Smart Copy (formerly Snazzy AI)

Create relevant, targeted content marketing copy in minutes

Snazzy AI 21:9 Hero
(Image: © Snazzy AI)

TechRadar Verdict

With the acquisition of Snazzy by Unbounce came the rebrand of the tool into Smart Copy, inheriting the good and the bad from its predecessor. It’s still a solid platform for an introduction to the world of AI writing assistants


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    Very user-friendly

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    Numerous templates

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    Inexpensive compared to the competition


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    No third-party integration

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    Quality of content needs improvement

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    Long form content creation tends to be slow

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Creating content that sells your brand and engages with potential customers is one of the most important marketing processes. However, content writers are well aware of the challenges tied to coming up with fresh ideas and writing high-quality content that will keep the audience engaged. That's where Unbounce Smart Copy comes in, or at least tries to. 

Want to try Smart Copy? Check out the website here

Unbounce Smart Copy is an AI writing platform that can help you write faster, optimize your content, and generate fresh ideas. In this review, we'll look closer at Unbounce Smart Copy and explore its features, pricing, and more.

Plans and pricing

Unbounce Smart Copy offers two pricing plans, along with a free plan, which is great if you’re looking to test the waters. With the free plan you will basically have access to all of the templates and advanced features, but you will be limited by the quantity of content you can produce. 

A step up from free is the Essential plan, which usually costs $19 a month, but at the time of writing a special promotion price of $9 a month was active. This plan will give you more credits (which replenish each month) that are used for content creation. It is aimed at a small business or a small team of writers. 

Finally, the Unlimited plan is $49 a month, and does exactly what the name implies, giving unlimited access to the resources of the platform. This plan is geared toward larger teams that actively create content or run SEO and Ad campaigns.

Smart Copy

Smart Copy pricing (Image credit: Unbounce Smart Copy)


One of Smart Copy AI’s most significant features is its AI writing assistant (paid feature). It can help you with everything from generating ideas and headlines to writing full articles, product descriptions, and marketing copy. Smart Copy AI-powered writing is designed to help you save time and effort by providing suggestions, corrections, and inspiration as you write.

In addition to the AI writing assistant, Smart Copy offers an SEO optimization feature that suggests keywords, titles, and meta descriptions to improve your content's ranking on search engines. It also includes a plagiarism checker to ensure your content is original and unique.

Smart Copy plagiarism checker is a handy feature that can save you time and ensure that your content is unique and original. With just a few clicks, you can scan your writing and identify any passages that may be too similar to existing content online. This can help you avoid potential copyright issues and maintain your reputation as a trustworthy and ethical writer.

One of Smart Copy’s most impressive features is how seamlessly they integrate into your writing workflow. The AI-powered writing suggestions appear in real-time alongside your existing content, making it easy to incorporate them into your writing as you go. Remember that all content you get from the platform should be proofread and fact-checked since you can get erroneous data occasionally.

In addition, there are a wide range of templates included on the platform, including options for email outreach, pitching, product descriptions, and idea generation for blogs, landing pages, headers and descriptions, features, unique selling points, Google and Facebook ads, and taglines. 

Each template automatically creates text depending on the default information you enter during the onboarding process. This information, such as keywords and company description, can be changed at any time. With each template, you have the option to customize the suggested text by clicking the Customize button. 

There are two additional tools included with the platform. The first is the Content Extender. Using this tool you can enter a single sentence or bullet point, and the technology will turn it into a more complex piece of content. You can customize the tone and length to suit your requirements.

The other tool included on the platform is the Remix option. Using this tool, you can create an endless number of versions of a single piece of content.

Saving your content may seem like a fairly basic function, and in many ways, it is. However, the platform’s dashboard makes it easy to locate saved items, so, provided you are signed up to the paid plan, you can create the entirety of a cross-platform content marketing drive and have all the copy you need ready for launch.

Interface and in use

Unbounce Smart Copy has a clean and user-friendly interface that makes it easy to navigate and use. Its writing suggestions appear in real-time, right alongside your existing content, allowing you to seamlessly incorporate them into your writing process. Proper UI design practice made the platform accessible for users of all knowledge levels; if you've ever used a modern website, you will be right at home here.

The landing page after log-in is clean, with templates dominating the center of the page, which will be your primary source of content creation. To the left, the column with shortcut icons leads you to the help section, your profile, and other useful quick-access links. All in all, easy to navigate and clean design.

Smart Copy

Smart Copy dashboard (Image credit: Unbounce Smart Copy)


Unbounce Smart Copy offers excellent customer support through various channels. You can reach out to their team via email or chat for any questions or concerns you may have. They also provide an extensive knowledge base with helpful articles and tutorials to guide you through using the platform. Plus, there's an active community of users who are more than willing to share tips and tricks to help you get the most out of Smart Copy


We’ve given the platform’s writing capabilities a quick test to see how it handles a simple topic. The goal was to cover “Artificial intelligence helps writers be more succinct,” and since this platform doesn’t have a “paragraph” writer template, we decided to use the Writer functionality to offer a paragraph on the topic.

Smart Copy

Smart Copy test (Image credit: Unbounce Smart Copy)

The results are passable, with broad-based sentences that try to paint a picture of why AI could be helpful to writers. If you go for more complex topics, expect a lot of editing, and at times, if the topic is too complex, you will get data that is not related to the topic you input. So make sure you proofread all of the content you get from the platform.


SSL security encryption is used to protect user data, along with other standard security methods as described in the Privacy Policy on the site. Payments are handled by a third party that also uses industry-standard encryption and data security measures to keep your data safe.The competition

Hypotenuse.AI is one of the main competitors as it offers a similar approach with templates and numerous integrations. Pricing, however, is not comparable if we’re looking at the initial two plans both platforms offer. The quality of content is on the side of Hypotenuse, but both platforms offer content that needs to be adjusted before publishing. 

Jasper AI is another comprehensive platform with numerous integrations and a comprehensive custom AI that spits out content a bit faster than the competition. Smart Copy is much cheaper if you are a solo writer looking to start your AI journey.

Final verdict

Overall, Unbounce Smart Copy is an excellent AI writing platform for content writers looking to generate fresh ideas, write copy quickly, and optimize their content for SEO. With its two pricing plans, Unbounce Smart Copy is accessible to writers of all levels and budgets. Equally important, the UI design philosophy makes all of its major functions easily accessible, but that does not solve the issue of content quality, which can at times be subpar.

Still, the underlying technology is very impressive and efficient, and users that struggle with copywriting, or don’t have a team large enough to produce specialized content marketing, will find the platform very useful.

Kieron Allen

Kieron is a freelance science and technology journalist with more than a decade of experience writing for magazines in print and online. Today, his focus is on cybersecurity, blockchain, and emerging tech.