Apple's online store went down for a short period today, and now we know why - it's updated its iMac line.
Apple has introduced a low-power 21.5-inch iMac for the price of £899 ($1,099, AU$1349), reducing the cost of its most affordable model by £150 ($200).
The iMac comes with a 1.4GHz dual-core Intel Core i5 processor, 8GB of RAM, Intel HD Graphics 5000 and a 500GB hard drive. Of course, those specs can be upgraded if you so wish.
And you can still go and buy the previously-cheapest iMac, which clock in at a slightly more powerful 2.7GHz with the same screen size.
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So why has Apple done this? Plenty of reasons, but to pave way for Retina models later this year would be our bet.
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