Google already allows users to buy their domains from the search provider, albeit via a more convoluted route (you need to go through Google Apps).
Domains is a more straightforward route and even includes access to four third-party webpage developers (WIX, Squarespace, Weebly and Shopify) to help customers build their websites.
You also get 100 email addresses and 100 sub-domains with prices starting from $12 (around £7, AU$13). Expect it to roll out across other territories.
Google appears to have focused its resources on building more commissioned-based services to grow its revenues, even if it means competing with its own clients.
The company seems to be using the UK as a testing ground, having established a number of price comparison services at this compare homepage for credit cards, mortgages, current/saving accounts and even car insurance.
That's only a tiny fraction of what the likes of moneysupermarket.com offer (the latter has nearly 50 products), but that's a start and Google is already gathering momentum by pushing its own services ahead of its competitors and exploring multiple territories.
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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.