Google is now offering .ing domains, so let the puns begin

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By Craig Hale
published

Early buyers can expect to pay over $1 million

Screenshot of Google Registry website banner, displaying new .ing TLD
(Image credit: Google)

Google Registry (also known as Charleston Road Registry, a Google-owned company that’s distanced from the tech giant as per ICANN requirements) has announced it will soon start selling .ing domains.

Registrations for the new top-level domain (TLD) have now opened, but early registrants can expect to drop a whole lot of cash to get early access to the new suffix.

Google will use partner companies, like GoDaddy, to get the deal signed, only act.ing as an intermediary itself.

.ing domains available now from Google

To mark the launch of these new domains, Google has partnered with a handful of companies to show how names can be registered in a creative way.

Canva has registered draw.ing and design.ing, while Adobe has added edit.ing and sign.ing to its list for Acrobat.

For all of November and some of December, Google has introduced an Early Access Period (EAP), which will let customers pay a one-off fee of more than $1 million for the privilege of getting first choice of the domain they want.

101domain has shared details of the pricing structure for the EAP fees, beginning with $1.1 million in week 1, dropping weekly to $340,000, $115,000, $35,000, and $11,999. From there, daily reductions will be made, dropping the fee to $3,599, $1,299, $399, $379, $169, and $149.

General availability – without the extortionate fee – begins on December 5, by which point some of the most popular domains are likely to have been sold.

Google earlier this year announced that it would be tying up its Google Domains business, selling it to SquareSpace, with most customers now transferred. More conventional TLDs under the new SquareSpace Domains business begin at $12 per year.

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Craig Hale
Craig Hale

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!