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Here's why web design is even more important than you think

Online presence
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A study by American website builder (opens in new tab) and web hosting (opens in new tab) company Squarespace (opens in new tab) has revealed that having an online presence is top of the priority list for Gen Zs and Millennials.

Squarespace partnered with The Harris Poll to survey over 2,000 US adults, in an effort to uncover the roles of websites in daily life and how memorable they are.

Amongst the many findings, the report unearthed that around one in two Americans (49%) can remember the color of a website better than someone's eye color – and 71% of Millennials and 58% of Gen Zs agree.

Bask in online glory 

Around 60% of Gen Z and 62% of Millennials believe that how you present yourself online is more important than how you present yourself in person. 

Interestingly, the findings also revealed that Gen Z are more likely to remember off the top of their head the last website they visited (43%) than their partner's birthday (38%) or their social security number (31%).

Furthermore, nearly half (44%) of Gen Z and 39% of Millennials say they make a better impression online than in person, versus 21% of Gen X and 8% of Baby Boomers.

"Americans browse over 3,000 websites a year, and our research shows that the things we see online can make a more lasting impression than things we see in person," said Kinjil Mathur, Chief Marketing Officer at Squarespace. 

"This is why it's so important to create a well-designed presence across all the things you do on the web."

Abigail Opiah
B2B Editor - Web hosting & Website builders

Abigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.