CopyAI review: Is this the AI writing solution for you?

Sales and marketing teams will love this tool

CopyAI home page
(Image: © CopyAI)

TechRadar Verdict

CopyAI is an AI-powered writing assistant that makes creating high-quality content easy. It supports multiple languages and offers preset/custom tones for various audiences. Nearly perfect for professionals who want to produce content effortlessly!

Pros

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    Lots of different tools

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    Fair pricing levels

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    Free version available

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    Broad language support

Cons

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    Better AI-writing tools are out there for non-marketers

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    Some tools are confusing to use and require conquering a learning curve

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CopyAI is a cloud-based tool that harnesses the power of artificial intelligence to help marketers and writers of all levels generate high-quality copy. Whether you're a seasoned marketing professional or just starting out, CopyAI can assist you in crafting compelling content that resonates with your target audience.

With its advanced natural language processing capabilities, CopyAI enables users to create, test, and optimize words for a variety of purposes, including websites, social media, email campaigns, and ads. This makes it an ideal tool for businesses and individuals looking to increase their online presence and improve their marketing efforts.

One of the standout features of CopyAI is its universal accessibility. Like similar tools such as Anyword, CopyAI is available through the web, which makes it easy for users to access and utilize across various platforms and browsers. Once you log in to your CopyAI account, you can start generating high-quality content in just a few seconds, saving you time and effort.

However, as with any tool, CopyAI may not be suitable for everyone. While it excels at generating content quickly and efficiently, it may not be appropriate for certain types of content or users, so it's important to carefully evaluate whether it's the right fit for your needs.


Features

CopyAI templates

(Image credit: CopyAI)

CopyAI has become a favorite among users looking to create high-quality content to help them stand out in this crowded digital space. This AI writing tool offers a wide range of options that allow users to get started and take their writing to the next level. These options are easily accessible from the user dashboard, the creative command center where everything begins for CopyAI users. 

From this location, you can explore various writing templates, settings, and features designed to help you create a compelling copy in minutes. Whether you want to access your saved projects or try out new options, the dashboard is user-friendly and intuitive, making it easy to navigate through different features.

The chat feature is the default option that acts as a blank canvas to help generate inspiration. Whether you need to write a blog post about travel or an email to a potential client, CopyAI can help. The brainstorm feature allows you to create copy such as " ten catchy Twitter headlines on holiday shopping," "the best Facebook headlines for marketing professionals,"  and more. 

If you are struggling to come up with a topic, don’t worry. CopyAI’s chat function provides prompt templates to give you a head start. These templates cover various topics, including content creation, SEO, email marketing, social media, PR and communication, sales, and strategy. Moreover, you can create custom templates that cater to your specific needs. Each template in the collection provides various options, so whether you need a headline generator, a step-by-step guide, or a product description, CopyAI has you covered. You can even use the “rewrite content” option to enhance your written content.

To fully personalize your experience with CopyAI, you should create one or more brand voices. This process involves providing text that accurately describes you or your company's unique voice. This text should be between 50 and 500 words and can come from various sources such as blog articles, social media posts, website copy, marketing emails, and more. This allows CopyAI to tailor its AI-powered tools to better suit your brand's needs.

CopyAI infobase

(Image credit: CopyAI)

CopyAI has recently launched a new feature known as Infobase. Specifically designed to aid sales and marketing professionals, Infobase allows you to store critical information about your organization, including branding instructions, value propositions, and positioning documents. Using the platform's sophisticated AI-powered tools, your team can leverage this data to produce outstanding content.

As CopyAI explains, "All that's left is to sit back and watch the magic happen."

Finally, CopyAI Pro offers an excellent solution for collaborating on projects with your team. With shared workspaces, you can collaborate seamlessly, share your ideas and thoughts, and work together. These workspaces provide an excellent platform where you can easily view a list of all the workspaces you are a part of, create a new workspace, and open existing workspaces to read and edit them.

The shared workspaces featured in CopyAI Pro are designed to help you and your team stay organized and work efficiently. Whether working on a new project or continuing an existing one, you can easily collaborate with your team members in real-time. You can assign tasks to team members, make comments and suggestions, and keep track of all the changes made to the project.

Furthermore, you can create multiple workspaces for different projects, making managing and organizing your work easier. You can even invite clients or stakeholders to join a workspace, allowing them to view and provide feedback on the project.

Installation, setup, and compatibility

As a web-based product, CopyAI can be accessed from any platform and browser, providing a seamless and user-friendly interface that makes content creation easy and effortless. Whether you're at home or on the go, CopyAI's user-friendly interface and intuitive features make it a perfect solution for anyone looking to create high-quality content quickly and easily.

One of the most notable aspects of CopyAI is that it supports over 25 languages, including French, Japanese, Spanish, German, Italian, Russian, Chinese, and more, making it an ideal solution for users who are not native English speakers but still want to produce content in their preferred language.

In addition to its multi-language support, CopyAI also offers eight preset tones, including Bold, Friendly, Luxury, Relaxed, Professional, Adventurous, Witty, and Persuasive, to help users set the right tone for their writing. These preset tones can be customized to fit users' specific needs, ensuring that the content generated is tailored to their requirements.

Moreover, CopyAI allows users to create custom tones and target audiences to personalize the content generated further. By providing information about their writing style and, if applicable, their company's background and goals, users can ensure that the generated content is aligned with their specific needs.

Usability

CopyAI prompts

(Image credit: CopyAI)

CopyAI and Anyword are the most popular AI-powered writing assistants available today. Although both tools have many similarities, some differences set them apart.

As a tech writer, I found CopyAI to be a bit more challenging to use than Anyword. This is not to say that CopyAI is inferior in any way. However, I noticed it was more suited for sales and marketing and less for general writing. But, CopyAI can be a valuable tool for various professionals, including bloggers, content writers, social media managers, and email marketers. With its powerful AI algorithms, CopyAI can help these professionals create engaging and compelling content that resonates with their target audience.

In short, CopyAI's strengths lie in its ability to help businesses and marketers create persuasive copy that drives results. Nonetheless, it can also be helpful for other types of writers who want to streamline their writing process and produce high-quality content more efficiently.  For these folks, however, there might be a longer learning curve, if only because CopyAI's most significant tools cater to a select group of users. 

Plans and pricing

CopyAI pricing

(Image credit: CopyAI)

CopyAI offers three different subscription levels, each with its unique features and benefits. One of these subscription levels is entirely free, but it has its limitations. The free version allows users to generate up to 2,000 words per month and only includes access to the Chat byCopyAI tool.

For most users, the CopyAI Pro plan is the best option. This plan costs $36 per month when purchased annually or $49 per month when purchased monthly. It can be used by a team of up to five people and includes unlimited brand voices and pre-built prompt templates. The prompt improvement tool and Infobase are also available with this plan. It even supports more than 95 languages.

Large companies can receive discounts when considering a CopyAI enterprise plan. This plan includes unlimited words, unlimited seats, a dedicated account manager, and more.

CopyAI’s pricing is comparable to other similar services. What I find particularly appealing about CopyAI is that it provides a free plan that is available to everyone. This free plan not only serves as an opportunity for beginners to try out the software, but also enables even hobbyist writers to enhance their writing skills for free. Most alternatives offer only temporary trial memberships, which is unfortunate, but CopyAI's gain. 

Final verdict

CopyAI is a powerful AI-powered writing assistant that has revolutionized the way content is created. Using the latest AI technology, CopyAI offers a range of features that make creating high-quality content easy and effortless. Whether you need to create marketing copy, articles, or social media posts, CopyAI has got you covered.

One of the best things about CopyAI is that it supports multiple languages, making it an excellent tool for businesses that operate across borders. It also offers preset tones that cater to different writing styles and target audiences. Whether you want to sound professional, friendly, or conversational, CopyAI has a tone that's just right for you. And if you can't find the perfect tone, you can always create a custom one.

Sales and marketing teams stand to benefit the most from CopyAI, as it can help them create compelling and persuasive copy that drives conversions. However, writers of all kinds can also use CopyAI to their advantage. Whether you're a blogger, journalist, or novelist, CopyAI can help you streamline your writing process and produce high-quality content faster.

Of course, like any new tool, there might be a bit of a learning curve when you use CopyAI for the first time. But once you get the hang of it, you'll wonder how you ever managed without it.

Bryan M Wolfe

Bryan M. Wolfe is a staff writer at TechRadar, iMore, and wherever Future can use him. Though his passion is Apple-based products, he doesn't have a problem using Windows and Android. Bryan's a single father of a 15-year-old daughter and a puppy, Isabelle. Thanks for reading!