Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone 16: release date speculation, latest leaks, price predictions and more
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
The iPhone 16 Plus could be the last Plus model of its kind – here’s why
By Axel Metz published
Apple will reportedly abandon the 6.7-inch iPhone display size with the iPhone 17 line.
The first third-party iOS app store is live in the EU – and another Nintendo emulator just showed up
By David Nield published
The walled garden Apple has built around its iOS App Store continues to be slowly dismantled.
The Apple Notes app could seriously step up its game in iOS 18 with these two upgrades
By Kristina Terech published
Apple observers are expecting the tech company to unveil an upgraded Notes app, integrating audio recordings and advanced math features, revolutionizing its digital note-taking.
Best printers for Mac in 2024
By Steve Clark last updated
Updated We've tested over 200 printers for the home and office - and these are easily the best printers for Mac.
The best iPad Air deals in April 2024
By James Pickard last updated
The iPad Air is a great tablet that offers excellent performance, but it's even better when you get it via one of the best iPad Air deals we've spotted.
The best iPad mini deals in April 2024
By James Pickard last updated
We've rounded up the best iPad Mini deals available right now so you can pick up Apple's smallest tablet for the lowest price.
Best Mac games 2024 - the best Apple-friendly gaming experiences you can get
By Cat Bussell last updated
Updated The best Mac games prove that gaming on Apple computers is here to stay.
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