Amazon warns millions of users about fake membership subscription emails - here's how to stay safe ahead of Prime Day

• Amazon Prime users are being hit with fake renewal emails designed to steal login details
• Clicking fake “cancel” links could expose your banking info to professional online fraudsters
• Scammers are mimicking Amazon to trick shoppers before the four-day global Prime Day event

With Amazon Prime Day upon us, and set to run in twenty-six countries, the company is urging customers to be wary of a growing wave of cyber scams.

The company has sent out emails informing the over 200 million Prime members it has seen a sharp rise in fraudulent activity, especially impersonation attempts using fake emails, texts, and calls, ahead of the event.

These scams often target unsuspecting users with misleading claims about their Amazon Prime membership or account security, attempting to extract sensitive data or login details.

Phishing scams use fear tactics to defraud unsuspecting victims

Amazon says Prime members are being targeted by emails which falsely claim their subscriptions are about to renew at a new price.

These emails sometimes contain personal information and may include a "cancel subscription" button that redirects to a fake login page.

"We've recently noticed an increase in customers reporting fake emails about Amazon Prime membership subscriptions," Amazon said in an email to Prime members.

The aim is to trick users into revealing login credentials or banking information.

Amazon warns clicking on links in these fake emails can lead to compromised accounts and stolen payment details.

The company says such activity is not limited to email, as between February and March 2025, Amazon recorded a 71 percent surge in scam phone calls in the UK alone.

Impersonators typically warn users about false order issues or claim urgent action is needed.

“Scammers rely on urgency and fear,” Amazon explained, noting they often pretend accounts will be locked or charged unless immediate steps are taken.

In one notable case from Prime Day 2024, there was an 80 percent spike in impersonation scams in the US, a trend that is already repeating this year.

Although Amazon fights these scammers, and says it shut down over 55,000 phishing websites and 12,000 fake phone numbers in 2024 alone, the volume of new threats remains high.

The company says that 94% of impersonation scams globally arrive via email, text, or phone.

In a March 2025 update, Amazon also revealed social media scams had risen by 33 percent since December 2024, as fraudsters responded to customer complaints using counterfeit profiles.

How to stay safe

To avoid falling for scams, always access Amazon through the official app or by typing the website address directly into your browser.

Check the Message Center in your account for real messages, and enable two-factor authentication to block unauthorized access.

Never reuse passwords across sites, as stolen credentials can be used elsewhere.

Be cautious with messages that demand quick action, and think before clicking any link.

Confirm that items are “Shipped and sold by Amazon” for stronger protection.

If you mistakenly click on any suspicious link, monitor your debit or credit card closely for any unauthorized transactions and report the same to your bank.

The best antivirus helps to detect phishing attempts, while the best malware protection blocks data theft and can help you stay safe in this shopping season.

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