Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple might start developing its own AI chips - here’s what that means for Mac lovers
By Christian Guyton published
Leaker claims Apple is stepping up its AI game - but don’t expect it to make a difference for the M4 chip.
iPad Air 6: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's what we know and what we want to see in the next iPad Air from Apple.
Apple is reportedly developing its own AI servers — could it be gearing up to take on Nvidia and AMD?
By Luke Hughes published
Apple reportedly wants to use AI to enhance its own data centers.
The best cheap tablets 2024
By Axel Metz last updated
Updated Looking for the best cheap tablet that's actually worth buying? Whether you're after an Amazon, Android, or iPad tab, you'll find our favorite budget options here.
The best iPad 2024
By Axel Metz last updated
Updated Whether you want the best iPad Pro or the best cheaper iPad, a small iPad mini or a thin-yet-powerful iPad Air, you'll find the top options here.
Apple sale at Best Buy - I've picked the 8 best deals on iPads, AirPods and MacBooks
By James Pickard published
Over a dozen Apple deals are now live at Best Buy so I've searched through the sale and picked out 8 of the best ones on iPads, AirPods, MacBooks and iPhones.
iPad mini 7: what we want to see
By James Rogerson last updated
Updated The next iPad mini could land soon. Here's what we want from it and what we've heard about it so far.
iPad 11: what we want to see
By Alex Walker-Todd last updated
Updated The new iPad 11th gen could be one of the best tablets of the year – if it includes these changes.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.