This handy setting boosts shadow details without burning out an image's highlights.

Nikon pioneered a similar system, called D-Lighting, which is much the same. Once you've used this setting you'll wonder how you managed without it. It's perfect for high-contrast conditions, such as keeping the detail in skies while bringing out more detail in the shadow areas of an image.

Confusing to handle

At the rear there are switches all over. The Power switch is an unpleasant slider on the left that feels like it should be on the right, near the shutter button for those 'decisive moment' shots.

There are four buttons beneath the On switch for playback controls. To the right of the screen is a rather cheap-feeling navipad and a function button that offers quick access to flash mode, metering, focus, AF area, white balance and the D-Range Optimiser settings.

It's not quite as fast as using dedicated buttons, but it works well enough. Above the navipad sits an EV compensation button, AEL lock and a frame expansion button. Beneath the navipad is another sliding switch to turn the image stabilisation on and off.