Incredible Sound opens up the soundstage nicely, making audio less compact and stuffy. Dialogue is clear and direct, cutting through the booms and bangs of our test movie, and although it won't wake the neighbours there's a decent amount of bass on board.
Despite sacrificing many of the features that make Philips' high-end sets so special, the 7404H still offers great value. The on-board processing modes on board do a good job, while the inclusion of a USB port, four HDMIs and plentiful picture tweaks is fairly generous. Picture quality is also exemplary for the money – all of which makes this a solid purchase if money is tight.