Diablo Immortal hate doesn't stop it raking in $24M in two weeks
Mobile monetization at its finest
Diablo Immortal's microtransactions have already rinsed players for $24 million in the two weeks since its launch.
Activision Blizzard's latest foray into mobile games is doing incredibly well, despite getting a ton of backlash over its microtransactions. Diablo Immortal has been criticized for a number of mechanics that funnel players into dropping cash if they want to make any meaningful progress. It'll cost you $100k to max out your character fully in the free-to-play game, for example.
The revelation seemingly hasn't put anyone off, with the title racking up five million downloads and $24 million in microtransactions. The stats come from the tracking website AppMagic via PCGamesN.
Diablo Immoral
The majority of the revenue is split between US and South Korean players at 44% and 22% respectively. Whether it'll be able to maintain this momentum is another story entirely.
Diablo Immortal has been blasted for its 'predatory' microtransactions which have earned it a 0.4 user score over on Metacritic. The subreddit is filled with complaints, and they're not just tied to the monetary side of things. The lack of a roadmap or pertinent developer updates is a bugbear, along with the difficulty in finding players to take on a dungeon with.
The hidden caps that prevent grinding for free aren't being looked upon too kindly either. Free-to-play games have to make money somehow but shoehorning them in and forcing players down a play-to-win path just isn't it. On top of that, the game seems to have a number of problems, even if we ignore the microtransaction portion of it.
But it is possible to play it without breaking the bank, as TRG guides editor Patrick Dane discovered. According to our Pat, you can have a great time in Diablo Immortal for less than $10.
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Shabana has been writing about games for almost a decade now, as well as covering tech, politics, food, and other random tidbits at Gizmodo UK. She's stepped outside of news every now and then to write game guides, and always appreciates a DM if she's helped get you out of a pickle. During her time freelancing, you may have spotted her words at VG24/7, GamesRadar, and IGN. She's also held the position of news editor at Gizmodo UK, T3, and The Sun Online.