SE Ranking review

A comprehensive SEO platform that encourages online visibility

SE Ranking homepage screenshot on water background
(Image: © Future)

TechRadar Verdict

SE Ranking offers a powerful SEO audit tool with on-page audit features, comprehensive competitor and keyword analysis, and customizable reports. However, it has limitations for PPC specialists, a restricted number of user seats in plans, a higher price point, and a lack of integration with G4.


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    In-depth Competitor analysis

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    Free trial available without any credit card

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    Daily keyword tracking with generous limits

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    Unlimited projects on higher-tier plans

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    Access to a comprehensive set of SEO tools

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    Access to historical data for in-depth analysis


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    The backlink research feature lacks detailed filters

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    API access is only available on the most expensive plan

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SE Ranking was founded in 2013 by Valery Kurilov with the goal of providing complete SEO solutions to agencies, online businesses, and SEO experts. It is a user-friendly SEO tool designed to help both newbie and seasoned users to improve their website ranking through different SEO practices. It's packed with features like easy keyword research, quick website checks, ranking updates, and tips for better website performance. SE Ranking is known for being really handy, as it offers both free and paid options. Plus, it offers countless data including 188 country databases, 4.2 billion keyword databases, and 2 billion domain profiles, making it a great tool for someone who loves scrolling through endless datasets.

This review is all about giving you a detailed guide on SE Ranking. We'll examine what it offers, how simple it is to use, and whether there's anything that could be better. Whether you're just starting out or have been in the SEO game for a while, this review will help you decide if SE Ranking is the right choice.

SE Ranking: Plans and pricing

SE Ranking pricing

(Image credit: SE Ranking)

SE Ranking offers a variety of pricing plans to suit different types of users. The Essential plan, priced at $44/month, is perfect for individuals and small businesses. It provides the necessary tools for automating site optimization tasks, with a daily tracking capacity of 750 keywords, one manager seat, and the ability to handle 10 projects. This plan includes tools like Rank Tracker, On-page SEO Checker, Website Audit, Competitive & Keyword Research, Backlink Checker, and SEO Reporting.

For small agencies and teams, the Pro plan is the ideal choice. Priced at $87.20/month, it offers extended data limits and features that promote collaboration. The ability to track up to 2,000 keywords daily, three manager seats, and support for unlimited projects enhances team capabilities. In addition to the tools included in the Essential plan, the Pro plan also offers Looker Studio integration, Page Changes Monitoring, an expanded Keyword Database, and historical data on keywords/domains from the past three months. It is the most popular option due to its balanced features and affordability.

The Business plan, priced at $191.20/month, is designed for mid-sized to large agencies that require advanced data processing features and priority support. It allows tracking of 5,000 keywords daily and includes five manager seats and unlimited projects. This plan is suitable for larger teams managing extensive SEO campaigns. In addition to the features offered in the Pro plan, the Business plan provides an API for custom integration, advanced team training options, and historical data on keywords/domains for as long as the account has been active. It is the go-to plan for businesses needing comprehensive and in-depth SEO analysis and reporting.

SE Ranking: Features

Keyword Rank Tracker

SE Ranking features

(Image credit: SE Ranking)

SE Ranking keeps you updated with daily keyword rankings updates. This makes it easy for you to respond quickly to changes in your or your clients' Search Engine Result Page (SERP) positions. The ability to check cached SERP gives you a historical perspective and insight into ranking patterns over time. 

Sometimes, dealing with large keyword lists can be overwhelming, and this is where SE Ranking's efficient project management system comes into play. By grouping and tagging the system, it simplifies the entire process. This feature makes it easier to manage extensive projects and lets you effortlessly organize and navigate through vast keyword sets. 

Along with this, SE Ranking’s Pro and Business plans provide the flexibility to create unlimited client projects. This really helps professionals and agencies that handle multiple clients. Similarly, their automated reports are not only detailed but also easy to understand. You can keep clients informed with minimal effort, and offer them clear and actionable insights. For those who prefer a more hands-on approach, granting clients platform access keeps them engaged and informed about the SEO process.

On-Page SEO checker

With SE Ranking, you can evaluate your page against various SEO factors to improve its rankings. This tool compares your page to 94 different parameters, including competitor data, to identify areas for improvement. If there are any issues, it categorizes them as errors, warnings, or notices and offers practical suggestions for fixing them.  

Website Audit

SE Ranking features

SE Ranking analysis dashboard (Image credit: SE Ranking)

During our tests, we found SE Ranking’s Web Audit feature simplifies the process of checking a website's health. It presents it in an easy-to-use dashboard and analyzes up to 1,000 pages quickly and efficiently. Furthermore, it highlights the critical errors and provides in-depth insights into elements that require action. 

Not to mention, customizing your web audits becomes easy with these personalized settings as they let you concentrate on key aspects of your project. With over 120 metrics, this feature ensures you don't miss any small detail that could impact your SEO results.

Competitive Research Tool

SE Ranking features

SE Ranking has all essential SEO tools in one place (Image credit: SE Ranking)

Competitor website analysis involves examining your competitors' online strategies, strengths, and weaknesses. To begin, you must identify competitors who compete with you in search. Next, you can assess their organic and paid traffic sources, the keywords they target in SEO and PPC campaigns, their backlinks, and even the ads they’re running. The tool provides all this PPC and SEO competition data and more in a very crisp and neat format. Additionally, by analyzing Google Ads marketing campaigns, competitive keyword ads, and tracking monthly ad history, you can make well-thought decisions based on data rather than guesswork.  

SE Ranking features

(Image credit: SE Ranking)

For Backlink Analysis, the tool delivers a detailed view of your website's backlink profile. Just enter your domain to access a complete list of backlinks, referring domains, and important metrics. This analysis goes beyond just numbers as it evaluates the trustworthiness of each link based on domain, page, type, and follow status. This provides a qualitative overview of your backlinks.

Moreover, the tool gives a 'Toxicity Score' to assess the health of your backlinks. This feature helps you identify potentially harmful links that could negatively impact your SEO results and allows you to take corrective measures.

You can even use the tool to evaluate the impact of your content by identifying which pieces generate strong backlinks. This valuable insight lets you understand what content resonates with your audience and attracts natural links. Furthermore, SE Ranking makes it easy for you to analyze your competitors' backlink strategies. By studying their successful approaches, you can learn from them and discover new opportunities for building links to boost your site's rankings.

Local Marketing Tool

SE Ranking features

(Image credit: SE Ranking)

SE Ranking's Local Marketing Tool is designed to improve your business's online presence in the local market. It analyzes how customers discover and engage with your locations in search results, letting you identify the most effective keywords. It also provides insights into customer interactions and the best times for user engagement.

Meanwhile, its Reputation Management feature is a personal assistant for your brand's online image. It saves you time by consolidating real statistics and quality research on your business, which lets you respond to reviews directly within the SE Ranking platform. This turns feedback into a meaningful dialogue that strengthens customer relationships. With SE Ranking, you will not only understand how customers talk about your business but also uncover potential new keywords hidden in their language. This valuable insight can be used to shape your future marketing strategy.

SE Ranking: Support

SE Ranking offers a wide range of educational and supportive resources. Their blog is a valuable source of SEO knowledge, offering detailed guides and real-life client case studies. Plus, to enhance interactive learning, SE Ranking offers webinars where you can even get in touch with industry experts. These webinars can be accessed on-demand or scheduled live. The SE Ranking Academy also offers practical online courses specifically designed for SEO professionals and agency owners to improve their skills.

On the support side, you can use the Agency Catalog, which features a curated list of top SEO agencies from around the world. This helps users find the right expertise for their projects. For those who are unsure about choosing an agency, SE Ranking provides straightforward advice on selecting a partner that best suits their specific needs. Additionally, SE Ranking's 'What's new?' section updates you about the latest features and updates.

SE Ranking: The competition

SEMrush is a comprehensive SEO and digital marketing tool that provides a wide array of features, including keyword research, competitive analysis, backlink analysis, site auditing, and more. It offers a user-friendly interface and robust reporting capabilities. Ahrefs is another powerful SEO tool that focuses on backlink analysis and competitive research. It provides extensive data on backlinks, organic search traffic, keyword rankings, and content analysis. Ahrefs also offers features for keyword research, site auditing, and rank tracking.

Moz Pro is a popular SEO suite that offers a range of features for keyword research, rank tracking, site auditing, and link analysis. It provides valuable insights and recommendations to help improve your website's visibility and performance in search engine results.

Serpstat is an all-in-one SEO platform that offers features such as keyword research, rank tracking, site audit, backlink analysis, and competitor research. It provides a user-friendly interface and comprehensive data to optimize your website's SEO. Majestic is primarily known for its backlink analysis capabilities. It offers an extensive database of backlinks, allowing you to analyze your website's link profile and track competitors' backlinks. Majestic also provides features for keyword research, site audits, and rank tracking.

SpyFu is a competitive intelligence tool that focuses on competitor analysis and keyword research. It provides insights into your competitors' SEO strategies, including their top-performing keywords, ad campaigns, and organic search rankings.

SE Ranking: Final verdict

Overall, we found SE Ranking to be a great helping hand at running various SEO tests and analyses. It excels in tracking specific keywords, conducting thorough on-page SEO audits, and even delving into detailed backlinks and keyword analysis. Plus, it provides regular updates and practical insights which helps you stay updated throughout the time. However, it's also important to keep in mind that you might have to pay extra for certain additional services. And if you’re someone, it all boils down to your strategic needs and finding a tool that might be the best fit for it.  

Pawan Singh

Pawan Singh is a tech writer at TechRadar Pro, where he contributes fresh how-to guides, product reviews, and buying guides within the tech industry. Apart from his writing duties, Pawan offers editorial assistance across various projects, ensuring content clarity and impact. Outside the world of tech, he enjoys playing basketball and going on solo trips.

With contributions from