That laptop is probably part of the IdeaPad family and is destined for a mainstream market. At £450 ($ 700, AU$900), it is, as expected, not very competitive against similarly priced laptops.
But then again, it hasn't been announced and isme, which is part of giant retailer Shop Direct, is not exactly known for being an Amazon or Ebuyer beater.
The laptop comes with an unidentified Intel Core i3 processor, probably a Broadwell model, with onboard graphics, 6GB of RAM, a 1TB hard disk drive and Windows OS.
Getting ready for IFA
The title also mentions a 1GB dedicated graphics card (or chip) of some ilk.
We know there will be a Lenovo event at IFA at the beginning of the September and it is likely that the IdeaPad 305, alongside other new devices, will be announced there.
Updated: Another UK retailer, Lambdatek, retails it for just over £400 ($600, AU$800) and the processor is actually a fourth generation i3-4005U.
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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.