How overseas app developers can thrive in the Chinese market

(Image credit: Huawei)

With technology bringing us closer together and more connected every day, any business that wants to succeed has to dream big and aim to go global.

In the past, "breaking America" was always the goal for musicians, actors and creatives, but now the aim has changed, particularly in the technology world, to breaking into China.

App developers want to make sure their hard work gets recognised and is spread around the world, but often, getting into the Chinese market can be tougher than expected. It can be incredibly difficult to navigate the wide range of local regulatory and compliance requirements in China, and developers often struggle to localise their app and make it relevant and marketable to Chinese users. 

If you're in this dilemma, don't worry, as Huawei will offer some great tips during its upcoming webinar. The webinar will feature a Huawei legal expert who'll discuss the various legal, compliance and qualification requirements that global developers are going to have to understand, and meet, to release apps in China. They'll discuss copyright certification, business operating licences and publication approvals, giving developers a clear insight into the intricacies of the Chinese system.


(Image credit: Future)

Huawei has long been one of the most high-profile success stories coming out of China, with the company's smartphones, laptops, tablets and other connected items winning praise in markets across the world.

The company also runs its own AppGallery marketplace, where users are able to access thousands of apps ranging from games to productivity tools to social media and much, much more. AppGallery currently has over 500 million active users globally.

AppGallery is also the main gateway to the Chinese app market, as Huawei is the country's number one smartphone producer, with hundreds of millions of customers across China. But AppGallery is not just a marketplace, as Huawei wants to help developers of all levels to get their products out into the world and give its customers the widest choice of apps possible. 

The Chinese market already boasts 1.3 billion mobile internet users and saw almost 100 billion app downloads in 2019 alone, offering a huge opportunity for developers of all sizes.

Huawei can support developers in a number of areas, offering assistance across the likes of policy consulting, product localization, and user acquisition and monetization, helping more global developers succeed in the Chinese market.

You can join them next Monday to hear all about how best to get involved in the Chinese market by signing up for the Huawei Developer Webinar - full details here.

Huawei webinar

(Image credit: Huawei)

You’ll hear not just from Huawei’s top technologists and spokespeople, including legal and localisation experts, but a range of top AppGallery customers with experience in breaking into the Chinese market from tech giants such as Tencent, iDreamSky, Jinke and Feiyu.

Learn what key steps need to be taken to succeed in the Chinese market, whether that’s common development processes that sometimes get forgotten, or vital localisation nuances that set the country apart from its competitors.

You’ll also get access to a new whitepaper that offers a wealth of information surrounding the key points you need to know to make the most of the incredible opportunity offered by the Chinese market.

The full suite of new measures, along with a raft of other market insights, support services, and resources, will be unveiled in the Huawei Developer Webinar – Grow in China, Win with AppGallery, livestreamed worldwide at 13:00 CET on Monday November 9.

You can watch live here: Huawei Developer Webinar – Grow in China, Win with AppGallery.