No matter how small or early stage you are, dedicated marketing resource for your business is non-negotiable. But not everyone has the budget to hire a team, or the inclination to do it all themselves. This is where Okara steps in, offering an AI CMO system that packages together a range of different AI agents, all of which can take on different parts of your marketing operation.
• Best for: Small businesses, start-ups and solopreneurs who need a simple tool to cover their marketing activity, freeing you up to focus on the other essential parts of running a business. However, Okara can also be used by digital agencies and larger companies to complement a wider marketing function.
• The deal: For TechRadar Pro readers, Okara is offering an exclusive 20% off deal using the code TR20 at checkout. The offer is valid until December 31.
• Why it matters: Automating the marketing for your business might feel like a big step into the unknown, but this exclusive deal makes it a more affordable option so you can find out whether it works for your team.
What you need to know
The most interesting thing about Okara is the range of different marketing agents it offers, and the focus on strategy as well as delivery. Using information taken directly from your website, the AI promises to research your business and prepare a range of strategy documents before moving into the execution stage.
Once you are ready to start putting things into practice, the AI agents cover a range of activity including SEO and GEO (AI search visibility, technical fixes for your website, content generation and social media activity. It can also help to connect your brand with influencers.
Finally, once the content is ready (and approved by a human on your team!) the Okara agents can integrate with your existing channels and handle publication. You’ll get a report back letting you know how the activity has performed.
AI CMO systems are an exciting part of the wider expansion in AI tools for businesses, offering to help those with limited time or marketing expertise keep their company competitive. We also like the fact that Okara allow users to cancel or change their plan at the end of each billing period, without being locked into a lengthy contract or paying cancellation fees.