What does Microsoft's special invite to Apple's iPad Pro event mean for the Surface Pro?

Apple iPad Pro doing multitasking

Microsoft was the surprise guest at today's Apple event in San Francisco with Kirk Koenigsbauer, Corporate Vice President for Office 365 Client Applications, extolling the virtues of Office and the Edge browser on the new iPad Pro tablet.

What made that surreal is that both companies have had a chequered relationship over the past 30 years, often regarded as being archrival with competing products.

So what's it all mean?

So, the appearance of Microsoft at Apple's event means that the frosty relationship between the two companies is starting to thaw. Microsoft is convincing itself that it is becoming more of a software/infrastructure vendor and leaving Apple to be the main driver for hardware.

Could Microsoft be looking to dilute the value of the Surface Pro 4, accepting that the iPad is the superior product when it comes to market penetration? It seems that Microsoft and Apple have decided to settle on their consumer positions for now with B2B being the next battleground.

Apple has already teamed up with Cisco and IBM to beef up its presence in the enterprise market and Microsoft announced yesterday that it has enrolled Dell and HP to become resellers for Surface Pro 3. Coincidence? Surely not.

Desire Athow
Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.