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Virgin Media plans to expand in London

Virgin Media Van
Virgin Media plans a massive expansion

Virgin Media has announced that it is expanding its fibre optic network across East London in what it calls, the largest, single such project since the company launched seven years ago when Telewest and NTL merged.

An estimated 100,000 homes (and a fair few businesses) in nine E post codes will benefit from the company's broadband - up to 152Mbps - and quad-play offering.

The roll out is expected to be swift given that the network engineers will be using existing cable ducts, thereby minimising disruption in the area as they don't need to dig up roads.

Tom Mockridge, CEO of Virgin Media, declared in a statement "This is a significant investment for Virgin Media and our largest, single network expansion project to date, We are very proud to be supercharging East London, helping thousands of people make the most of the U.K.'s exciting digital future."

The company, which was acquired earlier this year by US giant Liberty Media, also published its second quarter results showing a small revenue increase to £1.05 billion (about $1.7 billion, AU$1.8 billion).

The growth was sustained by price increases and an increase in customers in absolute terms. ARPU also went up as more customers subscribe to the more lucrative triple-play packages.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.