Why a balanced data strategy is key to success
Why brands are pushing for greater control of customer data, and why they need to invest in better data management and build an AI foundation to achieve this.
Jamie Brighton
Jamie Brighton is the Product & Industry Marketing, EMEA at Adobe. He has been working in digital marketing for 20 years, 13 of those with Adobe getting passionate with clients about optimisation, personalisation and behavioural targeting. Jamie had experience client, agency and vendor-side and have worked in EMEA and APAC, covering digital marketing for Adobe in South East Asia. Current areas of focus include digital transformation, customer experience, cross-channel personalisation and the role of the martech and ad tech in today’s marketing landscape.
