Black Friday 2018 and Cyber Monday 2018: when are they, why they matter and where to get the best deals

What sort of deals will we see on Black Friday 2018?

Black Friday has fallen into a rhythm, so some predictions are safe bets:

  • Amazon will heavily discount its own stuff
  • Apple will offer something small, such as gift cards
  • TVs are going to get massive discounts
  • There will be really big discounts on laptops
  • Some accessories will be brilliant value
  • You really don’t want to take out a phone contract just before Black Friday deals slash the up-front and monthly costs
  • Camera buffs will be able to save a small fortune on bodies and compacts
  • It’s not just tech stuff – you’ll see big discounts on some power tools and personal care products too
  • eBay will run Black Friday deals on new products, not just second-hand stuff

What sort of deals will we see on Cyber Monday 2018?

Like Black Friday, Cyber Monday has become pretty predictable too. You can expect:

  • Fashion retailers such as ASOS to offer site-wide discounts
  • Electrical retailers to offer deals on small appliances and white goods
  • A continuation of many retailers’ existing Black Friday promotions

The top deals of Black Friday 2017

There were some really good bargains among the best Black Friday deals 2017, including money off the then-rare Nintendo Switch, the cheapest iPhone 7 deal ever, a massive discount on the iPhone X and deep discounting on the Google Pixel 2 and Samsung Galaxy S8.

There was £400 off Lenovo’s convertible Yoga laptop, huuuuuuuge discounts on PS4 and Xbox One bundles, and more than £1,000 off TVs such as LG’s wonderful 55-inch 4K OLED TV, down from a frightening £2,499.99 to a much more reasonable £1,499.

In addition to its usual discounting, Amazon’s own product range always gets deep cuts on Black Friday: it offered really good discounts on Fire tablets, Kindle ereaders and its Echo devices.

The top deals of Cyber Monday 2017

Of course, we tracked the best Cyber Monday deals in 2017 too. We saw the lowest-ever price of the Samsung Galaxy 8 on contract, massive discounting on VPN services, Xbox Ones sold with a bunch of free games and huge discounts on Dysons.

Even the in-demand Nintendo Switch was available with decent discounting, while premium products such as Sonos Play speakers and Microsoft’s Surface Pro got significantly cheaper too. And Amazon’s deals, including the discounts on its Echo devices, Kindles and Fire tablets, continued into Cyber Monday and beyond.

What to expect from Black Friday 2018 and Cyber Monday 2018

The 2018 Black Friday and Cyber Monday season is going to be longer than ever before. In 2017 Black Friday went from a weekend to a week and in some cases a month, and you can expect that trend to continue.

It makes sense for lots of reasons: retailers can spread demand over multiple days, reducing the stress on their sites and delivery partners; deals are more likely to stand out if every single rival isn’t offering discounts on the same day; and it can make what’s really just a sale seem much bigger than it actually is.

So don’t be surprised if Black Friday 2018 is also Black Friday Deals Week 2018, Two Black Fridays and a Cyber Monday Outside Ebbing, Missouri 2018, Three Black Fridays And A Baby on Cyber Monday 2018, and various other permutations from sale-crazed marketers.

What that means in practice is that having a trusted guide is even more important than in previous years. Our Black Friday 2018 deals page and our Cyber Monday 2018 deals page are the places where we’ll separate the genuine bargains from the old-stock shuffle and the ever popular 'Ridiculous RRP so it looks like a big discount' nonsense.

One thing we noticed in 2016 and again in 2017 is that in many cases the available discounts changed as the month progressed. Headline-grabbing stuff aside, the best-value deals tended to appear later in the month on more expensive products, where retailers could still make a profit while knocking a hefty amount off the price.

That’s partly due to upselling and cross-selling opportunities too – many retailers and brands hope that if you buy Super Expensive Gizmo for a bargain price, you’ll then buy some accessories to go with it.

Top deals to expect on Black Friday 2018 and Cyber Monday 2018

While there's no way to know for sure what Black Friday and Cyber Monday will bring, we can take some educated guesses, and based on those the following are worth looking out for…

New iPad (2018) and iPhone XI Plus

Apple kit is so rarely discounted that even a little bit off is a really big deal. As with Black Friday 2016 and Black Friday 2017 we’d expect Apple itself to offer gift cards rather than deals, but you can expect significant cuts on the as-yet-unannounced iPhone XI Plus, especially on contract, where retailers have more wiggle room to adjust the price.

The new iPad (2018) will have been around long enough to attract decent discounting too, so keep your eyes peeled for those – they’re brilliant devices at any price, but they’re particularly brilliant if you can get some money off.

Samsung Galaxy S9

As with iPhones, so with Galaxies: not just the Samsung Galaxy S9 but the Note range too. We saw Black Friday deals wiping out the entire up-front cost on contract Samsung handsets, and with the phone having been on sale since early 2018 we’ll be amazed if there aren’t some delicious deals to be had around Black Friday 2018.

PS4 and Xbox One

Tech-wise they’re still brilliant, but in retail terms these consoles are getting long in the tooth. With rumours of a PS5 swirling (and Sony effectively admitting that the PS4 is off to the glue factory soon), and a pretty saturated market, we’d expect to see some great deals on both consoles, especially bundles, where retailers have much more room to manoeuvre.

We’d also expect to see discounting on the PlayStation VR headset, which hasn’t been quite the smash-hit Sony was hoping for. There’s a good range of good VR content now, which wasn’t really the case when it launched, so keep your eyes out for cut-price head helmets.

PSVR’s a much better proposition this year than it was last year, and many of the older VR titles are widely available for pennies now the novelty’s worn off.


Black Friday is always brilliant for TV prices, but as ever beware hilarious RRPs: the price a manufacturer puts there is very rarely the price anybody pays, so use the likes of PriceSpy and CamelCamelCamel to check a price history.

There will be deals out there, though – OLED tech in particular is still incredibly expensive and improving fast, which means that, much to the chagrin of early adopters, there will be massive discounts on relatively recent sets.

The difference between OLED and even very good LED TVs is really dramatic, and you’re not going to regret the upgrade – especially if you get it at a knock-down price.

That doesn’t mean you should overlook LED TVs, though. The competition in that market is absolutely fierce, and that means sets that cost more than a car last year will be much, much cheaper this Black Friday and Cyber Monday.

Amazon Echo devices, Fire TV sticks, Kindles and Fire tablets

It wouldn’t be Black Friday or Cyber Monday if Amazon wasn’t slashing the price of its own-brand devices, and last year we saw some superb deals on the Echo speaker range, Fire tablets, Kindles and Fire TV devices.

The full-size Amazon Echo was reduced from £89.99 to £69.99, while the Echo Dot was down from £49.99 to £34.99 and the hub-enabled Echo Plus was down from £139.99 to £109.99 – and there were even bigger savings to be had if you bought two or more Echos. There are sure to be similar deals this year, and with Amazon expanding its smart speaker lineup with the Echo Show and Echo Spot, Black Friday and Cyber Monday will be the perfect time to create a multi-room Echo setup without breaking the bank.

Amazon's tablets and ereaders also saw some generous discounts, with the Kindle Paperwhite down from £109.99 to just £79.99 and the Alexa-enabled Fire HD 10 Tablet getting a whopping £40 off, bringing it down from £149.99 to £109.99. The Fire TV and Fire TV stick were also on sale – and if Amazon's new Fire TV Cube makes it to the UK in time for Black Friday 2018 it'll likely get a price drop too.