The Vodafone Smart Ultra 6 has arrived with a big full HD display, 4G connectivity and a price tag which sees it slide comfortably into the budget end of the market.
At just £125 on Pay As You Go (or free on contracts starting at £17 per month), the Smart Ultra 6 is cheaper than the current Moto G - but don't let that put you off.
The 5.5-inch full HD display dominates the front, while under the hood there's an octa-core Snapdragon 615 processor, 16GB of internal storage and a 3000mAh battery.
A 13MP camera has been bolted to the rear, while the front facing snapper is a selfie-loving 5MP affair.
Low cost fodder
At 154 x 77 x 8.35 mm it's slightly thinner, while being a touch taller and wider, than the 5.5-inch OnePlus One, and it weighs in at an acceptable 159g.
In terms of design there's something rather iPhone 6 about the Smart Ultra 6, although it's clad in plastic rather than metal so expect it to feel cheap in the hand.