TechRadar Verdict
Norton LifeLock is a prominent identity theft protection service for a compelling reason. The intuitive and powerful mobile application provides a wide range of services. One notable feature is Norton Secure VPN, which starts at a monthly cost of $12 with the LifeLock Select plan.
Pros
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Direct phone support
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Easy to use dashboard
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Integrated credit monitoring on some plans
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Stolen funds reimbursement
Cons
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Confusing tiers for paid plans
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Price increases after first year
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VPN requires Norton 360
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Lacks free tier
Why you can trust TechRadar
Our series on identity theft protection apps will evaluate the features, pricing options, competition, and also the overall value of using each app. However, these are not full hands-on reviews since evaluating identity theft protection apps is almost impossible. It would require several months of testing, purposefully hacking accounts to see if the protection app works, handing over personally identifiable information, performing multiple credit checks, and risking exposure of the reviewer’s personally identifiable information.
Undoubtedly, Norton is synonymous with online consumer security and safety. In 1982, Norton LifeLock's predecessor, Symantec, was established. The brand's prominence stems from its renowned antivirus software, which comes preinstalled on many PCs. Despite potential skepticism, the Norton LifeLock identity theft protection app provides reassurance. Trusting this software with personal information is facilitated by the brand's reputation and the company's established presence.
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Norton LifeLock: Plans and pricing
LifeLock's Standard package includes monitoring of one credit bureau, protection against theft of your social security number, up to $25,000 in theft protection insurance, and coverage of up to $1 million for assistance from attorneys and experts. The annual subscription fee is $89.99 for the first year, equivalent to $7.50 per month, or $11.99 per month if paid monthly. However, after the first year, the annual price significantly increases to $124.99 per year, or approximately $10.42 per month.
We previously mentioned that pricing can be confusing, but LifeLock provides clear and organized pricing information. They display prices by the month, year, initial year, and subsequent years. This makes it easier for customers to understand the cost of their subscription.
The higher tier plan is the $30 Ultimate Plus plan. This plan provides users with comprehensive protection, including credit monitoring from all three credit agencies, $1 million in protection, 401K protection, and home title monitoring. Monthly payments for this plan are $34.99, while annual subscriptions offer a better deal. For the first year of service, the annual subscription costs $239.88, which works out to $19.99 per month, with subsequent years' annual subscriptions at $339.99.
Note that each of the above plans are for individuals. There is also a family plan available for two family members, but it does not list the number of included children. Costs also increase, as expected, for example the Ultimate Plus plan for two adults will cost $69.99/month for the first year paid monthly, or when paid annually it works out to $32.99/month for the first year, and then $56.67/month for the subsequent years. The Ultimate Plus plans also have the benefit of a VPN, Norton’s Secure VPN.
While there is no free trial, there is a 60-day money back guarantee on the annual plans.
Norton LifeLock: Interface
Norton's iconic yellow interface, likely protected by copyright, immediately evokes a sense of caution and warning, akin to entering a construction zone or encountering police tape. Despite its straightforward and appealing design, the consistent use of yellow serves as a constant reminder of the seriousness of identity protection.
The dashboard serves as a comprehensive hub, providing users with straightforward access to an array of features and settings. This user-friendly interface streamlines navigation, enabling users to swiftly locate and activate security measures for both their phones and credit cards. The privacy section is meticulously designed to safeguard sensitive information, offering users the ability to effortlessly enhance the security of their personal devices and financial transactions. Furthermore, a dedicated section empowers users to conveniently view their personal identifiable information, ensuring they retain control over their data. By presenting a clear and organized layout, the dashboard not only simplifies navigation but also reinforces the user's sense of privacy and control over their personal information.
When it comes to safeguarding your personal information and preventing identity theft, employing a Virtual Private Network (VPN) can be a highly effective measure. However, it's important to note that not all identity theft protection programs include a VPN as a standard feature. Some programs may offer it as an optional add-on for an additional monthly fee, while others may not provide it at all. For instance, LifeLock, which is renowned for its identity theft protection services, previously included Norton Secure VPN on the standard individual and family plans. However, this feature is now only offered on the combination Lifelock plan with the Norton 360 plan,as expected for an additional cost.
The significance of using a VPN in conjunction with identity theft protection cannot be overstated. A VPN encrypts your internet traffic, making it virtually impossible for unauthorized individuals to intercept and steal your sensitive data. This added layer of protection is crucial in today's digital landscape, where cybercriminals are constantly devising new ways to exploit vulnerabilities and access personal information.
Without a VPN, your online activities can be easily tracked and monitored by malicious actors. They can potentially gain access to your browsing history, online banking information, social media accounts, and other valuable data. By utilizing a VPN, you can effectively conceal your IP address and encrypt your data, making it extremely difficult for cybercriminals to track your online activities and steal your identity.
Therefore, if you're serious about safeguarding your personal information and preventing identity theft, it's essential to choose an identity theft protection program that includes a VPN as a standard feature or offers it as an affordable add-on. Investing in a reliable VPN service can significantly enhance your online privacy and security, providing an extra layer of protection against identity thieves and other cyber threats.
Norton LifeLock: Features
LifeLock offers a suite of features designed to safeguard users' sensitive information. These features are comparable to those provided by similar programs such as IdentityForce and IDShield. However, LifeLock stands out by presenting these features within a meticulously crafted, user-friendly interface. The interface's design reflects a deep understanding of user needs and a commitment to delivering a seamless experience.
One key aspect of LifeLock's interface is its simplicity. The layout is clean and uncluttered, with each feature clearly labeled and easy to find. This simplicity makes it easy for users to navigate the program and access the tools they need quickly and efficiently.
Another strength of LifeLock's interface is its intuitiveness. The program's features are organized in a logical way that follows the natural flow of a user's thought process. This intuitiveness minimizes the need for users to refer to manuals or tutorials, making it easy for them to get started with LifeLock right away.
In addition to its simplicity and intuitiveness, LifeLock's interface is also most certainly visually appealing. The program features a modern, minimalist design that is both attractive and professional. This aesthetic appeal enhances the user experience, making it more enjoyable and satisfying to use LifeLock.
LifeLock's interface exemplifies the program's dedication to providing an exceptional user experience. By harmonizing simplicity, intuitiveness, and visual allure, LifeLock has crafted an interface that effortlessly allows users to safeguard their sensitive information, fostering peace of mind.
Furthermore, the interface of LifeLock is arguably easier to use, and also cleaner, which means you’ll often find more of the options available with less clicks.
Norton LifeLock: The competition
Similar to tech giants like Facebook and Google, Norton LifeLock stands out as a security firm with unparalleled immediate brand awareness, especially regarding consumer safety. Factors contributing to this recognition include its extensive advertising campaigns on network television and its long-standing presence in the industry. For those who have used computers during the early Windows and Mac eras, the Norton name likely holds familiarity and trust.
In the realm of identity theft protection apps, competitors must contend with the highly respected Norton brand, renowned for its cybersecurity offerings. While lesser-known options such as IdentityForce and IDShield provide similar features, they lack the widespread recognition of Norton. ADT, known for its physical home security solutions, also offers an identity theft protection app, but it falls short in terms of household recognition when compared to Norton.
LifeLock shares many similarities with IdentityForce and IDShield in terms of its features. The premium tier of LifeLock stands out with exclusive offerings such as 401K protection, crime tracking tools under your name, and monitoring across all three major credit agencies. Additionally, the Advantage plan and above provide exceptional features like TransUnion Credit Lock and PayDay Loan Lock services, making LifeLock a compelling choice for identity protection.
In the realm of identity theft protection, IDShield differentiates itself from its rival LifeLock by providing various exclusive features. Notably, IDShield's mobile application integrates social media monitoring, a crucial aspect in the current digital landscape where personal information is frequently shared publicly. This additional layer of protection empowers users to oversee their online presence and promptly respond to potential threats, ensuring enhanced security and peace of mind.
One of IDShield's strengths lies in its collaboration with criminal justice professionals. This valuable service offers users expert insights and guidance through the intricate legal system in the event of identity theft. Criminal justice professionals can provide valuable advice on effectively reporting the crime, acquiring official police reports, and assisting users in understanding the various steps involved in the legal process. This collaboration ensures that users receive comprehensive support throughout their journey to restore their identity and seek justice.
In contrast to LifeLock's premium plans, which lack monitoring and tracking features, IDShield offers these features as part of its more affordable plans. This strategic move by IDShield makes comprehensive protection accessible to a wider range of users, enabling them to enjoy robust security without exceeding their budget.
Standing out as a compelling option for individuals seeking comprehensive identity theft protection, IDShield offers competitive pricing and additional features. Its focus on social media monitoring, discussions with criminal justice professionals, and inclusive pricing plans empowers users to effectively safeguard their personal information. This sets IDShield apart from its competitors and provides users with the tools they need to protect their identity.
Norton LifeLock: Support
All LifeLock plans provide round-the-clock live support, with a toll-free number prominently displayed on their website, which we certainly appreciate. While there's no chat, email, or support portal, the top-tier plan offers higher priority support.
While there are blog articles and answers to frequently asked questions, the website lacks video content, whitepapers and webinars.
Norton LifeLock: Final verdict
Norton LifeLock operates in a competitive landscape, where it must contend with numerous other identity theft protection software providers. While many of these apps offer comparable features, brand awareness plays a crucial role in differentiating Norton LifeLock from its rivals.
One potential challenge for Norton LifeLock lies in the complexity of its paid plans. Customers are required to choose from various options, which can be overwhelming and make it difficult to determine the most suitable plan for their family size and personal security needs. This complexity could potentially deter some potential customers from selecting Norton LifeLock.
However, despite this potential drawback, Norton LifeLock's interface stands out for its clean design and ease of use. All the features are presented in a user-friendly manner, making it easy for customers to navigate and utilize the software effectively. This user-centric approach is a commendable aspect of Norton LifeLock's offering, as it enhances the customer experience and satisfaction.
Overall, while Norton LifeLock faces competition from other identity theft protection software, its brand awareness and well-designed user interface provide strong competitive advantages. Nevertheless, simplifying its paid plans could further improve the customer experience and make it easier for potential customers to choose the most appropriate plan for their needs.
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John Brandon has covered gadgets and cars for the past 12 years having published over 12,000 articles and tested nearly 8,000 products. He's nothing if not prolific. Before starting his writing career, he led an Information Design practice at a large consumer electronics retailer in the US. His hobbies include deep sea exploration, complaining about the weather, and engineering a vast multiverse conspiracy.