Enterprise social: managing data and content

Creative collaboration

Digital creative agency Zeta uses several different social collaboration tools to help it create websites for clients. It has a clear picture of what data sits in which system and finds that works well.

Its founder, Henry Waterfall-Allen, explains: "We split projects into different sections, strategic and planning, content, creative and technical. We have in the past tried to find one tool to fit all the stages but it never really worked.

"Having one tool that that works really well (for each task) works better than one thing trying to do everything."

Waterfall-Allen and his team of 11 people set up website sitemaps using Mindjet Mindmap.

"These maps are a great start to a project as it gives us a good overview of a client's current website," he says. "It is then easy to detect areas that need to be improved and ideas for new features.

"The sitemaps are easily shared with the team and client if necessary. It is easy to add comments and links as well as supporting documents, keeping information and ideas in one place."

Once the new website has been planned using Mindmaps, Zeta uses the Gather Content tool to identify content requirements for each project. Gather Content stores all content from copy, video and images in one place. Then it uses CageApp to monitor creative work both internally and with clients. Clients can see and approve versions of the final product."

Waterfall-Allen says the combination worked well: Mindmap got everyone on board, and the client approval process in Gather Content helped to monitor whether there should an extra cost if the client wanted a late change.

Successful enterprise social collaboration will raise a business on to another level of teamwork. It is not easy to predict how things will change, but it is fairly certain that the business will be faced with storing, searching and archiving more data than ever before.


We looked at the choice of on-premise or cloud solutions for enterprise social collaboration in part 1 of the investigation, and will look at how to choose the features in part 3.