EA chief: Wii 'would explode' if priced at $99

Break the barrier, break the decline

The Wii would 'explode' if it was priced at $99 (£64) according to the head of EA John Riccitiello.

The influential gaming figure believes that Nintendo must arrest the drop off it has experienced with the Wii.

In the light of the arrival of Kinect for Xbox 360 and Sony's PlayStation Move, Riccitiello believes that a price drop below the $100 barrier would give the entire platform a shot in the arm.

Exceptionally well

"I would say [Nintendo] did exceptionally well in '07 and '08, started tapering in '09 and '10, and... I think if they were to price down to $99, they would explode," he told IndustryGamers.

"I think they've now got competition, in the form of gesture-based gaming from Sony and Microsoft.

"If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life."

From Industry Gamers via CVG


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.