The expected product announcement from Apple came - but with a whimper rather than a bang. The company has announced four new colours for the iPod shuffle - blue, orange, pink and green which join the original silver.
Spec for the iPod shuffle otherwise remains unchanged. It still has 1GB of memory - or enough for around 240 songs - plus a claimed battery life of 12 hours.
UK pricing for the new coloured shuffles - which are available now - is unchanged at £55.