Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The latest iPhone 17 Air battery leak is a worrying one – but iOS 26 could help
There's more evidence that the new iPhone model could come with a relatively small battery.
The Studio season 2: everything we know so far about the popular Apple TV+ show's return
The Studio season 2 was officially renewed in May – here's everything we know so far about the hit comedy's return to Apple TV+.
Foundation season 3 episode 2 appears to say goodbye to a key character, but the Apple TV + show's star isn't too sad about it: 'I found it satisfying'
Exclusive Foundation star Jared Harris reveals why he was "satisfied" with a huge decision that Hari Seldon makes in season 3 episode 2 of the Apple TV+ show.
Samsung’s Galaxy Z Fold 8 could match the foldable iPhone in this one key way, setting the scene for an epic showdown next year
Samsung will supposedly borrow a crease-busting feature that’s coming to the foldable iPhone.
I can't deal with any more bad software rollouts – here's hoping iOS 26 and One UI 8 bring a change of direction
In the past year we’ve seen mismanaged software launches from two of the biggest tech companies in the world – I want to see this trend dealt with before it becomes an industry-wide issue.
The iPhone 17 Pro looks gorgeous in new renders, and it could get a protective display boost too
The iPhone 17 Pro might get new colors and a tougher screen, according to new rumors
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
The foldable iPhone might be thicker than the Samsung Galaxy Z Fold 7, but that's okay
The foldable iPhone could be 0.6mm thicker than the Samsung Galaxy Z Fold 7 when unfolded.
