Philips latest tiny MP3 player shuffles in

Philips latest tiny MP3 player goes up against the iPod shuffle
Philips latest tiny MP3 player goes up against the iPod shuffle

Philips has launched a new range of tiddy little MP3 players this week, aiming for a slice of the growing market that Apple has been targeting with the iPod shuffle.

As ever, the Philips brand-naming leaves a lot to be desired – with the four units being uninspiringly dubbed the SA2845, the SA2825, the SA2840 and the SA2820.

Come on Philips! Hire a brand-naming professional!

Nice and nifty

Naming issues aside though, the products are pretty nifty, with 2GB or 4GB worth of storage, FM-radio options with certain models and – the real iPod Shuffle beater - an embedded small screen, so that you can actually control what you listen to.

Add to this the easy drag-and-drop interface and it looks like Philips is on to something here, particularly for those MP3 consumers who want a small, pocket-friendly player for when they're out and about.