Speaking at an event in Brussels today, Cook praised the effect that GDPR is having since its introduction back in May, but warned that more still needs to be done in order to halt the effect of "weaponised" data.
Hailing the "successful implementation" of GDPR, Cook said it was time for the rest of the world to follow the EU's lead in introducing similar legislation, noting that, "we at Apple are in full support of a comprehensive federal privacy law in the United States.”
In a later tweet expanding on his speech, Cook added that, "GDPR has shown us all that good policy and political will can come together to protect the rights of everyone."
Apple data privacy
The Apple chief also called for new digital privacy laws in the US to protect against such unsanctioned data collection, which he says is harming everyday society as we know it, creating a, "data industrial complex" where, "our own information, from the everyday to the deeply personal, is being weaponized against us with military efficiency."
“These scraps of data...each one harmless enough on its own...are carefully assembled, synthesized, traded, and sold," he noted.
“Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies,” Cook said.
“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. This crisis is real. It is not imagined, or exaggerated, or crazy.”
“Users should always know what data is being collected and what it is being collected for,” he added. “This is the only way to empower users to decide what collection is legitimate and what isn’t. Anything less is a sham.”
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Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for nearly a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal, and when he's not keeping track of all the latest enterprise and workplace trends, can most likely be found watching, following or taking part in some kind of sport.