While last year saw plenty of Ultra HD TV sets shown off in Vegas, this year looks more likely to feature 4K camcorders, 4K smartphones and 4K laptops.
"We're [going] after the premium consumer out there," Molyneux told reporters at a briefing. "It's clear people will want to generate their own 4K content."
But he wouldn't be drawn on exactly what kinds of products Sony has up its sleeve, saying that all will be revealed at CES.
The year's biggest tech show kicks off in Las Vegas on January 6 2014, at which point all will become clear.
- Want to know what else we're expecting from the show? Our guide to CES 2014 is ready for you here