Agorapulse review

Agorapulse is a software package that lets you take better control of your social media management tasks. It can be used by medium-sized businesses and upwards, along with agencies that focus solely on social media activity.

It’s engineered to work seamlessly with popular social media tools, including the likes of X (Twitter), Instagram, Facebook, LinkedIn and YouTube. As of 2026, TikTok, Pinterest, Threads, Bluesky, Reddit, and Google Business profiles are also supported.

The great thing with Agorapulse is that it can amalgamate numerous social media management tasks and bring them all under one roof. That means it can be used to create and post content, make better contact with end users, and also keep tabs on how well content posts are performing.

Especially with the new AI features that have been rolled out across all plans, it's a compelling yet reasonably-priced option for managing your social media marketing workflow.

• Sign up for a Agorapulse plan.

Plans and Pricing

Agorapulse offers a 30-day free trial (no credit card required) so you can explore its full feature set before committing to anything. There's also a permanent free plan for individuals, though it's limited to three social profiles and a modest post-scheduling cap, making it more of a tasting menu than a long-term option.

If you're ready to go beyond the basics, Agorapulse's paid tiers are now structured around four plans: Standard, Professional, Advanced, and Custom. Pricing is per user per month though, which is worth keeping in mind if you have a larger team.

The Standard plan starts at $79/user/month (billed annually) with unlimited post scheduling, a unified inbox, basic reporting, and the full suite of AI writing tools. It's a solid entry point for solo social media managers or small teams getting started.

Professional ($119/user/month annually) adds approval workflows, ad comment moderation, Instagram product tagging, and a link-in-bio tool. It's the sweet spot for growing teams that need tighter collaboration controls. Stepping up to Advanced ($149/user/month annually) brings bulk scheduling, shared content calendars, advanced ROI and ads reporting, and competitor benchmarking.

At the top end, the Custom plan is designed for large teams and enterprises. It includes unlimited social profiles, AI-powered reply suggestions, SSO, custom roles, multi-step approval workflows, and priority support with a dedicated Customer Success Manager. That said, you'll need to contact the Agorapulse sales team for a tailored quote if you want to be on the Custom plan.

AI features

Agorapulse has made AI a core part of the platform rather than an afterthought, with most new features available across all paid plans. Its primary AI Writing Assistant helps you generate captions and post copy directly inside the publishing composer. Then the Organization Context AI lets you set your brand's tone and direction so every piece of AI-generated content stays on-brand.

The platform also introduced AI-generated alt text in 2025, covering Facebook, LinkedIn, Bluesky, X (Twitter), Instagram, and Threads. It works in 38 languages, which is a nice touch for internationally active teams. Separately, AI summaries are built into the reporting section, giving you a plain-language digest of your key performance data.

On the engagement side, Best Time to Publish uses AI to surface smart scheduling recommendations based on when your audience is most active. The Custom plan goes a step further with AI reply suggestions, which draw on your past conversations to propose contextually relevant responses in the inbox.

Most recently in January 2026, Agorapulse launched a ChatGPT and Claude integration via a self-hosted Model Context Protocol (MCP) server. This lets you create and manage social content, track engagement, and organise your calendar directly from within ChatGPT or Claude. It's one of the more forward-thinking integrations in the social media management space right now and available to all plan users.

Basic features

The same goes for engagement tools, with the ability to manage Google My Business reviews, provision for an advanced social inbox, social CRM tools, comment monitoring and an automated inbox assistant all forming part of the potent feature set. Agorapulse also bristles with plenty of reporting tools, particularly on the higher-end packages with lots of functionality that assist you with working out your return on investment (ROI).

One of the surefire appealing aspects of Agorapulse is that it can be used on several different levels, depending on need. The software can also be boosted, with all paid plans being fully scalable with user count based pricing.

Core features

Meanwhile, the core feature set within Agorapulse centers around publishing, engagement and reporting. As you’d expect, the Free edition is thinner around the edges, with only 10 scheduled posts allowed at any time. This is compared to the unlimited capacity of the Standard or Professional editions. There’s plenty of publishing power too, with the likes of content labelling, and a unified calendar adding more muscle to the package.

If you commit to the Advanced edition, you’ll see the features and functionality explode with an unlimited asset library and bulk scheduling, along with the ability to assign and approve posts. Calendar sharing is more substantial here too.

Premium features

It’s really worth considering some of the premium add-ons that you can get in order to increase the potential of Agorapulse. You can choose from the likes of Power Reports, shared calendars, and Competitive Benchmarking, all of which add extra weight to the software. If you’ve gone for the Custom edition, this can be tailored even more to suit individual needs.

Interface and in use

Mounting successful social media campaigns can mean juggling lots of plates at the same time in order to get the job done effectively. Luckily, Agorapulse has developed an interface that is perfectly suite to time-poor executives, who need to dip in and out again, sometimes on the go. Indeed, the app side of things offers another helping hand with this, allowing you to co-ordinate campaigns no matter if you’re working in the office, remotely or on the move.

Support

For many business making their first foray into the world of social media management it’s the levels of support that often make the difference in signing up, or not. Agorapulse offers plenty of help on that front. There’s a dedicated support portal, which shares a similar setup to many others in this field, complete with searchable help topics and tutorials.

Lookout too for a raft of additional customer support options including email, live chat, and video depending on your plan. The options become more extensive as you move to the more expensive packages, but help is never far away no matter which of the editions you adopt. The enterprise-focused Custom edition really tops it off though, with one-to-one training as well as a dedicated account manager.

Competition

The social media management marketplace is a hotbed of activity, with plenty of options aimed at helping businesses get more from their campaigns. As an alternative to Agorapulse, you can take your pick from hugely popular options that include SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly and Hootsuite, all of which are very decent competitors worthy of consideration.

Verdict

Agorapulse will meet the social media management needs of any type of business, but it’s best suited to larger concerns and agencies, which can fully exploit its potential.

The reporting capabilities in particular make Agorapulse a potent provider of data. If you’re running concerted social media campaigns, this software will be able to give you lots of information to justify your return on investment.

When combined with the bevy of new AI features that are accessible to free and paid users alike, its offer is hard to beat. Still, the per user pricing is something to be wary of if you have a large team but your social channels aren't mature enough to justify the added costs.

• You can signup to Agorapulse here.