Google+ project goes after Facebook

Don't mention Buzz

Google new social network launches

Google has announced it is taking another leap into the social space, with Google+. This new project is a social network of sorts, which allows you to hook up with other people from around the web and share information with them.

Google has already tried once to get in the lucrative social game. Buzz ultimately failed in bringing social networking to IM, but Google+ is quite a bit different.

You can check out TechRadar's first look video of Google+ right here:

In a blog post, Google has tried its hardest to explain just what the Google+ Project is and believes it takes the awkwardness out of online sharing.

"Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools," said the blog post.

"In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it."

+you and +you too

So, how does this 'social net' work? Well, Google has broken Google+ into four interlinking 'projects'. These are: Circles, Sparks, Hangouts and mobile.

Circles allows for you to put your online friends into a number of 'circles' and then you simply choose what circles you want to share information with.

Sparks is a place where you can share content quickly and easily. The way Google explains this part of Google+ is that it's "kind of like nerding out and exploring a subject together". From the brief look we have had at the service it is a convenient and quick way to share links, images, videos with your Circle friends.

This brings us on to Hangouts. This is where you can link one to one or as a group with friends from your Circles collective, and speak to them through web cam. As you can do group video conferencing, this is definitely a feature that has Skype and MSN Messenger in its sights but looks to take the awkwardness out of instant messenger and add the "subtlety".

Deep mobile integration

This is all rounded off with mobile. Google has tried to make all of the above as mobile friendly as possible and this is perhaps the key to Google+, as it wants to perfect social networking on the go.

If you allow Google+ to, then every picture you take on your mobile will be uploaded to a cloud server, so your images are instantly available to your Circle clique. Things like location awareness and also something called Huddle, which is a group messaging service that links into Google+.

Google is admitting that its new leap into social networking is a little rough around the edges but the service has been made available as a limited field trial, so if you want to try it out, then go to and wait for an email to say that you have been invited to the social party.

Although Buzz was a massive disappointment for Google, it will be hoping that Google+ will be the true rival to social networks like Facebook.

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