You'll likely know OnePlus as the fast-growing smartphone brand from China, which found a huge following for making high-spec handsets that still manage to sharply undercut the increasingly astronomical price of the competition (we're looking at you, iPhone XS Max). But do you know about the OnePlus TV?
OnePlus is now looking to repeat the trick with a new smart TV, out sometime in 2020. It will launch first in India and China in September 2019 – with four different model sizes, from a 43-inch TV to a massive 75-inch display – with the possibility of a wider global rollout sometime after.
There's talk of a Bluetooth remote, rather than infra-red, and a Dolby Atmos speaker system that could trump other mid-range TVs in terms of audio – but what exactly is the OnePlus TV, and what will it do that others can't?
UPDATE: The OnePlus TV will have a pretty rocking sound system if a new Amazon product page is correct. According to the info we found the TV will have eight discrete speakers that total 50W and will be capable of playing Dolby Atmos soundtracks.
Cut to the chase
- What is it? The first smart TV from smartphone-maker OnePlus
- When is it out? September 2019 in India and China
- Where will it release? India to start with, with China, North America, and Europe to follow (if all goes according to plan)
- What will it cost? Knowing OnePlus, it'll be mid-range pricing, but won't undersell itself either
OnePlus TV release date
When will the OnePlus TV release? We know know that the smart TV will launch in September 2019, according to a blog post by OnePlus CEO Pete Lau.
Lau also verified that the smart TV will initially roll out in India, and that the smartphone company is "working hard to launch OnePlus TV in North America, Europe and China", while OnePlus tries to "establish partnerships" with local and regional content providers.
That September release date is a lot earlier than we had initially anticipated: in a December 2018 interview with India's daily newspaper Economic Times, Lau stated that there was no official deadline for launch, but that a 2020 release date was the rough plan.
Lau added: "India will be one of the first markets to get the OnePlus TV. It will be available through Amazon. We haven’t set a deadline as yet, as we want it to be the best there is."
There's still no official confirmation on the availability of the OnePlus TV in Western markets, though a wider global release beyond Asia will probably depend on how much buzz the product gets on release.
Update: The OnePlus TV will be unveiled in India first towards the end of September, followed by other markets.
OnePlus TV rumored specifications
As we approach the launch date, more details around the OnePlus TV have started surfacing. GizmoChina was able to get its hands on a Google Play Developer Console listing of the OnePlus TV that revealed the internal specifications of the upcoming smart TV.
The OnePlus TV will be powered by the MediaTek MT5670 processor. This isn't particularly a well-known chipset, but has four cores clocked at 1.5GHz. The tetra-core Mali G51 GPU will take care of the graphics. The TV will have 3GB of RAM and will run a customized version of Android TV 9.
The listed resolution is 1920 x 1080 as that's the maximum resolution Android TV supports for menus. The panel will have a 4K resolution and will be able to playback compatible content in that resolution.
In the audio department the OnePlus TV is now rumored to include eight discrete speakers that are capable of Dolby Atmos playback. The total output of the speakers is only 50W - so not much more than your standard mid-range Samsung or LG - but it could offer a pretty solid audio upgrade compared to your old flatscreen.
OnePlus CEO Pete Lau also tweeted about the dedicated “Gamma Color Magic” picture processor, developed in-house for the set, claiming it will have the "widest color gamut".
I am proud to share news about the dedicated picture processor for the #OnePlusTV. We built the Gamma Color Magic processor to bring you best-in-class image quality on our customized #QLED TV panel with widest color gamut. Can't wait for you to experience it! pic.twitter.com/DlQS8Y8jhnSeptember 4, 2019
OnePlus TV price
There's no prices yet for the OnePlus TV – or whatever they'll call it – but OnePlus' strategy in the smartphone market has been to offer upper-mid-range products that undercut the competition by about 20-30% of the price.
The end price could be in the range of $600 / £500 to $1,000 / £800, depending on who OnePlus decide to lock horns with, but we'd be surprised for it to fall out of those margins. It's probably a safe bet to say it won't be cheaper than the OnePlus 6 handset ($529 / £469), but it's difficult to predict with so little information to go on.
In the Economic Times interview, CEO Pete Lau did say to expect "a flagship killer, like we do with smartphones, at a very competitive pricing [sic]".
OnePlus TV: what's in a name?
OnePlus CEO Pete Lau first announced the set in a blog post on the official OnePlus forum – rather than a flashy launch event – in keeping with the brand's customer-focused outlook.
A follow up post a few days later invited forum members to suggest names for the new television – with 10 finalists getting a free pair of OnePlus Bullets Wireless for their suggestions (listed below), and one winner getting their own OnePlus TV and fancy hotel stay for the set's first launch event.
- Apex (@shadowkgt3732)
- Arena (@hans.bdv)
- Aspire (@akky15)
- Canvas (@sanghanijd)
- Epic One (Dipu moni bora)
- Epic TV (Densky)
- Innova (@BornaCvizanic)
- Intelly+ (@anilanand)
- Nese (@JohnC.)
- NS1 (Sriram Reddy)
Of course, now we know the OnePlus TV will officially be called what everyone was calling it anyway: the OnePlus TV.
OnePlus TV: what we want to see
A mid-sized television set
If OnePlus could offer a well-made 40" television that didn't skimp on resolution or smart features – so a modern set that consumers could actually fit in their living rooms – we could see it making a big splash.
4K is the buzzword of the moment, and failing to match that resolution would make the OnePlus TV a hard sell. Our guess is OnePlus is angling for a mid-quality 4K television – one that doesn't try to compete with the big-screen OLED forerunners but doesn't settle for a low resolution either.
That sleek OnePlus design – at a decent price
The success of the OnePlus range of smartphones has been in its ability to stay affordable compared to the competition – even if the company has moved more towards high-end devices in recent years.
And just as importantly, OnePlus phones look good. The smart TV need to offer a sleek design to stand out and sell itself as a lifestyle item as much as it does as a television. Maybe take a leaf from the smartphone arena with some more imaginative color options (like a limited edition red television)?
A standout smart TV plaform
Given that the OnePlus smartphone range runs on Android OS, it's unsurprising that the OnePlus TV will run on the Android smart TV platform. A Bluetooth SIG listing oddly describes the set as a "unique Android TV", so we're expecting to see some out-of-the-ordinary features, possible based around a Bluetooth-enabled remote and smartphone connectivity.
Google doesn't usually allow third-party alterations to its Android OS, so it'll be interesting to see if OnePlus have been allowed an exception – or what it can include without changing the base software on the television.
But it's also prone to software bugs, and what we really want to see in a OnePlus TV is a smooth user experience, which is worth more than all the quantum dots in the world.
A connected service
We'd hope the OnePlus TV would find smart ways of connecting to handsets: using your phone as a stand-in remote, having a smartphone app to browse the TV guide or flick through the Netflix catalogue, and easy casting of video and images to the set.
With the smart home sector larger than ever, it would be really surprising not to see the likes of Alexa and Google Assistant built-in from the get-go, allowing you to connect to other devices around the home with ease.
We'll be keeping a close eye on OnePlus TV announcement in the coming months, so stay tuned – if we're sure of anything it's that this will be one to watch.