Sony Bravia ad goes for bunny colour fun

Sony has launched another version of its award-winning Bravia TV adverts - this time filled with hundreds of multi-coloured bunnies bouncing around New York.

The 90-second commercial, which can be viewed on the Bravia Advert site, shows the Play-Doh rabbits hopping to a central point where they turn into an enormous purple wave. The wave then turns into a sea before a whale's tail emerges, which then turns into the biggest red rabbit you've ever seen.

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It apparently took Passion, the advert's creators, over three weeks, 40 animators and 2.5 tons of plasticine to make.

The ad, called Play-Doh, is the third in a trio that highlight the colourful properties of Sony's Bravia LCD TVs. The first - Balls - showed thousands of bouncy balls boinging around San Francisco. The second - Paint - showed a firework display of paint exploding all over a Glasgow housing estate.

The ad is accompanied by The Rolling Stones' psychedelic 1967 hit She's A Rainbow.