If the suits at Sony were worried about the big losses the company reported this week, then perhaps they'll be cheered by the news that the PlayStation 3 isn't going to be a drain for much longer.
According to Chief Financial Officer Nobuyuki Oneda, the loss-leading console is now 70 per cent cheaper to build than it was when it debuted in 2007.
Given that the original construction costs were around £500, that suggests the current (or, possibly, next) generation of PS3s leaving factories should cost around £150.
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If the numbers are even close to accurate, it's pretty clear we're heading for a cheaper PS3 on shop shelves before very long.