With a whole new line of earbuds, of course.
Three years of work went into designing the earphones that aren't "like anything you've ever seen before."
Intended to direct sound into the ear, EarPods have a form fitting shape that's more anatomically welcoming than the previous versions.
While the phones fit into listeners' ears, it doesn't create a seal as others with similar construction do.
Gone too is the single-speaker design. Now, two smaller ones pump music, Podcasts, and whatever else you're planning to blast into your canals.
Those who pick up the new iPod touch, nano and iPhone 5 get a pair of the buds included.
Buy them alone and you'll drop $29 (£18). Shipping starts today.