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‘You can’t spread your energy like peanut butter’: Tim Cook shares rare insight into Apple’s ‘ruthless’ approach to new ideas — and it says a lot about what to expect (or not) from the company moving forward
By Axel Metz published
In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.

Apple turns 50 — we’re live tracking the celebration, surprises, and more
By Jacob Krol last updated
Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.

Easter tech deals have dropped at Amazon UK — 22 of the best offers I'd buy from under £10
By James Pickard published
Hop on over to Amazon right now and you can score some great tech deals in its Easter sale — I've picked out the 22 best offers with prices starting at £9.98.

7 mythical Apple products that never saw the light of day
By Craig Grannell published
Sometimes, that long-rumored Apple product stays a rumor and never graces the real world. Here are our favorite near-mythical gadgets from the company's 50-year history.

'You’re holding it wrong': 11 iconic phrases that define Apple's last 50 years
By Verity Burns published
From carefully crafted marketing lines to terms the company would probably rather forget, these phrases capture the impact, influence and missteps of Apple over the last 50 years.

From Ping to 'MobileMess': 11 things Apple got horribly wrong in the last 50 years
By Lloyd Coombes published
From rock band downloads to unreliable keyboards, here are the biggest Apple misfires in the last fifty years.

I just saw United Airlines big plans for the future and, yes, it wants to fly like Apple
By Jacob Krol published
A closer look at United’s evolving strategy

Ranked: The 15 best Apple gadgets of the past 50 years — as voted for by you
By David Nield published
We've been polling TechRadar readers on their favorite Apple gadgets in history, and these are the results.
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