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Whether it’s black pleather gaming thrones adorned with neon green stitching or gargantuan metal desks that are absolutely covered in RGB lighting, there’s no getting around the fact that 'gaming' products normally follow a very distinct aesthetic.
As cringeworthy as it may be to some, I’ve personally grown quite accustomed to the look and can’t deny that a fully decked out, RGB illuminated gaming cave isn’t an appealing prospect. Still, it’s hard to imagine anyone picking up any of the best gaming chairs for work, lest they look a bit silly on their next Zoom meeting.
Luckily, this seems to be exactly where IKEA's upcoming Brännboll gaming collection comes in. Launching in September this year, the collection aims to challenge “traditional gaming design” by “moving away from the typical thematic and darker-toned aesthetics.” Instead, it embraces “a unique, playful look” that leaves it looking more like, well, normal furniture.
It’s clear that the collection is aimed at more casual audiences, but it’s still great to see some companies experimenting with how gaming products can look. It’s definitely a far cry from IKEA's last gaming collection, which was created in collaboration with ASUS ROG and looked more like something that fell off of a red and black spaceship than anything that you would find in your average home.
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