Though 2026 has been a tumultuous time for technology when it comes to price hikes and shortages, the tech that's reached us has been excellent — in fact, it's been a banner year in most areas, just with some downsides for your wallet.

We've already crowned the best tech of the year as chosen by you in our TechRadar Readers' Choice Awards 2026 — but this is where we let our experts have their say.

Our writers and editors chose their favorite products in nearly 100 categories, ranging across all the kinds of products we review. In some cases, we agree with the readers; in lots of cases, we don't. So read on to see which gadgets we rate as being the most impressive of the last 12 months.

Phones & tablets

Phone of the Year

Phone Brand of the Year

Phones Innovation of the Year

Best Value Phone

Best Mid-Range Phone

Best Folding Phone

Best Flip Phone

Best Camera Phone

Best Gaming Phone

Best AI Phone

Best Phone Accessory

Best Tablet

Best eReader

Cameras & drones

Camera of the Year

Brand of the Year

Camera Innovation of the Year

Best Beginner Camera

Best Mid-range camera

Best Professional Camera

Best Compact and Instant Camera

Best Action and Vlogging Camera

Best Camera Lens

Best Camera Accessory

Best Drone

Computing

Laptop of the Year

Computing Brand of the Year

Best Computing Innovation

Best Value Laptop

Best AI Laptop

Best Gaming Laptop

Best PC Gaming Handheld

Best Gaming Keyboard

Best Gaming Mouse

Best Gaming Monitor

Gaming

Gaming Device of the Year

Gaming Brand of the Year

Gaming Innovation of the Year

Best Console Accessory

Best Gaming Service

Best Gaming Controller

Best Gaming Headset

Best Gaming Chair

TV & home theater

TV of the Year

Home Entertainment Brand of the Year

Home Entertainment Innovation of the Year

Best Gaming TV

Best TV for Sound

Best OLED TV

Best Mini-LED TV

Best Value TV

Best Projector

Best Soundbar

Best Wireless Home Theater Speakers

Streaming

Streaming Service of the Year

Best for Movies

Best for Documentaries

Best for TV Shows

Best Free Streaming Service

Audio

Headphones of the Year

Audio Brand of the Year

Audio Innovation of the Year

Best Wireless Headphones

Best Wireless Earbuds

Best Open Earbuds

Best Value Headphones

Best Value Earbuds

Best Value Open Earbuds

Best Wired Headphones

Best Wired Earbuds

Best Bluetooth Speaker

Best Wireless Speaker

Best Portable Audio Player

Best Turntable

Best DAC

Best Stereo Speakers

Health & Fitness tech

Health & Fitness Device of the year

Health & Fitness Brand of the Year

Health & Fitness Innovation of the Year

Best Smartwatch

Best Running Watch

Best Fitness Tracker

Best Smart Ring

Best Electric Toothbrush

Best Connected Fitness Tech

Home tech

Home Device of the Year

Home Tech Brand of the Year

Home Tech Innovation of the Year

Best Home Light Tech

Best Home Security Device

Best Robot Vacuum

Best Vacuum

Best Air Fryer

Best Coffee Machine

Best Value Coffee Machine

Best Fan

It's been an excellent year for tech releases, with the arrival of everything from new TV panel developments, to groundbreaking drones, to awesome spatial audio speakers, to a new breed of AI-connected screenless fitness wearable.

It's also been a really difficult year in tech, though, due to the component crisis and rising prices across nearly all products. In the middle of that tension, it only makes sense for us to find out which companies navigated the challenges best by asking the community of tech lovers out there — and so here are the first TechRadar Readers' Choice Awards.

The results are in, so below we've listed the TechRadar Readers' Choice Awards 2026 winners winners in every category, all 100% voted by you!

Phones & tablets

Phone of the Year

Phone Brand of the Year

Phones Innovation of the Year

Best Value Phone

Best Mid-Range Phone

Best Folding Phone

Best Flip Phone

Best Camera Phone

Best Gaming Phone

Best AI Phone

Best Phone Accessory

Best Tablet

Best eReader

Cameras & drones

Camera of the Year

Camera Brand of the Year

Camera Innovation of the Year

Best Beginner Camera

Best Mid-range camera

Best Professional Camera

Best Compact and Instant Camera

Best Action and Vlogging Camera

Best Camera Lens

Best camera accessory

Best drone

Computing

Computing Brand of the Year

Best Computing Innovation

Best Value Laptop

Best AI Laptop

Best Gaming Laptop

Best PC Gaming Handheld

Best Gaming Keyboard

Best Gaming Monitor

Best Gaming Mouse

Gaming

Gaming Device of the Year

Gaming Brand of the Year

Gaming Innovation of the Year

Best Console Accessory

Best Gaming Service

Best Gaming Controller

Best Gaming Headset

Best Gaming Chair

TV & home theater

TV of the year

Home Entertainment Brand of the Year

Home Entertainment Innovation of the Year

Best Gaming TV

Best TV for Sound

Best OLED TV

Best mini-LED TV

Best Value TV

Best Projector

Best Soundbar

Best Wireless Home Theater Speakers

Streaming

Streaming Service of the Year

Best Streaming Service for Movies

Best Streaming Service for Documentaries

Best Streaming Service for TV Series

Best Free Streaming Service of the Year

Audio

Headphones of the Year

Audio Brand of the Year

Audio Innovation of the Year

Best Wireless Headphones

Best Wireless Earbuds

Best Open Earbuds

Best Value Headphones

Best Value Earbuds

Best Value Open Earbuds

Best Wired Headphones

Best Wired Earbuds

Best Bluetooth Speaker

Best Wireless Speaker

Best Portable Audio Player

Best Turntable

Best DAC

Best Stereo Speakers

Health & Fitness tech

Health and Fitness Device of the Year

Health & Fitness Brand of the Year

Health and Fitness Innovation of the Year

Best Smartwatch

Best Running Watch

Best Fitness Tracker

Best Smart Ring

Best Electric Toothbrush

Best Connected Fitness Tech

Home tech

Home Device of the Year

Home Tech Brand of the Year

Home Tech Innovation of the Year

Best Home Light Tech

Best Home Security Device

Best Robot Vacuum

Best Vacuum

Best Air Fryer

Best Coffee Machine

Best Value Coffee Machine

Best Fan

I've long been a fan of Sonos and its approach to home audio. My apartment is already filled with the company's speakers, including two home theater systems for movies and TV, and a couple of stereo pairs for music. And while the ability to group speakers and play whatever I want, wherever I want, is already a major part of the appeal, I've always felt there was room to take things a step further.

So when Sonos announced the Beam Ultra soundbar earlier this year, alongside a new feature that would allow its portable Play speakers to double as rear surrounds, my interest was well and truly piqued.

I've already made my feelings about the Play perfectly clear, having previously claimed it could be the only speaker you really need. Its ability to perform just as well around the home as it does on the move makes it an incredibly appealing proposition.

And now, thanks to the new Sonos27 operating system, that versatility extends to home theater. Rather than committing a pair of speakers to permanent surround duties, you can simply pick one up, take it into another room and use it independently, before returning it to its original position and having it automatically rejoin the system.

It's a simple idea, but one that has the potential to fundamentally change how people use their Sonos speakers. And having now put the Beam Ultra and a pair of Plays through their paces, I think it's one of the company's most compelling developments in years.

Play it for me, Sonos

A pair of Sonos Play speakers can be used as rear surrounds with several of the company's soundbars, including the Arc, Arc Ultra, Beam (Gen 2) and Beam Ultra. Given the larger size and greater output capabilities of the Arc models, I'd argue the relatively compact Plays might be a slight mismatch, but it's good to know you're not tied to one particular soundbar.

Pairing them with the smaller Beam makes more sense to me, and in my bedroom, the combination is discreet enough not to draw attention, yet powerful enough to deliver a genuinely expansive sound that's a huge improvement over my TV's built-in speakers.

Of course, the real appeal of this setup is that the Plays aren't permanently tied to surround duties. Pick one up, carry it into another room and it should automatically disconnect from the home theater system, becoming an independent speaker ready for music playback. Return it to its original position, and it should seamlessly slot back into place.

Making this possible is some clever technology working behind the scenes. An accelerometer inside each Play detects when it's been picked up and moved, while Sonos Positioning Technology uses near-ultrasonic signals, picked up by the soundbar's microphones, to determine whether the speakers are in the same room and where they're positioned. It can even work out which speaker should act as the left or right rear surround, without you having to assign them manually.

At least, that's the theory.

When I first put this to the test, things didn't quite go according to plan. I carried one of the Plays from my bedroom into the living room, only to find it was still reproducing audio from the home theater system. The connection also became intermittent, with the sound cutting in and out rather than the speaker switching to standalone mode.

I eventually resorted to tapping 'Stop Using Surrounds' in the Sonos app, which allowed me to use the Play independently. But when I returned it to the bedroom, it didn't automatically reconnect either, requiring another trip into the app to select 'Start Using Surrounds'.

Not wanting to be deterred, I tried again a short while later. This time, after moving the same Play into the living room and waiting a few seconds, I heard an audible tone confirming it had disconnected from the home theater setup. Both Plays, including the one still in the bedroom, then appeared as standalone speakers in my AirPlay settings.

Returning the speaker to its original position was just as straightforward. A breathing white light indicated it was determining its position relative to the soundbar, followed by the same audible tone confirming a successful connection. Just like that, it was back to performing rear-left surround duties, without me having to touch the app.

And that's when the appeal of Sonos' new approach really clicked. Instead of a pair of speakers permanently committed to home theater duties, I could now move them around my apartment as needed, without manually reconfiguring the system every time.

Small system, big sound

To give the system a proper workout and find out just how much the Play surrounds contributed, I had to turn to the Penguin car chase scene in The Batman.

I started with the Beam Ultra by itself and was, quite frankly, blown away by its performance. Considering the soundbar's compact dimensions, the sheer scale of the sound it produced was remarkable. The rumble of the Batmobile's engine had impressive weight, while the soundfield extended well beyond the physical confines of the bar. In fact, it effectively disappeared, with sound filling the room rather than appearing to come from a single speaker beneath the TV.

Perhaps more impressive was that I wasn't using a separate subwoofer. In my bedroom, at least, I didn't feel an immediate need for one, such was the weight and authority of the bass. Admittedly, a larger living room could tell a different story, and anyone craving particularly deep, room-shaking bass would likely benefit from adding a Sub Mini.

With the two Plays connected as surrounds, and both the surround and height audio settings left at their default level of 0, the performance became even more immersive. As Batman and Penguin sped along the highway, the sounds of passing lorries and cars extended behind my listening position, creating a more convincing sense of being in the middle of the action.

Curious to see how much further the system could go, I increased both the surround and height audio settings to +5. The presentation became even more enveloping, with rear-channel effects such as blaring car horns becoming easier to distinguish. And when Penguin's car went into a roll, the system did a convincing job of following the chaos unfolding on screen, making me feel as though I was right there in the passenger seat.

Arc you pleased to see me?

The Beam Ultra and Play combination had replaced an Arc and two Sonos Ones in my bedroom, so I was keen to see how the newer system compared with its predecessor. I reinstalled the older setup, starting with the Arc on its own.

There was an immediately noticeable increase in sheer grunt, which wasn't entirely surprising given the Arc's larger dimensions and greater number of drivers. But the difference wasn't quite as dramatic as I'd expected, particularly considering how much smaller the Beam Ultra is.

It was also a reminder of how much easier Sonos has made the process of adding portable surrounds. With the Plays, I could simply select 'Use Surrounds' and, within seconds, they would connect and automatically establish their left and right positions. The Ones required a more involved setup process, including manually assigning each speaker to its respective channel.

Returning to the same scene from The Batman, this time with the Ones connected, revealed a more substantial difference between the two systems.

The Arc-based setup produced a bigger, more authoritative sound, particularly with the surround TV level increased to +5. Car engines had greater low-frequency weight, while the movement of vehicles along the highway was easier to follow as sounds travelled around the room.

Where the Beam Ultra fought back was in its reproduction of higher frequencies and dialogue. Voices sounded clearer and more distinct than they did through the Arc, while effects such as screeching tyres had greater bite and definition.

And while I maintain that the Beam Ultra doesn't necessarily need a subwoofer in a smaller room, the comparison demonstrated that the Arc has an advantage when it comes to outright bass weight.

Ultimately, both systems delivered thoroughly enjoyable and convincing surround sound experiences. The Arc-based setup had the edge in scale and low-frequency authority, but the Beam Ultra and Plays proved that a relatively compact system can still deliver a seriously cinematic performance.

A home theater system with a difference

At $1,297 / £1,297/ AU$2,097 for the Beam Ultra and two Plays, this certainly isn't the cheapest way to bring surround sound into your home. In fact, Sonos' own Beam Ultra and Era 100 surround package costs considerably less ($1,082 / £1,042 / AU$1,652), and as my comparison with the Arc and Ones demonstrated, a conventional setup can deliver a more substantial sound.

But I'd argue that focusing purely on the price of admission, or even outright surround performance, misses the point of what Sonos has achieved here.

Because when I'm not watching a movie or catching up on my favorite TV shows, I don't necessarily need two speakers sitting behind me doing nothing. With this setup, I can pick them up and take them wherever I please, whether that's into another room for some background music or outside for a gathering with friends.

And because the Plays offer both Wi-Fi and Bluetooth connectivity, they're just as comfortable being part of a multiroom Sonos system as they are accompanying me away from home.

In effect, I'm getting two systems in one: an immersive home theater setup when I want it, and a pair of genuinely portable wireless speakers when I don't.

For me, that's where the real value lies. Sonos hasn't just made its home theater systems more flexible; it's made the speakers themselves more useful. And having experienced how seamlessly the two roles can work together, it's a feature I'd find difficult to give up.

• Bluesound is adding fully integrated Apple Music support, on top of existing AirPlay support
• This is rare in streaming systems — Sonos has basically had a monopoly
• Available now via free software update

If you want to play Apple Music natively, in high resolution, on multi-room audio equipment the choice has largely been Sonos, Sonos or Sonos. That's now changed, and direct integration with the Apple Music service is coming to the Bluesound platform and BluOS software as a free upgrade.

That's a big deal because in addition to Bluesound's own products, the BluOS operating system also powers devices from big audio brands including NAD Electronics, PSB Speakers, DALI, Cyrus, and Monitor Audio.

It's a significant upgrade, because like Spotify and TIDAL, Apple Music is now fully integrated into the BluOS platform rather than supported indirectly via AirPlay 2. That means the audio is streaming directly to your player rather than via your phone, tablet or computer, so there's no compression, as there is over AirPlay or Bluetooth.

When is the Apple Music upgrade coming to BluOS?

The update is available from today, 20 October 2026, and you can get it by updating the BluOS software on your device. You'll then be able to use the BluOS Controller app to select your streaming, whether that's to a single device or a multi-room setup.

In the case of multi-room setups you'll be able to share Apple Music to specific rooms and audio zones, or have the same music playing everywhere.

Although the update itself is free, Apple Music is of course a subscription-based service, though you don't have to pay extra for higher quality or ad-free streaming.

It's a major win for Bluesound as the key Sonos alternative. There's obviously a lot of crossover between the the slickness the Sonos system has been known for and what people expect from Apple products.

When Sonos had its major software issues in 2024, Bluesound and WiiM emerged as the two multi-room systems hoping to benefit most from it, but WiiM has a strange relationship with Apple. None of its products support Apple Music natively, and many of its products don't even support AirPlay.

So this is a big win for Bluesound with Apple fans, especially since it's always been considered the more audiophile-led alternative to Sonos — now Apple Music can be a source for that.

Sony ULT Tower 7 review

The Sony ULT Tower 7 is another strong entry in Sony’s refreshed ULT line, coming in with newly developed, rounded woofers for enhanced deep bass, a swathe of connectivity options for personal or professional use, and customizable lighting for highly immersive listening.

This model is the mid-sized option in Sony’s new ULT Tower lineup, sitting above the Tower 5 and below the ULT Max. It has a seven driver setup, with a single 280mm woofer, two mid-ranges, and four tweeters — including two rear-facing tweeters for Sony’s 360-degree Party Sound. It also has an impressive 420W of power meaning that it can get unbelievably loud — honestly I had to test this one outdoors for the most part, as it shook the foundations of our music testing space to its very core.

How good is the Sony ULT Tower 7? I’ve tested it for hours on end, listening to countless tunes, playing around with the light settings, and assessing its various features and functions available through Sony’s Sound Connect app. Here’s why I think it can compete with some of the very best Bluetooth speakers.

Let’s start with the most important thing of all: sound quality. The ULT Tower 7 is an excellent-sounding model, providing clarity and insight right across the frequency range, but the clear standout is the bass. It can extend all the way down to 20Hz with confidence, plating up regimented, meaty bass and even rippling sub-bass.

When tuning into First Summer by H.K., the deep, pounding bass was replicated fantastically, sounding just as dynamic, full-bodied and agile as I’d hoped. But still, vocals were textured and clear in the build up, keys and vocals were brilliantly balanced in the mid-range, and higher-pitched drums had a highly energetic, rhythmic quality.

A lot of these positive qualities were mirrored when listening to Rocking Chair by Mr. Scruff. Rich, deep bass was mesmerizing and phenomenally full-sounding, with tonally accurate keys in the mid-range and expressive drums up top adding plenty of color. In addition, guitars had a great sense of width to them, sounding as if they were playing from the corners of our testing room during my indoor assessment.

When blasting tunes from the ULT Tower 7 outdoors, I was astonished by its raw, uncompromised power. It has a maximum power output of 420W, and sound can fill large open spaces confidently, without losing low-end impact or clarity in the mids and treble. One of my colleagues could hear the speaker clearly from the other side of the parking lot in which I was testing the speaker, and let me tell you, this thing is borderline deafening (in a good way) at top volumes.

My only criticism, sonically speaking, is that the 360-degree sound on this speaker is a bit underwhelming. When listening at less favorable angles, like the side and rear of the speaker, the experience was noticeably worse. The overall sound of my tracks just wasn’t as cohesive and balanced as I’d hoped for, and while the larger ULT Tower Max may remedy this issue, the Tower 7 is certainly outclassed for 360-degree sound by rivals like the Marshall Bromley 450.

Still, this is a fantastic sounding speaker that handles dynamics beautifully, and plates up emphatic deep bass, clear mids and highs, and a whole lot of power. The ULT Tower 7’s Sound Field Optimization — which analyzes speaker placement and background noise and accordingly adjusts sound balance across the frequency range — also means that you’re getting consistent quality in any environment.

Something else I love about the ULT Tower 7 is how easy it is to customize its audio output, thanks to its top-tier EQ options. ULT 1 is best for huge outdoor spaces, and places additional emphasis on deep bass, while ULT 2 provides a more rounded sound that focuses on delivering the most energetic, powerful sound. There’s also a Live mode if you want to replicate live recordings more faithfully, a Flat signature for a more balanced sound, and a custom 10-band equalizer which gives you more granular control over the speaker’s output.

What’s more, this speaker supports the higher-res Bluetooth codec LDAC, enabling you to get a surprisingly detailed, insightful listen from the speaker. If you’re after true lossless audio, you’re in luck too — there’s USB-C, 3.5mm, and RCA connectivity on board. This flexibility is great for professionals who want to hook up a DJ controller via RCA or casual listeners who just want to run with Bluetooth or USB-C. In addition, there’s a pair of mic ports so you can dabble in a bit of karaoke from time to time.

If you’re using the ULT Tower 7 for karaoke, there are some effects available to you in Sony’s Sound Connect app, including a voice changer, echo, and so on. There’s also a party pad for effects like a flanger and sampler, as well as playing drum sounds and robotic noises when DJing. These are easy to access, and more generally, I found the SoundConnect app to be highly user-friendly and reliable — it wasn’t filled with bugs like some rivals’ apps are.

While we’re talking about features, it only seems right to talk about battery life. The ULT Tower 7 can offer up to 30 hours of playback with the LEDs turned off, and for a party speaker in this size-category, that’s very strong indeed. That’s almost double of a rival like the JBL PartyBox 330, and means you can keep the party going well into the early hours. There’s also a Stamina mode for extended playtime, or you can use the speaker while hooked up to the mains.

Let’s move onto design now, an area where the ULT Tower 7 largely excels. It looks fantastic, with eye-catching yet tasteful lighting, an attractive rounded aesthetic, and well-sized, illuminated buttons. Even the ULT logo impressed me because it enables you to adjust volume and cycle through EQ modes swiftly — adding a functional layer here is a very nice touch. While it’s not made of the most premium materials, it’s still built to a great standard, and has a rugged yet refined appearance.

My issue with the overall build, however, is that this speaker is not as practical as it could be. At 50.3lbs / 22.8kg, it’s very heavy, and will take a fair bit of effort to move around. Yes, there are a couple of handles built-in alongside some wheels, but a model this hefty really could’ve done with a pull-out handle for easier transportation. When using the main handle on the reverse side of the speaker, I found the ULT Tower 7 to be awkward to maneuver, something that you won’t find with a lot of the JBL PartyBoxes, for instance.

I also would’ve liked to have seen slightly better waterproofing on the ULT Tower 7. IPX4 means it's safe against splashes of water, and this is essentially the standard for party speakers of this size. But some models, like the Marshall Bromley 450, provide superior IP55 protection, which also shields against dust ingress.

But anyway, let’s get down to the crucial question: is the Sony ULT Tower 7 worth the money? Well, for $649.99 / £499 / AU$799, I think you’re actually getting great quality overall. With imposing, gigantic sound, a flashy look, long battery life, and broad connectivity options, the ULT Tower 7 is more accomplished than a lot of the competition in this price-range.

It’s still a big investment, sure, but pound-for-pound, you’re getting an awful lot of functionality and great audio. If you’re looking to save a bit of cash, then I’d personally go for the Sony ULT Tower 5, but for some added oomph, you really can’t go wrong with the ULT Tower 7.

Sony ULT Tower 7 review: price & release date

• Priced at $649.99 / £499 / AU$799
• Released in September 2026

The Sony ULT Tower 7 released in September 2026, and is the mid-sized option in the new Tower lineup, sitting right between the smaller Sony ULT Tower 5 and the giant Sony ULT Tower Max. It comes in at $649.99 / £499 / AU$799, which is a reasonable price for a model with such powerful sound and fleshed-out features.

While the ULT Tower 7 is a fair bit pricier than the ULT Tower 5, it does come with the benefits of rear-facing tweeters for 360-degree sound, added power, and better battery life. It’s also priced pretty well against rivals in this size category, such as the JBL PartyBox 330 and the Marshall Bromley 450 — which you can read more about in the ‘also consider’ section.

Sony ULT Tower 7 review: specs

Should I buy the Sony ULT Tower 7?

Buy it if…

Don’t buy it if…

Sony ULT Tower 7 review: also consider

How I tested the Sony ULT Tower 7

• Tested outdoors and at the Future Labs music testing space
• Mainly streamed tunes over Tidal
• Tried Party Chain functionality alongside ULT Tower 5

I spent many an hour testing the Sony ULT Tower 7, using it both in our music testing space at Future Labs and outdoors. As well as testing the ULT Tower 7 on its own, I also tried using it alongside the Sony ULT Tower 5 with the Party Chain function.

For the most part, I made use of Bluetooth connectivity to stream tunes over Tidal on my Xiaomi 17 phone, which supports the higher-res LDAC codec. I started by sifting through the TechRadar reference playlist, which features tracks from a wide variety of genres, but I also made sure to bump countless tunes from my personal library as well.

More generally, I’ve spent years testing audio gear here at TechRadar, where I serve as a Senior Reviews Writer. I’ve reviewed everything from wireless headphones like the Sonos Ace Ultra to Dolby Atmos soundbar systems like the JBL Bar 1300MK2. On top of that, I’ve tested a large number of party speakers, including ULT Tower 7 competitors like the Marshall Bromley 450.

• Read TechRadar’s reviews guarantee
• First reviewed: October 2026

Marshall Bromley 150 review

The Marshall Bromley 150 is the newest, and smallest model in its line, packing party-ready sound into a compact cube-shaped cabinet. Despite its diminutive stature, this Bluetooth speaker is pretty mighty, boasting a 200W power output with a single woofer and dual full-range drivers. But is it any good?

Well, I’ve spent many an hour putting the Marshall Bromley 150 through its paces, listening to countless tunes, messing around with its various features, and testing out its stage-inspired lighting. So here’s how I’d rate it after extensive use.

I’ve been really impressed with Marshall’s Bromley models to date, which easily compete with some of the best Bluetooth speakers around. They’ve provided ultra-deep, punchy bass that never subdues other sounds along the frequency range, look absolutely spectacular, and have great battery life to boot. And the Bromley 150 is no different.

Let’s start with sound quality. As you might expect from a party speaker (although it's not always a given), the Bromley 150’s low-end output is the main event. It provides the sort of bass that you feel in your soul — it's deliciously rich, palpable, and almost earth-shaking. And for a speaker of this size, that's impressive.

For instance, when tuning into Cowboy Killer by Kyle Walker and Nate Katz, deep bass hit with tremendous impact while remaining regimented, resulting in a powerful yet controlled listening experience. Even then, the raw power of the Bromley 150’s dynamic bass didn’t come at the expense of sounds elsewhere in the frequency range — higher-pitched drums were precise and expressive and keys in the mid-range were well-defined and clear in the mix.

Even tracks with rippling sub bass translated beautifully onto the Marshall Bromley 150. It can extend down to 42Hz, and handles the lowest frequencies with immense confidence, producing full-sounding low-end audio.

With more vocal-heavy tracks, the Bromley 150 continues to perform well. In Black Eye by Allie X, vocals were clear in the mix and drums in the treble sounded pleasantly forward, with a satisfyingly rapid decay for an energized, refined sound. I’d argue that vocals in the mid-range lacked the texture and detail that I’ve heard from some speakers at this price-point, though.

When I listened to some funk tracks, I similarly felt that electric guitars didn’t always sound as well-separated and defined as I’ve experienced elsewhere. But mids are still weighted nicely, and certainly sound clean and clear. There’s also no LDAC on board for higher-res Bluetooth listening — something that featured on the Marshall Acton IV and Marshall Stanmore IV. But then again, this is a party speaker, so the focus is understandably more on impact than insight.

One more note on sound. Marshall has continued to wow me with its True Stereophonic 360-degree sound, and this works well even on the small Bromley 150, with its impressive bass output and clean highs being retained, even from the rear or the side. This works even better here than on some larger rivals I’ve tested, like Sony’s ULT Tower 7, for instance.

Anyway, let’s move onto the next big attraction: the Bromley 150’s design. The Bromley 150 is a true beauty. It has an amp-inspired aesthetic, with quality faux-leather, stunning golden details, and premium-feeling control knobs. It also feels really robust and hardy, and comes with an IP55 rating, protecting it against high-pressure jets of water and dust ingress — that’s above average for a party speaker of this ilk.

The stage-light-style LEDs are to die for as well. They look so much classier than the RGB LEDs you’ll see on most party speakers, and mirror the deluxe aura of the Bromley 150 to perfection. Marshall has told me in the past that it considered leaving lights out of its party speakers entirely, as it wasn’t sure if it would suit the luxurious vibe it wanted to show off. But I’m glad they found a solution. There are various modes you can choose between too, and if you want to conserve battery life, you can switch them off entirely.

On top of that, the Bromley 150 is far smaller and lighter than its sibling models, and has a luxurious built-in handle that makes it very easy to take from A to B. While it could easily be a statement piece you could leave in your apartment or living room, being able to easily take it outdoors or on the go is a big bonus.

When it comes to features, the Bromley 150 hits most of the right notes too. First of all, it has an impeccable battery life of 40 hours, which will get you through multiple parties with ease. The battery is also fully replaceable and easy to remove — in fact multiple parts are replaceable, which only adds to the longevity of this speaker.

Other features such as Auracast connectivity for multi-speaker pairing and mic inputs for instrument or karaoke sessions are also most welcome, and make the speaker into a versatile party machine. There are a few other inputs, including USB-C and 3.5mm if you want to experience lossless audio. It would’ve been great to see RCA on the Bromley 150 for DJ controllers and turntables, though, especially as this was on the larger Bromley models.

My biggest gripe with this speaker, though, is its underwhelming companion app. This model is still using the old Marshall Bluetooth companion software, and it’s simply too basic. Here, you can tune into an Auracast broadcast, customize the M-button (to display stroboscope lighting, activate low volume mode, or do nothing), and set a power off timer… but that’s all.

You can’t make any alterations remotely to EQ, despite there being physical bass and treble dials and no way to alter effects for karaoke or instruments, meaning you always have to be by the speaker to make changes. The lack of depth is a bit disappointing, and I’m hoping this will be addressed in the future, potentially by migrating this model onto the more advanced Marshall app, used by the Marshall Heston 120 and Marshall Heston 60 soundbars, as well as the Homeline speakers.

The major question is, however, is the Marshall Bromley 150 worth the money? Well, I have to be honest and tell you that this is an expensive Bluetooth speaker. It comes in at $499.99 / £399.99 / AU$699 — more than you’d pay for significantly more powerful models like the Sony ULT Tower 5, for instance. However, I think it still earns its price-tag overall.

This is a premium product, not just in its sound, but in its design. Yes, you’re paying for a party speaker, but this is a statement piece in equal parts. It performs fantastically well across the board, and with replicable parts, this speaker is an investment that should serve you well for many years to come. If you want great sound at a more affordable price-point, you really can’t go wrong with the Sony ULT Tower 5, but for a compact party speaker that’s oozing with style, then the Marshall Bromley 150 is the ideal pick.

Marshall Bromley 150 review: price & release date

• Priced at $499.99 / £399.99 / AU$699
• Released in October 2026

The Marshall Bromley 150 was released in October 2026, just over one year after Marshall launched its first ever party speaker, the Bromley 750. It has a list price of $499.99 / £399.99 / AU$699, meaning it firmly sits in the premium category for a speaker of this size. By comparison the much larger and more powerful Sony ULT Tower 5 is $50 / £50 / AU$150 cheaper than this model, so you’re paying a bit of a premium for the Bromley 150’s deluxe build.

Marshall Bromley 150 review: specs

Should I buy the Marshall Bromley 150?

Buy it if…

Don’t buy it if…

Marshall Bromley 150 review: also consider

How I tested the Marshall Bromley 150

• Tested at our music testing space at Future Labs
• Mainly streamed tunes over Tidal
• I have tested and reviewed more than 60 Bluetooth speakers

I spent many hours blasting tunes on the Marshall Bromley 150, and spent the vast majority of my time assessing its qualities in our music testing space at Future Labs.

For the most part, I streamed tunes over Bluetooth via Tidal on my Xiaomi 17 phone. However, I also tried out a wired connection as well as Auracast functionality. I commenced testing by sifting through the TechRadar reference playlist, which includes songs from a wide variety of genres, but I also listened to hours worth of tracks from my personal library.

More generally, I’ve been testing audio gear for years here at TechRadar, where I serve as a Senior Reviews Writer. I’ve tested more than 60 Bluetooth speakers, including other Marshall party speakers, such as the Marshall Bromley 750 and 450, and rivals like the Sony ULT Tower 5.

• Read TechRadar’s reviews guarantee
• First reviewed: October 2026

• Apple's HomePod mini 2 freshens the smart speaker with new colors and a few new tricks
• The top LED glow can now mirror the colors of album artwork
• The smart speaker will get Siri AI in a future software update

Techtober is marching on in a pretty big way, and this week it's Apple leading the pack. Alongside its first-ever smart display, the HomeView, Apple is also upgrading the speaker that serves as the entry point to its smart-home lineup.

The HomePod mini 2 is a refresh of the smart speaker that’s been a workhorse in Apple's lineup since it launched in 2020. For this second generation, Apple isn’t changing much: there are new colors, a better processor under the hood, and a new trick with the glowing LED on the top, though Siri AI is coming… but only via a future software update.

It also comes with a notable price hike. In the US, the first-gen HomePod mini jumped from $99 to $129 in June, and now the HomePod mini 2 costs $149.99 — so that's a 50% upgrade over the price the original cost just five months ago. It’s up for preorder now, and will begin shipping on October 30. It's priced at £149 in the UK, and AU$229 in Australia.

Looks-wise, the HomePod mini 2 is still about the size and shape of an tennis ball, but with a flat top and bottom. Alongside White, Blue, and Midnight, new arrivals Green and Pink aim to offer a fresh pop of color. Fans of Yellow and Orange, which were options for the first HomePod mini, will likely be missing those — myself included.

Still, I’m a fan of the fresh Pink here. I saw it demoed in a stereo pair alongside the pink iMac, and there’s definitely some Cupertino synergy here. Beyond the fresh paint jobs, the HomePod mini 2 will still ship with a color-matched cord and USB-C power plug.

Under the hood, Apple has made the jump from an S5 chip to the S10 chip, which premiered inside the Apple Watch Series 11, Ultra 3, and third-generation SE.

The new chip will be faster for processing, and will also improve connectivity, allowing for improved latency when the HomePod mini 2 is used as a dedicated speaker for a Mac — a new capability for this model. It can also be grouped with other HomePods as a surround sound setup for the new Apple TV 4K.

The S10 chip will also power a forthcoming free update to bring Siri AI to the speaker. When it does arrive, you can opt into the new, more personalized Siri through the Home app on your iPhone. The update will apply to your account, and if you’re in a shared household, other users will be able to make the jump too.

As with the Apple HomeView, you’ll need an iPhone that supports Apple Intelligence and the new Siri, and that has recently connected to your Wi-Fi network. Once enabled, you can ask for more personal information from Siri, whether that’s finding a song your friend texted you, pulling information from your calendar, or handling any number of other tasks. There will be a bit of a wait for these Siri features, though, with no confirmed date.

The other big change is a fun one. The HomePod mini 2’s top is still a circular touch surface with LEDs underneath, but it's been updated. No, it’s not a full Liquid Retina display as on the HomeView, but the LEDs are more precise, and can now color-match the album art of whatever you’re listening to.

Think of the colorful glow in the iPhone’s Dynamic Island when a Now Playing widget is active. Whether you’re listening to Apple Music or Spotify, that color-matching effect can now translate to the top of the HomePod mini 2.

It’s a neat update, though the lights don’t get all that bright. In a demo, they matched the blues, whites, and violets of Olivia Rodrigo’s latest album while it was playing.

Potentially more interesting is that it works with soundscapes, too. I currently have two original HomePod minis on my nightstands, and use rain sounds to fall asleep, so the idea that the new model can visually reflect the pitter-patter of raindrops is intriguing. In a dark room, that gentle glow could be a soothing touch.

Aside from that, the HomePod mini 2 still offers the same rich, vibrant, and surprisingly loud playback experience for audio, podcasts, and other content. It’s again powered by a full-range driver, and dual passive radiators.

It sounded pretty great in the demos, and I’m especially pleased that two of these can be combined with a pair of second-generation HomePods for a full surround sound experience with the Apple TV 4K. You can of course also pair this HomePod with any other AirPlay speakers or the HomeView, too.

Apple is taking preorders for the HomePod mini 2 now, with shipping from October 30. That’s right before Halloween, and while Orange isn’t in the lineup anymore for a pumpkin look, you'll be able to ask Siri to serve up some spooky tunes.

• CMF by Nothing has the compact Speaker S and larger Speaker M
• Both tote Bluetooth 6.0, dual device connection, and multiple audio modes
• You can detach the speakers' panels and 3D print your own replacements

There are two new audio devices in town, and they come from Nothing’s sub-brand CMF — but they’ve attracted substantial attention in such little time for one particular reason.

Hot on the heels of the recent Nothing Headphone (1) Pro, the new Speaker S and Speaker M mark CMF’s portable speaker debut, mainly because of their quirky milk carton-inspired design which, as you can see, gives it quite an edge over the best Bluetooth speakers on the visual front. The smaller Speaker S is going for $59 / £49 / AU$119 and the larger Speaker M is $109 / $99 / AU$199, with both being available in white, dark grey, orange, and turquoise.

While both are affordable entry-level options, they’re built for different purposes. The Speaker S is more compact, designed for easy transportability and listening on the go, packing a ‘custom-tuned’ 45mm driver and two passive radiators. If filling a room with your favorite tunes for a party or gathering is the bigger priority, that’s where the Speaker M comes in handy, which packs a 60Hz–20kHz frequency range.

As far as their respective features go, that’s pretty much it, and despite the size difference there’s a lot of common ground between the two models sitting beneath its carton-like surface. For starters, both speakers give you 18 hours of playback at 50% volume with Ultra Bass on, an audio feature that adds a little impact to music that needs ‘extra weight’. Fast-charging for 10 minutes will also give you an hour’s worth of playback.

Both support Bluetooth 6.0, allowing a connection range of over 100 metres between the speaker and your connected device. If you find yourself flicking between two different devices to control your audio playback, both models support dual-connection, meaning you can move between devices without having to keep pairing them to your speaker each time. I can see this coming in handy if there are two passionate maestros at the same gathering who will stop at nothing to assume total control over the party’s soundtrack — sharing is caring.

Speaking of sharing, CMF’s new speakers offer an extensive range of playback options. Firstly, Stereo Mode turns two Speaker S or Speaker M devices into individual left and right output channels for a stereo pair. Party Mode is even more flexible however, giving you the freedom to pair both models together to beef up the sound, including, apparently, compatible models from other brands.

CMF is also taking its first speakers to another level by adding a unique customization element to the aesthetic. The front panels of both the Speaker S and Speaker M are removable, and can be swapped with another one of a different shade. CMF is also encouraging 3D printer owners to go ham on the creativity front, providing a guide for you to print your own custom panels and volume knobs so you can build your speaker around your home’s interior. It’s so extra, but I love the creative freedom.

Earlier this year, I ran a blind speaker test with some of the greatest portable models around, but only one stood atop the podium: the Bose SoundLink Micro Gen 2. However, despite the speaker impressing test participants with its imposing bass and excellent attention to detail, its high price has prevented me from regularly recommending it. Luckily, though, that's no longer the case, because right now, you can grab the Bose SoundLink Micro Gen 2 for $99.99 (was $129) and just £79.95 (was £119.95) in the Amazon Prime Day Big Deal Days sale.

• Browse the full Amazon Prime Day sale US
• Browse the full Amazon Prime Day sale UK

In my blindfolded Bluetooth speaker showdown, four participants ranked some of the very best models around without the influence of brand names, appearances, and any other preconceptions. Even with rivals from the likes of JBL and Ultimate Ears, Bose was able to emerge victorious, with listeners highlighting the SoundLink Micro Gen 2's low-end thump, impressive dynamics, sparkling highs, and solid instrument separation.

For such a small speaker, its confident sound is seriously commendable. And at this price, I couldn't recommend it enough. Be sure to scroll on down to find the best deals on the Bose SoundLink Micro Gen 2, and learn about its feature-set, design perks, and more.

Today's best Bose SoundLink Micro Gen 2 deal in the US

Today's best Bose SoundLink Micro Gen 2 deal in the UK

When I reviewed the Bose SoundLink Micro Gen 2, I was full of praise for its clean, precise audio, excellent waterproofing, and ultra-compact design. But one thing held it back from scoring highly: its steep asking price. But now, I think it's truly a strong, value-for-money option.

Sonically, it's a great all-rounder. You can give it a beautifully balanced signature, with punchy bass, rich mids, and articulate treble, or you can go all-in on a bass-heavy sound that's ideal for more energetic tracks. In fact, this model's bass performance was a big reason for its victory in my blindfolded test, with a number of our participants finding it to supply more full-bodied and dynamic low-end output than rivals like the JBL Go 5.

But it excels beyond sound, with a rugged yet attractive build, IP67 dust and waterproofing (making it ideal for listening to music in the shower), a decent 12 hours of battery life, and customizable EQ. I also really like the fabric strap, which makes it easy to attach the speaker to a bag, bike, shower head...you name it.

With excellent audio, a top-tier design, and now, a great price, it's all too easy for me to recommend the Bose SoundLink Micro Gen 2. In fact, I might just have to go and grab one for myself now...don't miss this deal!

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.36
• Apple: MacBooks, AirPods & AirTags from $28
• Cheap TVs: smart TVs from $69.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $89
• Smartwatches: up to 36% off Garmin & Apple
• Vacuums: Dyson, Shark & Bissell from $49

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: up to 67% off Fire, Ring & Blink
• Amazon Haul: extra 15% off for Prime members
• Appliances: up to 40% off Ninja & De'Longhi
• Beauty: up to 60% off Philips & Oral-B
• Essentials: cleaning & groceries from £2
• Fashion: up to 50% off
• Gaming: record-low Nintendo Switch 2
• Headphones: up to 50% off Anker & Sony
• Laptops: up to £800 off Microsoft & Asus
• Tablets: up to 50% off Fire tablets
• TVs: from £129.99
• Vacuums: up to 50% off Shark & Dyson
• Wearables: Samsung & Oura from £31

There aren't many tech products that I'd feel confident shoving in my rucksack for a lake retreat, but the JBL Flip 7 is an exception — and now it's on offer with its price slashed to just $109.95 (was $149.95) as part of the Amazon Prime Day sales.

• Browse the full Amazon Prime Day sale

Although the Amazon offer isn't available in the UK, there's a similarly excellent discount at Very where you can find the speaker for just £99 (was £129).

But what exactly makes it so good? Well, it's seriously rugged, with a soft plastic and cloth design that's not only waterproof but also very hard-wearing. I've had my model for over a year, and my recent trip saw it dropped in a river and on the floor, used next to an open fire, and taken into the shower. After all this, it still looks (and sounds) brand new.

Today's best rugged speaker deal

The JBL Flip 7 sits right at the top of our guide to the best Bluetooth speakers on the market right now. It's impressively compact, with what our tester calls "unbelievable sound quality" and "top-tier durability".

As an owner of a model myself, I'm inclined to agree. It's easily the most versatile and convenient speaker in my collection, and my go-to for any situation where I need great speaker sound away from home.

• TDM Neo is a headphone and loudspeaker in one
• Finally on sale, 9 months after CES unveiling
• It's smarter than you think

One of the most memorable product launches at CES 2026 in January was the TDM Neo, which was thoroughly tested by our editor back then, and now you can finally buy the gadget.

As you may be able to tell from the headline, this is a novel two-in-one audio product. It's both a pair of headphones, and a loudspeaker, with a twisting mechanic letting you switch it from one to the other (and telling the gadget which speakers to play music out of).

As of Tuesday, October 6, you can now buy the TDM Neo from a range of retailers, including Amazon, TDM's website and Walmart. It costs $249 / £249 (about AU$500) so it's not a cheap device, but bear in mind you're getting two gadgets for one.

In our initial testing, our editor was pleasantly surprised by how well the TDM Neo was thought out: it's not a gimmicky gadget, but has a few smart considerations. Stay tuned for a full review whenever we get the Neo in our hands (or on our head? About our person?).

Twist and shout

The TDM Neo has a quartet of 40mm speakers: two of them are part of the headphone module, placed against your ears, and the other two are for the speaker, facing outwards at all times. This combination means the drivers aren't playing jacks of all trades, and can focus on their respective role. It even has multiple microphones, for calls when it headphone mode.

Is this thing a battery too? Because the device lasts for an incredibly 200 hours when you're using it as a pair of headphones. That drops to 16 hours as a speaker, which still beats many of our go-to party speakers.

As headphones go, it's a little heavy at 340g. It's nice to see features from both the headphone and speaker world come together here: there are control buttons, various features like find-my and a low-latency gaming mode, and a separate EQ for the two different Neo functions.

As with all novel products like this, I can see a lot going wrong. What if the twisting mechanism fails, so the speakers play when you're in headphone mode, or could parts wear down from all the motion? So I'm especially curious to test the thing out.

Like September (or 'Techtember', as I like to call it), October is going to be another massive month for portable audio and hi-fi — and Amazon's kicking things off with its huge 'Big Deal Days' savings across two days. That seems like a mouthful though, so can I just call it Techtober instead? (Needs work. And I may need a holiday).

Amazon's October Prime Day — aka the Prime Day Big Deal Days (which I'm going to abbreviate to APDBDD) — isn't actually here for another day, at the time of writing. Someone on payroll clearly didn't get the memo though, because the company's already discounted plenty.

• Browse the full Amazon Prime Day sale

So what's being fabulously slashed in price within the hi-fi and audio space? To clarify, we're a day before the Big Deal Days event starts proper, but when has that ever seemed to bother the huge online retailer? The short answer to my first question is: the 12 products listed below, all with handy links to buy. The short answer to the second question is: never.

On to the deals! I'm kicking off with not one but two discounted Sony flagship headphones. My pick here? If you don't absolutely need your headphones to fold up small to slip into a little backpack, I'd save the case and go for the excellent Sony WH-1000XM5, now just £192 (was £279) at Amazon.

Earbuds more your thing? Although the excellent JLab Go Pop ANC buds in this list look like they're only discounted by £5, Amazon's running an extra-special 'buy any 2 for £40' sale on them — which is both a stonking saving on their £29.99 regular RRP and the perfect solution for stocking fillers or Secret Santa presents (you'll always get roped into at least one!) in the run up to gift-giving season.

Now, bigger stuff. You can't go wrong with anything here, but if you need a Bluetooth speaker, the JBL Charge 6 is an absolute belter of a five-star product. Something for the desk? Anker's trusty Soundcore 2 is an Amazon best-seller for a reason.

There are two lovely and affordable turntables in this list too. For me, the Audio-Technica AT-LP60xBT edges it. Yes, it's a slightly older launch than the Sony (2019 versus 2025) but vinyl doesn't evolve at the alarming rate wireless audio does. Also, it looks stunning, and you can't argue with a turntable that launched at £179, now down to just £118…

The only early Prime Day hi-fi and AV deals you need to see

• The Badkruka is IKEA's newest affordable Bluetooth speaker
• It has Spotify Tap integration and physical controls
• You can pair multiple speakers together in a variety of setups

It seems IKEA is on a roll when it comes to cube-shaped, low-price Bluetooth speakers: following on from the Ikea Kallsup that we tested earlier this year, we now have the IKEA Badkruka, which is several times bigger and offers some extra features.

There's no official announcement about the Badkruka just yet, so we're relying on the product page on IKEA's German website (via Notebookcheck) for all the details. It also shows up on the Swedish site, but not the US, UK, or Australia yet.

Measuring 16cm wide x 16cm deep x 17.5cm tall (that's 6.3 inches x 6.3 inches x 6.9 inches), you can pick up the IKEA Badkruka in either black or pink. It's built from ABS plastic and polycarbonate, and doesn't look to be portable — there's a power cord in the product photos and no mention of a rechargeable battery.

Along the top of the speaker we've got physical controls for playback and volume, and there's also a Spotify Tap button, so with one button press you can carry on from where you left off on Spotify on another device.

Keep on pairing

IKEA doesn't give us any technical specs in terms of audio capabilities here, but does say we can expect "powerful" and "balanced" sound that's "ideal for gaming, streaming, or listening to music" (via Google Translate).

The product listing mentions that two speakers can be paired together for synced stereo sound, and the feature is shown off in one of the promotional images too. It also seems that additional speakers can be paired and synced too, if you buy a few — with the Kallsup, it's possible to pair up to 100 of them.

There are three EQ settings on the speaker as well, so you can tweak the audio output to match your preferences and the types of tunes you listen to. It's a decent set of features for an affordable Bluetooth speaker like this.

Speaking of price, it's available for €50 from the German site. We don't have official global pricing yet — fingers crossed that IKEA does roll this out more widely — but that works out as roughly $58 / £43 / AU$81.

• Sony reveals 3 new party speakers: ULT Tower 5, ULT Tower 7, and ULT Tower Max
• ULT Tower 5, $449.99 / £349 / AU$549; ULT Tower 7, $649.99/ £499 / AU$799; ULT Max $1,499.99 / £1,299 / AU$1,999
• New circular woofers, multiple sound modes, 360-degree party sound

Sony has revealed three new party speakers and — hurrah! — I’ve had the chance to hear them for myself. The Sony ULT Tower 5, ULT Tower 7, and ULT Tower Max look to offer almighty audio output for parties, DJ sets, or even karaoke sessions, with various ways to play and connect.

These bass-conscious new speakers are built around newly developed large, circular woofers (a departure from Sony's almost rectangular X-Balanced woofer unit, typically seen across the ULT range), and according to Sony, the Max model specifically delivers the most powerful bass in the ULT Power series to date. Their bold designs — which also deviate a fair bit from previous ULT speakers — as well as their massive power outputs and broad connectivity options could make them a major rival for the likes of JBL’s PartyBox models, if the sound is right.

Just how good do Sony’s new ULT speakers sound? I attended an impressive demo and I’ll reveal what I thought shortly. First, let’s run through everything I learned about Sony’s Towers, from technical specifications to nifty new features.

Taking a closer look

Let’s look closer at each of the three new ULT Tower speakers, and go through the key technical details.

The ULT Tower 5 is the smallest in the new line-up, but it still packs quite the punch. It contains a 230mm woofer and two tweeters with a 300W maximum power output. Meanwhile, the ULT Tower 7 boasts a larger 280mm woofer, alongside two mid-range units, and four tweeters — two front-facing, and two rear-facing. The rear tweeters are also angled for a wider soundstage. The ULT Tower 7 has a 420W maximum power output.

Finally, the ULT Tower Max is a true beast of a speaker. It has three woofers, two front-facing, one rear-facing. But it also comes with two-midrange units, and four tweeters, two of which are rear-facing. Its high-power amplifier delivers 2,150W of output, making it one of the most powerful party speakers I’ve ever encountered.

I want to focus in on the woofers for a moment, because Sony were really keen to stress the changes made for the new ULT Tower models. Unlike some previous models, the new Towers have circular driver units for the woofers, rather than the ‘X-Balanced’ alternative.

Sony Product Manager Mike Somerset told me: “X-Balanced is fantastic for a smaller, compact system and maximizing the surface area inside — let’s say, for a rectangular speaker unit, you know. And it also delivers a really great, impressive ‘attack’ bass. But with these, we really wanted to emphasize deep bass — and to be able to do that we’ve moved to this circular driver unit”.

The speakers also have large capacity cabinets and ULT Duct tech, which is intended to help each model produce “deeper, more powerful bass with greater authority”.

Do it your way

As well as talking up the outrageous power of the ULT Towers, Sony was keen to share the impressive customizability of the speakers. That’s because there are a number of sound modes, all of which are designed for specific situations and genres.

There are two ULT modes. The first, Sony says, is intended to enhance deep bass for “a rich, low frequency sound that makes your heart tremble,” with the second made to ramp things up even further for “even greater power, delivering body-shaking bass and strong sound pressure”.

What’s perhaps more interesting, though, are the ‘Flat’ and ‘Live’ options. As you’d expect, Flat is designed to make a track sound as it was intended to at the mixing desk, with a more neutral, balanced approach. Live, however, is focused on delivering a more spacious sound, with a strong emphasis on vocal clarity.

The speakers were tuned with the help of a number of "Hip-Hop sound creators," including producer, songwriter, and DJ, Dready, who spoke with me about the EQ adjustment process. On the Flat tuning, he said, “That’s how I would have it on a DJ set, because obviously on the controller you have the lows, mids, and highs, and we just gave it a nice blend… so, you know, when people take it, they can express themselves how they want”.

Of course, if you want to personalize things even further, you can connect to the speaker with the Sony Sound Connect app and make use of the multi-band custom equalizer instead.

So…how good do they sound?

Do the ULT Tower speakers sound any good? Allow me to go through them one by one.

The ULT Tower 5 arguably impressed me the most, relative to its size and cost. Sure, it leaves out the 360-degree Party Sound feature that the larger models adopt (presumably due to its lack of rear-facing drivers), but its raw power and regimented sound were hard to ignore. When listening to Luther by Kendrick Lamar and SZA, the speaker showed its considerable versatility. The vocal sample in the intro sounded textured and resonant, but then the drive and power of deep bass hit with surprising impact. Bass, though the clear star of the show, sounded controlled yet powerful, and never shrouded vocals in the mids or drums up high.

We cycled between the various sound modes, and the switch between an ‘attack’ bass and deep bass mode was pretty striking. It was incredibly seamless to sift through the different modes using the ULT logo — which also happens to be a button. It’s too early to say if it’s a sure-fire hit, but for £349 (around $470 / AU$660, but these are guesstimates based on the UK pricing right now, since Sony hasn't disclosed official pricing for these regions at the time of writing), the ULT Tower 5 sounded far more impressive than some rivals I’ve tested in its price and size class.

Things got even louder when we switched to the ULT Tower 7. We tried listening to Don’t Start Now by Dua Lipa, and low-frequency sounds were full-bodied, agile, and striking. Treble sounded pretty forward to me, with higher-pitched percussion seeming highly prominent, while vocals sounded clear and well-weighted in the mix.

We also tried out Money by Pink Floyd, which is a great testing track for any speaker. The 360-degree sound seemed pretty effective here, and when pairing two ULT Tower 7s together in stereo mode, the spaciousness of the track was brilliantly recreated. Vocals and guitars sounded tonally accurate and well-separated, but that low-end still came through with immense drive.

Finally, we hopped over to try out the behemoth that is the Sony ULT Tower Max. I’m no stranger to a rave, and the Max made me feel like I was listening to a set at my local venue. I was able to pick a track of my choosing, so I threw on Breather by Chris Stassy. And this perfectly showed off the huge sound of the ULT Tower Max.

The pumping, deep bass was genuinely earth-shaking, and I could almost feel it vibrating through my soul. But spacey sounds in the mid-range still came through cleanly, and were provided plenty of room to express themselves. If you want truly mesmerizing power at a relatively moderate cost (all things considered), then the ULT Tower Max could be one to keep an eye on.

We also tried pairing ten of the ULT models together, and… as you can probably imagine, the results were palpable. Auracast technology allows multiple models to chain together, and even the LED lighting syncs up across each speaker, making for an especially immersive listening experience.

Final thoughts: enticing new designs and competitive pricing

The new ULT Towers feel like Sony’s attempt to genuinely take on JBL in the party speaker arena, with the latter being particularly dominant in this field. The party speaker segment has increased in popularity as of late, and we’ve even seen new entrants like Marshall releasing its Bromley 450 and Bromley 750 speakers.

But could the ULT Towers rival the likes of JBL’s Partybox models? Well, at a glance, I think they could. They offer incredible power, more than a lot of mainstream competitors, they have a new design with attractive lighting, refined sound with rounded woofers, and plenty of ways to make them sound right for you. And that’s not to mention the wide connectivity options, including Bluetooth, RCA, XLR, and USB-C.

For the power and features on offer, they’re also priced relatively modestly, with the Tower 5 coming in at $449.99 / £349 AU$549, the Tower 7 at $649.99 / £499 / AU$799, and the ULT Max at $1,499.99 / £1,299 / AU$1,999.

I was also impressed to see the battery life of the speakers, with 30 hours on the ULT Tower 7 and 20 hours on the Tower 5 — that’s quite a lot of playtime given the power demands. And although features such as 360-degree audio and sound modes are exciting, Sound Field Optimization (which analyzes speaker placement and surround noise levels to offer the best sound possible) are even better. That’s something that could really set this model apart.

We’ll have to test the ULT Tower models out for a bit longer to determine whether they can compete with the best, but so far, it’s fair to say that they’ve impressed me.

Sonos has just made three new announcements: it's launching a new pair of headphones called the Sonos Ace Ultra; it's launching a new soundbar called the Sonos Beam Ultra; and it's rebranding its software side as an "operating system" that it's calling Sonos 27 — and is adding a new AI-enabled voice assistant, new AI agent integration, and smarter ways for its speakers to work together.

I spoke to Sonos' CEO Tom Conrad about the new launches — especially the new software, since any new software changes that Sonos makes will be met with caution from the community, as Conrad and I discussed last time we spoke.

First, here's a rundown of the details of what Sonos is launching, starting with the Ace Ultra. These new headphones will launch at $449 / £399 / AU$699, and bring a new 40mm driver promising improved sound — but more interestingly they're powered by a new chip called the Headphone Engine 2 that means they'll be able to do what people expected the original Sonos Ace to do: they'll be able to work as a standard part of the Sonos ecosystem.

The Beam Ultra, meanwhile, sits between the Sonos Beam (Gen 2) and the Sonos Arc Ultra — it's a compact soundbar, but it delivers 7.1.2 channels of Dolby Atmos sound, using nine drivers (including two upfiring drivers, which is a first for the Beam range). It launches at $699 / £699 / AU$1,099.

Both of the new products are available to pre-order on September 1, 2026, and will launch on September 29, 2026.

When it comes to software, Sonos has given its platform a name for the first time: Sonos 27. Part of the launch of Sonos 27 is the reveal of Sonos Fabric, which is the name Sonos has given to "the system capability that enables Sonos products to sense each other and adapt to the moment" — and immediately, Fabric is being used to enable smart music switching on the Ace Ultra, and the ability to have portable surround speakers in Sonos home theater setups. Conrad will explain both of those in our interview.

There are two other new elements to Sonos 27, though. Sonos 27voice is a new voice assistant that's based on AI tech, and Sonos 27mcp is a new way for AI agents to connect to Sonos systems and control them.

In our conversation, Conrad dug into why the company is doing all of this and what the company is offering for AI skeptics — so let's get into it, starting with Conrad's explanation of why they wanted to give the software a name at last.

Tom Conrad: When I got the nod to become permanent CEO about a year ago, one of my observations about the company's recent history was that while we had started as a system company, we had spent the last almost decade being really focused on getting great at shipping individual products, filling out the product line with every shape and form that our customers were interested in. Small, medium, and large soundbars; a couple sizes of subwoofer; big amplifiers, small amplifiers; portables… you get the point. And Patrick [Spence, former Sonos CEO] and the team became a really well-oiled machine with respect to hardware execution.

But in doing that, I think the unintended consequence was that at times we took our eye off the ball [regarding] what it meant to bring those products together into a cohesive whole. And someone shortly after I arrived said that the thing about Sonos is it's really 100% hardware and 100% software. And I love that framing, because it's so right. We have these two really hard problems to solve, and if either one of them doesn't get complete dedicated focus from exactly the right people, we don't deliver what our customers expect.

And so, we've done all kinds of things to elevate the software expertise in the company over the course of the last year. And at the same time, we've really invested in the idea that the software is what makes the system. And as you look at how we've taken our products to market through the years, we've always given the hardware a name — Arc and Ace and Beam and Move — but the software has never had a name.

So one of the big announcements this week is that we're giving the software a name. And what we make is really an operating system for audio experiences in the home — and ‘OS’ has always been there in our name! And so we're simply calling the software Sonos 27 because, really, it is that ‘systemness’ that the software provides that makes Sonos. And we're attaching the year moniker to it, because Sonos does get better year after year. There'll be a Sonos28 and a Sonos29 and so on.

Matt Bolton: As soon as I saw the name, my first thought was whether this means we're talking about a planned update cadence, and that feels like it would probably be a different approach than Sonos would have necessarily taken in the past?

Tom Conrad: Yeah, I think one of the things about the company for the last many years is that because we only talked about the hardware, anything we wanted to do in software had to kind of ‘ride along’ on the hardware itself. And so we'd add Atmos, or we'd add voice assistants, or we'd add new surround experiences, but they would always be tied to the fact that we're making a new soundbar, so we can work on home theater experiences. We're making a product with a microphone so we can work on voice products. By separating out the idea of the operating system, we're giving it its own identity, its own road map, its own cadence of release, which we think is a really exciting change for the company.

And our customers can expect that the software doesn't get better only when we release new hardware. And it doesn't even get better just once a year. It gets better all the time through the year, which I think fits a new, modern way that people talk about their software platforms.

Matt Bolton: What we've been seeing more recently is you guys rolling out improvements and features on a pretty regular basis. The question I have as a user is: does this mean that I'm going to be waiting for a once-a-year Sonos 27 update to get new features?

Tom Conrad: I understand that feeling. But I think if you look at even what Apple does now, they once a year talk about their new operating system, and then the features roll out through the year, some of which they've sort of talked about in their big moments and some of which are a surprise and delight along the way, and our model will be exactly the same.

Matt Bolton: I assume this means that you've got a road map already in mind that covers Sonos 28 and Sonos 29. How far in advance are you thinking?

Tom Conrad: We do, for sure. Certainly, the list of things that I want to accomplish in software runs to many years. But one of the unique opportunities in software — unlike hardware, where you have to make these bets that go out, two or three years after you start programs — is that in software, even a big program might be six months of effort.

And so, while I like to have a two- or three-year road map for software, I like to be constantly replanning so that we can react to what's happening in our customers' lives. If you think back three years ago, for example, we hadn’t even had the ChatGPT moment yet. And so, to have a locked three-year roadmap and be resolutely dedicated to that path, not understanding how the world has changed in the last three years, would be foolish. And so we have a plan, but also the wisdom to be constantly reevaluating and reprioritizing as our customers' needs evolve.

Matt Bolton: How far ahead do you plan to communicate to customers what is coming? Like you say, Apple will announce at WWDC things it doesn't expect to necessarily launch until quite a bit later in the year.

Tom Conrad: I think it's likely that we'll do a couple of events or moments a year where we talk about what's coming and what's newly available. And so I think you can expect, in many years, there'll be kind of a fall event, like this one, where we talk about our big plans for the year, and then there'll be kind of a midyear check-in where we'll add to the story.

Matt Bolton: So let’s talk about AI integration. Generally, people have gotten to the point where they're now pretty skeptical of AI features being added to everything, but it sounds like you're taking a practical approach. So how do you assess what you should build and integrate — what you can do with, as you say, the three years of the ChatGPT ‘moment’?

Tom Conrad: I guess we'll start with what we do for skeptics. The things that we do with conversational AI are completely opt-in experiences, to the point that our speakers all have a hard microphone button on them, so you press it, and it literally breaks the electrical connection between the microphone and the rest of the device. So for those who are uninterested in this moment, we provide a platform that I think has incredible utility, even absent modern AI-powered capabilities.

But I think in some ways, the more exciting dimension of what we're doing is that we're really not starting from, ‘Oh, there is this incredible new technology in large language model, generative conversational AI infrastructure, what can we build with that?’ Instead, we're starting from really spending time with our customers and understanding what they might want to do with voice in the context of Sonos in their home. And we have the room to do that because we've been shipping voice assistants on Sonos for nearly a decade, including our own.

And when I talk to customers, they say, ‘I love the idea that I can engage with the Sonos system in my home without taking my phone out of my pocket. It takes a long time for me to get to the app, my partner looks at me sideways. Like, why are you on your phone when we're having a conversation?’ I mean, I think broadly you'd be hard-pressed to find somebody who's like, ‘I wish that the people I share my home with were on their phone more.’ Instead, they're looking for ways to put the phones in a drawer and enjoy being together.

I think voice is intuitively a great way to solve that, and that's why Sonos One, our first product that had a voice assistant, was such a smash hit 10 years ago. I think people understood that this is a great way to engage. But, unfortunately, the [voice] agents themselves really didn't meet the expectations of the customer.

When I go out and talk to people, the first thing they say is not crazily complex scenarios about how to control my smart home in nine different ways — all this stuff that you hear about from other players in the industry. They say, ‘I just want to be able to talk to the assistant about what I want the same way I would talk to a human being.’ I wanna be able to say, ‘Play that album that I loved in college, with the one with the singer from the Cocteau Twins. I think the band did the theme song to that Fox show. What's it called? It's about a doctor who's really grumpy all the time. Oh, yeah. It's called House.’

And, certainly, with first-generation voice assistants, even if they knew the name of the song, they would have to remember that you have to say ‘Play this song by this artist’ and not say the album and not say the artist first — and [we had to] guess what the agent is thinking. So job one, two, three, four, five, and six is: speak to this thing naturally.

The second thing that they say is they don't really care about all of these seemingly made-up examples of things that tech companies seem to think that we want to do. ‘I looked at your calendar and noticed that you have people coming for brunch tomorrow, and the refrigerator says you're out of eggs. So I'm gonna text your wife to tell her that you've gone to the store to get-’… I mean, no one wants the system in your walls to do that stuff in the real world, I don't think.

But they do want to be able to quickly control ‘atmosphere’, I would call it — which means music, means a soundtrack, and often means lighting. And yeah, they wanna be able to set timers. They wanna be able to ask about the weather. Everything else is really far down the list from there.

So we built [Sonos 27voice] to do exactly those things. It's really fast. It's really reliable. It's really resilient to anything you throw at it linguistically. And I think people are gonna be really delighted with just the fact that it just works. One benefit to narrowing the problem domain to exactly what customers are asking for is that we're also able to deliver this with modern infrastructure that is affordable to run, which means that we can make it a standard part of the Sonos system without having a secondary subscription on top — which is another dimension that people, I think, really want. They don't want another line item on their credit card just to be able to control the ambiance in their home.

Matt Bolton: What is the technology in the background? Are you using a particular language model? Are you running on your own servers or tying into someone else's systems?

Tom Conrad: Let me give you the one last piece of the puzzle that we hear from customers, because it will help me explain the architecture. They do also say that they want access to comprehensive world knowledge. I'm in the kitchen. I'm cooking a pork tenderloin. I wanna know what the temperature should be for it to be safe to eat. My wife and I are having a debate about the name of the actor from Ted Lasso. And people want the voice assistants to be able to talk to them about the world.

So you need something that is everything that I described, but also has the wisdom to reach out to a more sophisticated general-purpose model when the query is outside of the domain of ambiance and timers and weather and the stuff that makes up 95% of what people ask. So we've built our own core model that is a purpose-built, fine-tuned, kind of mid-scale large language model, if you like, that we run on our own infrastructure and answers that 95%, and then reliably routes to an external frontier model for the general knowledge or complex questions.

And we'll even do fun things, like if the frontier model can help in the task of figuring out the music, it will do that too. So you can say things like, ‘Find some music that's breaking through on TikTok and filter it through that shoegaze music that I liked when I was in college in the nineties and make a playlist for me.’ And it will use the frontier model to understand what's being talked about on TikTok. It'll use our infrastructure to understand my musical taste, and then it'll build a playlist and go. So that's what we're doing with Sonos 27voice.

Matt Bolton: I assume the frontier model will change over time, but which one are you using for launch?

Tom Conrad: We're not talking about the infrastructure at launch, but you're right to assume that part of the flexibility here is to be able to trade in and out frontier models to optimize costs, et cetera.

Matt Bolton: The other side of the AI features you announced that I'm really interested in is the MCP integration. Sonos has this long history of being relatively developer-friendly and open, which you guys emphasized a lot in the announcement of this OS. So the MCP integration feels like you’re re-embracing the element of wanting people to be making stuff that works with your system.

Tom Conrad: I think one of the exciting things that's happened in the last, not even two years, but in the last six months, is that suddenly we see ordinary people are able to make software, right? And I know we see it all over the company, and we see it all around the world with our customers. Already, unofficial hacked API access to Sonos is a very common, vibe-coded use case, and you hear people, lots of very high-profile people, talking about controlling their system. And then I meet customers all the time who are experimenting with these things.

And so, we're launching Sonos 27mcp, which makes a supported, full surface-area set of actions in the Sonos system available to our customers, to interact with music through any agent that they choose. Sonos will show up in the Claude connector directory — and the ChatGPT connector directory, and the Grok connector directory, and the Gemini connector directory — alongside Slack and Calendar and Figma, all the other things that you might interact with in Claude on any given day.

And you can do pedestrian things like turn the music down in Claude or whatever you’re using on your phone, in their app, in their desktop app, in a web browser. It will have enough context to understand that the music is on your Sonos system, and it will find the music that's playing and turn it down.

And it will also chain tools together, so you could say things like, ‘Look at my calendar and see the party that's coming up, look at who's coming, help me figure out what would be a great set of music to play based on what we know about these people from my email history with them.’ It's a terrible made-up example. But it's really good at chaining together a bunch of tools and its own native inference and doing these things.

And then as you point out, in the sort of hobbyist community, there's this tremendous opportunity to make bespoke control experiences, both software and hardware, using this infrastructure to integrate Sonos into the emerging agentic frameworks like OpenClaw and Hermes. There's going to be dozens of these things that take over, over the course of the next year, and we'll be able to participate in that.

I think it's just gonna be really fun to see what our customers do with this. And I think it's a really unique capability, because to do it well, you have to have both the technical infrastructure — which is to say access to the nouns and verbs of your system through the internet — which very few people have.

And then you also have to have the, like, philosophical perspective that says openness is good, and allowing integration and access from these third-party systems doesn't disintermediate us. It elevates us, and not every company — maybe no other company — has that perspective.

Matt Bolton: It feels like it must be part of building a future-proof system as well, because MCP seems like quite an agnostic approach, and it means that if, say, Apple adds good MCP support to Siri, you don't have to do anything to support it. But at the same time, does it make it any harder for you to develop on your end knowing that you're going to have this really open-ended way for agents to come in and interact with the system? Does that complicate building and planning features in any way?

Tom Conrad: First, just as a footnote, I should say that it may turn out that Apple's answer to all of this integration is not MCP, but what they call App Intents. And we're also, in this moment, shipping App Intent support on Apple's platform, so we have that piece as well. It's kind of a semantically one-to-one mapping — where the connector lives is different, but what you can do with it is very similar.

How do I say this… Maybe the worst of all worlds is to have all of the third-party engagement with your product be done through hacks and unsupported APIs… I have a friend who has a newborn, and he gets up early to work. He wants to be notified when his wife wakes up, so that he could put the coffee on. And so he basically just set [Claude] Fable about the task of, like, ‘Figure out when my wife wakes up’. And so the agent hacked his smart bed. And then he's like, ‘And start the coffee maker [at that point]’. And it hacked the API for his coffee maker.

I don't know that I wanna be on the receiving end of that universe, because now when I change an implementation detail, it breaks these experiences. And I think the customer blames the coffee maker company and the smart bed brand. They don't blame the fact that they essentially had hacked themselves on top of some infrastructure that was never meant to be built upon.

And so I think the new world sort of demands a certain amount of willingness to participate in this, and I'm really excited at the idea that the MCP infrastructure gives us a really nice structured way to not just do it once and have it applied to multiple platforms, but to do it in a way that allows for a layer of compatibility as we evolve the back-end services.

Matt Bolton: The other thing I wanted to ask regarding so much talk of this being an open platform is just how open are we talking? Would we see Sonos 27 on other devices, on non-Sonos hardware?

Tom Conrad: I think, for now, the magic of Sonos really is the marrying up of what we do in hardware and then what we do with software. And so you'd never say never, but at least as it relates to the core audio business that we're in, I think we're focused on making our own exceptional experiences for the home.

I will put a tiny asterisk on that. We have a great partnership with Peloton that started with us tuning the audio experience in their newest equipment, but is extending over time to allow the Sonos system in their customers' homes to become the audio destination for [their products’ audio output]. It's not quite us bringing the operating system into other people's audio hardware, but it’s a good example of continuing the work that we've all already done to integrate everywhere where our customers wanna be.

Matt Bolton: In the Sonos Ace Ultra, obviously the big headline hook for the hardcore Sonos fans is going to be the Sonos system connectivity that people had hoped the first Ace would have. Why is the new Headphone Engine 2 hardware necessary to make that happen?

Tom Conrad: There were two pieces to unlocking the headphone connectivity for the system. The first is that we needed Wi-Fi performance and secure storage transport of [security] credentials, which is deeply embedded into the actual silicon that goes into the headphone. Unfortunately, Ace doesn't have that platform, so we couldn't responsibly bring the feature to Ace without putting your Wi-Fi password, for example, at risk on an open network during configuration. And without the improved Wi-Fi capability of the headset itself, we couldn't get the kind of ‘walk around your home’ networking performance that we wanted for the product.

But to your point, I'm really proud of the original Ace. They're super comfortable. They've got great battery life. They've got best-in-class noise cancellation performance. They're great headphones.

But it is the best example of how, in that chapter, the company had forgotten how important it is to make sure that the products we make are really part of the system, and not just an exceptional pair of headphones. Because let's be honest, there are lots of exceptional headphones in the world.

And so from the jump on Ace Ultra, we knew that we had to do the thing that our customers most wanted, which was to make the headphones an intuitive part of the [Sonos] system.

There are two mechanisms for engaging with this feature. The first is really kind of magical: you can walk up to any speaker that's playing in your home, press a button on the headset, and the music just jumps from the speaker into the headphone. You can then walk to some other part of your house, press the button again as you stand in front of [another speaker], and the music or content jumps from the headphone to the speaker. No app, no delay, no Bluetooth; it's really just the Sonos ‘Fabric’ tech facilitating this effortless, seamless experience around the home.

I said there were two things that unlock this capability. The first is the hardware that lives in the new headphones. The second is something that happens in the operating system itself, which is that — with the launch of Amp Multi — we built a virtualization technology that allows a single instance of the Sonos OS to host multiple instances of the runtime. And what that's for in Amp Multi is that you’ve got one box running four rooms.

We've taken that capability and extended it to the whole modern speaker family, so that this Sonos Play that's sitting on my desk with me can run more than one instance of the runtime. And so the headphones, which don’t have the CPU horsepower to run the full Sonos stack, doesn't have to — because it can nominate a speaker on your network to be its proxy.

And so when you when the music jumps from the speaker [to the headphones], we spin up a virtual instance of Sonos [software] in one of the speakers — it might be the one you're standing in front of, it might be another one that's less utilized — and send audio over the network as a stream to the headphones, rather than running the full stack in the headset.

And what's cool about this is whatever speaker is doing that work still has the performance overhead to run as a speaker to play music for someone else in the home. So it's a deceptively simple feature that has a lot...underneath it.

Sonos Fabric is the moniker that we've given to the fundamental technology of Sonos that bonds, and groups, and links headphones. And the other exciting thing that we're doing with Fabric in this release is that we're enabling what we call portable surrounds, which is the ability to take a Sonos Play or a Move and to use them as surrounds in a home theater setup.

So the idea is you've got Sonos Play or a couple of Moves in the kitchen, the backyard, whatever — for movie night, you can bring them in, set them down [behind you], and use them for the surround Atmos experience in your family room. And then when you're done, put them back to work in other places in your house.

What's so cool about this technologically is that the way a speaker becomes part of your home theater is fundamentally technically different than the way that a speaker joins the grouping architecture of Sonos [for multi-room], because the latency requirements between the soundbar and the surround speakers are much higher.

So when a speaker joins a home theater configuration, it actually, from a networking standpoint, connects directly to the soundbar. It doesn't go through your home network. And so when you take a speaker that was in the kitchen as part of the grouping architecture, and move it into a [home theater] satellite position, a whole bunch of magic stuff has to happen.

First of all, the soundbar and the speaker have to recognize one another. And so we use the accelerometer in the portable speaker to understand that it's been picked up and set down. And when it's set down, we send an ultrasonic signal. If there's a soundbar in the room that can hear it, it sends a signal back, and they do a handshake to figure out left-to-right distance, to automatically tune, and spin up to the home theater networking connection — all without you doing anything. No app involved at all.

It’s another one you kinda have to experience to really appreciate, but I’m super excited to begin to ship these much more flexible home theater configurations. It's unlike anything that the rest of the industry is delivering today.

Matt Bolton: Can you tell me about the new driver design in the Ace Ultra? What did you want to change compared to the previous one?

Tom Conrad: We have just some of the most sophisticated audio engineers in the world working on these products, and they wanted to deliver deeper bass, clearer details, and a clearer soundstage with less distortion. We had the opportunity to go in and build a custom driver for Ace Ultra to tune it in the studio with some of the best, and award-winning audio engineers in the world.

You have to hear it and compare it side by side with Ace, but I think you'll find that it has a deeper bass response, clearer detail, [better] balance across the audio spectrum.