The format war between HD DVD and Blu-ray could have different outcomes on different continents. According to Frank Simonis, chairman of the Blu-ray Disc Association (BDA), the USA and Europe could back different formats.
"Yeah it's certainly possible. We've seen in Japan that the war is almost over already. Blu-ray is well on top in East Asia. But it's perfectly conceivable that for instance Blu-ray might win in the US but HD DVD could be chosen in Europe."
Simonis made the comments in a very candid interview with Tech.co.uk at IFA 2007.