Blu-ray is making around a quarter of the revenue that the DVD format was pulling in by the time it hit the four-year mark in its lifecycle.
The President of Universal Studios went on record this month to claim that if a movie's home video sales were 30 per cent Blu-ray, then his company considered that a 'success'.
Winning a battle, losing the war
While Blu-ray 'beat' the HD DVD format nearly two years ago now, the high def format is still not making much of an impact on home movie sales.
Blu-ray will produce around $1.3 billion in revenue to studios this year, says Tom Adams, President of Adams Media Research – which equates to about 14% of anticipated sales of regular DVDs this year.
Blu-ray, now in its fourth year, is pulling in revenues that are around a quarter of what DVD made in its fourth year