We're just weeks away from the deluge of Black Friday deals being unleashed, as retailers the world over prepare to do battle with price cut goods. And no sale is more hotly anticipated than those offered up by Amazon's Black Friday deals team.
It's with no little fanfare then that Amazon has lifted the covers off what its own-brand gear, from Echo smart speakers to Kindle e-readers will cost – and when exactly those price cuts go into effect.
- Today's best deals at Amazon US
- Everything from the Amazon US Black Friday sale page
- Today's best deals at Amazon UK
- Everything from the Amazon UK Black Friday sale page
And while the prices revealed below are currently only in respect to the US Amazon catalogue, the fact that all the items listed are from Amazon-owned brands, including Ring security cameras, they give a good indication of what to expect worldwide.
Amazon Black Friday sales dates and prices
From November 22:
Fire HD 8 | $30 off – just $49.99
Fire HD 8 Kids Edition | $50 off – just $79.99
Fire 7 Tablet | $20 off – just $29.99
Fire 7 Kids Edition | $40 off – just $59.99
Fire HD 10 Tablet | $50 off - $99.99
Kindle Paperwhite | $45 off – just $84.99
From November 24:
Fire TV Stick with 4K with Alexa Voice Remote | $25 off – just $24.99
Fire TV Stick with Alexa Voice Remote | $20 off – just $19.99
Fire TV Cube | $30 off – just $89.99
From November 27
Blink XT2 3 Camera Kit | $65 off – just $184.99
Ring indoor cam 2 pack | $40 off, just $99.99
Amazon Smart Plug | $20 off – just $4.99 when purchased as a bundle with Echo Dot, Echo Dot with Clock, Echo, Echo Show 5, or Echo Studio
From November 28
Echo Dot With Clock | $25 off – just $34.99
Echo Dot | $27.99 off – just $22.00
Echo Auto | $20 off – just $29.99
Echo (3rd gen) | $40 off – just $59.99
Echo Show 5 | $40 off – just $49.99
Echo Show | $80 off – just $149.99
As you'd expect, it's the bundle offers that present the deepest discounts. Pair a smart plug or a Ring Video Doorbell with an Echo, and you can potentially save hundreds.
It's heartening to see that brand new items, like the Echo Dot with Clock, for instance, are also going to be getting discounts.
Today's best Amazon deals:
While you wait for those Black Friday prices to land, here's what you can pick today – and what those Black Friday offers have to beat to secure your hard-earned cash.
- Amazon Black Friday sales: everything you need to know about the deals bonanza