We're into the final stretch for Amazon Prime Day 2019 - or Amazon Prime Days as we reckon it should be called next year. Yep, we're into the second day of Amazon's massive sale event and the savings just aren't stopping. You have until midnight tonight to take advantage of the best deals, but only if stock lasts that long. So we certainly wouldn't dawdle.

A whole bunch of brand new deals were announced first thing today, and we've added them below already. So if you didn't find something yesterday, you might have better luck with today's Prime Day deals. We'll continue to search through the thousands of deals for you too and add any hidden gems we find below. And then there's Amazon's now famous Lightning Deals that will crop up over the course of the day, too (they're discounts that have a very short shelf-life on them, not reductions on electrostatic discharge...).

First things first though: these deals are only available to Prime members. You should take advantage of the discounted membership or free trial, in order to grab the best of these deals. We've also collected deals from a few other retailers, too, as it's not just Amazon throwing around the deep discounts this week.

If you've been biding your time for a cheap Amazon device, this is absolutely the best time to buy. We've seen the cheapest ever prices on a range of the Alexa-powered Echo smart speakers, Fire TV Sticks, Kindle ereaders and Fire Tablets that are cheaper than most official iPad cases (ok, we found some discounted iPads for you too too). Don't be too nonchalant though as Amazon's Lightning Deals are for a very limited time only and are among the best we've seen so far. 

It's not just about the Amazon products though on Prime Day. We've got a stunning selection of TV deals, cheaper laptops, loads of smart home tech, gadgets and much more besides. We'll be adding fresh deals to this page throughout the remainder of the sale, so do keep checking in for the best roundup of Prime Day deals.

The best Amazon Prime Day Deals

Already know what you want? Then there are specific sections below for the best TV, laptop, smartphone and such. But our eagle-eye editors think the deals below are the very best that Amazon Prime Day 2019 has to offer - and they don't stop purely at tech...

Amazon Echo Dot: £49.99 £22 at Amazon
Other retailers have aggressively cut the price of the Echo Dot smart speaker this week, forcing Amazon to match it. So we've basically got the price we expected on Prime Day live right now. It's the cheapest it's ever been on Amazon's site.
View Deal

Fire TV Stick with Alexa Voice Remote: £39.99 £19.99 at Amazon
The Fire TV Stick was last year's best selling Amazon Prime Day deal and at this price we can't see anything beat it this year either! Get the Alexa-enabled media streamer for a ludicrously cheap £19.99. That's a £20 discount and the best price we've ever seen.
View Deal

Amazon Fire TV Stick 4K: £49.99 £24.99 at Amazon
For a limited time you can get the 4K version of the Amazon Fire TV stick on sale for £24.99. That's the lowest price yet for the Fire TV stick that streams your favourite content in HDR 4K Ultra HD. It also has an Alexa-enable voice-remote. Definitely worth opting for this one over the standard model if you have a 4K TV.
View Deal

Amazon Fire HD 10: £149.99 £94.99 at Amazon
Amazon's biggest tablet is its best for video and gaming, with plenty of screen real estate on offer in Full HD 1080p goodness. And it's made even better with this Prime Day deal saving you £55.
View Deal

Kindle Paperwhite | £119.99 £79.99 at Amazon
The Paperwhite has a brighter screen, with a higher resolution than the cheaper model (which still looks great to be honest). The Paperwhite still generally gets our vote though thanks to the flush screen design and waterproof body. That's great for reading poolside, in the bath and protecting against spillages at home or in you day bag. It's a good £20 less than the usual discounted price too.
View Deal

Kindle (2019) | £69.99 £49.99 at Amazon
For years, we've generally been saying skip the cheapest Kindle and get a Paperwhite. But Amazon has finally added a light to the screen on its cheapest Kindle too making it an absolute steal, even at full price. And given this new version was only released a few months ago, this is one of the best Prime Day offers we've seen.
View Deal

Amazon Echo (2nd gen): £84.99 now £54.99
Make a £35 saving on the classic Amazon Echo model for Amazon Prime Day, giving you a great sounding speaker that can also be used to control your smart home and music library with the power of your voice alone.
View Deal

Hisense H50B7100UK 50-Inch 4K UHD HDR Smart TV: £449.99 now £294
We don't need to say too much about this, do we? 50-inch 4K UHD for less than £300. Erm...got to fill space...it's a Smart TV and comes with a two-year warranty. Yep, that's plenty.

LIGHTNING DEAL - LIMITED STOCKView Deal

Sony BRAVIA KD49XG70 49-inch LED 4K HDR TV: £699 now £499
Make an almost 30% saving of £174 with this Sony Bravia 4K and HDR-ready smart TV. At 49-inches it won't overpower your living room, but comes complete with all mod-cons you could want from a telly.View Deal

iPad Pro 11-inch 64GB: £769 £719 at Amazon
iPad Pro discounts this far away from Christmas are exceptionally rare, so it's great to see Prime Day come through. This is the cheapest model as it only has 64GB of storage, but discounts are available on the larger models via the same link too.
View Deal

iPad Air £479 £459 at Amazon
The latest version of the iPad Air is the most powerful yet in the beloved super thin series. Yes, it's not particularly cheap, but it's much closer to the performance capabilities of the iPad Pro than the cheaper models and is a lot cheaper than the Pros too.View Deal

PS4 Slim | 3 games | £219.99 at Amazon
This PS4 bundle includes a PS4, a DualShock 4 controller, The Last of Us: Remastered, Uncharted 4 and Horizon Zero Dawn (plus the Frozen Wilds DLC). And you can grab it right now for £80 offView Deal

Dell XPS 13 (2019) £1,929 £1,449.99 at Dell
The best laptop in the world just got better with this incredible deal that knocks £500 off the latest model. This laptop comes with 16GB of RAM, a 13-inch 4K display and speedy 1TB SSD. We have a feeling this deal will sell out fast.View Deal

Microsoft Surface Pro 6 £909.99 £749.99 at Amazon
This is a fantastic deal on Microsoft's beautifully-designed tablet. It comes with the Signature Type Cover, which not only protects the screen, but also turns it into a laptop-like device. Also comes with a Core i5 processor, 8GB RAM and 128GB SSD.View Deal

Huawei Matebook D 15.6-inch Intel Core i3 8GB RAM £659.99 £399.99 at Amazon
This larger, more powerful laptop from Huawei comes with an Intel Core i3 processor, 8GB of RAM and 256GB SSD. The screen gets a boost to 15.6-inches, and the price has been cut by an impressive £260.View Deal

iPhone 8 Plus from Amazon | SIM-free | £699 £524 | 25% off
With a massive discount of 25% on one of Apple's more premium devices, this flash sale will save you £175. Considering this is Apple's plus-sized version of the iPhone 8, it is the perfect replacement to some of Apple's newer, more expensive models.

LIGHTNING DEALS ENDS TONIGHT AT 11.45pmView Deal

Apple iPhone XR (64GB): £749 £639 at Amazon
The affordable member of Apple's latest iPhone range just became even cheaper, with this deal knocking 15% off the bright and colorful iPhone XR.
View Deal

Huawei Mate 20 Pro from Mobiles.co.uk | O2 | £99 upfront (with MOBTR25 code) | 4GB data | Unlimited minutes and texts | £20pm
£20 a month for this wonderful handset is incredible - apply the code MOBTR25 at the checkout to knock the price down to £99. Just want to buy it outright? Then Amazon has it for a cut price £499.
View Deal

Google Pixel 3a from Mobiles.co.uk | O2 | 99p upfront with code TECHP3A25 | 4GB data | Unlimited minutes and texts | £20 per month
£20 a month is a brilliant price to be paying for a phone that came out this year. 4GB will be plenty of data for most people and you get the benefit of freebies and discounts with O2 Priority, too.
View Deal

SanDisk memory products from £8.29 with up to 50% off
As well as big ticket items, Amazon Prime Day 2019 has also proved very fruitful for handy little discounts on cheaper items. With everything from 64GB up to 400GB, the best value of them all might just be this 128GB microSDXC Memory Card down to £19.42 from over £35.View Deal

Fitbit Versa – Black: £162.89 £139 at Amazon
The Fitbit Versa has tracking modes for running, cycling, swimming, weighlifting and interval training, with different performance metrics for each. There's also sleep tracking, heart rate monitoring, and Fitbit Pay for contactless payments. It's a superb all-rounder, and there's 15% off for Amazon Prime Day.


View Deal

Beats Solo3 wireless headphones: £209.95 £142.99 at Amazon
Get almost £70 off these big, bold and bassy Beats headphones, which offer a massive 40 hours battery life, Siri voice control and comfort-cushioned earcups for extended listening sessions.View Deal

Sennheiser HD 4.50 Special Edition £179.99 £89.99 at Amazon
Amazon is offering a whopping £80.04 (44%) off these Sennheiser over-ear wireless headphones in matte black. These noise-cancelling headphones have a battery life of up to 19 hours, meaning you can make the most of them for those long commutes.View Deal

Fujifilm X-E3 | £599.99 £429 at Amazon
We've loved the X-E3 ever since we got our hands on one, concluding our review by saying that it was "everything you'd want in a compact mirrorless camera." And now it's even better, with £170 slashed from its asking price to make it even more desirable.


View Deal

Sony A7 and 28-70mm lens | £878 £659 at Amazon
The original mirrorless full-frame camera from Sony gives you a far cheaper way into one of the most popular systems around than the more recent Mark II and Mark III models. And today it comes with a chunky discount.   View Deal

Logitech C920 HD Pro Webcam: £84.99 £25.19 at Amazon
70% off! This is a stunning saving on a Full HD 1080p, with a discount that stands out even among the rest on Prime Day. It's small, agile, discreet and only £25.View Deal

Nest Learning Thermostat: £219.99 now £159.99
Get £60 off the RRP for Nest's 3rd generation of learning thermostat. If you've got friends and family with smart heating systems in their home, Nest is a great place to start. Change temperature from your smartphone and keep your home heating efficient.

LIGHTNING DEAL - LIMITED STOCKView Deal

Neos SmartCam: £24.99 now £18.99
How's your smart home fortress progressing? Looking for an affordable extra camera with night vision and 2-way audio to add? Then this Alexa-compatible 1080p Full HD effort from Neos could be just what you're after.View Deal

Philips Hue Bayonet Starter Kit: £118 £69.99 at Amazon
A set of three Philips Hue White and Colour Ambiance bulbs with B22 bayonet fittings to replace your regular lightbulbs. This starter kit is fantastic value with 43% off for Amazon Prime Day. That price also includes the Hue Bridge controller, so there's everything you need to get started with smart lighting.
View Deal

Vodafone Superfast 1 | 18 months | Avg speeds 35Mb | Line rental incl. | £9.99 activation | £21pm + FREE Amazon Echo Plus
Vodafone is getting in the Prime Day spirit by throwing in an Amazon Echo Plus smart speaker with its already-cheap fibre deals. View Deal

IPVanish VPN | 1 year cover | 50% off | $3.25 per month
This is one major discount. You will be saving a massive 50% over the year for ultimate protection online and borderless exploration of the internet. IPVanish gets you connection to up to 10 devices, unlimited protected internet usage and VPN servers in over 60 countries - and all for only $39 a year.
View Deal

Up to 50% off at LoveHoney.co.uk
There's also £15 off any £50+ purchase. Love Honey is one of the UK's most popular online stores for adults-on toys. There's a big sale on right now, along with a nice price cut once you get your basket up to £50. The packaging is discrete, but will you risk delivery at work anyway?
View Deal

Up to 50% off vacuum cleaners - from only £60
Time to finally get a vac that can handle even the most stubborn dut and pet hairs? Some of the biggest brands (Shark, Kärcher, Miele, Gtech, Hoover) have slashed prices on some super suckers. Our favourite bargain if pushed...? 50% off the cordless Shark IF130UKTH (pictured) now only £199.
View Deal

Shark NV801UK upright vacuum: £329.99 £179.99 at Amazon
45% off This has proved one of the most popular items this Prime Day, and it's easy to see why. The lift-away upright Vac from premium brand Shark has £150 off the RRP to keep your carpets dust-free for much, much less.View Deal

Eufy BoostIQ RoboVac 30C: £289.99 £178.99 at Amazon
No one likes having to vacuum, so why not let someone (or thing) do it for you? The Eufy 30C is now a highly affordable robot vacuum thanks to a saving of over £100 in this squeaky clean Prime Day deal.
View Deal

Roomba 671 £399 £209.99 at Amazon
Clean up your house without cleaning out your bank account with 47% off this solid Roomba. It has app integration and can be programmed so it's easy to use.

LIGHTNING DEAL - LIMITED STOCK
View Deal

Nespresso Creatista Plus £449.95 £249 at Amazon
You can get a fancy Nespresso coffee machine with a whopping £200 off thanks to Prime Day. It's a pod-based machine that lets you choose what kind of coffee you have – with or without milk, how hot it is etc, for the coffee connoisseur in you.

LIGHTNING DEAL - LIMITED STOCK
View Deal

Bosch PSB 1800 LI-2 Cordless Combi Drill: £104.99 £49.99
Bosch remains one of the big names when it comes to DIY, and its cordless drills certainly appeal tour tech sensibilities. This combi can shape-shift from drill to screwdriver and back again with ease. And the better than 31% saving here is just too good to ignore.
View Deal

Up to 30% off pressure washers - from only £45
Sunday afternoons and pressure washers go hand-in-hand, with these powerful machines the perfect tools for cleaning cars, dressing down driveways and sprucing up stonework. Pressure washers from Kärcher and Nilfisk have both seen price reductions for Prime Day, with £90 off the awesome Kärcher K4 Full Control.View Deal

Instant Pot Duo V2 7-in-1 Electric Pressure Cooker: £169.99 £99.99 at Amazon
Call it an Instant Pot. Call it a slow cooker. Call it a pressure cooker. Call it what you want - this is an absolute bargain with a massive £70 off the price. If you were hoping to get it for £69, we're afraid you missed out - it went up in price on midnight.View Deal

Oral-B Pro 3 3000: £99.99 £34.99 at Amazon
One of the most affordable electric toothbrushes out there from a name you know. This Oral-B model has two speeds, pressure sensor and a spare head. A real bargain this, at £65 off its original price.

LIGHTNING DEAL - LIMITED STOCK ONLYView Deal

23andMe DNA test kit: £149 £72.79 at Amazon
One of the biggest names in DNA testing kits has a half-price deal on for Amazon Prime Day. We've never seen a price this low on the popular service that includes over 125 report on health, wellness, ancestry and more.View Deal

Save up to 40% on various whiskies at Amazon
Prime Day is a great opportunity to stock up the ol' liqueur cabinet to wash it down with a bit of brown. You'll find big discounts of labels like Haig Club, Johnny Walker, Laphroaig, Jack Daniel's, Southern Comfort and more.
View Deal

Up to 40% off garden furniture at Amazon
Feeling optimistic about the British summer coming through for us? Then get your garden ready and save plenty of cash at the same time with these Prime Day offers. Thanks to Prime delivery you can get them delivered in time for the weekend too. Chairs, tables, hammocks and more are on offer today.

50% off $149+ or 40% off sitewide with Code DLSDAY19 at Mixbook
On a very short time period - up until July 16 - you can receive up to 50% off your purchase at Mixbook with code DLSDAY19. You could save on anything from photo books to cards, calendars, prints and more.
View Deal

SodaStream Spirit Sparkling Water Maker | £99.99 £38.99
If we said 'Get Busy With The Fizzy!' is that a cultural reference that people still get? It doesn't really matter with a bargain this good - for less than £40 you get the SodaStream, a 1 litre bottle and CO2 cylinder that will cover you for your first 60 litres of fizzy.View Deal

50% off everything at Amazon Pantry (25% off spirits and beer)
As we say, it's not all about tech. So if you're a Prime member and want to add some food, booze, health and beauty products - damn, even pet food is on sale - then get it added to your order and save half the price. There's also Tanqueray Rangpur Gin for £14.40 and Jack Daniel's Gentleman Jack Whiskey for £18.99 as a sample of spirits on offer.
View Deal

50% off cleaning products from all the biggest brands
Did you know: Dishwasher tablets were one of Amazon's biggest selling products on Black Friday 2018. Nuts, eh? Well the retailer is at it again. Think the likes of Calgon, Finish and Fairy. There's also cash to be saved on wet wipes, air fresheners, washing liquid and many more bottles of frothy stuff for under your sink - expect the 90 pack of Finish dishwasher tablets to sell out fast.
View Deal

Smart home deals

Amazon Prime £79.99 £59.99 per year
Amazon has cut £20 off the price of an annual subscription to Amazon Prime. The deal is available to new subscribers and anyone changing from a monthly Prime subscription to an annual one. Deal ends July 16th.
View Deal

Amazon Music Unlimited 4 months for 99p
Wow, what a discount. Amazon's answer to Spotify, Music Unlimited, is usually £7.99 a month. But you can take the service for a spin for just 99p. You can always cancel once the four months are up. The regular monthly fees are cheaper than Spotify Premium if you fancy a change.View Deal

Kindle Unlimited 3 months FREE at Amazon
This is best thought of as the Netflix of books, and you get a whole bunch of magazines and audiobooks too. It's a big upgrade from the standard free 30-day trial. Three months is plenty of time to work out if you want to keep the service and pay £7.99 a month to keep it going.View Deal

Amazon Fire TV Stick 4K: £49.99 £24.99 at Amazon
For a limited time you can get the 4K version of the Amazon Fire TV stick on sale for £24.99. That's the lowest price yet for the Fire TV stick that streams your favourite content in HDR 4K Ultra HD. It also has an Alexa-enable voice-remote. Definitely worth opting for this one over the standard model if you have a 4K TV.
View Deal

Google Home | £129 £89 £59 at John Lewis
Fancy going rogue and joining team Google's smart speaker party? It's ok, it is the smarter of the two to be honest. And if you pick it up from John Lewis you'll get a two-year guarantee at no extra charge. At launch this was £129, so this is the best deal yet. Amazon doesn't sell Google Home products, so don't expect to see anything better on Prime Day.
View Deal

Google Home Mini £49 £24 at Currys
Another deal you won't be finding on Amazon's site and this is the lowest price you're likely to see (£29 is the usual sale price at most stores) on the small, but mighty smart speaker. It's surprisingly loud for music, but we'd go with the one above if that's the main use you'd have for a smart speaker as it's louder, clearer and not that much pricier.
View Deal

Google Home Max | £299 £199 at John Lewis
That's the lowest price we've ever seen for Google's all-powerful and loudest smart speaker. not only does it fill the room with sound, but it's powerful mic-array setup picks up voice-commands over the music with ease. John Lewis has included a two-year guarantee too.
View Deal

Google Chromecast | £20 £16 at Argos
Stream media from your phone or laptop with this excellent device. Looking forward to gaming with Stadia? Then a mega cheap Chromecast dongle like this is perfect as you'll be able to play on your TV straight away at launch. Here's everything we know about StadiaView Deal

Amazon Echo Show 5: £79.99 £49.99 at Amazon
It's the newest of all Amazon's voice-controlled Echo speakers, and it's already on sale. Make a £30 saving on the Echo Show 5, which comes with a screen as well as the regular Alexa smart home features, including music, lighting and reminder controls.View Deal

Amazon Echo Input: £34.99 £14.99 at Amazon
Got a great set of speakers that you want to add Alexa voice control to? Then pick up the Echo Input while it's on sale. It plugs into dumb speakers, and gives them voice-activated smarts. There's a £20 saving to be made for Amazon Prime Day.View Deal

Amazon Echo Plus (2nd gen): £139.99 £99.99 at Amaozn
Make a £40 saving on the smart-home-hub-packing Amazon Echo Plus for Amazon Prime Day, which is also packing better speakers for a more pleasing audio experience than the other Echo devices.View Deal

Echo Show (2nd gen): £219.99 now £159.99 at Amazon
All the Alexa smart home chat and control you could want, with the added functionality of a nice big screen to gawp at. Get £60 off with this Amazon Prime Day bargain.
View Deal

2 TP-Link smart plugs | £54.99 £29.98 at Amazon
These were big sellers last yea and this is fantastic price for a double pack. Compatibly with both Alexa and Google Assistant-enabled smart speakers. You can basically turn any plugged device on/off with the app or your voice. Slow cookers, lamps and coffee machines are great matches for these nifty devices.
View Deal

Fitbit Inspire HR and Google Home Mini | £79 at Currys
Just goes to show that Amazon won't be the only place having great deals on Prime Day. This brand new Fitbit Inspire HR comes with a free Google Home Mini smart speaker. Multiple colours of both items are available via at the store.
View Deal

Philips Hue kit | Google Home Mini | £90 £69.99 at Currys
If you buy just one of these Hue bulbs on its own elsewhere, it could cost you about £45, so yes, this is a great deal. The bundle comes with everything you need to get started with voice-activated smart lighting in your home. The bulbs will turn any colour you want and you can even use the app to remix them however you please. Putting a Google Home Mini smart speaker with them makes perfect sense too. This is for the screw-in bulb version. But the same offer is available with bayonet bulbs too.
View Deal

Philips Hue Screw Starter Kit: £119 £69.99 at Amazon
Replace three of your regular lightbulbs with these screw-fitting Philips Hue Light and Colour Ambiance bulbs, and have fun experimenting with hundreds of different hues. This bundle includes the Hue Bridge controller, and you can control them through the Hue app or a smart speaker.


View Deal

Ring Floodlight camera: £249 now £169 at Amaozn
Bathe n'er do wells, crooks, burglars – and foxes – in light and blast them with a siren alarm while catching them in their criminal acts with the Ring Floodlight camera, which has £80 off for Amazon Prime Day. Batman would be proud.View Deal

Ring Video Doorbell Pro: £229 now £149 at Amazon
Save a chunky £80 off this video doorbell, letting you check in on a video feed of however is waiting on your doorstep from afar. Makes it far easier to ignore unwanted guests too...View Deal

Ring Video Doorbell 2: £179 now £119 at Amazon
Get £60 off this ever-so-slightly-older Ring video doorbell, which offers a 1080p HD video feed from your doorstep direct to your phone. Door-to-door salesmen won't know what hit 'em.View Deal

Neos SmartCam: £24.99 now £18.99
How's your smart home fortress progressing? Looking for an affordable extra camera with night vision and 2-way audio to add? Then this Alexa-compatible 1080p Full HD effort from Neos could be just what you're after.View Deal

Ring Stick Up Cam Wired: £179 now £119 at Amazon
Want the peace of mind of a wired security camera? Get £60 off this outdoor camera, which will offer a HD video feed of everything that's going on in front of the lens, 24/7.View Deal

Philips Hue LightStrip: £93.60 £59.99 at Amazon
This two-meter Philips Hue LightStrip is perfect for lighting the edges of stairs, doorways, and under shelves. It can shift between hundreds of colors, and can be controlled with a smart device or the included motion sensor. Save 36% on Prime Day.


View Deal

Philips Hue Wall Light Pack: £164.99 £99.99 at Amazon
These Philips Hue Play lights are specially designed for fitting behind a TV or monitor to add dramatic coloured backlighting. This set includes two lights (ideal for a dual-monitor gaming PC), plus a Philips Hue Bridge for controlling them. Amazon has knocked £65 off for Prime Day.


View Deal

Philips Hue Bayonet Bulb 3-Pack: £117.94  £67.49 at Amazon
If you're looking to expand your Philips Hue lighting setup, you can get an extra three B27 bayonet fitting bulbs for just £67.49 on Prime Day. These particular bulbs are enriched with even deeper colours, so they'll look extra impressive.


View Deal

Philips Hue Candle Bulb 3-pack: £122.94 £67.49 at Amazon
A set of three E14 Edison candle bulbs with screw fittings to give your Philips Hue lighting setup a touch of class. Cycle through hundreds of possible colours, and control them using a mobile app or a smart speaker (provided you already have a Hue Bridge). There's a huge 54% off for Prime Day.


View Deal

Philips Hue Screw Bulbs 3-pack: £118.14 £67.49 at Amazon
Extra Philips Hue bulbs are often prohibitively expensive, but you can get 43% off this set of three E27 screw fitting bulbs on Prime Day. These fit most ceiling lights, stand lamps and floor lamps, so they're likely to be one of the most popular sets and may sell out before the day is over.


View Deal

iRobot Roomba 981 £828.24 £689.99 at Amazon
Roomba's top-end robot vacuum cleaner has received a £138 discount for Prime Day. It'll roam your floors for two hours on a single charge, automatically returning to its base to recharge when it's done, and has tangle-free extractors to prevent jams.


View Deal

Hive Heating Only Thermostat: £143.99 £95.99 at Amazon
If you don't need to control your hot water remotely, you can snap up the more affordable Hive Heating Only Thermostat with a £50 discount on Prime Day. This doesn't include installation, so factor in the price of having someone fit it, but it could make your central heating much more efficient.


View Deal

Echo Dot (3rd Gen) + Philips Hue White Set : £109 £51.99 at Amazon
If you've wanted to get started kitting your house out with smart home gear this is a cracking place to start, saving you close to £60 on a voice-enabled Echo Dot smart speaker and two Wi-Fi bulbs.View Deal

Echo Show 5 + Neos SmartCam: £105 now £59.99 at Amazon
If you've wanted to get started kitting your house out with smart home gear this is an amazing starting point, pairing the brand new Echo Show 5 with a discreet security camera.View Deal

Swann 8 channel security system: £588.97 now £399.99
For those planning on building up their house security, Swann has the perfect Amazon Prime Day offer for you. Massively cutting the price of its 8 channel security system, you can keep track of all parts of your property at a brilliant price. With 8 HD cameras and a variety of features, these are a premium set of security cameras.
View Deal

TV deals

Hisense H50B7100UK 50-Inch 4K UHD HDR Smart TV: £449.99 now £294
We don't need to say too much about this, do we? 50-inch 4K UHD for less than £300. Erm...got to fill space...it's a Smart TV and comes with a two-year warranty. Yep, that's plenty.

LIGHTNING DEAL - LIMITED STOCKView Deal

Philips 43PUS7303/12 43-Inch 4K HDR TV: £600 £395 at Amazon
If you're after a solid mid-range TV brand, you'll be hard pressed to do better than Philips and it's unique Ambilight sets. This one has £205 off, and offers HDR Plus, 4K visuals and the Android Smart TV platform for all your streaming and catch up needs.View Deal

Philips 50PUS7303/12 50-Inch 4K HDR TV: £700 £445 at Amazon
Philips mid-range TVs always come in at bargain prices, but it's hard not to be tempted by £255 off this 50-inch stunner. It packs in 4K HDR as well as the glowing Ambilight backlight system.View Deal

Philips 55PUS7303/12 55-Inch 4K HDR TV: £800 £520 at Amazon
55-inch is becoming the TV size sweet spot these days, and Philips TVs have enough bells and whistles to make them stand out from the crowd thanks to its Ambilight glow. There's current £280 off this 4K HDR stunner, making it well worth a look.View Deal

Philips 65PUS7303/12 65-Inch 4K HDR TV: £1300 £785 at Amazon
Bigger is better is best, right? If you're on the market for a huge Philips Ambilight TV, there's £515 off this 65-inch 4K HDR blinder. You might have to knock a wall through for it though.View Deal

Philips 50PUS7304  4K Ambilight TV £1000 £699.99 at Amazon
With over £300 off, this 50-inch 4K TV is a bargain. It has Philips' cool Ambilight feature, a stunning slim build, and works with Alexa, which means you can control it with your Amazon Echo speaker.View Deal

Philips 55PUS7304 4K Ambilight TV £1150 £799.99 at Amazon
Looking for something a little bigger? This 2019 model packs in 55 inches of 4K HDR goodness, and with extra features like Philip's Ambilight technology and Alexa compatibility, that 30% Prime Day discount feels like a great deal.
View Deal

Philips 43PUS7304 4K Amiblight TV £850 £594.99 at Amazon
If you're short on space, a 43-inch TV will showcase your 4K shows and films without taking over your entire living room. This Ambilight model from Philips has 30% off this Prime Day, and works with Alexa, so you can control it with your Echo speaker.View Deal

LG 43UM7500PLA 43-inch UHD 4K TV £599 £490 at Amazon
Amazon is offering this 43-Inch Smart LED TV from LG for a £110 discount. It's a fantastic deal considering it comes with freeview play and Ultra HD 4K resolution. There's also a built-in Alexa which you can control via a LG Magic remote.View Deal

LG 55UM7510PLA 55-inch TV £679 £559 at Amazon
Amazon is offering this 55-inch Smart LED TV from LG for a £120 discount. It's a great deal considering it comes with freeview play and Ultra HD 4K resolution. There's also a built-in Alexa which you can control via a LG Magic remote.View Deal

LG 49UM7100PLB 49-inch 4K TV £549.99 £399 at Amazon
There's over £100 over this 49-inch Smart LED TV from LG, which comes with freeview play and Ultra HD 4K resolution. If that's not enough then there's also a built-in Alex which can be controlled by an LG Magic remote.View Deal

LG 55UM7100PLB 55-inch 4K TV £649.99 £499 at Amazon
There's over £100 over this 55-inch Smart LED TV from LG, which comes with freeview play and Ultra HD 4K resolution. If that's not enough then there's also a built-in Alexa. Essentially you can get the 55-inch for the price of the 49-inch.View Deal

Hisense H43AE6100UK 43-inch 4K TV £429 £249 at Amazon
There's 42% this Hisense 43-inch Smart TV, meaning you save a massive £180. This Ultra HD 4K TV is easy to use and comes with plenty ports for various home entertainment devices. View Deal

Philips 65OLED903 65-inch 4K TV | £3,499 £2,999 at John Lewis
A few stores have savaged £500 from the previous price of this stunning 4K OLED TV, but we've opted to highlight John Lewis today. Why? A bloomin' massive five-year guarantee at no extra cost, that's why. An incredible price for an ambilight OLED TV of this size frankly.View Deal

Sony BRAVIA KD49XG70 49-inch LED 4K HDR TV: £699 now £499
Make an almost 30% saving of £174 with this Sony Bravia 4K and HDR-ready smart TV. At 49-inches it won't overpower your living room, but comes complete with all mod-cons you could want from a telly.View Deal

TCL 43DP628 43-inch 4K HDR10 TV: £329 now £199
This cheap and cheerful set makes for a perfect larger bedroom screen, with all the 4K and HDR mod cons you could hope for. It's got a £130 saving for 40% off its usual price tag.View Deal

TCL 50DP628 50-inch 4K HDR10 TV: £429 now £249
Want to talk to your telly? This HDR and 4K-capable TCL 50-incher not only has access to all manner of smart platforms, but can also hook up to Amazon's voice assistant to let you change channels, volume and more with your voice.View Deal

TCL 55DP628 55-inch 4K HDR10 TV: £499 now £299
Get chatty with your telly, thanks to this 55-inch screen from TCL. Not only does it have a 4K panel with HDR10 and HLG high dynamic range, it also works with Amazon's Alexa to let you control its functions via voice command.View Deal

TCL 65DP628 65-inch 4K HDR10 TV: £599 now £399
Big screen action on a tight budget? You'll be hard pressed to find a TV this size, this feature rich, at this price. For a quid shy of £400 you're getting 65-inches of 4K HDR action.View Deal

Hisense H43B7100UK 43-inch 4K HDR TV: £399.99 now £255
This cheap and cheerful set makes for a perfect larger bedroom screen, with all the 4K and HDR mod cons you could hope for. It's got a massive £144 saving for 36% off its usual price tag.View Deal

Sony BRAVIA KD65XG70 65-inch LED 4K HDR Ultra HD Smart TV £1,092.09 £799 at Amazon
Typically this Sony 65-inch 4K HDR Smart TV would cost you over £1,000, but Amazon has knocked 33% off the usual price, making it just under £800. It's a great price, if you can fit it in your home.View Deal

LG Minibeam PH150G Portable Projector £285.23 £189 at Amazon
Amazon is offering 34% off this portable LG projector, meaning you save £96.23. You can easily take this affordable projector wherever it's needed, then hook up your multimedia via USB or via Bluetooth. View Deal

LG Minibeam PH550G Portable Projector £429 £285 at Amazon
This portable HD projector from LG is discounted by £144 at Amazon. You can hook up your multimedia via USB and it's built-in battery means it lasts 2.5 hours.View Deal

Optoma GT1080E Full HD 1080p Projector £587 £479.99 at Amazon
Amazon is offering £107.01 off this Optoma short throw HD Projector - that's an 18% discount. It's easy connect your multimedia via HDMI and even has a gaming mode. View Deal

Optoma HD143X HDMI 3000 ANSI Lumens Projector £460.23 £358 at Amazon
There's 17% off this Optoma HD projector at Amazon, meaning you save £80.24. It comes with extended lamp life and a flexible zoom and throw ratio. You can also turn your projector into a smart display by connecting your smartphone or tablet with a single cable using MHL.View Deal

Optoma LV130 300 Lumens LED Projector £239 £199.99 at Amazon
This ultra-compact portable LED projector from Optoma is currently discounted by 16%, meaning you save £39.91. It's not a huge saving but grabbing a projector for less than £200 is a bargain.View Deal

Optoma ML750e WXGA Ultra-portable lightweight LED Home Cinema Projector £449.99 £369.99 at Amazon
Over on Amazon, you can save £80 on this Optoma LED Home Cinema Projector- that's 18% off. It's not the cheapest we've seen this projector to date but still a good deal.View Deal

Audio deals

Beats Solo3 wireless headphones: £209.95 £142.99 at Amazon
Get almost £70 off these big, bold and bassy Beats headphones, which offer a massive 40 hours battery life, Siri voice control and comfort-cushioned earcups for extended listening sessions.View Deal

Bose SoundLink around-ear wireless headphones II £199 £109 at Amazon
The 'Bose SoundLink around-ear wireless headphones II' are, well, pretty much as the name describes. They fit around your ears to block out external sound, so you can focus on what you're listening to. There's no active noise cancelling here, but that's part of what makes these more affordable.View Deal

Marshall Monitor Bluetooth Headphones - Black £165.56 £99 at Amazon
If you want over-ear headphones with attitude then look no further. Amazon has 40% off these Marshall Monitor Bluetooth headphones, saving you £66.65. These compact headphones boast built-in controls, crisp sound and a long battery life.

Sennheiser HD 4.50 Special Edition £179.99 £89.99 at Amazon
Amazon is offering a whopping £80.04 (44%) off these Sennheiser over-ear wireless headphones in matte black. These noise-cancelling headphones have a battery life of up to 19 hours, meaning you can make the most of them for those long commutes.View Deal

Bang & Olufsen Beoplay H9i Wireless Bluetooth Over-Ear Headphones  - Black £319.99 £225 at Amazon
If you're looking for a more luxury set of cans then you can grab these Bang & Olufsen headphones for £94.99 cheaper than usual. These over-ear headphones come with active noise cancellation, transparency mode and a microphone.View Deal

Jabra Elite 65t True Wireless earbuds: £147 £104.99 at Amazon
Want wireless earbuds without the wires? We're big fans of these Jabra buds, which offer great sound quality and battery life, while being the perfect snug fit for sporty types.View Deal

Jabra Elite Active 65t True Wireless earbuds: £169 £118.99 at Amazon
These true wireless earphones are as smart as they sound, with built-in access to the Alexa voice assistant, for wirefree AI help while you're out on your run.View Deal

Anker Wireless Earbuds £54.99 £37.99 at Amazon
Save 31% off these Anker Soundcore Liberty Neo wireless earbuds on Amazon Prime Day. With Anker's proprietary graphene drivers, they're super light, without compromising on sound quality. The bass is particularly impressive, and they analyze low frequencies to deliver the best sound.


View Deal

Libratone TRACK+ wireless in-ears: £169 £115 at Amazon
Save a chunky £54 on these sports-orientated Libratone wireless headphones, which feature active noise cancellation and up to 8 hours of sweat-and-splash proof playback.View Deal

Bose QuietComfort 20 NC in-ears: £239 £119.99 at Amazon
Block out the outside world with these excellent Bose noise-cancelling headphones, which have had a now-improved £130 price cut just in time for Amazon Prime Day.View Deal

Ultimate Ears Megablast Bluetooth speaker: £269 now £137.75 at Amazon
Waterproof, Alexa-enabled and battery powered. What more could you want from a Bluetooth speaker? Get £130 off the Ultimate Ears Megablast with this Amazon Prime Day deal.View Deal

SONOS PLAY:1 Smart Wireless Speaker - Black £149 £124 at Amazon
There is £25 discount on the SONOS PLAY:1 Smart Wireless Speaker. Not huge, but still better than nothing for a speaker that usually retains its top-tier pricing, boasts excellent sound and can fit snugly almost anywhere. Check out our Sonos Play:1 review.

Bang & Olufsen Bluetooth Speaker £349 £299.99 at Amazon
Amazon has knocked £49 off this premium wireless speaker for Prime Day. Crafted from anodized alumnium and full grain leather, it looks amazing and is built to last. With B&O's True360 sound technology, it'll sound great from any angle too.


View Deal

Bang & Olufsen Portable Speaker £169 £134.99 at Amazon
Compact enough to take anywhere, the B&O Beoplay A1 portable Bluetooth speaker is perfect for providing the soundtrack to picnics and barbecues. It's tough and splash-resistant too, with a built-in microphone for calls. Save £34 on Prime Day.


View Deal

UE Boom 2 Lite Bluetooth Speaker £97 £59 at Amazon
Ultimate Ears' Boom series are some of our all-time favorite Bluetooth speakers, and there's 39% off this mini version of the award-winning Boom 2 for Amazon Prime Day. With a 30-metre Bluetooth range and 360-degree sound, it's perfect for enjoying music anywhere, indoors or out.


View Deal

Libratone Bluetooth Speaker £197.65 £151.99 at Amazon
Amazon is offering some amazing deals on top-quality Bluetooth speakers for Prime Day, including 23% off the stunning Libratone ZIPP. It can connect via Wi-Fi, Bluetooth, Airplay, or even directly to Spotify, with 360-degree sound and over 10 hours of battery life. 


View Deal

Sony HT-RT4 soundbar surround system: £279 £215 at Amazon
Save £64 on this Sony surround sound set up, which pairs a soundbar with a pair of tall rear tower speakers to deliver 600W of 5.1-channel cinema sound to your ears.View Deal

Wearables

Fitbit Versa – Black: £162.89 £139 at Amazon
The Fitbit Versa has tracking modes for running, cycling, swimming, weighlifting and interval training, with different performance metrics for each. There's also sleep tracking, heart rate monitoring, and Fitbit Pay for contactless payments. It's a superb all-rounder, and there's 15% off for Amazon Prime Day.


View Deal

Samsung Galaxy Watch Active: £199 now £174
The Samsung Galaxy Watch Active combines both functionality with beautiful design. It manages to pack a whole tonne of features into this stylish housing and still keeps its price tag under £200, making it the perfect alternative to Apple's range of watches.
View Deal

Garmin Forerunner 235 £172.95 £129.99 at Amazon
Designed to help runners perform at their best, the Forerunner 235 stands out thanks to its sharp looks, bright, crisp screen, and resting heart rate insights to help you plan your training. Amazon has knocked £42.96 off the regular price for Prime Day.
View Deal

Garmin Fenix 5S: £299.99 £279.99 at Amazon
The Garmin Fenix 5S is a slightly improved version of the base Fenix 5, and that means it's great for a variety of sports and functions, however you want to use it. It's not seeing the biggest discount right now, but this is still the cheapest we've seen it on Amazon.
View Deal

Garmin Fenix 5: £299.99 £284.99 at Amazon
When you say 'premium smartwatch' the Garmin Fenix 5 is what we think of, with so many features like maps and multi-sport support. It's at its lowest price ever right now, so make sure to check it out if you want a premium wearable.
View Deal

Garmin Forerunner 735XT: £209.95 £208.99 at Amazon
This is a fantastic running and triathlon watch, and one of Garmin's best wearables right now. It was on sale from its £299.99 RRP before Prime Day, so right now it's significantly cheaper, which is excellent for the fitness fanatics out there.

View Deal

TicWatch E: £140.99 £84.59 at Amazon
Looking for a cheap smartwatch for your Android phone? The TicWatch E is a great entry-level smartwatch, bringing notifications to your wrist and keeping track of your steps and workouts - now with 20% off.
View Deal

TicWatch Pro: £214.99 £150.49 at Amazon
A smart, premium looking smartwatch with GPS which certainly won't break the bank, the impressive TicWatch S has a saving of over £40 for Prime Day, providing you with an affordable entry route into wrist-worn tech.
View Deal

TicWatch S: £177.99 £106.79 at Amazon
If you're in the hunt for a cheap smartwatch deal on Prime Day, the TicWatch E offers the same features for less, but the S has a slightly different design that you may find more appealing.View Deal

Honor Band 4: now £30
At such a low price, the Honor Band 4 is the perfect replacement to the likes of Fitbit and some of Huawei and Samsung's more expensive watches. Those who are wanting this watch for running will be pleasantly surprised by its tracking capabilities.
View Deal

Huawei Band 3 Pro: £79.99 now £52.89
At a price under £50, the Huawei Band 3 Pro is providing both style and substance at an excellent price point. It offers a good battery life, full GPS system and a sturdy design. It's a great alternative to those wanting a Fitbit at a lower price
View Deal

Huawei Watch 2: £169 now £129.99
A feature packed device from Huawei, the Huawei Watch 2 is there for any needs you might have. Everything from sports to fun extra features to pass the time. It also includes both GPS and NFC, allowing for tracking and contactless payments.
View Deal

Huawei Watch 2 Classic: £229 now £189.99
Acting a lot like the normal Huawei Watch 2 Classic but with a fancier look, this takes smart watch features to a fancier looking level. And with this deal, you're managing to save a huge amount of cash when getting this watch.
View Deal

Huawei Watch GT Active: £199.99 now £134.99
A lot like the regular watch GT but with a more active looking design and features to match those living a sporty lifestlye. With a price drop of £65 from Amazon this is a major saving on an impressive watch from Huawei
View Deal

Laptop deals

Dell XPS 13 (2019) £1,929 £1,449.99 at Dell
The best laptop in the world just got better with this incredible deal that knocks £500 off the latest model. This laptop comes with 16GB of RAM, a 13-inch 4K display and speedy 1TB SSD. We have a feeling this deal will sell out fast.View Deal

Huawei Matebook D 15.6-inch Intel Core i3 8GB RAM £659.99 £399.99 at Amazon
This larger, more powerful laptop from Huawei comes with an Intel Core i3 processor, 8GB of RAM and 256GB SSD. The screen gets a boost to 15.6-inches, and the price has been cut by an impressive £260.View Deal

Asus Chromebook C223NA £199 £139.99 at Amazon
This is another brilliant Amazon Prime Day deal on a Chromebook. With 32GB storage, 4GB of RAM and an Intel Celeron processor, this is a well-specced Chromebook that will run Chrome OS and its apps smoothly. The 11.6-inch HD screen is also a delight to work on.View Deal

HP Chromebook 11-v001na £187.81 £139 at Amazon
This slimline Chromebook offers 12.45 hours of battery life, along with a stylish design that proves that Chromebooks can be just as attractive as other laptops. Its 11.6-inch screen is large enough to work on without making it too large to carry around with.View Deal

Dell Chromebook 11 3000 £199 £149.99 at Amazon
Amazon Prime Day continues to bring the goods when it comes to Chromebook deals, and Dell's 11.6-inch model is one of the best. With £50 off, you're getting a lovely-designed Chrome OS machine with decent specs (though the 16GB storage is a bit on the slim side).View Deal

Huawei Matebook D 15.6-inch Intel Core i3 8GB RAM £524.99 £399.99 at Amazon
This larger, more powerful laptop from Huawei comes with an Intel Core i3 processor, 8GB of RAM and 256GB SSD. The screen gets a boost to 15.6-inches, and the price has been cut by an impressive £125.View Deal

Asus ZenBook S UX391 £799.99 £599.99 at Amazon
It's not just gaming laptops that are getting a price cut on Amazon Prime Day, with Asus' slimline ZenBook S UX391 getting a £200 saving. It comes with an Intel Core i5 processor, 256GB SSD and 8GB RAM – all packed into a premium aerospace-grade aluminium body.View Deal

Microsoft Surface Pro 6 £909.99 £749.99 at Amazon
This is a fantastic deal on Microsoft's beautifully-designed tablet. It comes with the Signature Type Cover, which not only protects the screen, but also turns it into a laptop-like device. Also comes with a Core i5 processor, 8GB RAM and 128GB SSD.View Deal

Asus TUF FX505GM gaming laptop £1,299.99 £779.99 at Amazon
This gaming laptop has had a huge £500 cut from its asking price, easily making it one of the best laptop deals on Amazon Prime Day. You get an Intel Core i7-8750H processor, Nvidia GTX 1060 GPU and 8GB of RAM, making this an excellent mid-range gaming laptop.View Deal

HP OMEN 15-dc0003na 15.6-inch gaming laptop £978 £799 at Amazon
If you're looking for a more affordable HP Omen gaming laptop, then this is a great choice thanks to its £138 price cut. You get older graphics, with a GeForce GTX 1050 Ti GPU, but that's still good enough for most recent games.View Deal

Acer Nitro 5 AN515-52 Gaming Notebook £1,0999 £799.99 at Amazon
Save £250 off this excellent gaming notebook, which comes with an Intel Core i5 processor, 8GB of RAM, 512GB SSD and Nvidia GTX 1060 graphics card. Those are specs that will handle modern games with ease, and the screen has a fast 144Hz refresh rate for silky-smooth gameplay.View Deal

HP OMEN 15-dc1011na 15.6-inch gaming laptop £1,799.95 £1,439.99 at Amazon
This powerful gaming laptop comes with some of the latest tech – and a lovely £359.96. The Intel Core i7 processor, Nvidia RTX 2070 graphics card and 16GB of RAM means this is a beast of a laptop that can handle any modern game.View Deal

Computing deals

Samsung Evo 860 2TB SSD £209 £161.99 at Amazon
The previous best deal price we've seen for this SSD deal was around £209, which was a decent offer considering this was originally released closer to £250. So we really don't see this getting any lower for quite some time. Samsung have built a reputation of creating fast and reliable SSDs too.View Deal

WD My Passport 4TB portable hard-drive: £75 at Currys
Looking for a serous amount of storage for a light-hearted price? How about 4TB from the reliable WD brand. This is great for storing a huge amount of media files. You could even use it to expand your  storage on a PS4 or Xbox One.
View Deal

WD 20TB My Book Duo Desktop Hard Drive £626.39 £333.99
This is an incredible amount of storage for the price. Amazon has knocked £292 off this colossal 2TB two-bay desktop hard drive for Prime Day. Its pair of WD Red drives deliver up to 360 MB/s sequential read speeds, and it features USB-C connectivity for fast data transfer.


View Deal

TP-Link Deco M5 Whole Home Mesh Wi-Fi System £184.49 £139.99 at Amazon
Spread Wi-Fi throughout your home with this mesh router system, which seamlessly broadcasts a single network using three units so every corner is covered.  It's easy to set up, and works with Alexa for voice control over your internet connection.View Deal

TP-Link RE650 AC2600 Wi-Fi extender £89.99 £59.99 at Amazon
Is your Wi-Fi struggling to reach parts of your house? Don't suffer with poor Wi-Fi, as this handy Wi-Fi extender will boost your network, and it's now just £60 for Amazon Prime Day.View Deal

Google WiFi single pack £129 £89 at Amazon
If you don't need a lot of Wi-Fi coverage, or you're looking to expand your existing Google WiFi setup, then this single pack is an excellent choice. With a £40 price cut, this is an affordable way to upgrade your Wi-Fi.View Deal

Google WiFi Pack of 2 £224.99 £169 at Amazon
Google WiFi is one of the best wireless routers, with Google's expertise helping to produce a stylish and easy to use system that can bring Wi-Fi to all corners of your home. This deal for two units has a £60 discount, and is enough fro small to medium-sized homes.View Deal

D-Link COVR mesh Wi-Fi kit £217.11 £119.95 at Amazon
D-Link's stylish and easy-to-use mesh Wi-Fi system has had a big discount for Amazon Prime Day. Control your internet connection using the smartphone app and set time limits and parental controls with ease.View Deal

Linksys Velop Tri-Band mesh Wi-Fi kit £229.95 £159.99 at Amazon
Get fast and reliable Wi-Fi throughout your house with this mesh Wi-Fi kit from Linksys. Tri-band connectivity means your Wi-Fi network will never get congested, and you this kit offers coverage of around 4,000 square feet — enough for large multi-story homes.View Deal

Logitech C920 HD Pro Webcam: £84.99 £25.19 at Amazon
70% off! This is a stunning saving on a Full HD 1080p, with a discount that stands out even among the rest on Prime Day. It's small, agile, discreet and only £25.View Deal

Samsung Evo 860 1TB SSD £132.98 £99.99 at Amazon
This brilliant SSD provides 1TB of fast storage for under £100. It uses the SATA III connection, which means its compatible with any modern motherboard, as well as laptops and the PS4. If you want a lot of fast storage for an affordable price, this is a brilliant deal.View Deal

Asus ROG Strix GeForce RTX 2060 Advanced Edition £438 £342 at Amazon
This excellent RTX 2060 GPU comes with 6GB of GDDR6 memory, along with ray-tracing capabilities to make the most recent games look their best. Asus' exclusive design keeps the graphics card running quiet and cool as well.View Deal

Acer Predator XB271HUbmiprz 27-inch WQHD gaming monitor £599 £489.99 at Amazon
Acer's gaming monitor has got a £100 price cut for Amazon Prime Day. It features a 2560 x 1440 resolution, 144Hz refresh rate and features such as Predator EyeProtect to make gaming on it even more comfortable.View Deal

HP Omen Full HD 24.5-inch 144 Hz gaming monitor £249.99 £195 at Amazon
HP's 24-inch FHD gaming monitor comes with AMD FreeSync support, 144Hz refresh rates, and a low 1ms response time. Even better, it's had its price cut by £55 for Amazon Prime Day.View Deal

Philips BDM4037UW/00 40-inch 4K monitor £529.62 £364.99 at Amazon
This huge 40-inch 4K monitor is so big, it could double as a 4K TV. It's got a stunning wide colour gamut for bright, vibrant and accurate colours. If you want a large monitor with ultra-high resolutions, then you're unlikely to find a better deal than this.View Deal

Corsair Elgato Game Capture 4K 60 Pro £395.59 £251.97 at Amazon
If you're serious about streaming your gameplay on websites like Twitch, or recording footage for your YouTube , then this capture card is a fantastic choice, allowing you to record 4K video at  60 frames per second without any impact to your games. This deal  drops over £100 from the asking price.View Deal

Corsair Harpoon wireless gaming mouse £54.95 £35.96 at Amazon
This excellent gaming mouse has a high DPI  of 10,000,  which makes it fast and responsive - ideal for hectic action games. For Amazon Prime Day, this mouse has had a £18.99 price cut.View Deal

Corsair K65 Rapidfire RGB mechanical gaming keyboard  £118.99 £83.29 at Amazon
Save £35 off this brilliant mechanical keyboard. Uses Cherry MX switches for fast, responsive and accurate performance. Its vibrant RGB lighting can be configured so that it matches your preferences, and a USB passthrough port lets you plug in your other peripherals into the keyboard.View Deal

Corsair K70 RGB MK.2 mechanical gaming keyboard £153.99 £107.79 at Amazon
This excellent mechanical gaming keyboard from Corsair has had a big price cut. If you've been looking to up your game, then this keyboard's Cherry MX Speed's switches can make a huge difference. RGB backlighting and an aluminium body gives it a premium look and feel.View Deal

Tablet deals

iPad Pro 11-inch 64GB: £769 £719 at Amazon
iPad Pro discounts this far away from Christmas are exceptionally rare, so it's great to see Prime Day come through. This is the cheapest model as it only has 64GB of storage, but discounts are available on the larger models via the same link too.
View Deal

Apple iPad Pro (11, Cellular, 64GB) £919 £811 at Amazon
If you want an iPad Pro that's relatively affordable, this is the best discount you'll find, as it cuts 12% off the price of the smaller Apple tablet in its smallest storage space form.
View Deal

Apple iPad Pro (11, Cellular, 512GB) £1,269 £1,020 at Amazon
One of the biggest discounts on an iPad Pro you can find for Amazon Prime Day is the £249 reduction on this 11-inch cellular 512GB model, saving you a lovely 20%.
View Deal

Apple iPad Pro (12.9, Cellular, 64GB) £1,119 £885 at Amazon
One of the biggest price cuts in terms of percent down is this deal on a 12.9-inch iPad Pro with 64GB storage, which is down a whopping 21%. That'll save you £234, or almost enough to buy some peripherals for the Apple tablet.
View Deal

iPad Air £479 £459 at Amazon
The latest version of the iPad Air is the most powerful yet in the beloved super thin series. Yes, it's not particularly cheap, but it's much closer to the performance capabilities of the iPad Pro than the cheaper models and is a lot cheaper than the Pros too.View Deal

Amazon Fire 7: £49.99 £29.99 at Amazon
£30 for a tablet? Now that's a deal. We've seen Amazon slash the price of its cheapest tablet before, but it's still a great deal. The Fire 7 is basic, but great for web browsing, emails, reading and video playback.
View Deal

Amazon Fire HD 8: £79.99 £44.99
With an 8-inch HD display, reasonable power under the hood and plenty of apps on offer, the Fire HD 8 is a great, low-cost tablet and with a saving of £35 it's now a bit of a steal.
View Deal

Amazon Fire HD 10: £149.99 £94.99
Amazon's biggest tablet is its best for video and gaming, with plenty of screen real estate on offer in Full HD 1080p goodness. And it's made even better with this Prime Day deal saving you £55.
View Deal

Amazon Fire 7 Kids Edition: £99.99 £59.99 at Amazon
If they (the kids) break it, (you) return it and Amazon will replace it... for free! If that wasn't a good enough reason to pick your kids up a low-cost tablet, how about the fact it's now even more low cost - just £60!
View Deal

Amazon Fire HD 8 Kids Edition: £129.99 £84.99
The Fire HD 8 has £45 off, offering parents piece of mind with great controls and a two year worry-free guarantee, while kids get a sizable display and enough power to keep them entertained for hours.
View Deal

Amazon Fire HD 10 Kids Edition: £199.99 £134.99
Save £65 on the extremely kid-friendly Fire HD 10 Kids Edition. It comes with a big screen for them to enjoy their favourite apps on, excellent parental controls, a chunky protective case and a two year guarantee.
View Deal

Mobile phone deals

Google Pixel 3a from Mobiles.co.uk | O2 | 99p upfront with code TECHP3A25 | 4GB data | Unlimited minutes and texts | £20 per month
£20 a month is a brilliant price to be paying for a phone that came out this year. 4GB will be plenty of data for most people and you get the benefit of freebies and discounts with O2 Priority, too.
View Deal

Huawei Mate 20 Pro from Mobiles.co.uk | O2 | £99 upfront (with MOBTR25 code) | 4GB data | Unlimited minutes and texts | £20pm
£20 a month for this wonderful handset is incredible - apply the code MOBTR25 at the checkout to knock the price down to £99. Just want to buy it outright? Then Amazon has it for a cut price £499.View Deal

Samsung Galaxy S8 from Amazon | £623.99 £309 + free 64GB memory card
Here you have it, the cheapest price we've seen for a while on this brilliant Samsung device. Pay just £309, a price way lower than the average retailer, and you'll get not just the handset but also a free 64GB memory card, allowing you to store more films, songs and photos straight to the phone.
View Deal

Honor 10: £249 £209 at Amazon
The Honor 10 was an affordable flagship smartphone in 2018. It may not be the latest handset on the block from Honor now, but it still packs a punch with plenty of power and great cameras, and is great value with £40 off.
View Deal

Huawei P20 Lite: £199.99 £169.99 at Amazon
Here's some iPhone X design language at a much, much lower price - and with Android on-board, rather than iOS. There's a crisp display, both fingerprint and face unlock on offer and an attractive design - oh, and a great low price.
View Deal

OnePlus 6 (128GB): £519 £399 at Amazon
Save a massive £120 off the OnePlus 6 with a whopping 128GB of storage, giving you plenty of space for all your apps, games, movies, photos and more! There's loads of power under the hood too, making this a great buy.
View Deal

Moto G7 (64GB): £219.99 £179.99 at Amazon
If you're looking for a solid budget smartphone, Motorola has you covered, and now its reliable Moto G7 is even cheaper with £40 knocked off. If you're looking for an affordable yet powerful smartphone, you can't go wrong with the Moto G7.
View Deal

Moto G6 (64GB): £179.99 £139.99 at Amazon
Motorola's G range are always reliable budget smartphones, and although the Moto G6 has been overshadowed by the Moto G7, that just means it's even more affordable. With £40 off, it's now a steal.
View Deal

Samsung Galaxy Note 9 (128GB): £649.99 £529 at Amazon
Samsung's most recent Note smartphone has just had £120 slashed off its price tag, making it lovely and affordable. With an S-Pen stylus, beautiful screen and powerful camera, this is one of the best phones on the market right now.
View Deal

Samsung Galaxy Note 9 (512GB): £849 £595 at Amazon
If you need all the storage space in the world for your premium smartphone, you can now get the Galaxy Note 9 for 30% off, giving you access to all its impressive features for a lovely low price – this is by far the cheapest we've seen it go, so act fast.
View Deal

Apple iPhone 7 (32GB): £409 £315 at Amazon
The iPhone 7 is the oldest iPhone Apple still sells, so it's the cheapest too, and with almost £100 knocked off, it could be yours for a great price. It hasn't aged too badly either, so you're not exactly settling for a slow device.
View Deal

Apple iPhone 7 (128GB): £509 £385 at Amazon
This deal gives you the ever-reliable iPhone 7, with enough storage for all your apps, photos and files. At 25% it's a steal, and although the iPhone 7 is the oldest phone Apple still sells, you can barely tell when you use it.


View Deal

Samsung Galaxy A50 from Carphone Warehouse | O2 | FREE upfront | 5GB 10GB data | Unlimited minutes and texts | £24pm
One of Samsung's newest devices, this Samsung Galaxy A50 deal offers up some excellent pricing, especially considering there is 10GB of data up for grabs. You pay nothing upfront and just £24 a month for an excellent 2019 budget device, complete with a large AMOLED display and rear fingerprint scanner. Total cost over 24 months is £576


View Deal

Google Pixel 3a from Carphone Warehouse | O2 | FREE upfront | 5GB 10GB data | Unlimited minutes and texts | £24pm
After Google Pixel 3 deals shot up in price, the cost of Google Pixel 3a contracts was a welcome sight. If you're interested in Google camera quality without spending too much, we present to you the best Google Pixel 3a deal we've seen so far - complete with a healthy 10GB of data. Total cost over 24 months is £576


View Deal

Samsung Galaxy S10 | EE | FREE upfront | 15GB data | Unlimited minutes and texts | £38 per month
If you like the idea of owning Samsung's latest and greatest but the Galaxy S10 Plus is slightly above your price range, this Samsung Galaxy S10 deal could be the way to go. It offers 15GB of data at £38 a month - a great price on the Galaxy S10.

View Deal

Samsung Galaxy Note 9 | EE | FREE upfront | 30GB data | Unlimited minutes and texts | £36 per month
At a monthly price of just £36, this Note 9 deal is at a brilliant price for those wanting an impressive Samsung phablet. Like the rest of the deals here, there is nothing to pay upfront, a load of data and of course, the benefits of being on EE - the UK's fastest 4G network.
View Deal

Google Pixel 3 from Three | 24 months | £29 upfront | 100GB data | Unlimited calls and texts | £33 per month
After a pretty major price rise on the Google Pixel 3, getting the device for under £30 a month has become a major challenge, especially if you're not willing to pay a hefty upfront fee. With that in mind, this offer went from being brilliant to absolutely market-leading, both for price and data cap.
View Deal

Huawei Mate 20 Pro | Three | £29 upfront | 100GB data | Unlimited minutes and texts | £29pm
If you're willing to pay ever so slightly more, you can jump your data up to an insane 100GB. Thanks to Three, getting this huge amount of data will only cost you £29 a month, which if you don't mind paying slightly more, is an excellent investment.#

Pay an additional £1 a month with Carphone Warehouse and you can get a free pair of Huawei Freelace headphones, however your data cap will drop down to 30GB. Total cost over 24 months is £725
View Deal

Samsung Galaxy S10 from Three | 24 months | £49 upfront | 100GB data | Unlimited calls and texts | £38 per month
At one point, Three had Samsung's S10 range at 100GB pushed down to some insane prices. The prices have gone back up, but still remain as the best offers currently available. You can get the S10 with all of this data for £38 a month or go even cheaper with the S10e at £31. If you want to go all out, the S10 Plus comes in at £42 a month - all of which are exceptional prices.
View Deal

iPhone deals

iPhone 8 Plus from Amazon | SIM-free | £699 £524 | 25% off
With a massive discount of 25% on one of Apple's more premium devices, this flash sale will save you £175. Considering this is Apple's plus-sized version of the iPhone 8, it is the perfect replacement to some of Apple's newer, more expensive models.

LIGHTNING DEALS ENDS TONIGHT AT 11.45pmView Deal

Apple iPhone XR (64GB): £749 £639 at Amazon
The affordable member of Apple's latest iPhone range just became even cheaper, with this deal knocking 15% off the bright and colorful iPhone XR.
View Deal

Apple iPhone 8 (64GB): £593 £445 at Amazon
Want a solid iPhone with a decent amount of storage, without breaking the bank? The iPhone 8 has you covered, and now Amazon's giving you a helping hand with this deal that knocks nearly £120 off the asking price.
View Deal

Apple iPhone 8 (256GB): £739 £565 at Amazon
You're never going to be wanting for storage space with this discounted iPhone 8, as 256GB is enough for all your apps, media and messages to sit comfortably with lots of space spare. The iPhone 8 is a solid iPhone too, despite its age.
View Deal

Apple iPhone XS (64GB): £949 £849 at Amazon
Apple is slashing the price of each of its new iPhones by 15%, so that means if you're looking to pick up the latest and greatest iPhone XS in its sleek grey form with 64GB storage, you're in luck with this great deal.
View Deal

iPhone XS Max (64GB): £1,049 £949 at Amazon
The cheapest variant of the iPhone XS Max is now considerably cheaper for Prime Day 2019, with a massive saving of £100. Get it while it's hot, as we wouldn't be surprised if this deal sells out fast.
View Deal

iPhone XS Max (256GB): £1,199 £1,075 at Amazon
Need a premium iPhone with a huge screen, loads of storage and a saving of over £100? Look no further, as this is a stonking deal for the 256GB iPhone XS Max. The handset is just over six months old, so this is a huge discount.
View Deal

iPhone XS from Three | 24 months | £49 upfront | 100GB data | Unlimited calls and texts | £52 per month
If you've been considering investing in Apple's impressive iPhone XS, we can say without a doubt, this is the deal to go for. It somehow offers one of the biggest data plans we've seen for one of the cheapest (or cheapest by iPhone XS standards) prices on the market.
View Deal

Broadband deals

Sky Broadband Essential | 18 months | 10Mb average speed | £20 per month | £29.95 upfront | £40 voucher
Sky has hit back against the likes of TalkTalk, Plusnet and the Post Office with an absolute peach of a cheap broadband deal - and it's only for you TechRadar readers! £20 a month for such a big brand is brilliant, but now you get a £40 voucher for your choice of Uber, Argos or Tesco, too.
View Deal

BT Superfast Fibre | 18 months | Avg. speed 50Mb | Weekend calls | £9.99 delivery | £31.99pm + £100 BT Reward Card
BT is the most popular broadband provider out there, and with deals like this it's easy to see why. Its standard fibre package gets you average speeds of a nifty 50Mb, free weekend calls, a £100 pre-paid credit card to spend on what you like in store or online. Total effective cost over 18 months is £475.82View Deal

Vodafone Superfast 1 | 18 months | Avg speeds 35Mb | Line rental incl. | £9.99 activation | £21pm + FREE Amazon Echo Plus
Coming in at £21 each month, Vodafone has reclaimed its crown as the most affordable big name passage to fibre broadband in the UK. With speeds of 35Mb, free activation and the fact that Vodafone will guarantee minimum speeds of 25Mb or money back, there's a lot to love about this offer - especially as you now get a free Amazon Echo Plus thrown in, too! Total cost over 18 months is £387.99View Deal

Shell Energy Superfast Fibre | 18 month contract | 35Mb average speed | Line rental inc. | FREE activation | £23.99 per month + FREE Google Home Mini
Simply put, this is great value fibre broadband. You're not having to pay too much each month but you're still getting fibre speeds, averaging 35Mb. There's not even anything to pay upfront either. The perfect package for small households who don't want their Netflix streams lagging.
View Deal

Onestream Flow Unlimited Broadband | 12 month contract | 11Mb average speed | Line rental inc. | £9.99 upfront | £13.99 per month
When it comes to pure price, no other ISP can compete with Onestream. It's had the best bills on the market for a while now, and we can't see anybody beating them any time soon. You'll only be tied into a one-year contract, and there's nothing naughty in there like usage caps either. Total effective cost over 12 months is £177.87
View Deal

Camera deals

Fujifilm X-E3 | £599.99 £429 at Amazon
We've loved the X-E3 ever since we got our hands on one, concluding our review by saying that it was "everything you'd want in a compact mirrorless camera." And now it's even better, with £170 slashed from its asking price to make it even more desirable.


View Deal

Sony HX350 | £248 £209 at Amazon
Ideal for any kind of travels, the HX350 packs a 50x optical zoom, which runs from 24mm to a staggering 1200mm in 35mm terms, with Full HD video and image stabilisation into a DSLR-like body that's far easier to carry around. Pop that £39 you save today into your holiday fund.View Deal

Sony DSC-WX500 | £229 £175 on Amazon
Having started life at £330, this compact now typically retails for £229, which is where most retailers have it now. Not Amazon, though, which has shaved £54 off the price tag to bring it down to a cool £175.View Deal

Panasonic GX9 triple lens kit | £1,049.99 £689.99 on Amazon
The GX9 arrived with an RRP of £699.99 for its body alone, so the fact that you can now get it with three lenses for less than that is bonkers. Strong value for money continues to the camera's spec sheet, with built-in image stabilisation, 4K video, Wi-fi and 9fps burst shooting among its perks.View Deal

Sony RX10 | £571.99 £449 on Amazon
The RX10 was the first long-zoom Sony camera to arrive with a 1-inch sensor, and right now it's a great-value option for holidays, travelling or just generally where you'd want to take bigger camera but don't want to lug it around.

Fujifilm XF10 | £449 £319 on Amazon
The XF10 packs a mammoth APS-C sensor inside a pocketable body, and manages to deliver it for just £319 right now. That's the same price as many cameras with far smaller sensors, and significantly down from its £449 RRP, so if image quality and light weight is key, the XF10 is definitely something to consider.View Deal

Panasonic G80 and 12-60mm lens | £679 £489.99 at Amazon
There are stacks of great deals today but this one is pretty special: a staggering £189 off the Panasonic G80 and a 12-60mm lens, bringing it under the £500 mark. Not too shabby for a camera we called "one of the most compelling mid-range mirrorless propositions around" in our full review, largely on account of its excellent images, speedy focusing system, great handling and cracking EVF.View Deal

Panasonic G7 and 14-42mm lens | £498 £398.99 on Amazon
First-time mirrorless user? If you need to cut your photographic teeth and you don't want to go down the DSLR route, the G7 would be an excellent choice. Right now you can save 20% right now on the body and a 14-42mm lens kit, bringing its price below the £400 barrier. And for that you get heaps, from its 16MP sensor, 2.36million-dot EVF, flip-out touchscreen and 4K video recording, right down to Wi-Fi and 7fps burst shooting, not to mention access to a sizeable collection of Micro Four Thirds lenses from Panasonic, Olympus and many others. View Deal

Fujifilm X-T100 and 15-45mm lens | £549 £429 at Amazon
Style and looks tend to be reserved for pricier mirrorless models, but the X-T100 is proof that you can get them without eating beans for the rest of the month. While it's understandably not quite as dynamic a model as higher-end X-series cameras, it provides first-time users with everything they need to get great shots in a compact and stylish form, including Fujifilm's gorgeous Film Simulation modes and a lovely EVF for user-friendly image composition.

Fuji X-T100 (Silver) and 15-45mm lens | £547 £429 at Amazon
The Silver version of the X-T100 was previously retailing for a touch less than the Champagne Gold and Black versions (above), but it's precisely the same camera and now on offer at the same knockdown price of just £429 with its kit lens. That's well over £100 saved so be quick if you want to add this looker to your kit bag.View Deal

Sony A7 and 28-70mm lens | £878 £659 at Amazon
The original mirrorless full-frame camera from Sony gives you a far cheaper way into one of the most popular systems around than the more recent Mark II and Mark III models. And today it comes with a chunky discount; entry-level mirrorless and DSLR cameras with smaller sensors tend to get released at this kind of price, so the idea of getting a something packing a full-frame sensor for this kind of money is a bit nuts.   View Deal

Olympus E-PL9 body | £449.99 £358.97 at Amazon
Want the body but don't need a lens? This deal is around £61 lower than the above, which makes it one of the cheapest mirrorless cameras around. That saving only applies to the black model, mind.View Deal

Canon EOS M50 and 15-45mm lens | £599 £399 at Amazon
This Lightning Deal is flying right now: less than £400 for the EOS M50 and kit lens makes this a prety sweet mirrorless deal, and arguably a better option as first camera for anyone tempted by a similar DSLR. The EOS M50 sports an EVF, 4K video and great handling, and it's capable of very nice image quality to boot.View Deal

Sony RX100 Mark IV | £613 £429 at Amazon (including £50 cashback)
Still one of our favourite compact cameras, the RX100 Mark IV manages to be technologically up to date without the lofty price of the (admittedly excellent) Mark V and VI models that came after it. This £134 (22%) saving means you can get it for £479 right now, but with an extra £50 cashback from Sony, you can walk away with it for just £429 following a successful cashback claim.View Deal

Panasonic TZ100 (Silver) | £395 £288.99 from Amazon
With over £100 slashed off the silver version of the Panasonic TZ100, this is one of the cheapest compacts with a 1-inch sensor right now. The fact that Panasonic has married this huge sensor with a lens equivalent to 25-250mm in 35mm terms only makes it more special given that no other manufacturer has managed to do that. Perfect for travels and cheaper than ever, this is undoubtedly one of the hottest compact deals right now.View Deal

Panasonic TZ100 (Black) | £399 £282.99 from Amazon
We love the silver version of the TZ100, but if you fancy it in black the news is even better. With a huge price drop of £116.01, this is an absolute steal right now. Was with the silver version, you get a 20MP 1-inch sensor and 25-250mm (equiv.) lens, together with an electronic viewfinder, 4K video recording and built-in Wi-Fi. Try finding another camera that delivers all that for this kind of money (spoiler: you won't).View Deal

Panasonic LX100 | £449 £348.99 on Amazon
Compact cameras with larger-than-1-inch sensors tend to have fixed-focal-lengths lenses, which isn't for everyone, but the LX100 manages to squeeze in a zoom. And an EVF. And 4K video. And that makes it pretty special, as does the fact that Amazon has sliced £100 off its asking price. You won't find a camera with a larger sensor for this kind of money that can still be bought brand new.View Deal

Canon G7 X Mark II | £499.99 £359.99 at Amazon (inc. £40 cashback)
With a 1-inch sensor, flip-up screen and bags of control over your picture taking, the PowerShot G7 X II has not only proved to be a peach for the enthusiast photographer, but also a smash among videographers. Up until today it was still retailing at around £499.99, but Amazon has lopped £100 off that asking price to bring it down to £399.99. A further £40 cashback from Canon that's redeemed post purchase shaves off even more – just make sure you read the small print on the cashback to make sure that £40 wings its way back to you.View Deal

Canon PowerShot G9 X Mark II | £369 £289 at Amazon
No cashback to faff around with here, just an instant £80 saving from its previous £369 asking price. The PowerShot G9 X Mark II brings together strong image quality on account of its 1-inch sensor with a body that's more portable than the G7 X Mark II's, so it's great if you just want sounds results but want to travel light.View Deal

Canon SX730 HS | £289 £194 (inc £30 cashback) at Amazon
With a £65 price drop, together with an extra £30 cashback from Canon that's redeemed post purchase, the PowerShot SX730HS is now down to almost half of its original £379.99 RRP. For that you get a 40x optical zoom, Full HD video recording to 60p and a tilting LCD screen that flips out to face forwards, together with an effective Image Stabilizer and both Wi-Fi and Bluetooth built into the body. You pay £214 today and get your cashback following a successful claim. Just make sure to read the cashback T&Cs.View Deal

Olympus TG-5 | £399.99, now £319.99 £289.95 at Amazon
Whether you want it in black or red, the TG-5 is cheaper than ever at just £289.95 right now. And with Raw shooting, 4K video and a lens with a respectably wide f/2 aperture at its wide-angle end, it's still one of the best waterproof cameras around. Indeed, right now, it's only beaten on the spec sheet by the newer TG-6, which is only a modest improvement. View Deal

Nikon Coolpix A900 | £288.91 now £209 on Amazon
There's almost £80 trimmed away from the A900's price tag right now, which makes it a tempting option if a big zoom in a tiny body is what you're after. And you get this along with 4K video, a back-illuminated 20MP sensor and a VR system to keep everything rosy.View Deal

Sony A6500 body £1215 £599 (inc. £300 cashback) at Amazon
The A6500 sits at the top of the tree in Sony's APS-C series of mirrorless cameras, and it's a particularly strong camera for tracking moving subjects and video. This strikingly good deal sees its asking price almost halve; just pay £899 today and claim a further £300 cashback from Sony to knock that down further to just £599. Given its £1,500 RRP, that's pretty damn good.View Deal

Fuji Instax Mini 9 Lime Green | £58 £42
So long as you're happy with it in Lime Green, you can save a very nice £15 on the Instax Mini 9 camera right now. Update: A Lightning Deal on Cobalt Blue finish is only a few pounds more at £44.99, so snap that one sharpish up if it suits you better.View Deal

Canon EF 50mm f/1.4 USM | £339 £254 at Amazon
Amazon has been nice enough to slash £85 off the price of the EF 50mm f/1.4 USM today, a lens that's great for portraits but also versatile enough to be kept on your camera for general day-to-use. It will play happily with all Canon DSLRs, whether they're full-frame or APS-C.View Deal

Gaming deals

PS4 500GB 3 PS Hits Game Bundle | PS4 | Exclusive to Amazon.co.uk | £219.99 at Amazon
This PS4 bundle includes a PS4, a DualShock 4 controller, The Last of Us: Remastered, Uncharted 4 and Horizon Zero Dawn (plus the Frozen Wilds DLC). And you can grab it right now for £80 off.


View Deal

PS4 Pro 1TB  | Extra DualShock 4 Controller | £393.99 £299.99 at Amazon
You can save £71.99 on this 1TB PS4 Pro from Amazon, which also comes with an extra controller. With PS4 Pros typically costing well over £300, grabbing one at this price is definitely a bargain.View Deal

Sony PlayStation 4 500GB Console | Red Dead Redemption 2 |Extra DualShock 4 Controller | £219.99 at Amazon
Amazon is offering £29.99 off this PS4 500GB Red Dead Redemption 2 bundle. This deal is good for someone who is thinking about venturing into the realm of PlayStation 4 and even sets you up with Rockstar's open world western. View Deal

Sony PlayStation 4 1TB Console | DualShock 4 Controller | Call of Duty: Black Ops 4 | PS4 | £368.98 £269.99 at Amazon
This PS4 bundle includes a 1TB console, an extra DualShock 4 controller and the latest Call of Duty (the Amazon Exclusive edition) - all for under £300. View Deal

PlayStation VR Starter Pack (PS4) £229.96 at Amazon
If you're ready to dip your toes into the water of VR, but don't know where to start, then the PSVR Starter Pack is probably for you. Amazon is currently offering 28% off the pack, saving you around £100. The pack includes everything you need to get started: a PSVR headset, PlayStation camera and PlayStation VR worlds. View Deal

Nintendo Switch | Neon Red/Blue | £30 E-Shop Credit | FIFA 19 | £279.99 at Amazon
Usually buying these items separately would cost over £300, but Amazon is offering a Switch, FIFA 19 and £30 e-shop credit for just £279.99 - saving you £14.99. View Deal

Xbox One S 1TB All-Digital Console | Extra Controller | FIFA 19 (digital code) | £169.99 at Amazon
This incredible bundle deal that includes the Xbox One S All-Digital, FIFA 19 and an extra controller sees you saving a whopping £134.99. Grab it while you can. But remember, the All-Digital hasn't got a disc-drive.View Deal

Xbox One S 1TB All-Digital Console | Extra Controller | Game Pass Ultimate (3 Months) | £169.99 at Amazon
If you don't fancy FIFA 19, you can grab the same Xbox One S All-Digital bundle but with three months of Game Pass Ultimate instead - granting you access to a library of hundreds of games.View Deal

Xbox One S 1TB Console | Tom Clancy’s The Division 2 | Xbox One Chat Headset | Mortal Kombat 11 | £199.99 at Amazon
Save a whopping £109.52 on this Xbox One S bundle that includes The Division 2, a headset and Mortal Kombat 11 - that's a discount of 35%.


View Deal

Xbox One S 1TB Console | Forza Horizon 4 | Xbox One Chat Headset | Crash Team Racing Nitro-Fueled | £199.99 at Amazon
Gotta go fast? You can save £134.40 on this Xbox One S racing bundle at Amazon that includes an Xbox headset, Crash Team Racing Nitro-Fueled and Forza Horizon 4. That's a 40% discount.


View Deal

Oculus Go Standalone Virtual Reality Headset - 32GB £194 £159 at Amazon
There's £40 off this Oculus Go VR headset over on Amazon, meaning you can jump into VR for cheaper than usual. This all-in-one VR headset means you don't need to hook it up to a PC, phone or console.View Deal

Oculus Go Standalone Virtual Reality Headset |64GB | £244 £209 at Amazon
There's £35 off this Oculus Go VR headset over on Amazon, meaning you can jump into VR for cheaper than usual. This all-in-one VR headset means you don't need to hook it up to a PC, phone or console.View Deal

Turtle Beach Recon 50X Stereo Gaming Headset £24.99 £14.99 at Amazon
Amazon is offering 40% off this Turtle Beach gaming headset, saving you a tenner. It's compatible with Xbox One S, Xbox One, PS4, PS4 Pro and PC, meaning you can use this one headset for all your gaming platforms (minus Switch).View Deal

SteelSeries Arctis Pro Wireless Gaming Headset £279.99 £204.99 at Amazon
Amazon is offering a whopping £75 off this SteelSeries headset which boasts lossless, Hi-Res Certified audio, a convenient dual battery system and unmatched comfort.View Deal

SteelSeries Arctis 7 Wireless Gaming Headset | £119.99 £92.99 at Amazon
There's £26 off this SteelSeries Arctis 7 headset at Amazon. It's not a massive saving but it does mean you can grab this comfortable headset for less than £100 - it even works across PS4, Xbox One and PC. View Deal

Turtle Beach Recon 50X White Stereo Gaming Headset | £29.99 £14.99 at Amazon
This Turtle Beach headset is half price and works with Xbox One, Xbox One S, PS4 Pro, PS4 and PC. It's an affordable option for those who want a headset that simply does its job.View Deal

Turtle Beach Stealth 600 White Wireless Surround Sound Gaming Headset | Xbox One | £89.99 £69.99 at Amazon
If you're looking for an affordable Xbox One headset that simply gets the job done then then this Turtle Beach headset is probably the one for you - plus Amazon is offering £20 off. Bargain. View Deal

Turtle Beach Stealth 600 White Wireless Surround Sound Gaming Headset| PS4 | £89.99 £69.99 at Amazon
You can save £20 on this Turtle Beach PS4 headset. While it's not an absolutely amazing deal, it still makes this affordable headset even cheaper than usual.View Deal

PlayStation Plus 15 Month Membership | PSN Download Code | £69.98 £48.99 at Amazon
Amazon is offering 15 months of PS Plus for the price of 12 months - that's a whopping 30% savings. It also means you won't have to worry about renewing your subscription for a while.View Deal

The Witcher 3 Game of the Year Edition (PS4) £24.99 £15.97 at Amazon
If you haven't played The Witcher 3 yet then now is the perfect time. The TV series is just around the corner and to make sure you're in on all the action Amazon is offering £11.50 of the title. View Deal

Kingdom Hearts 3 | PS4 | £45 £17.99 at Amazon
You can pick up Kingdom Hearts 3 for less than £20 over at Amazon, making it the lowest price we've seen the game at yet. Typically Kingdom Hearts 3 would set you back around £45, so you're saving at least £20 on the title.View Deal

Call of Duty: Black Ops 4 |Exclusive to Amazon.co.uk | PS4 | £24.99 £11.99 at Amazon
The latest CoD is just over a tenner over at Amazon and includes an exclusive calling card and two hours of 2XP - meaning the more experience points earned, the higher you can progress through levels and content in the game.View Deal

Divinity Original Sin 2 Definitive Edition | PS4 | £29.99 £15.99 at Amazon
It's not often that Divinity 2 is on sale, so if you've been waiting to grab it at a lower price then the time is now as it's just £15.99 at Amazon.View Deal

Diablo III Eternal Collection | PS4 | £29.99 £21 at Amazon
There's £8.99 off the Diablo III Eternal Collection for Prime Day, meaning you get Diablo III, the Reaper of Souls expansion set, and the Necromancer class all for a discount. View Deal

Overwatch Legendary Edition | PS4 | £24.99 £13.99 at Amazon
There's £11 off Overwatch Legendary Edition at Amazon which includes the full game, five legendary hero skins, five epic hero skins, five origin hero skins and Tracer for Heroes of the Storm.View Deal

Middle Earth: Shadow of War Definitive Edition | PS4 | £33.23 £17.99 at Amazon
There's 46% off the definitive edition of Shadow of War, making the title just £17.99. So if you were waiting to grab it when it came down in price then now is probably the perfect time.View Deal

Metro Exodus | Spartan Survival Guide | PS4 | £49.99 £25.99 at Amazon
For just £25.99 you can get Metro Exodus plus an exclusive 24 page Spartan Survival Guide. With £24 off it's definitely not a deal to sniff at. View Deal

FIFA 19 | PS4 | £37.99 £17.99 at Amazon
FIFA 19 is discounted by 54% at Amazon, meaning you can pick the game up for just £17.99 - saving £20. Back of the net.View Deal

WWE 2K19 | Collectible SteelBook (Exclusive to Amazon.co.uk) | PS4 | £24.99 £12.99 at Amazon
You can pick up the latest entry in the WWE game franchise (along with this collectable steelbook) for just over a tenner - saving you £12. Bargain.View Deal

Tekken 7 | PS4 | £26.92 £15.99 at Amazon
This is the lowest price we've seen Tekken 7 to date. Amazon is offering 41% off, meaning you save £10.93 on one of the best fighting games on the market.View Deal

Kingdom Hearts 3 | Xbox One | £45 £17.99 at Amazon
You can pick up Kingdom Hearts 3 for less than £20 over at Amazon, making it the lowest price we've seen the game at yet. Typically Kingdom Hearts 3 would set you back around £45, so you're saving at least £20 on the title.View Deal

Tom Clancy's The Division 2 Gold Edition | Xbox One | £49.97 £29.99 at Amazon
Amazon is offering 40% off The Division 2, saving you almost £20. Even better, it's the gold edition, so you get the main game, exclusive key art and the Year 1 Pass that includes a seven-day Early Access to all Year 1 Episodes, exclusive customisation items, additional activities and more.View Deal

Call of Duty: Black Ops 4 |Exclusive to Amazon.co.uk |Xbox One | £26.99 £16.99 at Amazon
The latest CoD is just over a tenner over at Amazon and includes an exclusive calling card and two hours of 2XP - meaning the more experience points earned, the higher you can progress through levels and content in the game.View Deal

WWE 2K19 | Collectible SteelBook (Exclusive to Amazon.co.uk) | Xbox One | £24.99 £12.99 at Amazon
You can pick up the latest entry in the WWE game franchise (along with this collectable steelbook) for just over a tenner - saving you £12. Bargain.View Deal

Metro Exodus | Spartan Survival Guide | Xbox One | £49.99 £25.99 at Amazon
For just £25.99 you can get Metro Exodus plus an exclusive 24 page Spartan Survival Guide. With £24 off it's definitely not a deal to sniff at. View Deal

Diablo Eternal Collection | Nintendo Switch | £41.99 £27.99 at Amazon
Save £10.49 on the Diablo Eternal Collection for Nintendo Switch - that's a 33% discount and the cheapest we've seen the title on offer to date.View Deal

Health and beauty deals

Oral-B Pro 3 3000: £99.99 £34.99 at Amazon
One of the most affordable electric toothbrushes out there from a name you know. This Oral-B model has two speeds, pressure sensor and a spare head. A real bargain, this.View Deal

Philips Sonicare ProtectiveClean 4300: £139.99 £49.99
Save yourself £90 on the Philips Sonicare ProtectiveClean 4300 with this Prime Day deal. It features two intensity levels, pressure sensor, two week battery life and comes with a travel case.
View Deal

Oral-B SmartSeries 6500: £92.95 £54.99 at Amazon
If you want your electric toothbrush to come with all the bells and whistles, while also saving you cash, the SmartSeries 6500 is the one for you - the Bluetooth-connected brush even comes with a separate display to guide your clean!
View Deal

AncestryDNA test: was £89, now £53
This is one of the top DNA test discounts on Amazon Prime Day - we're expecting this to be a big seller. We've currently got it in our labs for testing too (ironically) and we're quite impressed with the depth on offer.View Deal

Home and kitchen deals

Up to 50% off vacuum cleaners - from only £60
Time to finally get a vac that can handle even the most stubborn dut and pet hairs? Some of the biggest brands (Shark, Kärcher, Miele, Gtech, Hoover) have slashed prices on some super suckers. Our favourite bargain if pushed...? 50% off the cordless Shark IF130UKTH (pictured) now only £199.
View Deal

Shark NV801UK upright vacuum: £329.99 £179.99 at Amazon
45% off This has proved one of the most popular items this Prime Day, and it's easy to see why. The lift-away upright Vac from premium brand Shark has £150 off the RRP to keep your carpets dust-free for much, much less.View Deal

Up to 30% off pressure washers - from only £45
Sunday afternoons and pressure washers go hand-in-hand, with these powerful machines the perfect tools for cleaning cars, dressing down driveways and sprucing up stonework. Pressure washers from Kärcher and Nilfisk have both seen price reductions for Prime Day, with £90 off the awesome Kärcher K4 Full Control.View Deal

iRobot Roomba 981 £828.24 £689.99 at Amazon
Roomba's top-end robot vacuum cleaner has received a £138 discount for Prime Day. It'll roam your floors for two hours on a single charge, automatically returning to its base to recharge when it's done, and has tangle-free extractors to prevent jams.


View Deal

Neato Robotics D750 Exclusive Pet Edition: £766.11 now £429.99
An absolutely massive discount on this special pet vaccum, battle all of those pet hairs that stack up across your house with this powerful vaccum. With special features like eco mode, 120 minutes of activity in-between charges and automatic re-tracking to its charging point, this is an incredibly smart device while still effectively cleaning hairy animal messes.
View Deal

Roomba 671 £399 £209.99 at Amazon
Clean up your house without cleaning out your bank account with 47% off this solid Roomba. It has app integration and can be programmed so it's easy to use.
View Deal

Nespresso Creatista Plus £449.95 £249 at Amazon
You can get a fancy Nespresso coffee machine with a whopping £200 off thanks to Prime Day. It's a pod-based machine that lets you choose what kind of coffee you have – with or without milk, how hot it is etc, for the coffee connoisseur in you.

LIGHTNING DEAL - LIMITED STOCK
View Deal

Bosch PSB 1800 LI-2 Cordless Combi Drill: Was £105, now £49.99 at Amazon
This drill from Bosch comes with two batteries (and it's actually cheaper than the single battery version). It's reviewed well on Amazon, packs a keyless chuck and can charge up in only one hour. It offers a screwdriver function too - but the last time we used that on a drill we screwed something in so tight we had to saw it out.
View Deal

Instant Pot Duo V2 7-in-1 Electric Pressure Cooker: £169.99 £99.99 at Amazon
Call it an Instant Pot. Call it a slow cooker. Call it a pressure cooker. Call it what you want - this is an absolute bargain with a massive £70 off the price. If you were hoping to get it for £69, we're afraid you missed out - it went up in price on midnight.View Deal

SodaStream Spirit Sparkling Water Maker | £99.99 £38.99
If we said 'Get Busy With The Fizzy!' is that a cultural reference that people still get? It doesn't really matter with a bargain this good - for less than £40 you get the SodaStream, a 1 litre bottle and CO2 cylindar that will cover you for your first 60 litres of fizzy.View Deal

50% off cleaning products from all the biggest brands
Did you know: Dishwasher tablets were one of Amazon's biggest selling products on Black Friday 2018. Nuts, eh? Well the retailer is at it again. Think the likes of Calgon, Finish and Fairy. There's also cash to be saved on wet wipes, air fresheners, washing liquid and many more bottles of frothy stuff for under your sink - expect the 90 pack of Finish dishwasher tablets to sell out fast.
View Deal

The best of the rest

We're rounding up a mix of other items from Amazon - some which might not be the usual thing you'll see on TechRadar. However, they seem like pretty good deals to us, so take a look and see if you can save on some essential buys!

50% off everything at Amazon Pantry (25% off spirits and beer)
As we say, it's not all about tech. So if you're a Prime member and want to add some food, booze, health and beauty products - damn, even pet food is on sale - then get it added to your order and save half the price.
View Deal

Up to 50% off at LoveHoney.co.uk
There's also £15 off any £50+ purchase. Love Honey is one of the UK's most popular online stores for adults-on toys. There's a big sale on right now, along with a nice price cut once you get your basket up to £50. The packaging is discrete, but will you risk office delivery anyway?
View Deal

23andMe DNA test kit: £149 £72.79 at Amazon
One of the biggest names in DNA testing kits has a half-price deal on for Amazon Prime Day. We've never seen a price this low on the popular service that includes over 125 report on health, wellness, ancestry and more.View Deal

SanDisk memory products from £8.29 with up to 50% off
As well as big ticket items, Amazon Prime Day 2019 has also proved very fruitful for handy little discounts on cheaper items. With everything from 64GB up to 400GB, the best value of them all might just be this 128GB microSDXC Memory Card down to £19.42 from over £35.View Deal

50% off $149+ or 40% off sitewide with Code DLSDAY19 at Mixbook
On a very short time period - up until July 16 - you can receive up to 50% off your purchase at Mixbook with code DLSDAY19. You could save on anything from photo books to cards, calendars, prints and more.
View Deal

IPVanish VPN | 1 year cover | 50% off | $3.25 per month
This is one major discount. You will be saving a massive 50% over the year for ultimate protection online and borderless exploration of the internet. IPVanish gets you connection to up to 10 devices, unlimited protected internet usage and VPN servers in over 60 countries - and all for only $39 a year.
View Deal

Nilfisk C Pressure Washer: £99.99 £44.99 at Amazon
Better than half price! That's right you can save a whopping 55% (that's a discount of £55) off this 110 bar pressure washer, which has a compact design and built-in trolley for excellent portability. Your patio won't know what's hit it!
View Deal

Up to 40% off child car seats
Got kids? Expecting? Then you'll know how expensive car seats can be, and please don't buy second hand! (*public service announcement over*). Especially now that there's huge savings to be made on brands like Maxi-Cosi, Graco and Cybex. Get your new child car seat sorted from around just £75.
View Deal

Up to 40% off boardgames at Amazon
This wide selection of family-friendly games include Uno, Scrabble, Jenga, Pictionary and various different types of Monopoly. There's a Fortnite version of Monopoly, but we think the Hull one is a bit much.

Mattress deals

It's looking like one of Amazon's biggest plays for Prime Day 2019 - the ubiquitous mattress. After a day of gaming, working or electric scooting, you'll get a good night's sleep with these.

Up to 44% off Eve mattresses at Amazon
Eve mattresses are part of a new trend of startup mattress brands owning the market. With some award winning memory foam options made up of five intelligent layers and climate controlled material, there are a host of excellent options from Eve.
View Deal

Up to 44% off Silentnight mattresses at Amazon
Silentnight is one of those big recognisable names in the mattress game and with good reason. Offering a host of premium mattresses at affordable price tags, you can't go too wrong with this brand. Throw in a host of price drops of up to 44% with Prime Day and you're guaranteed a bargain.
View Deal

Up to 46% off Casper mattresses at Amazon
With open-cell foam technology and deep base layers, Casper mattresses are able to offer some excellent nights sleep. With discounts of almost half price, you can get a major saving on this super popular brand.
View Deal

Up to 45% off mattresses | Prices from £120
Yep, Amazon sells mattresses, too. And now is the perfect time for Prime Day members to look sleep easily on a bed of savings! If you've ever listened to a podcast in your life, you'll already be familiar with names like Simba, Eve and Silentnight. But getting up to 45% off won#t feel so familiar. These discounts are fantastic.View Deal

What is Amazon Prime Day

Amazon Prime Day is a summer sales event on Amazon websites around the world where members of Amazon Prime get exclusive discounts on a huge range of items. It's not just Amazon-branded items either (although they're amongst the best deals for sure), lots of other manufacturers and third-party merchants save their best deals for Prime Day too, knowing millions of extra shoppers will be hitting the online store.

Why does Amazon have Prime Day? Sure, it's a neat "thank you" for all it's paying members. A thank you that involves giving Amazon more money. It's a smart model to be honest. You need to either sign up for a free trial or be an existing member of Amazon Prime and people that keep the service either pay Amazon a monthly or annual fee giving Amazon a regular income source from them.

And it's no co-incidence the best deals are found on Amazon's items. Buy a Kindle and you're going to keep buying ebooks from Amazon. Buy a Fire TV Stick you're going to watch Prime Video (a great perk of membership) and maybe pay for the odd rental. Buy an Echo smart speaker and you're into the Alexa family and helping Amazon fight off competition from Google's rival Home devices.

How should I prepare for Amazon Prime Day?

Want to enjoy the best Prime Day deals? Then you have to be a member of Amazon Prime. If you've not been a member before, then our best advise is to sign up for a free 30-day trial. Given Prime Day is happening July 15th-16th, that free trial will last you right through the sale. 

You can totally cancel it anytime before the 30-day are up free of charge if you're not bothered about the other perks of membership like free access to loads of TV show and movie content on Prime Video, free Kindle books/magazines, member-only discounts and super fast delivery options.

We'd also advise setting yourself a sensible budget aside and doing your research on what sort of items you'd like to keep an eye out for. If you have been thinking of getting an Amazon product, TV, set of headphones, bluetooth speakers, robot vacuum cleaner or any sort of tech really, holding on for a Prime Day deal is a solid shout as we see great deals on these items every year. We're really not that far off now too. 

We've rounded up a list of our favourite Amazon Prime membership benefits. Take a look if you want to learn a bit more about what's on offer for Prime members throughout the year.

Amazon delivery

Image credit: Amazon

When is Amazon Prime Day 2019?

Amazon Prime Day is July 15 and July 16, which makes the name a bit of a misnomer. No one is complaining about having a whole 48 hours to save money, though.

Amazon has steadily increased the time of its Prime Day sales year after year: it was 24 hours the first year, then 30 hours, and last year it was 36 hours. Now we're in for a whole 48 hours, starting from July 15th next month. 

And let's face it with the Amazon Black Friday deals event now lasting about a week, anything's possible. Except sleep apparently if you're a Deals Editor.

We'll be front and centre for the entire thing to ensure you can see the best deals as navigating the messy array of deals and discounts that can be a bit exhausting directly on Amazon's site. Fortunately, we're used to trawling for deals there every day and we usually learn of the best deals way in advance, giving us plenty of time to prepare coverage for you.

Image credit: Amazon

Image credit: Amazon

What were the best-selling Prime Day items last year?

The online behemoth's sales event of the summer was the biggest day of sales in its history last year, with over 89 million visits logged (10% more than in 2017). We can only see 2019 being even bigger.

Amazon sold over 100 million products around the world and over one million smart home devices – not just Amazon ones but Philips Hue lights, Hive thermostats and various manufacturers’ smart plugs. Prime Day was the biggest day ever for Echo devices, Fire tablets for kids, Kindle e-readers and Fire TV products.

Amazon said the two best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and the Echo Dot. Both of those items have actually been replaced with newer versions since - thankfully without a bump in RRP. So we totally expect the newer Amazon Echo Dot (3rd gen) and Fire TV Stick with the all-new Alexa voice remote (it now has extra buttons for volume control and gaming) to get similar discounts for the best prices of the year.

Other best-sellers included:

What were the best Prime Day deals last time?

As ever, some of the best Prime Day deals were on Amazon’s own devices, some of which have since been discontinued and replaced with new and improved models. The ever-popular Echo speakers were big hits with the following price drops:

Kindles and Fire Sticks and tablets received mouth-watering discounts too. The biggest surprise though was the never-previously-discounted Kindle Oasis dropping from £50 and the Paperwhite getting its lowest price yet. It just goes to show that the Prime Day deals on Amazon's devices is the absolute best time to buy. Amazon has knocked £30 off since the slightly newer version arrived, but there's room for a bigger price-cut on Prime Day itself.

The Fire TV Stick dropped to its lowest ever price while the already cheap Fire Tablets dropped significantly with the Fire 7 getting reduced to just £29.99. So yes, these are the deals to look out for again this year.

There were some cracking deals on TVs too, some of which are now even cheaper given TV deals in general are seriously competitive here in the UK. We saw 55-inch Ambilight OLED screens go from £1499 to £1199 (or just £999 today!). On the other end of the scale a 55-inch Hisense dropped to just £369, an all-time low at the time.

Mobile phone deals on Amazon Prime Day don't make too many headlines, but if you're willing to pay the upfront cost of a phone rather than go for a contract, there were certainly deals to be had last year. The then year-old Samsung Galaxy S8 dropped to £439. The Honor View 10 was just £338.99.  And the already very budget-friendly Moto G6 Play dropped to £135.99. So not the most modern or premium selection of handsets, but don't bet against a wider range this year as more brands are keen to get involved each year

Here in the UK we saw plenty of other deals across multiple products. The biggest discounts were on coffee machines: many of them got 50% price cuts. Hive smart thermostats were 44% off, selected home security kits were 45% off and everything in the Amazon Warehouse section was 20% off. Chromebook fans got to snap up the excellent but terribly named Asus C202SA-GJ0027 for £99.99 instead of the usual £199.99.

prime day optimus day deals ebuyer

Image credit: ebuyer

(Image credit: ebuyer)

Will other retailers take part in Amazon Prime Day?

We have seen other stores in the UK try and cash in on the Amazon Prime Day fever by hosting their own deals. But in all honesty, they've regularly disappointed. 

However, if retailers do sell the same item that's getting a great deal on Amazon, expect to see a lot of price-matching. This can be especially handy if you have a store-specific gift card burning a hole in you pocket. We see retailers price match Amazon on items like Fire sticks and Echo speakers throughout the year and some even go 99p cheaper to gain an advantage. 

John Lewis is worth a look as the store usually offer a minimum two-year guarantee on all electricals while most rivals stick with the standard one year. Currys, Argos and AO.com will be hoping to entice buyers to their sites too.

Hopefully electricals and computing specialists ebuyer will launch its Optimus Day again to rival Prime, which was a nice bit of Transformers humour for us last time around. Will Argos go for Megatron deals?

We also expect to see rivals to Amazon's own devices go on sale. In particular, expect to see multiple discounts on the Google Home deals to match the equivalent Echo products.We see this sort of price-matching happen a lot during even basic sales during the year. Chances are, you'll be able to get the best prices yet on Google's smart speakers.

amazon delivery

Image credit: Amazon

What could Amazon have done better on Prime Day?

It should have anticipated and been able to cope with the load not just on its ecommerce site but on its cloud services too: we weren’t the only ones irritated because we couldn’t get our Preacher fix on Amazon Prime Video. It’s all the more embarrassing when you remember that Amazon provides the cloud infrastructure for many high-profile sites and services: Prime Day wasn’t a great ad for that side of its business.

Our main criticisms aren’t technological, though. Navigating the deals was hopeless and many of the deals were laughable, especially in gaming: we frequently found much better console bundles on AO.com’s eBay page than we did on Amazon. 

Here’s a great example. On Prime Day, one of the flagship deals we identified was $50 off a set of Bose QuietComfort 25 headphones. That brought the price down from $299 to $249. Just three weeks later, Amazon US was listing the same headphones for $169.

Will Amazon Prime Day 2019 do things differently?

Yes. CNBC reports that Jeff Wilke, Amazon’s CEO of worldwide retail, has already demanded improvements to prevent a repeat the previous Prime Day’s capacity problems: “tech teams are already working to improve our architecture”. 

We’d like to think that Amazon will also improve the navigation and discoverability of its deals for Prime Day 2019, although we aren’t holding our collective breath: both factors’ general rubbishness didn’t stop Prime Day breaking all records, so there’s not much incentive for Amazon to change it unless it decides better navigation will drive significantly higher sales. But that's why we're here to show you the best Prime Day deals!

It’s a safe bet that Prime Day 2019 will be longer. It’s already grown from one day to one and a half; further inflation seems inevitable.

Image credit: Amazon

Image credit: Amazon

What does all this mean for Black Friday and Cyber Monday?

It’s clear that Amazon is prioritising Prime Day over Super Black Friday Deals Month or whatever convoluted name it’s going to give its Black Friday sales period in 2019: according to Digitalcommerce360.com, 67% of this year's Prime Day deals were lower than comparable deals on the preceding Black Friday. 

That’s not to say Amazon won’t take part in Black Friday and Cyber Monday. It will, and it’ll offer the same kind of discounting that we’ve seen in recent years. But Prime Day is more important to the firm, and we’d expect its discounts to be deeper, especially on its own devices.

Image credit: Amazon

Image credit: Amazon

Prime Day: why does it matter more to Amazon?

There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon’s own day. It’s right there in the name, which of course refers to Amazon’s Prime membership programme and associated services. Amazon doesn’t own Black Friday, and that means ultimately it’s just another retailer shouting for attention – a massive retailer with a really loud voice, of course, but Black Friday is a sales event for the entire retail sector. It’s much harder for rivals to muscle in on something that Amazon has effectively created from thin air.

The second and more important difference is that Black Friday doesn’t create new spending. It just moves it slightly. As we’ve discovered in recent years, the money people spend over the Black Friday period is money they were probably going to spend anyway: all Black Friday really does is concentrates pre-Christmas shopping in the last week of November. 

Prime Day spending is different in two ways. First of all, people aren’t spending the money they’d already planned to spend on Christmas presents. And secondly, they’re buying mainly for themselves, not for others. If you go back to the list of bestsellers there’s an awful lot of impulse buying in there: Instant Pots and Hue Lightstrips, frying pans and dishwasher tablets. This is new spending, not merely moving pre-planned spending. 

There’s another key benefit for Amazon. Its best-sellers on Prime Day weren’t just Amazon devices; they were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo devices, Alexa remotes. Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place. So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.

Prime Day means that for Amazon, Christmas now comes twice a year.

Roomba 671 £399 £209.99 at Amazon – ends 10:45pm BST
Clean up your house without cleaning out your bank account with 47% off this solid Roomba. It has app integration and can be programmed so it's easy to use.
View Deal