We've had excellent experiences running Adobe Firefly in tests, generating images and videos, and creating eye-catching product shots. Now, two top-tier AI plans have got a discount with unlimited generations for a limited time only.
• Best for: Creators, marketers, and agencies crafting social media content and promoting existing products without getting credit anxiety (we've all been there).
• The deal: Adobe Firefly Pro Plus is now $35 a month (was $50) and Firefly Premium is now $140 a month (was $200). In the UK, Pro Plus is £34 (was £48) and Premium is £141 (was £201).
• Why we like it: Firefly has genuinely impressed us. During our time using it, we've tested out the professional use-cases like spinning up more content for digital marketing campaigns and creating social media videos from scratch using. It's a simple-to-use browser-based tool, although you'll find the AI tool across most of Adobe's apps, including Photoshop, Premiere Pro, and Express.
Why we recommend it
While the saving is nice - 30% off anything always grabs my attention - there's an even bigger draw to this Adobe Firefly deal: Unlimited generations on selected models for your first year.
With Firefly Pro Plus, that unlimited playground extends to all image models and select video models like Kling 2.5 Turbo and Nano Banana Pro.
Upgrade to Firefly Premium, and you'll get unlimited generations on Veo 3.1 Fast, Kling 3.0, as well all image models, including Nano Banana Pro and ChatGPT Image 2.
I also like the extra apps bundled in with these Firefly plans, letting you use Photoshop and Firefly on your phone or desktop, as well as accessing Adobe Express Premium, and Adobe Fonts. A well-rounded package, I feel, for creators, marketing teams and social media managers.
Value verdict
If you're using Adobe Firefly in a professional setting, this is an excellent deal - the unlimited generations on selected models is great for those that want to keep prompting to get the perfect shot. Adding to the overall value is the Express, Fonts, and Photoshop apps, which ties the whole bundle together.
Should you buy it?
✅ Buy Adobe Firefly Pro Plus if...
You're a small marketing team, social media manager, or content creator looking for a well-rounded image creation and editing package.
✅ Buy Adobe Firefly Premium if...
You're a creative agency, production house, or work on projects for mid- to large-sized brands across global markets.
