Strong low light capabilities, manual control and colour reproduction, apparently.
UpdatedLG will be coming with a fantastically well-designed phone and the world's best screen, it appears.
UpdatedIt's not even officially launched yet, but LG has already revealed when its flagship G4 will go on sale.
We didn't expect to see any new hardware from Nokia post-Microsoft buyout, but we may have spoken too soon.
New rumours have suggested there will be a OnePlus One Lite edition with some brand new specs inside.