As we reported last week, LG Display is moving forward with next-gen Fine Metal Mask-free OLED pixels that could mean brighter, more efficient and maybe more affordable OLED panels. And it looks like Samsung Display is thinking along very similar lines.

A new report by trade site The Elec says that Samsung Display has been working on a prototype seven-inch FMM-free OLED panel using its proprietary Micro Patterned OLED technology, or MPO for short.

The Elec has been speaking to unnamed industry sources, who said that Samsung has been working on MPO product development since March 2026 with a target date at the end of 2026, although that may slip into early 2027.

As with LG's FLiPP technology, the plan is to focus on a particular screen size at first. Samsung is aiming at phone or watch-sized displays, while LG is aiming at laptop or monitor-sized displays. (Neither is aiming at TVs in the near future, alas.)

But while the two companies are taking slightly different approaches to FMM-free manufacturing, the result is likely to be the same: brighter, more efficient and more affordable OLED panels.

What is Samsung Display's MPO technology, and how does it differ from LG Display's FLiPP?

First, why do these companies want to drop 'Fine Metal Mask' tech? This is currently how the material for OLED pixels is deposited into each pixel, and while the tech is useful and mature, it makes for pixels that aren't very efficient.

The primary goal of moving to a more efficient tech is make it so that more of the area of each pixel is filled with light-emitting elements, which means the panel will be brighter, or can be the same brightness but uses less power to do it, which great for battery life and longevity of devices. FMM-free pixels could also be cheaper to make, long-term.

LG's FLiPP technology (FMM-Less innovative Pixel Patterning) essentially covers the panel with organic materials and then removes the bits it doesn't want via etching and photolithography. MPO does things slightly differently, creating microscopic structures that fence in the organic materials so they're only laid where they need to go. Those structures are then removed. That means less waste and simpler manufacturing, which will ultimately mean lower manufacturing costs, in theory.

The most important difference may not be technical, however: as The Elec points out, there are various active patents regarding FMM-free technologies, and MPO may enable Samsung Display to avoid them.

What we don't know yet is how well the technology will scale. As one of the unnamed industry insiders explained, "MPO is being developed in a direction better suited to high-resolution OLED displays than medium- and large-sized panels. Once a 7-inch-class sample is available, it will be possible to assess how effectively MPO’s technical advantages can be realized at an actual product size."

The big problems for OLED screens, and the thing that keeps them more expensive than LCD panels, is yield rates — that means how many panels you produce are actually usable. The new FMM-free technologies might work perfectly and be cheaper in terms of the material used, but if only 50% of the panels you make are good enough to ship, you haven't actually saved anything.

That's why the production test runs of both technologies will be the make-or-break moment — though both are behind the roll-out of inkjet-printed OLED, arriving in monitors now, which hopes to deliver all the same advantages.

Try our TV size and model finder! You tell it how far you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices.

If you're a fan of OLED, there's an exciting new acronym you need to know: FLiPP. It stands for FMM-Less innovative Pixel Patterning, and the FMM bit refers to fine metal masks. Those are normally used in OLED manufacturing to precisely place the organic emissive materials.

With FLiPP, there's no mask. Instead, the materials are deposited across the glass, given a protective layer and then refined using photolithography and etching to get rid of the unwanted sections.

The biggest single advantage to FLiPP is efficiency. According to trade site The Elec, LG Display found that the tech increased the utilization rate – the efficiency of the production – from 75% in a conventional FMM process to over 93% in a FLiPP process.

That's good news for us, because more efficient production means lower production costs. And that ultimately means we could see much better OLEDs without higher prices.

FLiPP also improved utilization of the organic emissive materials from 40% to 74%, boosted the pixel aperture ratio (how much of the pixel area emits light) to 65%, and enabled the light-emitting area to boost luminance by 1.6x, longevity by 2.4x or reduce power consumption by 13%.

So that means these OLED screens can brighter, or they can be more reliable, or they can use less power, depending on the preference of the device. But in the near future, those devices will almost certainly be laptops and monitors, and not TVs — sadly for those desperate for the price of the best OLED TVs to drop.

What the FLiPP?

LG Display's Chief Technology Officer (CTO) Choi Young-seok says that the technology is still in the first development stage. The next stage would be developing actual products, and the third stage is mass production.

That third stage will initially concentrate on the monitor market where displays are smaller — the improved efficiency figures mentioned above were for 23.5-inch panels — but laptops are apparently on the cards as well. LG Display has said it expects to reach this point by late 2027 — so the first products might appear at CES 2028.

According to Cho Heung-ryeol, who is the head of the Next-Generation Display Division, LG Display is currently evaluating its existing LCD and WOLED production lines to see if they can be reused without major modifications, or if new plant would need to be purchased. The former option is of course the preferred one. Either way, LG Display still plans for production to start in around a year.

If you'd like to know more about the technical side of FLiPP and how it compares to other OLED manufacturing processes, The Elec has published a transcript of LG Display's online seminar and you can read it here.

• Browse the full Amazon Prime Day sale

We here at TechRadar test the best gaming TVs all the time, putting them through their paces with fast-paced, high performance games to make sure they can handle the action. While there are tons of great gaming TVs out there, we've picked three of our favorites that will be perfect for GTA 6.

Quick links

TV deals in the US

• Amazon: Big savings on Hisense, Samsung, TCL and more
• Best Buy: save up to 50% on LG, TCL and more
• Walmart: TVs from as low as $68

TV deals in the UK

• Amazon: big deals on LG OLED, Hisense and Samsung
• Currys: save up to £500 on TVs from Sony and more
• Argos: TCL and Samsung TVs from £189
• John Lewis: up to £350 off Sony TVs

Our 3 perfect for GTA 6 TVs

LG C6

The LG C6 is truly the whole package, delivering brilliant performance with every feature you could need and all for a better price than its rivals. Available in 42-83-inch sizes, it really can fit any room: perfect for a gaming setup.

The C6 carries a full suite of features for gaming, with 4K 165Hz, full VRR (including FreeSync and G-Sync), Dolby Vision gaming and ALLM, as well as a ton of Game Optimizer settings to really customize your playstyle. I measured the C6's input lag time at 9.2ms for 4K 60Hz (with Boost activated) and 4.7ms for 1080p 120Hz: which are both superb results.

In practice, gaming on the C6 was incredibly smooth. Darting around battle sequences in Battlefield V to avoid enemy gunfire was judder-free, and the C6 showcased its razor-sharp response times whenever a big battle took place. As you're tearing around Vice City in GTA 6, expect a very smooth experience on the C6.

The C6's picture quality is up there with the best TVs. During my testing, its bold, dynamic colors were perfect for movies like Elemental, accurately rendering the dazzling oranges and blues of the fire and water people respectively. Expect the same when you're exploring Vice City's streets, whether it's the neon-clad nightlife or the bright, vibrant outfits of the locals. The C6 also has deep, inky blacks as you'd expect from an OLED: perfect for night-time scenes.

The C6 excels in offering everything you need from a TV, and while it is a premium price for many, what offers for said price is incredible value, often cheaper than its major rivals.

TCL QM7L/TCL C7L

The TCL QM7L (known as the C7L in the UK) is the definition of value. We thought it "almost reached the heights of TCL's flagship TVs, but at a much lower price". While it may not have the brightness of the step-up QM8L/C8L, it still delivers great colors, excellent clarity and brilliant backlight control. We haven't fully tested the C7L ourselves yet, but should be virtually identical to the QM7L as they carry the same SQD mini-LED panel, processor and features.

The QM7L is well equipped for gaming, with 4K 144Hz, FreeSync Premium Pro, Dolby Vision gaming and ALLM all featured. During our testing, we found that "whether it was Madden 26 or Star Wars: Outlaws, the picture was crisp and the action was smooth." This bodes well for the chaotic, open-world of GTA 6, where the action will almost certainly need to be smooth as you try to shake-ff a five-star wanted level.

The QM7L's picture is truly impressive for the price. Watching The Batman, we found the QM7L rendered the fast-paced Batmobile chase scene with real clarity. Watching Coco, the QM7L faithfully delivered the vibrant colors of the land of the dead. The QM7L also shows off TCL's Halo Control System, resulting in great backlight control during a scene in Soul, where a bright character against a dark background showed no blooming.

As we said above, we've not fully tested the C7L in the UK yet, but we have tested its predecessor the C7K which in itself was a brilliant TV. With a new SQD mini-LED panel, it can only get better.

The real highlight here though is the QM7L's price. Launching for a great price, the QM7L receives regular discounts throughout the year and is often among the most competitively priced TV on the market.

LG B6

Unsurprisingly, the third TV on this list is another LG OLED, but this time it's the entry-level LG B6. If you've been researching this TV, you may notice that in certain sizes, there are two models: the B6 and B6E. I've personally tested both these TVs and aside from some AI picture features and a plainer back panel, the B6E performs virtually the same and carries the same major features but at a cheaper price.

The B6 comes equipped with four HDMI 2.1 ports that support 4K 120Hz, full VRR, ALLM and Dolby Vision gaming, as well as the Game Optimizer menu: virtually the same feature-set as the step-up C6. I also measured the B6's input lag at 8.9ms at 4K 60Hz and 4.9 at 1080p 120Hz, which are amazing results.

Playing Battlefield V on the B6, I found the TV's response times to be fantastic, resulting in super-smooth gameplay. Whether I was flying around the skies in a commandeered plane in a desert mission or sprinting to avoid enemy fire, the B6 expertly handled the action. For GTA 6 then, as you're no doubt tearing around the streets of Vice City in some ridiculously fast car, you can expect the B6 will do a great job with the action.

The B6's picture quality is also great. Its colors are rich and vibrant, making the pink flowers in a tree from Wicked or the dazzling oranges, reds and purples of a glittery vase in Elemental all pop on screen. It also demonstrates strong contrast, with a great balance between light and dark tones, shown in The Batman's many high-contrast scenes. As you're moving around Vice City, whether it's during the colorful nightlife or bright daytime, the B6 is sure to deliver a well-rounded picture.

It's worth noting that the B6E is better value than the B6, but both are still great entry-level OLED prices. The B6 is your only option in 48-inch, but this TV has dropped to some seriously low prices. And in larger sizes, the B6E is a no-brainer.

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.36
• Apple: MacBooks, AirPods & AirTags from $28
• Cheap TVs: smart TVs from $69.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $89
• Smartwatches: up to 36% off Garmin & Apple
• Vacuums: Dyson, Shark & Bissell from $49

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: up to 67% off Fire, Ring & Blink
• Amazon Haul: extra 15% off for Prime members
• Appliances: up to 40% off Ninja & De'Longhi
• Beauty: up to 60% off Philips & Oral-B
• Essentials: cleaning & groceries from £2
• Fashion: up to 50% off
• Gaming: record-low Nintendo Switch 2
• Headphones: up to 50% off Anker & Sony
• Laptops: up to £800 off Microsoft & Asus
• Tablets: up to 50% off Fire tablets
• TVs: from £129.99
• Vacuums: up to 50% off Shark & Dyson
• Wearables: Samsung & Oura from £31

• Browse the full Amazon Prime Day sale US
• Browse the full Amazon Prime Day sale UK

If you're in the US, you can get the 65-inch Samsung S90H for $1,497.99 (was $1,897.99) at Amazon, which is its lowest ever price since its release in April this year.

If you're in the UK, you can pick up the 55-inch S90H for £1,499 (was £1,599) at Currys. The LG C5 55-inch is cheaper at the moment, but if you have a bright room, the S90H is the better option (more on that below).

Today's best Samsung S90H deals

Great for bright rooms

While the LG C6 is one of the best OLED TVs I've tested this year, one issue I had with it is its reflective screen. Reflections have plagued OLED for years, but Samsung's Glare Free tech, introduced in 2023, does a fantastic job of eliminating mirror-like reflections in bright rooms. However, it was reserved for the flagship S95 OLED series, until now.

The Samsung S90H, the 2026 mid-range OLED model, has the Glare Free screen, and it fills a mid-range-OLED-for-bright-rooms-sized hole in the market. While I've not fully tested the S90H yet (though it's waiting in our test lab), I did get to see it in-person.

Testing the S90H in a room with plenty of natural light on a bright morning was the perfect test for the S90H's Glare Free screen, and it did better than I imagined. Watching dark movies like The Revenant was surprisingly hassle-free, with the S90H retaining deep black tones while effectively eliminating the mirror-like reflections of the large balcony windows next to me.

This feat was even more impressive given that the S90H won't have the brightness of the flagship S95H/S99H, which further helps the latter with bright-room viewing.

Outside of its bright-room viewing capabilities, the S90H delivers punchy HDR highlights, along with vibrant, bold and accurate colors. The night market scene in Blade Runner: 2049 was a perfect showcase for this, as well as for the S90H's crisp, lifelike textures.

For gamers, the S90H carries a feature set similar to the best gaming TVs. It has four HDMI 2.1 ports, with 4K 165Hz, full VRR (including FreeSync and G-Sync), HDR10+ gaming, ALLM and the very useful Game Hub which offers plenty of cloud gaming options.

If you're looking for a mid-range OLED for a bright room, the S90H really is a no-brainer and this is the best price you're going to find it today.

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.36
• Apple: MacBooks, AirPods & AirTags from $28
• Cheap TVs: smart TVs from $69.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $89
• Smartwatches: up to 36% off Garmin & Apple
• Vacuums: Dyson, Shark & Bissell from $49

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: up to 67% off Fire, Ring & Blink
• Amazon Haul: extra 15% off for Prime members
• Appliances: up to 40% off Ninja & De'Longhi
• Beauty: up to 60% off Philips & Oral-B
• Essentials: cleaning & groceries from £2
• Fashion: up to 50% off
• Gaming: record-low Nintendo Switch 2
• Headphones: up to 50% off Anker & Sony
• Laptops: up to £800 off Microsoft & Asus
• Tablets: up to 50% off Fire tablets
• TVs: from £129.99
• Vacuums: up to 50% off Shark & Dyson
• Wearables: Samsung & Oura from £31

• Browse the full Amazon Prime Day sale

That's a huge discount on a 2026 OLED, and it massively undercuts LG's budget B6, which can be found for $1,299 today (though there is a cheaper LG variant, called the LG B6E, available for $999 today at Best Buy).

We've just finished reviewing the Roku, in a moment of fortunate timing, and it delivers the all-important deep blacks that only OLED can do, and even at full price it's an impressive spec for the money: as we say in our review, at its normal price "the Roku Pro Series OLED is effectively as cheap as you can get an OLED without going for an older model." And now it's 33% cheaper.

Today's best Roku Pro Series 65-inch 4K 120Hz OLED TV deal

Should you buy the Roku Pro Series 65-inch OLED TV?

In our Roku Pro Series OLED review, we enjoyed the TV's deep black levels and its decent sound quality with effective dialog enhancement. It's easy to set up, the Roku interface is nice, and it's a good option for gamers thanks to its 120Hz refresh rate and VRR support. And the OLED panel is great for maintaining contrast in dark movie scenes and games.

The key question here is: do you need OLED? If you do, then it's hard to think of a rival that comes anywhere close to this spec at this price. The LG B6E is brighter, which means it'll be better able to overcome reflections in bright rooms — though if you have a particular bright room, then you really want something like the TCL QM7L, which is currently $897.99 for the 65-inch model at Amazon.

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.36
• Apple: MacBooks, AirPods & AirTags from $28
• Cheap TVs: smart TVs from $69.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $89
• Smartwatches: up to 36% off Garmin & Apple
• Vacuums: Dyson, Shark & Bissell from $49

• Browse the full US Amazon Prime Day sale
• Browse the full UK Amazon Prime Day sale

So, I've picked three of my favorite TVs that I've tested in 2026, including excellent all-rounders, elite OLEDs and even a new RGB model. With the arrival of Amazon Prime Day (AKA Amazon Prime Big Deals Days) today, these TVs have received some nice discounts from around the web.

Quick links

TV deals in the US

• Amazon: Big savings on Hisense, Samsung, TCL and more
• Best Buy: save up to 50% on LG, TCL and more
• Walmart: TVs from as low as $68

TV deals in the UK

• Amazon: big deals on LG OLED, Hisense and Samsung
• Currys: save up to £500 on TVs from Sony and more
• Argos: TCL and Samsung TVs from £189
• John Lewis: up to £350 off Sony TVs

My top 3 TVs of 2026 (so far)

LG C6

The LG C6 is the best TV I've tested in 2026 so far. While it may not be at the top-end of the market feature or picture quality-wise, there's no other TV that offers better value for money.

The C6's picture quality is excellent, delivering bright colors that worked wonders for animation such as Elemental and strong, rich contrast that was perfect for The Batman during my testing. The C6's impressive motion handling is ideal for sports, its crisp textures are fantastic for movies, TV and games, and with a notable brightness boost over its predecessor, its picture has more impact.

Even when I tested the C6 side-by-side against its predecessor, the LG C5, the C6 was an obvious upgrade. Higher brightness, a faster processor and a more accurate and more engaging picture: all for the same launch price.

It's a powerhouse for gaming with a full suite of features and even provides solid built-in sound, making it feel like the total package. And the best part? It's already great value, but always getting discounted.

Read my full LG C6 review

Sony Bravia 7 II

RGB mini-LED (known by several other names depending on brand) has been the new TV tech of 2026, and my experience testing it has been...a mixed bag.

One TV that impressed me however, was the Sony Bravia 7 II. The more 'entry-level' of Sony's RGB TVs, sitting below the flagship Sony Bravia 9 II, the Bravia 7 II delivers in some big ways.

For a backlit TV, the Bravia 7 II delivers excellent black tones that rival some OLEDs. Its contrast is powerful with solid brightness, but there's one thing that shines above all: its colors. The Bravia 7 II's vibrancy is astounding, showcased in my testing with the Lumas in The Super Mario Galaxy Movie. The spectrum of colors of their bodies exploded on screen, showing off the Bravia 7 II's stellar color reproduction.

Elsewhere, the Bravia 7 II has 'Perfect for PlayStation 5' gaming features as well as 4K 120Hz, VRR and ALLM support. It also measured a 10.4ms input lag time, which is better than most Sony TVs I've tested in the past few years.

The Bravia 7 II is pricey for a mid-range RGB TV, but it's impressive in what it delivers, and if you can stretch your budget, it really is a great TV.

Read my full Sony Bravia 7 II review

Samsung S95H/S99H

Serving as Samsung's flagship OLED for 2026, the Samsung S95H (known as the Samsung S99H in the UK) is one of this year's best OLED TVs. One thing to note: there is a Samsung S95H in the UK, but this is different to the TV S95H in the US/S99H in the UK. The S95H in the UK has lower brightness, no bezel and Wi-Fi 5 to the other model's Wi-Fi 6.

The S95H/S99H delivers truly fantastic picture quality. Watching movies like Speed Racer, the S99H demonstrates vibrant, vivid colors that made the candy-color visuals of the movie really pop. Crucially, it's accurate too, shown best in skin tones. It also offers powerful contrast that is great for movies like The Batman and Alien: Romulus. Black tones have also improved, without any sacrifice to the TV's anti-glare screen.

For features, the S95H/S99H is fully loaded, especially for gaming. It has four HDMI 2.1 ports, 4K 165Hz, full VRR, HDR10+ gaming and ALLM as well as a useful game hub. A 9.5ms input lag time means you're getting smooth performance as well.

There is the divisive bezel to discuss. Around the TV is a silver frame that viewed head-on looks OK, but ultimately it will prove to be controversial among some buyers. Still, the frame doesn't detract too much from the S95H/S99H's excellent performance.

The S95H/S99H is a flagship OLED, and its price reflects this. That being said, it's already getting some nice discounts mere months into its life-cycle.

Read my full Samsung S95H review (US) / Samsung S99H review (UK)

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.36
• Apple: MacBooks, AirPods & AirTags from $28
• Cheap TVs: smart TVs from $69.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $89
• Smartwatches: up to 36% off Garmin & Apple
• Vacuums: Dyson, Shark & Bissell from $49

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: up to 67% off Fire, Ring & Blink
• Amazon Haul: extra 15% off for Prime members
• Appliances: up to 40% off Ninja & De'Longhi
• Beauty: up to 60% off Philips & Oral-B
• Essentials: cleaning & groceries from £2
• Fashion: up to 50% off
• Gaming: record-low Nintendo Switch 2
• Headphones: up to 50% off Anker & Sony
• Laptops: up to £800 off Microsoft & Asus
• Tablets: up to 50% off Fire tablets
• TVs: from £129.99
• Vacuums: up to 50% off Shark & Dyson
• Wearables: Samsung & Oura from £31

I really like the Roku Pro Series OLED TV. And in some ways, it’s an improvement over the previous Roku Pro. Every time I look at that OLED panel, I think about when OLED TVs first came out and someone would comment about how they have such deep blacks, because they really do.

But in some ways, it’s not quite as good as the Roku Pro Series (2025) because it’s trying to keep the same price point while including a more expensive part (the OLED panel). So, there are trade-offs. The color and brightness are not as brilliant, though that’s par for the course with brightness and OLED. The audio has a little less in the low end. And the shadowbox design is gone, which also means less cable management.

So, I’m a little conflicted. The best TVs at this price point have a little more to offer outside of those deeper blacks. However, I also think it should rank among the best OLED TVs at this price, making OLED TVs just a little more accessible — especially because at the time of reviewing it had dropped to $999, and we're now seeing the price fall to a frankly ridiculous $799 for the 65-inch model.

If you’ve ever looked at an OLED TV and just stared in wonder, but then had to turn away because of the price, then the Roku Pro Series OLED TV is probably for you — as long as your room isn't too bright, because it's limited brightness makes it prone to reflections overpowering the screen.

Roku Pro Series OLED TV review: Price and release date

• Released in September 2026
• Launch prices: 55-inch: $999.99, 65-inch: $1,199.99
• Prices for both have fallen since launch

The Roku Pro Series (2025) I covered last year already came with a limited number of options – specifically coming in 55-, 65-, and 75-inch – but the Roku Pro Series OLED TV reviewed here comes in even fewer flavors. There’s the 55-inch size, which launched at $999.99, and the 65-inch which launched for $1,199.99.

Much like the Roku Pro Series (2025), which was priced at $1,199.99 when first released and goes for $699.99 at the time of writing, the Roku Pro OLED has already had some discounts, with the 65-inch available for $999.99 during my review period. And at the time of publishing, it fell to just $799 for the larger model, which is astonishing value.

The Roku Pro Series OLED TV has been available since the beginning of September of 2026.

Roku Pro Series OLED TV: Specs

Roku Pro Series OLED TV: Benchmark results

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Brightness Measurements

HDR Filmmaker ModeHDR StandardSDR Filmmaker ModeSDR Standard

Roku Pro OLED

HDR Filmmaker Mode (10% window)

462

HDR Filmmaker Mode (Fullscreen)

96

LG B6

HDR Filmmaker Mode (10% window)

835

HDR Filmmaker Mode (Fullscreen)

150

TCL QM7L

HDR Filmmaker Mode (10% window)

2270

HDR Filmmaker Mode (Fullscreen)

723

07501,5002,2503,000

nits

HDR Filmmaker Mode Data

Product	HDR Filmmaker Mode (10% window) (nits)	HDR Filmmaker Mode (Fullscreen) (nits)
Roku Pro OLED	462	96
LG B6	835	150
TCL QM7L	2270	723

Roku Pro OLED

HDR Standard Mode (10% window)

587

HDR Standard Mode (Fullscreen)

113

LG B6

HDR Standard Mode (10% window)

740

HDR Standard Mode (Fullscreen)

150

TCL QM7L

HDR Standard Mode (10% window)

2419

HDR Standard Mode (Fullscreen)

774

07501,5002,2503,000

nits

HDR Standard Data

Product	HDR Standard Mode (10% window) (nits)	HDR Standard Mode (Fullscreen) (nits)
Roku Pro OLED	587	113
LG B6	740	150
TCL QM7L	2419	774

Roku Pro OLED

SDR Filmmaker Mode (10% window)

330

SDR Filmmaker Mode (Fullscreen)

0

LG B6

SDR Filmmaker Mode (10% window)

192

SDR Filmmaker Mode (Fullscreen)

183

TCL QM7L

SDR Filmmaker Mode (10% window)

196

SDR Filmmaker Mode (Fullscreen)

266

0100200300400

nits

SDR Filmmaker Mode Data

Product	SDR Filmmaker Mode (10% window) (nits)	SDR Filmmaker Mode (Fullscreen) (nits)
Roku Pro OLED	330	N/A
LG B6	192	183
TCL QM7L	196	266

Roku Pro OLED

SDR Standard Mode (10% window)

384

SDR Standard Mode (Fullscreen)

0

LG B6

SDR Standard Mode (10% window)

230

SDR Standard Mode (Fullscreen)

196

TCL QM7L

SDR Standard Mode (10% window)

463

SDR Standard Mode (Fullscreen)

479

0150300450600

nits

SDR Standard Data

Product	SDR Standard Mode (10% window) (nits)	SDR Standard Mode (Fullscreen) (nits)
Roku Pro OLED	384	N/A
LG B6	230	196
TCL QM7L	463	479

HDR color gamut

Closer to 100% is better. Taken using a colorimeter and test pattern generator.

Roku Pro OLED

UHDA-P3

96.2

BT.2020

71.1

LG B6

UHDA-P3

97.4

BT.2020

72.5

TCL QM7L

UHDA-P3

98

BT.2020

90.5

0255075100

HDR Filmmaker Mode Data

Product	UHDA-P3 ()	BT.2020 ()
Roku Pro OLED	96.2	71.1
LG B6	97.4	72.5
TCL QM7L	98	90.5

Picture accuracy

A lower score is better. Taken using a colorimeter and test pattern generator.

SDR Delta-E

Roku Pro OLED

2.3

LG B6

1.1

TCL QM7L

2.6

0123

SDR Delta-E Data

Product	Value
Roku Pro OLED	2.3
LG B6	1.1
TCL QM7L	2.6

Input lag

Lower is better. Taken using a Leo Bodnar 4K HDMI Video Signal Lag Tester.

4K 60Hz

Roku Pro OLED

9.1

LG B6

8.9

TCL QM7L

9.4

012345678910

ms

4K 60Hz Data

Product	Value
Roku Pro OLED	9.1
LG B6	8.9
TCL QM7L	9.4

Roku Pro Series OLED TV: Features

• No hands-free control
• Supports most HDR and spatial audio formats
• Can integrate into a number of smart home ecosystems

I think one of the reasons that the Roku Pro Series OLED’s price is a little cheaper than previous versions of the Roku Pro Series, despite coming with an OLED screen, is the fact that hands-free control is no longer part of the package. This might be a benefit for those who don't like the idea of a voice-activated device always listening in, but it’s a nice feature that I always appreciate. And so it’s a feature I miss on this TV.

That said, there’s still voice support through the remote, so you can press a button and ask the TV to look something up, open settings, or even what the weather is. But it’s not a voice assistant that you can talk to.

As far as HDR support, the Roku Pro Series OLED comes with Dolby Vision, which adjusts the brightness and color on a per-scene basis, but it doesn’t come with the IQ version that I’ve been seeing on similar priced TVs, where the system also takes into account the ambient light levels of the room you're watching in. It also has HDR10+ support — and it's rare to TVs to support both (only Panasonic releases OLED TVs in the US that do both).

Roku hasn't announced any support for Dolby Vision 2, and indicated to TechRadar that there are no plans to add support in the future, at least currently.

Similarly, spatial audio support includes the most important that one would need, Dolby Atmos, but doesn’t come with any DTS support. Now, Dolby is much more prevalent and most people won’t notice the absence, especially if you’re just using the TV speakers, but it’s a notable exclusion. That, rival OLEDs such as the LG B6 and Samsung S85H are also lacking DTS.

If you care about integrating your TV into a smart home ecosystem (and allowing you to talk to it in a roundabout way), the Roku Pro Series OLED TV does support a number of ecosystems. Specifically, you can connect it to Roku Smart Home, Apple Home, Alexa, and Google Home. Oh, and since I mentioned Apple, Apple AirPlay is on hand.

For gaming, you've got 4K 120Hz support and variable refresh rate support, but there's not dedicated quick gaming menu as you get on most other models.

• Features Score: 4 / 5

Roku Pro Series OLED TV: Picture Quality

• Deep blacks as expected on an OLED TV
• Color coverage is good but not spectacular
• Low brightness means it's prone to reflections in bright rooms

What’s so interesting about the picture quality of the Roku Pro Series OLED TV is that, yes, it has a beautiful OLED panel, but its pedigree as a mid-range TV is still evident. While I’ll mostly speak about my personal experience using the TV, it’s worth mentioning some of the benchmarks and how they prove the point.

BT.2020 color gamut coverage is something touted as something to watch for despite very little content actually using that color range. Still, if content moves in that direction, the Roku Pro Series OLED’s 71% coverage in film maker mode is standard, only falling slightly short of the 72.5% achieved by the LG B6.

When similarly-priced, rival mini-LED TVs such as the TCL QM7L can hit 90.5% and even other OLEDs are hitting over 80% of the BT.2020 range, the Roku Pro OLED's number seems low, but it's in-line with other budget OLEDs. That said, what’s really important is the DCI-P3 color gamut coverage, and that’s a healthy 96% in our testing.

The Roku Pro OLED hit 462 nits of brightness in HDR Dark (its closest equivalent to Filmmaker Mode) on a 10% window. Compared to the rival B6, which hit 835 nits HDR peak brightness on the same 10% window in Filmmaker Mode, the Roku's number is low. While I found that its reflections weren't too different to other TVs I've tested in my bright room, the Roku certainly isn't a bright TV.

The black areas of a screen are just deeper thanks to OLED’s unique feature of turning individuals pixel offs to offer 'perfect' contrast. Because of this, shadows have more depth, benefitting movies like Sinners or The Batman, where much of those movies take place at night or in the shadows.

The screen is also very uniform. I didn’t see any vignetting in the corners or edges of the screen and solid colors looked the same across it.

Motion looks smooth without being unnatural when watching sports for the most part, though in things like slow motion replays things can come across a bit choppier.

I mentioned the color coverage earlier in terms of benchmarks, but during use, it is somewhat noticeable that the colors are good, but not great. They seem reasonably accurate, but they don’t pop off the screen like they would on the Hisense U7, for instance. Then again, the Hisense doesn’t have the impressive black tones of the Roku Pro Series OLED TV.

• Picture quality score: 4 / 5

Roku Pro Series OLED TV: Sound Quality

• Not much low end
• Mid-range and high-end sound good
• Has Night Mode and Dialog enhancing settings

I go back and forth on the Roku Pro Series OLED TV’s audio. It’s clearly good enough to skip the soundbar for just standard TV viewing. But it doesn’t sound as good as the thicker Roku Pro Series TVs that preceded it. The OLED version, because it no longer has the thick shadowbox design of its predecessors, has less space for speakers or ports to help with audio.

If you want to hear rumble when Batman runs the Penguin off the road in The Batman, for instance, or really feel the impact of an offensive and defensive line battling it out at the one yard line, then you'll need something with bigger drivers and a subwoofer. This TV just doesn’t have the necessary bass to really offer that level of immersion. I think because of the lack of bass, there’s also a bit of boxiness in the sound quality as well.

However, the mid-range is balanced and rich sounding, while the high-end has a good amount of clarity without sounding harsh that audio still sounds good. The score on a soundtrack-heavy movie will sound full. Similarly, I had no trouble distinguishing dialog or voices in whatever media I’m watching.

As far as menu diving goes, the Roku Pro Series OLED TV offers six different sound modes including an Auto and Night Mode, both of which work as intended. There are also settings for enabling virtual surround sound, dialog enhancer, volume leveling, and adjustments for the bass and treble.

• Sound quality score: 4 / 5

Roku Pro Series OLED TV: Design

• Designed to show off thin OLED panel
• Minimal cable management
• Tool-less feet installation

The most notable change over previous Roku Pro Series TVs on the OLED is the fact that it no longer sports the shadowbox design. Frankly, I miss it. The shadowbox design did make those previous versions thicker, but they were uniform from end to end with recessed cable management so they could be mounted on the wall and be completely flush. Well, that’s gone.

Instead, to show off how thin the OLED panel is, only the bottom two thirds of the TV is thicker than the panel. At its thickest, it’s only 1.6 inches, so it does cut a somewhat svelte figure (for a TV). And while I do appreciate the fact that Roku isn’t resting on its laurels, this fundamental change in design means that there are some compromises.

I’ve mentioned the sound quality above, and I do think the change in this design affects it. There’s also much more limited cable management — basically there’s a clip on each foot to route cables through.

I do appreciate that the feet can be installed without any tools. Instead of needing a screwdriver, each screw has a large plastic head that can be tightened by hand. I also like the fact that the feet can be installed at two different heights.

There are a few clues in some other areas that highlight the fact that the Roku Pro Series OLED is, essentially, an entry-level OLED TV. The fact that it comes with Wi-Fi 5 in an age where most cutting edge and more premium products come with Wi-Fi 6 at least, and it comes with Bluetooth 5.2 despite the existence of Bluetooth 6. These are not significant limitations, but they’re certainly shortcuts.

On the bright side, there is a 'remote locator' button on the side of the TV, which is nice for the more absent-minded among us. And it makes a fairly pleasant pinging sound. You won’t be tearing your couch apart trying to find the remote just to turn off the sound.

Lastly, despite having four HDMI 2.1 (one eARC enabled), only two have markings next to them for gaming. Maybe this is just a suggestion, but typically that means that the other two HDMI ports don’t support 4K at the 120Hz refresh rate. Confusing, but sadly the HDMI rules do allow this. At least, there’s a USB 2.0 and USB-C 3.0 port along with optical, ethernet, and coaxial.

• Design score: 4 / 5

Roku Pro Series OLED TV: Smart TV & Menus

• Updated Roku Interface
• Decent amount of free content
• Lots of adjustments available, though only when watching content

If you haven’t used a Roku device in awhile, the state of the Roku interface at the time of this review is a little different than the OS of yore. It still takes inspiration from the more bubbly aspects of, say, an iPhone’s operating system with a changeable cartoony background (and screensaver) and an interactive list of tiles.

The tiles, however, are organized by categories. When first turning the TV on, I’m greeted with a selection of what Roku calls 'Top Picks For You', showing specific content based on previous behavior. Following that is a collection of the apps that I use most under 'Quick Access'. Then there are suggestions for what to watch next and a few other bundles of tiles before getting to the more traditional Roku experience where I can browse all the installed app tiles.

Free content is mostly accessible through the Roku app, though you’ll come across plenty if you browse the other sections such as the Live Action TV app and in the sports section.

The settings are baked into the operating system with plenty of accessibility options and a guest mode available. However, the deeper dives into picture and sound quality require you to have content open at the time. This is somewhat common now and it makes sense with TVs like this that have things like Dolby Vision where the screen adjusts settings behind the scenes based on what content is pulled up. Still, it’s a bit annoying.

At least, there are all the picture modes and plenty of fine-tuning available through the menu once something’s up on the screen. Adjustments like Micro and Dynamic Contrast are on hand as well as Action Smoothing and Clarity, not to mention the fact that you can adjust the Gamma Correction as well as color temperature and space.

• Smart TV & menus score: 4 / 5

Roku Pro Series OLED TV: Gaming

• Good for gaming because of the OLED screen
• 120Hz refresh rate through HDMI 2.1 for next-gen consoles
• Not much in the way of gaming-specific features

When it comes to what makes a TV a good gaming TV, there are two things to consider. The first is the TV’s performance that similarly affects all the other content, such as color coverage, HDR support, sound quality, and so forth. And in that regard, the Roku Pro Series OLED makes for a good gaming TV.

The sound is not perfect (more bass would make a big difference) but is good enough. And as far as picture quality goes, you get to play your games through an OLED panel and experience the contrast it has to offer, not to mention the HDR support it comes with.

Of course, this TV also supports 120Hz refresh rate, which helps give a smoother gaming experience, especially with a next-gen console or PC. There are TVs with higher refresh rates, but a PlayStation 5 maxes out at 120Hz anyway (and the difference between 120Hz and 144Hz/165Hz is not all that noticeable).

The second thing to factor in a gaming TV are the gaming-specific extras that come along with said TV. In that regard, the Roku Pro Series OLED is somewhat lacking. There’s no game bar or game-specific menu, so don’t expect to pull up a crosshair or fps counter. Not to mention, there's not much game-specific picture fine-tuning either.

There is, at least, a picture mode for gaming that also allows one to choose between different sub-modes. Basically, you get the choice between an HDR Dark, HDR Standard, and HDR Bright version of that picture mode.

• Gaming score: 4 / 5

Roku Pro Series OLED TV: Value

• The cost of OLED results in some trade-offs
• Very good price for an OLED TV
• Non-OLED TVs are a cheaper and almost just-as-good alternative

Underneath the OLED panel, the Roku Pro Series OLED TV is a competent mid-range TV that unfortunately trades some overall performance for OLED's rich contrast. You get those deeper blacks, but it doesn’t sound as good and isn't as bright as the Roku Pro Series (2025) that it replaces.

At the time of reviews, the Roku Pro Series OLED had fallen to $999 at 65 inches — and then got a sale discount bringing it to just $799. Let’s take the LG B6 for comparison’s sake, LG’s 2026 budget OLED. A 65-inch model will set you back $1,299.99 as I write this, $500 higher than that of the Roku Pro OLED. However, there’s also the LG B6E cheaper version (which has very few differences from the B6, mainly some unimportant AI modes) for $999, so that’s only a $200 difference.

The B6 and B6E are of course available at wider size ranges (48 to 83-inches), but these models are about as budget as OLED TVs go, so the Roku Pro Series OLED is effectively as cheap as you can get an OLED without going for an older model.

Compared to the B6E, you're losing two ports capable of 4K 120Hz, some gaming modes, and getting lower brightness. Is that a fair trade off? If you're not bothered about gaming, saving the cash and putting it towards a soundbar with sub could be just want you want.

• Value score: 4.5 / 5

Should I buy the Roku Pro Series OLED TV?

Buy it if...

Don't buy it if…

Also consider...

How I tested the Roku Pro Series OLED TV

• I used the TV for a couple weeks
• Tested with both TV, movies, music, and games

I used the Roku Pro Series OLED TV regularly for a couple weeks. I tested it using streaming shows, movies, music, and games (via PS5). I went through the various features to see if it work as advertised. I also spent time listening to the audio as well as paying attention to the picture quality.

After spending some time with this TV, it’s my humble opinion that this TV is ideal for those who want an OLED TV at mid-range prices and are okay with the trade-off required.

I’ve tested a lot of tech gear over the years from laptops to keyboards and speakers, and so have been able to use my expertise towards giving an honest and fair opinion, not to mention a critical eye, to any product I test.

• First reviewed: September 2026
• Read TechRadar's reviews guarantee

If you're in the US, you can pick up the LG B6 48-inch for $699.99 (was $1,199.99) at Best Buy. A perfect-sized TV for bedroom gaming, the B6 is packing everything you need for the best gaming experience.

If you're in the UK, today's LG B6 deals aren't as good, but the excellent LG C5 48-inch is available for £799 at Crampton & Moore. This is a great price for what was easily one of 2025's best TVs.

Today's best 48-inch gaming OLED TV deals

Top-notch gaming OLEDs

LG's OLEDs are among the best gaming TVs each year, as each model comes packed with all the features you could need.

While the LG B6 may be the entry-level model in the 2026 LG OLED lineup, it still offers four HDMI 2.1 ports, which support 4K 120Hz, full VRR, Dolby Vision gaming and ALLM. With a measured 8.9ms input lag time, performance on the B6 is excellent. While playing Battlefield V, I found the B6's response times to be razor-sharp, delivering smooth performance that never faltered, even in intense shootouts as I tried to dodge enemy fire.

The B6 is brighter than its predecessor, the B5, offering roughly 150 nits more peak brightness. This means HDR highlights have more punch, resulting in richer picture quality. Colors are vibrant, black tones are inky and contrast is strong: the B6 delivers a great picture that's perfect for movies and games.

The LG C5 may be one of last year's models, and while this year's LG C6 is an improvement, the C5 is still a fantastic TV, especially for gaming. It too has four HDMI 2.1 ports that support 4K 144Hz, full VRR, ALLM and Dolby Vision gaming, and its measured 9.2ms input lag time mean performance is smooth. Again while playing Battlefield V, the C6 did a phenomenal job handling fast-paced action as I tried to navigate chaotic battles.

The C5 also has brilliant picture quality ideal for movies and gaming. Colors really pop on screen, detail is refined with 3D-like textures, it offers rich contrast with dazzling bright tones and deep dark tones and it has razor-sharp motion handling.

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It's impossible to describe the LG UltraGear Evo 39GX950B-B as anything short of phenomenal. It's the end goal for any PC gamer striving for the best quality, with its immersive 21:9 aspect ratio and crisp image quality, thanks to its 5K2K (5120x2160) display resolution.

It also uses a 4th-gen tandem OLED panel, best known for its improvements in sustaining high levels of brightness, reducing burn-in chances, and better efficiency, which is great for those long hours of gaming and productivity.

The 39GX950B-B has options to tackle the brightness uniformity and ABL (Automatic Brightness Limiter) frustrations that are common with OLED displays. In the monitor's OSD (On Screen Display), under 'brightness level', there are options for high and low levels as well as a 'uniform' setting that ultimately produces lower brightness, but sidesteps ABL issues.

Fortunately, though, I had little to no issues with ABL during gaming sessions, especially when testing Horizon Forbidden West, where HDR works best, and there are constant changes in scenery and color — but it's worth noting that it's more noticeable while working on a Windows desktop, where you may be opening and closing several different applications.

At 5K2K, you're essentially getting a standard 4K tandem OLED monitor that's widened to a 21:9 aspect ratio from 16:9. That doesn't come without downsides: 5K2K drives 33% more pixels than 4K, so using this display means you'll be better off using a powerful GPU (at least an RTX 4080 Super, RTX 5070 Ti, or higher) to hit higher frame rates without being overly reliant on upscaling.

While you might think the latter is solved if you already own a beefy GPU, 5K2K is effectively a permanent commitment (at least for the foreseeable future) to purchasing high-end GPUs, unless the generational leap in power for low- to mid-range GPUs increases sooner.

However, the 39GX950B-B features a 1080p Dual Mode (2580x1080 resolution), with a bump up to a 330Hz refresh rate, and an AI upscaling option within the display itself. The former is not only great for competitive gamers who prioritize high frame rates in online games, but it also ultimately reduces the heavy strain on the GPU.

AI upscaling is a great bonus for anyone looking to drop the internal resolution, especially if console gaming is required, as the monitor detects a non-native input signal and upscales it to 5K2K. I didn't have much reason to use this since my RTX 4080 Super is much better off utilizing Nvidia's DLSS technology in games, but it's great that LG included this as an alternative.

Overall, the LG 39GX950B-B is almost unmatched at delivering the most immersive gaming experiences possible, with HDR brightness that can hit up to 1,500 nits (in small highlights), and visual fidelity that had me gobsmacked at the visual detail in every game and movie I tested. I say almost, for a good reason.

LG UltraGear Evo 39GX950B-B: Price & Availability

• How much does it cost? $1,799.99 / £1,599.99 / around AU$2,799
• When is it available? Available now
• Where can you get it? Available in the US, UK, and Australia

The biggest downside of the LG UltraGear Evo 39GX950B-B is its price, starting at $1,799.99 / £1,599.99 / around AU$2,799. It essentially places this display out of reach for most PC gamers, especially when its only major competition, the Alienware AW3926QW, is much cheaper at $1,099 / £999 / AU$1,999.

It's made worse for PC gamers, who may need to upgrade their entire gaming PC or GPU, in a PC hardware market already in complete disarray during an ongoing RAM crisis, leading to exceedingly overpriced hardware.

For a system that can handle the 5K2K resolution, the entire setup (including the monitor) would likely cost over $2,000 / £2,000 / AU$2,840, so it's not exactly accessible, despite its high level of quality.

Before the Alienware AW3926QW entered the market for consumers, the 39GX950B-B was still an expensive purchase, but the presence of competition at a far more affordable price has slightly diminished the value of LG's display.

If LG can drop the RRP (Recommended Retail Price) closer to Alienware's, it will likely attract more buyers for this 5K2K monitor.

• Value: 3.5 / 5

LG UltraGear Evo 39GX950B-B: Specs

LG UltraGear Evo 39GX950B-B: Design

Much like fellow UltraGear Evo ultrawide displays, the 39GX950B-B features the same sturdy monitor stand, with excellent flexibility in swivel adjustments, as well as height and tilt. I often prefer a heavy-duty monitor arm for ultrawide monitors for more space, but I was reluctant to opt for one for my previous LG 45GS95QE 1440p ultrawide OLED, and I've kept the same trend with the 39GX950B-B.

Unlike its competition, the 39GX950B-B's screen has a matte finish and anti-glare design, and the latter has been fantastic when gaming or working in a bright, sunlit room. I prefer glossy screens, as they often provide an extra edge in image sheen and sharpness, evident in my review of the Alienware AW3426DW; however, some glossy screens (not Alienware's) can suffer from unwanted reflections in some scenarios, so I'm satisfied with the matte finish on this LG 5K2K monitor.

The OSD feels like a strong step up from non-UltraGear Evo models in terms of its style, with a new segment for an image to represent each category in settings, providing a premium look for a premium gaming monitor.

It's also great to see the 90W Power Delivery USB-C charging port, which is ideal for charging laptops or any separate devices used on a desktop.

I have my own PC speakers, so built-in monitor speakers aren't a focus at all for me, but unlike other monitors, the 39GX950B-B features two internal 7W speakers — and this was actually quite handy for me using my PS5 console (at a 16:9 aspect ratio) on the 39GX950B-B, since Sony's console can't use normal Bluetooth functionality on any audio device.

The only downside that's quite noticeable is the high temperatures felt after a few hours of use, which, in all fairness, should be expected for a monitor with 11 million pixels and 1,500 nits of peak brightness.

• Design: 4.5 / 5

LG UltraGear Evo 39GX950B-B: Features

There is a wide range of features to utilize on the LG UltraGear Evo 39GX950B-B, which is pivotal considering the 5K2K resolution's high demand on GPUs.

AI upscaling for both image and sound is available via the OSD, with the former notably useful for any user with a PC that might not be able to handle 5K2K. It works by dropping the display resolution on Windows (or Linux) and then enabling the mode with either the high or low setting.

Combining AI image upscaling with Dual Mode works wonders and is a great option for anyone looking to buy the 39GX950B-B and planning to upgrade their PC hardware to utilize the full 5120x2160 display resolution.

Dual Mode also allows 2560x1080 at 330Hz, which is a match made in heaven for competitive gamers, especially when taking advantage of upscaling via AMD's FSR or Nvidia's DLSS 4.5.

Brightness level options are high, low, and uniform. I found high to be the best setting to use for gaming, particularly games that are bright and colorful, and either low or uniform for movies and TV shows. Using high in movies or TV shows often made the ABL and dimming issues more noticeable, whereas uniform ensures brightness remains consistent.

• Features: 4.5 / 5

LG UltraGear Evo 39GX950B-B: Performance

The LG UltraGear Evo 39GX950B-B absolutely knocks it out of the park in performance. The 4th-gen tandem OLED setup really shows its worth, with high levels of brightness in HDR across several games, inky-deep black levels thanks to the 1,850,000:1 contrast ratio, and exceptional image quality at 5K2K.

To really showcase the 39GX950B-B's standout performance, I played games like Control Resonant, Battlefield 6, and notably, Horizon Forbidden West, all of which are well-optimized PC ports and have well-implemented HDR.

Horizon Forbidden West looks phenomenal on this display, with its colorful environments and intense gameplay. Using DLSS 4.5 on my RTX 4080 Super, playing this game in either DLSS Balanced or Performance mode felt no different, as the image quality is at a new level entirely.

In case it wasn't clear enough, 5K2K is essentially a 4K monitor at ultrawide, so the benefits of the expanded field of view and increased immersion are still present, while sharpness in character model details and foliage take a huge leap.

I left Dynamic Tonemap on via the OSD for most of my game tests, including the high brightness level option, and found that HDR worked brilliantly in several scenes, even in the brightest scenarios. I realized that the detail that might usually be lost in bright sequences on older OLED models was maintained with the LG 39GX950B-B, and that's evident in the Forbidden West example above.

Before reviewing this model, I was accustomed to a 240Hz refresh rate with the LG UltraGear 45GS95QE OLED ultrawide, at a 3440x1440 display resolution. The fall to 165Hz with this UltraGear Evo 39GX950B-B seems significant, but it wasn't noticeable for me or a concern at all, especially since the jump from 1440p on a 45-inch display to 2160p on a 39-inch monitor is massive. To clarify, that is going from 83 PPI to 143 PPI, providing better sharpness in every way.

Unlike the Alienware AW3926QW, the LG 39GX950B-B doesn't feature an RGB stripe subpixel layout; instead, it has a white subpixel layout, but honestly, text clarity wasn't an issue for me using LG's monitor — and frankly, that's due to the heavy lifting done by the 5K2K's pixel density.

• Performance: 5 / 5

Should I buy the LG UltraGear Evo 39GX950B-B?

Buy the LG UltraGear Evo 39GX950B-B if...

Don’t buy it if…

Also Consider

Alienware AW3926QW

The Alienware AW3926QW is essentially in the same category as the LG UltraGear Evo 39GX950B-B, spec-wise, with the bonuses of its RGB stripe subpixel layout, Dolby Vision, and glossy screen (depending on preference). It's a much cheaper 5K2K OLED monitor, starting at $1,099 / £999 / AU$1,999, instead of the 39GX950B-B's $1,799.99 / £1,599.99 / around AU$2,799.

Read our full Alienware AW3926QW review

How I tested the LG UltraGear 39GX950B-B

• Tested for two weeks
• Played several modern games such as Control: Resonant, Horizon Forbidden West, and watched multiple movies
• Tested mostly using the brightness level option on high, with Dynamic Tonemap enabled

I used the LG UltraGear 39GX950B-B for two weeks for gaming, movies, and productivity. The games I tested include: Resident Evil Requiem, Dragon's Dogma 2, Control: Resonant, Battlefield 6, Crimson Desert, Horizon Forbidden West, Uncharted: Legacy of Thieves, and Final Fantasy 7 Remake Intergrade. Some of the movies include Avengers: Infinity War and Guardians of the Galaxy Vol. 2, and Blade Runner 2049.

While this display doesn't have the RGB stripe subpixel layout that its rival Alienware AW3926QW has, I had no issues with any form of text fringing or clarity, which I suspect is due to the pixel density at 5K2K.

ABL issues are always present on OLEDs in some form, but thanks to the 4th-gen tandem OLED, this wasn't noticeable in most gaming scenarios, and it comes with a solution: a uniform brightness option when watching movies or TV shows, where it can be slightly more obvious.

• First reviewed September 2026

Samsung Display has unveiled the first OLED panel to deliver 10,000 nits of peak brightness, and it's already coming in a phone.

The new 'M16' OLED display is capable of 10,000 nits in 1% of the window, although in full screen it puts out a less searingly bright (but massively impressive) 2,800 nits. These numbers put it in the region of micro-LED tech, and way beyond anything we've seen for OLED so far.

Of course, brightness is all well and good, though few people are probably begging for their phone to be as bright as a full sunny day. What's arguably more exciting is that the panel is Samsung's second-generation polarizer-free OLED, which enables it to deliver significantly improved energy efficiency and brightness — the claim is a 30% improvement in efficiency.

This means that even if you view it more like the 1,000 nits of most elite phones, you're saving way more battery — and since the display is one of the biggest battery hogs in phones (or the best smartwatches, where the tech would also be really useful), that could make a real difference to phone longevity.

The M-series panels are made for smartphones and other mobile devices, but the advances in OLED material here may make their way into the best OLED TVs too, at least partly.

Where to see Samsung Display's new ultra-bright OLED

According to industry site FlatpanelsHD, Samsung Display will be providing the M16 OLEDs to Vivo for its iQOO 16 gaming phone.

Previous reports also suggest that Apple is using the M16 in its iPhone 18 Pro, as Apple has previously used even-numbered M-series OLEDs in its iPhones. My colleague Matt Bolton highlighted the longer battery life in the iPhone 8 Pro as one of its, uh, highlights — noting that battery improvements usually come from multiple elements combining, so it would makes sense if this new display is one of those elements.

For TV buyers, the most significant thing here is how fast OLED tech is evolving. Samsung announced its first 5,000 nit OLED in March 2025, and it's doubled the brightness and massively increased the energy efficiency in just over a year.

It'll be some time before these more efficient displays make their way to monitors and TVs (monitors might come sooner), and there are currently trade-offs involved — the lack of a polarizer can mean less defined contrast and black levels, which may be Apple is adding other anti-reflective tech to its displays — but clearly, any so-called OLED killers can't be complacent when OLED is evolving at such a speed.

For serious PC gamers, few monitors have been more hotly anticipated than this epic 39-inch ultrawide beast. The Alienware AW3926QW combines LG's latest OLED panel tech with 5K2K native resolution on an incredible scale. The want is strong for this one.

But even those impressive highlights don't quite capture why the Alienware AW3926QW is such a hot item. There's more to it than that. Firstly, not only does it pack LG's new Tandem WOLED panel technology, it adds a further twist by offering RGB-stripe subpixels.

That probably seems like an arcane detail. But it has a broad impact on image quality, and not necessarily always for the better. Then there's the price. At $1,099 in the US and £999 in the UK, this is hardly a budget gaming monitor.

However, next to its closest rival and the only other 39-inch 5K2K OLED currently available, LG's own $1,799 UltraGear Evo GX9 39GX950B, it's massively cheaper and yet arguably more appealing. Of course, even on paper, the Alienware AW3926QW isn't perfect.

Its most obvious shortcoming is the mere 165 Hz refresh rate. Given that 32-inch 4K OLED panels with 240 Hz refresh are widely available, the step back to 165 Hz is a notable downgrade.

The pushback on that objection, however, is twofold. First, the 5K2K resolution translates into 5,120 by 2,160 pixels and therefore one heck of a lot of GPU load. In other words, the idea that you're going to be pushing 240fps-plus to this monitor in the latest and most demanding games is a bit fanciful. Most of the time, 165 Hz will be plenty.

Moreover, this isn't the kind of display anyone would buy specifically for high-frame rate esports gaming. It's wrong in all kinds of ways. But even then, Alienware has included a number of lower-resolution dual-mode resolution options with 330 Hz refresh. So, if you absolutely insist on esporting on this huge panel, well, it will accommodate that use case.

More likely, however, people will be considering this panel for all-round gaming and daily computing tasks. And in that context, the promise of a huge OLED panel that actually offers decent pixel density thanks to that 5K2K resolution is an absolutely tantalising proposition. This Alienware definitely looks set to take its place among both the best gaming monitors and the best ultrawide monitors in 2026.

Alienware AW3926QW: Price & availability

• How much does it cost? $1,099 / £999 / AU$1,999
• When is it available? Available now
• Where can you get it? Available in the US, UK, and Australia

$1,099 is hardly the stuff of budget gaming. But it's still a very, very punchy price for this class of gaming monitor. The only comparable 39-inch 5K2K OLED monitor is the LG UltraGear Evo GX9 39GX950B. But that has an MSRP of $1,799.

What's more, despite the lower price, you get a glossy screen coating where the LG is matte, plus RGB-stripe pixels, albeit that comes with slightly lower brightness. Of course, if you shop around, you can grab a 32-inch 4K OLED for about half the price of this Alienware ultrawide monster.

So, even at this relatively discounted price compared with the closest competition, you're still paying quite the premium versus a "conventional" 32-inch 4K model. Still, given how cutting edge this display is, Alienware has done a solid on the pricing. It's very impressive.

• Value: 4 / 5

Alienware AW3926QW: Specs

Alienware AW3926QW: Design and features

• Good connectivity
• Glossy anti-glare coating
• Sensible 1500R curve

While the huge OLED panel is obviously the star of the show, the support act of features and design do matter. Alienware's latest visual language has ditched the Storm Trooper vibe of its earlier gaming displays comprising white glossy plastic and Sci-Fi lines in favour of organic, rounded shapes and dark blue, lightly textured plastic.

The new look is definitely less distinctive. But the chassis is well enough put together, and at least the minimalist look and slim bezels mean this monitor is unlikely to date quickly. For the record, the stand supports height, tilt, and swivel adjustment, plus a few degrees of pivot, the latter intended to allow for making the screen level as opposed to supporting portrait mode, which wouldn't be practical with such a large ultrawide panel.

Speaking of which, this is a huge monitor, and you'll need decent desk space to accommodate it. But the ergonomics are helped by the relatively gentle 1500R panel curvature.

Just what makes for the ideal curve is subjective, of course. But at least some curve on an ultrawide display of this size does help with both immersion and maintaining reasonable viewing angles at the extremities of the panel. But you can go too far with extreme curvature, too, something this monitor certainly avoids.

The glossy anti-glare coating is another feature that comes down to personal preference. The advantage is boosted contrast and clarity, the downside added reflectivity. On balance, it's probably a net win for this kind of OLED monitor due to the incredible HDR visuals it enhances.

Connectivity is another strong point. Along with the usual HDMI and DisplayPort interfaces, you get USB-C with 90W of power delivery and a KVM switch. There's also a USB hub with both USB-A and USB-C sockets, an example of each is located conveniently on the lower bezel.

Finally, it's worth noting that Alienware provides a full suite of burn-in mitigation features, like pixel cleaning. There's also a reassuring three-year warranty which includes burn-in cover.

• Design: 4.5 / 5

Alienware AW3926QW: Performance

• Glorious HDR visuals
• RGB-stripe precision plus decent brightness
• "Only" 165Hz

The OLED gaming monitor market has gotten pretty complicated of late, what with all the different panel technologies on offer. The Alienware AW3926QW is absolutely a case in point. It combines LG's latest Tandem WOLED panel generation with a new RGB-stripe subpixel structure in a huge 39-inch 5K2K package.

The immediate upshot is an OLED gaming monitor that combines an epic viewing vista with pixel density on-par with a 32-inch 4K monitor. That's an incredible combination of sheer scale and image detail, the likes of which are only matched by the aforementioned LG UltraGear Evo GX9 39GX950B. The 5K2K native resolution also makes this a pretty fabulous monitor for day-to-day computing. Text is crisp and clear, and there's oodles of desktop space.

However, it's that RGB-stripe subpixel structure, plus the gloss anti-glare coating, that separates this Alienware from that LG. So, how do the two compare? On paper, the LG is rated at 335 nits full-screen brightness and 1,500 nits peak HDR, while this Alienware tops out at 300 nits and 1,300 nits, respectively.

That's because the LG model uses a panel with an additional white subpixel in an RGWB configuration to boost brightness, where this Alienware has a pure RGB — or red, green and blue — subpixel structure. The thing is, that added white subpixel on the LG model isn't as effective at boosting color brightness as it is at boosting pure white brightness. So, in the real world, this Alienware feels pretty much just as punchy.

Even better, because of the pure RGB feature, if anything, colors are richer and more vibrant. Add in the glossy panel coating, and the results are a little short of spectacular. The HDR performance in games like Cyberpunk 2077 is incredibly impactful. Indeed, the punchy colors are closer to Samsung's QD-OLED tech than an RGWB LG panel.

Even better, you don't have to put up with downsides of QD-OLED, including its characteristic purple tint in bright ambient light. For pure visual theatre and immersion, this is probably the most impressive gaming monitor currently on the market.

It is not, however, perfect. In extremis, full-screen brightness is a limitation. As with all current OLED monitors, this display can only hit its peak 1,300 nits performance over a very small section of the panel. As you light up more and more of the panel, the maximum available brightness tails off.

So, in some outdoor scenes in games, let's say under the desert sun in Cyberpunk 2077, the results can be just a touch underwhelming. That's the one scenario where a traditional LCD monitor, and particularly one with mini-LED backlighting, can be more impressive thanks to far superior full-screen brightness.

While we're talking brightness, this Alienware suffers from another slight issue. Likely due to an anti-burn-in feature called Convex Power Control, the edges of the panel can dim slightly during gameplay. It's not a super-obvious problem, but once you notice it, it can detract a little from the overall impact of the display. Unfortunately, you can't toggle the feature off for now. Hopefully that will change in a future firmware update.

It's also true that the 165Hz refresh is modest by current gaming monitor standards, especially at this price point. How much of a limitation that really is in practice, well, it depends on what games you play. With the latest, most graphically demanding titles, it's not much of a limitation if you want to use the highest visual settings. It's not like you're going to hit 300fps at 5,120 by 2,160 pixels with all the eye candy switched on.

Of course, if you're playing, say, Counter-Strike 2 competitively, you're going to want a lot more than 165Hz. This monitor can actually deliver 330Hz running at one of its lower "dual-mode" resolutions that use pixel doubling to achieve alternative pseudo-native resolutions.

What's more, thanks to the incredible response performance of all OLED panels 330Hz plus 0.03ms response makes for excellent motion clarity. But like all dual-mode monitors, overall image quality and sharpness does take quite a hit. And, anyway, if you're really serious about esports, you're almost certainly not shopping 39-inch ultrawide panels.

Ultimately, then, our only significant reservation is the edge dimming that can happen during gaming. It's a bit of a pity because in pretty much every other regard, this is one of, if not the, most spectacular and enjoyable gaming monitors out there right now.

• Performance: 4.5 / 5

Should you buy the Alienware AW3926QW?

Buy the Alienware AW3926QW if...

Don't buy it if...

Also Consider

How I tested the Alienware AW3926QW

I used the Alienware AW3926QW for literally everything for two weeks. As well as running it through pretty much my whole steam library, it was also my daily driver for all kinds of computing tasks and also doubled as my movie watching panel.

I was looking out for how it compares with both LG-based monitors with RGWB-spec Tandem OLED panels and competition displays with Samsung's QD-OLED tech. It was fascinating to discover how it performs in terms of brightness compared to those alternatives and also what impact the RGB-stripe subpixel tech has.

Using it as a daily driver for work and web browsing was almost as interesting as the gaming larks. This is such a large, high-resolution display, it was all a real treat.

I also investigated all of the concerns that early adopters of this monitor have been dicsussing, including including green tinting, adaptive refresh flicker and so-called "vignette dimming." I found only the latter was much of a problem and even then it probably isn't a deal breaker.

• Originally reviewed in August 2026

For your money you get a QHD OLED panel (2560 x 1440) with HDR10 support, a 0.03ms response time, a wide range of ports and a fully adjustable stand. On the content creation side, the all-important color coverage hits 99% DCI-P3 color coverage, with factory calibration of Delta E < 2 out of the box.

Why we recommend it

The big attraction of this monitor is the OLED panel, which can individually control its pixels rather than relying on a separate backlight. This allows it to produce genuinely deep blacks and excellent contrast that can be particularly useful when you're creating or editing visual content.

At 27 inches, QHD provides a good balance between desktop space, image detail and physical size. The 2560 x 1440 resolution provides considerably more working space than Full HD. For content creators, it boasts 99% DCI-P3 color coverage and Delta E < 2 factory calibration.

For more options, take a look at our roundups of the best gaming monitors and the best monitors for work, gaming and more.

Price context & historical value

$299.33 appears to be the lowest price so far for the ASRock Phantom monitor at Newegg. That's particularly impressive given that it only arrived at the retailer recently with a $465 price tag. The previous low was $333.33 last month.

Should you buy it?

✅ Buy the 27-inch ASRock Phantom Gaming monitor if...

You work with photography, video or other visual content and want to move from an LCD to OLED without spending a fortune. You also get HDMI 2.1 and DisplayPort 1.4 connectivity, with two of each ports providing plenty of flexibility for connecting multiple computers or other devices.

❌ Skip the 27-inch ASRock Phantom Gaming monitor if...

You need lots of pixels for large timelines, detailed layouts or several applications side by side. QHD is a useful step above Full HD, but a 4K monitor provides substantially more working space and detail for those kinds of professional creative tasks.

The Catch: What to know before you buy

The quoted 200-nit brightness is the specification I'd pay particular attention to. That's relatively modest, especially if you work in a brightly lit room or want a display primarily for high-brightness HDR content. There's also no built-in webcam or speakers, so you'll need separate hardware if either is important for your workspace.

• Shop all products in Newegg's Labor Day sale

Easily one of the best TVs I've tested in 2026, the LG C6 ticks all the boxes, delivering the picture quality for movies, the performance for gaming and sports, and the versatility for any other areas you might need.

While we'd usually recommend last year's models in sales, as they're generally available cheaper, not only is the C6 a worthy upgrade over its predecessor, the LG C5, but both models are at the same price of $1,499.99 for a 65-inch. So, the C6 is a no-brainer.

Today's best LG C6 deal

An undeniable upgrade

After the success of the LG C5 last year, the LG C6 had some big shoes to fill. The LG C-series has been a long-running successful lineup of TVs for years, but on occasion, they don't innovate that much from year to year. In truth, the C5 wasn't a huge step-up over its predecessor, the LG C4. So naturally, I was hoping for a big upgrade this year in the C6: and boy did I get it.

When I compared the LG C6 and LG C5 side-by-side, I saw a noticeable upgrade in picture quality. The C6 was brighter (over 250 nits higher in peak HDR brightness) than the C5, which meant that bright scenes — such as those with a lot of snow — had a lot more punch on the C6.

Where I was really impressed was the colors. Not only did they look more vibrant and natural on the C6, demonstrated by some pink flowers in Wicked, but the C6 got rid of the 'green tint' that has been known to plague some LG OLED panels in recent years. This meant pictures looked more accurate overall, resulting in a better viewing experience.

Outside of picture, the C6 comes fitted with the flagship Alpha a11 Gen 3 AI processor, the same used in the flagship LG G6 and a first for the LG C-series. This means performance feels smoother and more responsive, and it benefits from more picture upgrades.

Finally, LG's C-series are among the best gaming TVs and the C6 is no different. It supports 4K 165Hz, full VRR including G-sync and FreeSync, plus Dolby Vision gaming and ALLM across four HDMI 2.1 ports, it's fully kitted out for gaming. Throw in an ultra-low 9.2ms input lag time and you have a superb gaming TV that was a blast to use for gaming during my testing.

Other fantastic Labor Day TV deals

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Roku has launched its first ever OLED TV, the Roku Pro Series, with a second, more premium model coming in October 2026.

As we've come to expect from Roku, the TVs offer a good specification with a very competitive price tag: the cheapest model is $999 for the 55-inch size. That could make them among the best OLED TVs for buyers who don't want to spend too much: the LG B6, for example, is listed at $1,299 for the 55-inch model officially (though we've seen it fall below that already).

The Roku Pro Series OLED TV will be available in two sizes initially, 55 and 65 inches, and it is extremely thin. The display sits on an adjustable, tool-free stand designed to fit soundbars and set-top boxes, and the stand has built-in cable straps to keep everything nice and neat.

Both models come with an enhanced voice remote, push-to-talk control and a handy remote control finder that's operated by a button built into the TV.

Roku Pro Series / Pro Series LX OLED TVs: key features

The standard Roku Pro Series OLED TV has a 120Hz panel with wide viewing angles, and Dolby Vision support.

There are four HDMI 2.1 ports, and an automatic Game Mode; the TVs support FreeSync Premium and HDMI-spec variable refresh rates.

The second model, the Roku Pro Series LX OLED TV, delivers up to 144Hz VRR, has higher brightness and has an advanced polarizer to reduce room reflections. It has a more fancy version of the voice remote featuring backlit buttons and customizable shortcuts, and the remote charges via USB-C.

The Roku Pro Series OLED TV is available now on Amazon US in a choice of 55 or 65 inches, with prices starting at $999. That'll make it a hot competitor against the aforementioned LG B6, or the Samsung S85H, which is Samsung's budget model, and is officially priced around $1,199.

The Roku Pro Series LX OLED TV will launch in October with a starting price of $1,299 — that's very close to the current sale price of the LG C6, and we can't wait to see if it performs in the same ballpark too.

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Samsung's flagship S99H OLED TV (S95H in the US) is a phenomenal TV with a divisive design: as we said in our Samsung S99H review, "A new silver frame around the TV, called the FloatLayer Design, has been added and [we] found the frame to be distracting. While meant for wall-mounting, the extra width may cause space issues for some people, and the handsome central pedestal stand of its predecessor has been replaced by two plastic feet."

The good news: Samsung has made its flagship OLED beautiful by teaming up with Danish audiophile firm Canvas to create the Samsung HiFi S99H, which looks great and gives you a hugely powerful sound system too.

The bad news: prices start at $7,999.

Boom, shake the room: the HiFi S99H has a seriously powerful sound system

The Samsung HiFi S99H will debut at IFA 2026 in Berlin this week, and it'll be available in 55", 65", 77", and 83" sizes. It includes a fixed floor stand or wall mount as standard, and there's an optional rotating floor stand in aluminum or black.

As you can see, it's a good-looking thing — but there's sonic substance as well as Scandi style. You can choose between two versions of the Canvas soundbar: the standard Canvas or the larger, even louder Canvas L. With 1,000W or 1,500W of Class D amplification, both versions will make you very popular with your neighbors.

Canvas describes its soundbar as the world's first audiophile soundbar, and while other manufacturers might dispute that claim, there's no doubt that both Canvas models are serious sound systems: we were very impressed when we heard the Canvas in action. However, it's worth noting that while Canvas has just announced a full Dolby Atmos soundbar system, the two models in the HiFi S99H are stereo rather than surround systems — although they do include Baach's 3D sound processing to create a more immersive experience than standard stereo.

According to Samsung, the goal is "more than simply the combination of a TV and a sound system. The ambition is to create a new category in which true HiFi, picture quality and furniture design are developed as one integrated solution — developed for consumers who do not want to choose between performance and interior design."

The HiFi S99H will launch on September 4, 2026, at IFA Berlin and will be available in selected Canvas showrooms from October 2026. The Canvas L version will be available later this year.

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Sony has launched a new mid-range OLED TV, the Bravia 6. As the numbering suggests, it sits below the Bravia 8 and Bravia 8 II OLED TVs and the Bravia 7 II and Bravia 9 II RGB LED TVs in Sony's 2026 TV range.

The Bravia 6 comes in five sizes, ranging from 48 to 83 inches, and includes the MediaTek Pentonic 800 chip, which means it has four HDMI 2.1 ports that support 4K 120Hz and variable refresh rate — unlike Sony's higher-end TVs, which only have two HDMI 2.1 ports each due to a quirk of chip choices. The Bravia 6 also supports Dolby Vision, Dolby Atmos, DTS:X, auto low latency mode and HDMI eARC.

The strapline for Sony's marketing is "OLED essentials, now within reach", and with prices ranging from $1,300 to $4,000 in the US / AU$2,599 to AU$6,999 in Australia (UK pricing is coming soon) the Bravia 6 is priced to fight it out with the LG C6 and the Samsung S90H. So how do they compare?

Sony Bravia 6 vs LG C6 vs Samsung S90H: key features

As you'd expect from a new Sony, the Bravia 6 runs Google TV. LG has its webOS system, and the Samsung runs Tizen. There's essentially universal disagreement in the TV community over which of these is better, but they all support every major streaming service.

The Bravia 6 will come in five sizes: 48, 55, 65, 77 and 83 inches. The LG C6 and Samsung S90H are both available in six: 42, 48, 55, 65, 77 and 83 inches.

Samsung's model has HDR 10+ while the Sony and LG have HDR 10 and Dolby Vision; all three have Dolby Atmos audio but the Sony also has DTS:X.

For gamers, the Sony has variable refresh rate based on the standard HDMI 2.1 spec; the LG has HDMI-spec VRR, plus, Nvidia G-Sync and AMD FreeSync Premium; and the Samsung has HDMI-spec VRR, G-Sync and FreeSync Premium Pro.

All three TVs support at least 120Hz 4K, but this is where it gets interesting. The Sony only supports 120Hz at 4K, while the LG and Samsung both support 4K 165Hz maximum.

This suggests that the Sony is using a different panel to the other models, despite being the same kind of price. We don't have official confirmation yet, but multiple outlets are have reported that the Bravia 6 uses the new, more affordable OLED SE panel, which is also used in the LG B6.

But what's odd is that the OLED SE panel is capable of hitting 144Hz, so the Sony being limited to 120Hz doesn't actually confirm anything about its panel either way.

If it is using the OLED SE panel, the LG C6 and Samsung S90H have a clear advantage in terms of the brightness and color reproduction of the panel itself. We loved the performance of the LG C6, and our first impressions of the Samsung S90H were that its display came very close to the C6, though our full review is coming soon.

TV enthusiasts will be very interested in Sony's processing, however, rather than just the panel. Sony's built a reputation for offering extremely good motion handling and upscaling, and producing fantastic levels of accuracy in its pictures. However, this often comes with a dimmer-looking picture than the competition even when using the same panel, and Sony might be using a dimmer panel to start with here…

At $1,300 / AU$2,599, the 48-inch Sony Bravia 6 is priced to compete with the LG C6, which has fallen to a regular price of $1,299 / AU$2,399, while the Samsung S90H is available for $1,199 / AU$1,799 at the time of writing.

The 48-inch version of the LG B6 is available for just $799 / AU$1,999 at the time of writing, and if the Sony TV does use the same panel, that's quite a start difference.

The mid-range OLED market is going to be a tough one for Sony to crack — the company is pretty cautious about discounting, but LG and Samsung are very aggressive with it. If the Bravia 6 has the performance to match the price, then it could be the cinephile's choice — but it could all depend on that panel.

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I’ve tested a few RGB TVs now, and the tech shows promising signs. One of those TVs, currently sitting in our testing lab, is the Samsung R95H, the brand’s flagship Micro RGB TV. I’ve compared the R95H to a rival True RGB TV from Sony, the Bravia 7 II, and both showed what RGB is capable of.

But, given that RGB is aiming to take OLED’s spot at the top of the best TVs pile, I thought I’d compare the R95H to a rival OLED, using reference scenes from 4K Blu-rays I use in my AV testing. The OLED I’ve chosen is the LG G6, one of the best OLED TVs I’ve tested so far in 2026.

So, let’s find out how a flagship OLED compares to a flagship RGB TV.

A quick note on the photos below: the R95H has a red tint due to the camera interacting with the glare-free matte screen. This red tint is not visible when viewing with the naked eye.

Brightness

Traditionally, mini-LED would take the brightness crown easily, as mini-LED in recent years has easily exceeded 3,000 nits, even in budget models, while OLED has struggled to break the 2,000-nit mark. However, that’s changed in the last couple of years, with OLED now delivering real brightness improvements.

Measuring both TV’s brightness, the LG G6 initially hit 2,471 nits peak HDR brightness in my first tests in March 2026. Since then, the G6 has received a few firmware updates, and in my most recent measurements, taken in July 2026, it hit 3,004 nits (both measurements were taken in Filmmaker Mode). These are huge results for OLED. As for the Samsung R95H, it measured 1,977 nits peak HDR brightness in Filmmaker Mode, while in its ‘brighter’ movie mode it hit 1,960 nits. So, the G6 easily takes the peak HDR win.

As for fullscreen brightness, where mini-LED often succeeds, the G6 hit 451 nits fullscreen HDR brightness in Filmmaker Mode, while the R95H hit 612 nits. So here, the RGB TV takes the win, but the gap isn’t as big as it used to be. Flagship OLEDs would often struggle to break 300 nits two years ago, but that’s changed now.

What does this mean for real-world scenes though? For the most part, I've found that these measurements have translated to in-person viewing. Watching Speed Racer, the G6 shows much punchier HDR highlights, such as the headlamps of the Mach 5 or the bright, blue sky above the city as the Racer family fly to Royalton Industries. Watching footage of snow from the Spears & Munsil UHD Benchmark 4K Blu-ray, the whites of the snow have more impact on the G6, though there’s still some nice brightness in the R95H.

Bright-room viewing and mirror-like reflections have often been OLED’s kryptonite, due to the very glossy screens of these TVs. However, when I tested the G6 next to the Samsung S95H/S99H, the latter of which has a glare-free matte screen, I found that the G6’s anti-reflective screen was very effective at reducing reflections while maintaining strong black tones. The same is true here with the G6 and the R95H, though in terms of eliminating mirror-like reflections, the R95H, which is also equipped with the glare-free matte screen, does a better job. The G6 still impresses for an OLED, though.

Colors

Color reproduction is one area where RGB TVs are being touted for their capabilities, and based on the ones I’ve tested so far, they certainly can deliver impressive results. OLED is known for the strength of its colors too, however.

In Speed Racer, both TVs deliver vibrant, punchy colors that really pop on screen. Both manage to reproduce the saturated, bright colors of the Racer household, with its orange walls, pink details and sometimes lime-green paintwork. The characters' clothing, such as Trixie’s bright pink shirt and Spritle’s yellow shirt, are also expertly handled by both TVs. The real difference is each TV’s color profile. While the G6 delivers these colors with real depth and richness, the R95H’s colors are more subtle, and arguably more accurate and natural looking.

Switching to animation, in The Super Mario Galaxy Movie, both TVs again demonstrated excellent color reproduction, with a similar profile to what I’d seen in Speed Racer. As the Lumas gathered for story time, the various colors of their bodies popped on both TVs, and again the G6 had that beautiful depth and boldness, while the R95H had a more neutral but realistic look.

I did find at times that the G6 leaned a little too heavily towards red, which made some reds, such as Mario’s hat and overalls or the red of a toadstool, look a little oversaturated compared to the rest of the picture. The R95H had a much more uniform color profile, with no one color standing out. Still, the G6’s more vivid colors were hard to look over, and did really suit the crisp, colorful animation of The Super Mario Galaxy Movie.

Contrast and dark room viewing

Switching both TVs to Filmmaker Mode for darker content, I started my comparisons with my go-to contrast-y movie: The Batman. While OLEDs tend to be the best option for high-contrast scenes, thanks to their self-dimming pixels for deeper dark tones, I was surprised by how close this particular contest was.

In high-contrast scenes, such as the exploration of the crime scene at Mayor Mitchell's house, or as Bruce talks with Alfred in the Batcave, both TVs demonstrated an excellent balance between the dark tones of the environment and the lamps/overhead lights. While the G6 did show richer dark tones overall, the R95H’s highlights, such as light hitting the side of Commissioner Savage’s face at the aforementioned crime scene, actually had more impact, despite its lower peak HDR brightness.

Both TVs also showed superb shadow detail. When Batman stands on a darkened subway platform, his armor is completely legible, despite the dark surroundings and dimly lit nature of the scene; this is a scene that some TVs I’ve tested have struggled with. Both TVs also did a very good job preserving the dark tones while accurately displaying these details too.

Another thing I noticed while watching The Batman was that I actually preferred the R95H’s skin tones. On the G6, people’s skin tones in darker scenes looked a little washed out, while on the R95H they appeared to have more color, looking more true-to-life.

Sitting between the two TVs, I did notice that off-center, the R95H is prone to some backlight blooming (where bright objects against a dark background have a halo of light around them), whereas the G6 wasn’t, thanks to its self-dimming pixels and lack of backlight.

For one final test, I used a scene from Alien: Romulus, in which the team approaches the Romulus station for the first time. Both TVs did a fantastic job rendering the deep, black tones of space, and while I expected this from the G6 OLED, I was pleasantly surprised by how rich the R95H’s blacks were, especially for backlit TV.

OLED vs RGB: who comes out on top?

In terms of pricing, these two TVs are on a level pegging. A 65-inch G6 costs $2,999 / £2,999 / AU$4,999, while a 65-inch R95H costs $2,999 / £3,099 / AU$4,999. So, while they may both be at the very premium end of the market, if you have that kind of money, price isn’t really a factor here, as there’s nothing much between them.

So it really comes down to performance. I’ve said before that RGB TVs, at least the ones I’ve tested, haven’t achieved ‘OLED-killer’ status just yet, and the same is true here — but it’s getting close. For me, I preferred the G6’s overall contrast, textures and color performance, but that doesn’t mean the R95H didn’t impress, especially for darker-room viewing, and when prices start to drop for these two TVs, my decision could swing the other way. OLED may be the current king, but RGB is hot on its heels. Over the next couple of years, this is going to be a thoroughly intriguing contest.

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One of those new TVs has just entered our lab: the Sony Bravia 7 II. The more affordable model of Sony’s RGB TVs, sitting below the flagship Sony Bravia 9 II, the Bravia 7 II is priced fairly similarly to rival mid-range OLEDs. So, I decided to see how the Bravia 7 II would fare against the five-star LG C6, one of the best TVs I’ve tested in 2026 so far.

For these tests, both TVs were set to their respective, out-of-the-box Filmmaker Modes. For the Bravia 7 II, this was called Professional in SDR/HDR, and Dolby Vision Dark when displaying Dolby Vision content. On the LG C6, it's just the Filmmaker Mode.

Colors

Starting with The Super Mario Galaxy Movie, both the Bravia 7 II and C6 demonstrated excellent color reproduction. In the opening scenes, the Lumas’ colors are richer and deeper on the C6, whereas they were brighter on the Bravia 7 II, which worked well for highlights on screen such as when Rosalina uses her wand.

While most colors were a bit punchier on the C6, I did find that yellows and golds actually appeared more vibrant and eye-catching on the Bravia 7 II, shown by the light from the fire reflecting in Rosalina’s hair and face.

Later scenes showed that the C6 had much bolder reds, shown in Mario’s hat and overalls. The C6’s colors also looked more accurate for the most part to me, though during an early scene where Mario and Luigi ride through the desert, I was drawn to the Bravia 7 II’s warmer color tone, with the desert sand looking more true-to-life on the Bravia 7 II, whereas it looked too red on the C6.

There was no denying though the C6’s color handling allowed for more texture and saturation within them, which worked well for this animation.

Moving to a movie with some real-life elements, Speed Racer, both TVs did a great job reproducing the movie’s over-saturated, cartoonish color profile. The ’60s-inspired, often-garish color of people’s outfits and the decor of the Racer family home really popped on both screens. S

imilar to Mario Galaxy, the C6 demonstrated deeper, bolder colors, while the Bravia 7 II showed brighter colors. In the scene in the park where Speed first meets Trixie when they’re both children, the red of Trixie’s dress is punchier on the C6, but the green grass is more vivid on the Bravia 7 II.

In some instances, the Bravia 7 II’s colors did look a little washed out, bordering on too-pale, which was exaggerated by comparing it directly to the C6’s color depth. Reds appeared slightly orange on the Bravia 7 II compared to the C6, a similar story to what happened when I compared the Samsung S95/S99H with the G6, with the former showing orange-tinted reds.

Still, color reproduction is one of the selling points for RGB TVs, and while I felt that the Hisense UR8 (that company's own more affordable RGB mini-LED TV) didn’t stack up that well for color against the Samsung QN80H standard mini-LED when I tested the UR8 and QN80H side-by-side, the Bravia 7 II is putting up a solid fight against the LG C6 OLED (which is a superior TV to the QN80H).

Contrast/dark room viewing

The Batman is something of a torture test for TVs due to its low brightness, which means dark tones can look inaccurate. While OLEDs do a better job displaying it generally, recent models such as the LG G6 have over-brightened the dark tones at times — but the C6 has always handled it well, so it's a great test against the Bravia 7 II.

Watching scenes from the Batcave early in the movie, both TVs demonstrated strong contrast with a great balance between light and dark tones. The C6 had a higher perceived contrast as its black tones were much deeper, thanks to OLED’s pixel-dimming abilities, which meant the dark surroundings that contrasted with the overhead lights and lights from Bruce’s equipment create a higher dynamic range.

Still, the Bravia 7 II demonstrated strong backlight control, better than almost any standard mini-LED TVs I’ve tested this movie on. I also praised the Hisense UR8 for this, so it certainly looks like RGB TVs have unlocked better contrast and dark area control for LED TVs.

In the subway fight scene, the C6 once again proved to have the better black tones, accurately capturing the gloomy tone of the film. However, on the Bravia 7 II, more details such as Batman’s armor and the texture of the back wall were legible, thanks to showing them in slightly higher brightness (more on that in a while), compared to the C6.

The C6 itself showed the occasional sign of black crush compared to the Bravia 7 II. For out and out contrast though, I preferred the C6’s look, but the Bravia II was impressive.

Watching in a dark room, the C6 has the benefit of no backlight, meaning there was no ‘cloud’ effect, where a backlight is obvious over a dark scene. While the Bravia 7 II did show the odd moment of clouding, again it showed excellent backlight control compared to the competition.

There was also very little blooming in the scenes I tried; it only became obvious when a bright menu appeared on the bottom of the screen. Even the Bravia 7 II’s viewing angles were solid, not showing anywhere near the level of blooming a standard mini-LED TV would when watched way off-angle.

I decided to try one final black level test, using the scenes of space from Alien: Romulus. As expected, the C6’s black levels were inky and deep, delivering strong contrast against the stars.

Again though, the Bravia 7 II’s black levels were very good for a backlit TV, although there was some graying on occasion.

I did notice more blooming on the Bravia 7 II in this film however, most prominently whenever bright, white text appeared against black backgrounds. Still, the Bravia 7 II fared better with this movie than I thought.

Brightness

I'm about to get into brightness measurements, but there's a caveat. For my testing, I profile a Klein K-10A colorimeter and Jeti Spectral 15VA spectroradiometer for the best accuracy — and for some reason, I could not get the two’s Delta-E results to line up completely when preparing to measure the Bravia 7 II.

The same equipment worked fine with other TVs when I checked it, so it suggests there’s something odd with the 55-inch Bravia 7 II unit I tested, or perhaps with the way the equipment interacts with it.

Before my full review, we’re getting a different, 65-inch unit in, and I will measure it again — however, I'll provide the measurements I took so far for reference, because while the Delta-E wasn't perfect, it wasn't too far off, so they should be instructive. (And the LG C6 measurements have no issues.)

Brightness results for these two TVs are actually quite surprising. In Filmmaker Mode, the C6 registered 1,427 nits of peak HDR brightness in a 10% window, while the Bravia 7 II registered 1,218 nits peak HDR brightness in its equivalent Professional mode. I was surprised to see that the C6’s peak brightness was higher, as I thought an RGB mini-LED would hit much higher numbers than an OLED.

Looking at fullscreen HDR brightness (a 100% window), this is where the real difference lies. The C6 hit 247 nits in Filmmaker Mode, while the Bravia II registered 957 nits in Professional mode. This is a huge difference — this is the area where mini-LED in general trump OLEDs, though 957 nits is especially high, even

Seeing how this translates into real-world viewing, it shows mostly in bright scenes or scenes with a lot of white. Watching snow scenes from the Spears & Munsil demo footage, a shot of some horses in heavy snowfall is significantly brighter on the Bravia 7 II compared to the C6, giving it a more realistic look.

Another shot of a cliffside during the daytime again looks much brighter on the Bravia 7 II compared to the C6. As the cliff takes up a large portion of the image, the Bravia 7 II, which is brighter in measured areas like 50%, 75% and 100% compared to the C6, means the image looks brighter overall on the Bravia 7 II.

In scenes from Speed Racer, the C6’s peak brightness means white highlights look glossier, such as on the shell of the Mach 5, and colors have more punch in highlight areas, such as the red M on Speed’s helmet. But as the Bravia 7 II has higher fullscreen brightness, the picture does look brighter overall on the Bravia 7 II.

Finally, using a scene in the white-sanded desert from Lawrence of Arabia, this is one movie where the C6 and Bravia 7 II are much closer in brightness in real-world movies. As Lawrence rests on a rock, the sands behind him look punchier on the C6. His metallic watch had slightly more pop too, although this was minimal.

When the sands take up more of the screen, as a stranger approaches Lawrence and his guide, the C6 once again had higher perceived brightness for me.

In this instance, it seems to be related to both TVs color profiles. The Bravia 7 II’s warmer color tone, giving it the brown/orange tint you expect from this type of picture mode, blends more with the desert, whereas the C6’s red tone gives the desert a little more pop.

In terms of bright-room viewing, where you're contending with reflections, the Bravia 7 II is better overall, although the C6 does handle brighter scenes well, such as the ones from Lawrence of Arabia.

With darker movies, the Bravia 7 II is the better option, but it is still prone to mirror-like reflections (the Bravia 7 II doesn’t have the same anti-glare screen as the step-up Bravia 9 II). However, they weren’t as noticeable as the mirror-like reflections from the C6’s even glossier screen.

A step forward, but not quite there yet

Whenever I’ve compared standard mini-LED and OLED, OLED has often come out on top, thanks to its richer black tones and contrast, more refined image and deeper, bolder colors. RGB has been touted as the latest big rival to OLED, and the Bravia 7 II gives the C6 OLED a really good fight.

When smaller RGB TVs first joined the market this year, with the tech itself only arriving in 2025, I thought prices would be inflated. While the C6 is the better priced TV right now, with a 55-inch model costing $1,499 / £1,499 / AU$2,995, a Bravia 7 II isn’t priced too differently, with a 55-inch model costing $1,799 / £1,799 / AU$2,995. (Though LG TVs tend to get more aggressive discounts than Sony TVs, so LG might retain the edge over time.)

For now, the C6 is still the TV I recommend between these two, because it offers the crisper look, bolder colors and more dynamic contrast I’m looking for, as well as a cheaper price. But, there’s a lot to like about the Bravia 7 II and if this is a sign of what’s in store for RGB TVs as the tech develops, OLED will need to watch its back.

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On paper, all three of these TVs share a lot of the same features, especially for gaming, and they all scored highly for their picture quality, but how do they compare alongside one another in a real-world setting? I conducted this same test last year with the LG G5, C5 and B5 and in that instance, the LG C5 was my top pick, with the best balance of price and performance.

I’ve already compared the G6 and B6 this year, but now that I have access to all three TVs at the same time, I couldn’t wait to do a real world comparison between the three. The C6 has a new built-in processor (the same Alpha 11 AI Gen 3 the G6 uses), the B6 I tested hit new brightness heights and the G6 delivers even more impressive colors than its predecessor. All three still have big shoes to fill, so let’s see how they compare.

A quick note: I’m using the LG B6E here — a more affordable version of the LG B6 that I used for my review. While there is a price difference, LG has told me they are fundamentally the same TV; the B6E is missing some remaster features and has a plainer back panel, but still has important features such as Dolby Vision and the same gaming features.

Colors

The best OLED TVs often produce rich, vibrant colors that add real depth to a picture, and all three of these 2026 OLED TVs do the same across the board. Watching The Super Mario Galaxy Movie, the colors rendered on all three screens are stunning. The red and green of Mario and Luigi’s hats and overalls are both punchy and lifelike on each TV, and in this scenario, there’s not a lot to choose between them.

Any time the Lumas are on screen, there’s gorgeous visual pop with seriously bold colors on all three TVs, but this is where differences started to show. While there was a nice vibrancy on all three TVs, the G6 demonstrated the richest and brightest colors thanks to its higher peak brightness (more on that in the brightness section). I was surprised, however, at just how close to the G6’s colors were to those of the C6. The Lumas had the same color depth and luminosity (pun intended) on both.

Switching to another colorful movie in Speed Racer, all three TVs again accurately delivered super-saturated, vivid colors throughout the movie. The bright decor of the Racer home, with its orange and blue walls, really explodes on screen and again, the G6’s brightness gives its colors the most outright impact. Clothing, such as Speed’s blue shirt and Pops Racer’s red and orange shirts, are vibrant with plenty of visual punch.

One thing I did notice while watching Speed Racer is that on occasion, the G6’s color luminance could get ahead of itself. Colors would sometimes lose the richness I’d seen, bordering on too-bright. The C6 on the other hand, kept that nice depth. This was true particularly in the bright greens of grass and in the neon signage along the various racetracks. The B6E did a very good job demonstrating the same gaudy colors as its step-up siblings, but didn’t quite have the same wow-factor as the other two.

In terms of color accuracy, all three TVs did a good job, but I did notice that the G6 and B6E exhibited signs of a green tint that has been an issue for some LG OLEDs in the past. The C6 however, showed little to no sign of this green tint. The tint was particularly obvious in skin tones. Watching the opening scenes of Lawrence of Arabia, as a reporter interviews several outside Lawrence’s funeral, I could see people’s skin had a green/yellow complexion on the G6 and B6, which didn’t look right. The C6 showed a more natural skin tone. This was true in Speed Racer as well, shown most of all on several of the commentators.

Contrast and dark room viewing

All three TVs demonstrate impressive contrast, but the strength of the contrast depends on the scene. Watching The Batman in dark and ambient conditions, there’s a great balance between light and dark tones on all three screens. The scene where Bruce is in the Batcave early in the movie shows strong HDR highlights from the lamps, which contrast well with the dark surroundings. The G6’s higher brightness meant that light sources had more impact and created stronger perceived contrast than the other two models, but the C6 was a very close second.

All three TVs delivered deep blacks, and other dark tones looked authentic. In the subway scene, as Batman stands on the platform post-fight, I did notice that the green tint was prevalent on the G6 and B6E in darker room conditions. I found that dropping the G6’s contrast from 100 to 95 in the settings reduced the green tint significantly. On the B6, I couldn’t find a way to reduce it. On the C6, the picture looked accurate in its default settings, accurately portraying the gray color of the platform.

While all three TVs had great shadow detail as well as satisfying dark tones, I found on occasion that black crush could occur on the C6 and B6E. The G6 had better detail retention in dark areas such as creases in Gordon’s coat or the texture in Batman’s armor, showing better contrast balance and shadow detail overall. While there were some obvious differences between these three, it was clear all three demonstrated strong contrast overall, which is one of OLED’s main strengths.

Brightness and bright room viewing

Looking at these TVs together, the brightness differences are obvious. In terms of measurements, with all three TVs set to Filmmaker Mode, the G6 registered 3,004 nits peak HDR brightness — a staggering result for an OLED — while the C6 hit 1,427 nits, and the B6E clocked in at 808 nits. All of these numbers are increases over their predecessors (the G5 hit 2,268 nits, the C5 hit 1,180 nits, and the B5 hit 668 nits), resulting in more impactful pictures.

Fullscreen HDR brightness also jumped for all these TVs, with the G6 hitting 451 nits, the C6 hitting 248 nits, and the B6E hitting 148 nits. While the B6E’s boost over the B5 is minor, it’s a 50 nits jump for the C6 and a huge 120 nits boost for the G6. Fullscreen brightness is important for bright room viewing and for sports, as higher fullscreen brightness can be useful for displaying large areas of the same color on screen, say, a football field.

How did these numbers translate into real-world scenes though? Watching some footage of snow scenes from the Spears & Munsil UHD Benchmark 4K Blu-ray, the white of the snow has a lot more visual punch on the G6 than the other two TVs. But while the huge difference in brightness numbers may make this seem obvious, it’s not always been the case during my tests. It’s even clear on fullscreen brightness, as the opening shot of the demo footage shows the top of a snow-covered mountain, the G6 practically radiates brightness while showing the white sky, compared to the C6 and B6E.

Using brighter movie scenes, however, the perceived brightness becomes a lot closer. The white of the Mach 5 and Speed’s helmet in Speed Racer is still brightest on the G6, but the C6 still delivers plenty of vibrancy and brightness, and the perceived brightness gap isn’t as big.

The same is true when watching scenes from the desert in Lawrence of Arabia. The white sands surrounding the well dazzle on the G6, but the C6 still has plenty of impact, with bold HDR highlights. Even the B6E does a decent job rendering the brightness, although it lacks next to the G6 and C6.

With more colorful movies, such as The Super Mario Galaxy Movie, the brightness again is much closer. The Lumas I mentioned in the color section still have plenty of pop on all three screens, and despite the G6’s much higher brightness, these Lumas are only a bit brighter compared to the C6 and B6E. Fireworks also shine on all three screens, and while the color of the fireworks shines brightest on the G6, they’re close on the other two screens.

One thing that is undeniable, however, is which TV is best for bright room viewing. Most OLEDs struggle with bright conditions due to their glossy screens. While Samsung’s OLED Glare Free screen, most recently used on the Samsung S99H, is effective at eliminating reflections, none of these LG OLEDs use the same matte screen. This makes the G6’s anti-reflection so impressive, because not only does it do a great job reducing mirror-like reflections, but it maintains the crisp black levels OLED are known for. So impressive was the G6’s bright room performance, it became my choice of bright room OLED when I compared it to the Samsung S95/S99H.

This is one area where the C6 falls short. It has a very reflective screen, meaning trying to watch dark movies such as The Batman is impossible in Filmmaker Mode. The B6E seems to have some form of anti-reflection that does a better job reducing mirror-like reflections compared to the C6, but its lower brightness again affects bright room performance. For bright rooms, the G6 easily comes out on top.

Which to buy?

Which LG OLED is best for you will ultimately come down to how much you want to spend. Each TV delivers fantastic features, excellent picture quality and is superb for gaming. Even their processors operate at similar speeds. For my money though, the best value model and my top pick is the C6.

A 55-inch C6 (the size I tested) is available at the time of writing for $1,499 / £1,499 / AU$2,495, whereas a 55-inch G6 will cost you $2,199 / £2,099 / AU$3,995. The C6 not only carries the same processor, but shows a more accurate, out-of-the-box picture with no green tint, and it’s the model with the biggest improvements over its predecessor.

The B6E is a bit of a steal at $799 / £899 in the US and UK for the 55-inch, which is an excellent price for a brand new OLED. In Australia, the B6 is AU$2,495 for the 55-inch, the same as the C6. While the B6E is best for budget buyers, it doesn’t deliver the same performance as the C6, hence why the C6 is easily my top pick of LG three 2026 OLEDs.

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LG Electronics has partnered with Prime Video to launch a new picture mode in select LG TVs. The new mode, called Creator Original, will initially be exclusive to three 2026 models: the LG C6, LG G6 and LG W6 series televisions.

The launch will be centered around the Masters of the Universe movie, which will be coming to Prime Video. And if you don't mind feeling very silly indeed, you can declare "I have the POWER!" into the LG Magic Remote for LG Smart TVs with webOS 23 or later to bring up content relating to the movie release.

Creator Original is the more interesting addition, though. It promises to deliver more control to creators than Filmmaker Mode, because it takes the opposite approach: instead of removing your TV's image processing and enhancement as much as possible, Creator Original embraces it, but with rules.

What is Creator Original on LG OLED TVs?

According to LG, Creator Original will enable TV and movie studios to set key parameters such as shadow detail and color balance, and to control how how motion processing and noise reduction are being used in your TV's processing, all to deliver the creator's preferred visuals, in theory.

In the case of Masters of the Universe, LG says that enables its TVs to "faithfully reproduce every glowing sword clash, shadowy Skeletor lair and explosive battle across Eternia."

Interestingly, Creator Original's pitch sounds remarkably similar to what Dolby is planning with Dolby Vision 2. Dark area handling and control over motion handling control are key features of DV2, which has the same goal as Creator Original: making the most of the capabilities of high-powered TVs without sacrificing accuracy by putting control in the hands of movie makers, and using data in the file to tell the TV what to do.

However, Creator Original won't have the bi-directional tone mapping and certain other features of Dolby Vision 2 Max, which also has a new and improved image quality engine behind it.

But still Creator Original looks like it may tick the most interesting boxes of DV2, and it has one big advantage over it: it looks like it's going to arrive first.

Dolby Vision 2 currently has one streaming partner, Peacock, and one filmmaking partner (StudioCanal), and there's no sign of a launch date as yet, though in discussions with Hisense and TCL we've learned that it's expected before the end of the year.

In contrast, LG says that Creator Original Mode for Prime Video "is scheduled to roll out by the end of this month," meaning July 2026, and if Prime Video adds support across more of its enviable Amazon Studios and MGM library, that could be a strong range of movies that use it. Of course, the fact that it only works on three TVs is a bit of a limitation.

When we asked LG if it has any plans to support Dolby Vision 2, it said that it would wait to see how support for the format evolves — but said we shouldn't expect current TVs to get it. So if you're thinking of buying the LG C6 or G6, this might be the best you can do for these kinds of next-gen image features.

As for the movie itself, we rather enjoyed it: in our Masters of the Universe review we said "it's the unrelentingly fun popcorn movie that [we] had expected recent Star Wars movie The Mandalorian and Grogu to be."

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OLED panels are continuously improving year after year, as seen in recent tandem OLED displays from Samsung – and fortunately, the tech giant isn't resting on its laurels.

As reported by TweakTown, Samsung has introduced new tandem OLED panels for Lenovo, Asus, MSI, and Dell laptops, with claims of up to 1,600-nit peak brightness in small windows. This will apply to laptops that have the latest DisplayHDR True Black 1400 certification.

Notably, the push up to 1,400 nits certification is a '40% higher' brightness requirement compared to older single-layer OLED panels, which is ideal for bright rooms and environments.

This is thanks to the presence of tandem OLED panels, which work by stacking at least one or more OLED layers together, providing significantly increased brightness levels and efficiency.

Samsung notes it has started a 'full-scale' supply of the new tandem OLED panels for laptops, starting with the Lenovo Yoga Pro 9i Aura Edition, and later for laptops from Asus, MSI, and Dell.

The boost to 1,600 nits is a significant enhancement for gaming and movie-watching experiences on these laptops. While the Lenovo Yoga Pro 9i Aura is certainly more of a premium laptop for creators, it's also capable of gaming using Nvidia's RTX 5000 series laptop GPUs.

With that in mind, issues with auto brightness limitations (ABL) that would often spoil bright gaming or movie scenarios should now be further diminished, as tandem OLED helps tackle those drawbacks.

Samsung hasn't mentioned any plans for its new panels being used for standalone OLED monitors just yet, but naturally, this should be the next step once these new laptops launch. For now, there are plenty of OLED gaming monitors (i.e., LG UltraGear OLED 27GX700A) capable of higher nits available on the market.

Sitting at the top of Samsung’s 2026 TV lineup, the Samsung S99H is a flagship OLED TV that delivers excellent performance, particularly when it comes to picture, and a full set of features both for smart TV and for gaming. This could easily be one of 2026’s best TVs.

The S99H has a full list of features. Its NQ4 AI Gen 3 Processor comes with a stack of AI tools for picture, such as AI Motion Enhancer Pro and AI 4K Upscaling Pro, AI tools for sound such as Adaptive Sound Pro, and other AI tools for content recommendation. All of these fall under the Samsung Vision AI banner.

Picture quality on the S99H is superb. It delivers the highest brightness to date from a flagship OLED TV, along with vibrant, accurate colors, crisp textures and powerful contrast. Its anti-reflection screen is effective at eliminating reflections and while its Filmmaker Mode is a little dim in bright conditions, its Movie mode is a great brighter alternative.

Motion handling is mostly smooth and natural for both movies and sport, and while there are some hints of black crush in certain movies I tested, the S99H’s picture is still up there with the best OLED TVs.

The Samsung S99H delivers solid overall built-in sound. Its accuracy and precision are its strengths, with an excellent connection between the action on screen and the sound. The bass is punchy, there’s some nice impact and the soundstage can be wide. Still, this level of picture quality deserves a fuller sound, so I’d recommend one of the best soundbars or speakers.

Design is arguably the S99H’s most controversial topic this year. A new silver frame around the TV, called the FloatLayer Design, has been added and I personally found the frame to be distracting. While meant for wall-mounting, the extra width may cause space issues for some people and the handsome central pedestal stand of its predecessor has been replaced by two plastic feet. The One Connect Box has been removed, with ports returning to the TV itself — but you can connect Samsung Wireless One Connect Box to add more HDMI ports.

The S99H is a phenomenal gaming TV. Carrying four HDMI 2.1 ports that support 4K 165Hz, full VRR, HDR10+ gaming and ALLM, and boasting an ultra-low 9.5ms input lag at 60Hz, performance is smooth and the picture always looks great. Easily one of 2026’s best gaming TVs.

One UI Tizen is the S99H’s smart TV platform. It supports all major streaming apps, delivers pretty smooth performance and is easy to navigate. While there are some quirks that I found frustrating (namely auto-playing Samsung TV Plus), it’s still a good smart TV platform. Its Vision AI companion can be useful for those who enjoy AI, and while it doesn’t quite measure up to LG’s webOS, it’s still solid.

The 65-inch S99H I tested costs £3,199, which is a premium price for most people. It does justify its price with the level of performance and features that it offers and while the rival LG G6 is currently cheaper (up to £500 cheaper depending on sales), I expect the S99H’s prices will start to drop soon enough. In the meantime, last year’s Samsung S95F is available at a fraction of the cost, and is a great-value buy while it lasts.

Samsung S99H review: Prices & release dates

• Release date: June 2026
• 55-inch price: £2,399
• 65-inch price: £3,199
• 77-inch price: £4,299
• 83-inch price: £5,899

The Samsung S99H is the flagship OLED in Samsung’s 2026 TV lineup. It sits above the mid-range Samsung S90H and budget Samsung S85H. The 65-inch model I tested launched in June 2026 at £3,199

In the few weeks since its release, prices have remained the same. The S99H’s launch prices are cheaper than both its predecessor, the S95F, and the rival G6. However, the G6 has been out for longer, so its prices have dropped.

Samsung S99H review: Specs

Samsung S99H review: Benchmark results

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Brightness measurements

Taken using a colorimeter and test pattern generator. Click the test name for measurements and select the chosen test from the dropdown menu.

HDR Filmmaker ModeHDR Standard ModeSDR Filmmaker ModeSDR Standard Mode

Samsung S99H

HDR Filmmaker Mode (10% window)

2739

HDR Filmmaker Mode (Fullscreen)

449

LG G6

HDR Filmmaker Mode (10% window)

3004

HDR Filmmaker Mode (Fullscreen)

451

Samsung S95F

HDR Filmmaker Mode (10% window)

2132

HDR Filmmaker Mode (Fullscreen)

390

01,0002,0003,0004,000

10% window

HDR Filmmaker Mode Data

Product	HDR Filmmaker Mode (10% window) (10% window)	HDR Filmmaker Mode (Fullscreen) (10% window)
Samsung S99H	2739	449
LG G6	3004	451
Samsung S95F	2132	390

Samsung S99H

HDR Standard Mode (10% window)

2831

HDR Standard Mode (Fullscreen)

463

LG G6

HDR Standard Mode (10% window)

2469

HDR Standard Mode (Fullscreen)

385

Samsung S95F

HDR Standard Mode (10% window)

2135

HDR Standard Mode (Fullscreen)

380

07501,5002,2503,000

10% window

HDR Standard Mode Data

Product	HDR Standard Mode (10% window) (10% window)	HDR Standard Mode (Fullscreen) (10% window)
Samsung S99H	2831	463
LG G6	2469	385
Samsung S95F	2135	380

Samsung S99H

SDR Filmmaker Mode (10% window)

220

SDR Filmmaker Mode (Fullscreen)

219

LG G6

SDR Filmmaker Mode (10% window)

559

SDR Filmmaker Mode (Fullscreen)

390

Samsung S95F

SDR Filmmaker Mode (10% window)

256

SDR Filmmaker Mode (Fullscreen)

137

0150300450600

10% window

SDR Filmmaker Mode Data

Product	SDR Filmmaker Mode (10% window) (10% window)	SDR Filmmaker Mode (Fullscreen) (10% window)
Samsung S99H	220	219
LG G6	559	390
Samsung S95F	256	137

Samsung S99H

SDR Standard Mode (10% window)

229

SDR Standard Mode (Fullscreen)

229

LG G6

SDR Standard Mode (10% window)

648

SDR Standard Mode (Fullscreen)

559

Samsung S95F

SDR Standard Mode (10% window)

372

SDR Standard Mode (Fullscreen)

199

0200400600800

10% window

SDR Standard Mode Data

Product	SDR Standard Mode (10% window) (10% window)	SDR Standard Mode (Fullscreen) (10% window)
Samsung S99H	229	229
LG G6	648	559
Samsung S95F	372	199

HDR color gamut

Closer to 100% is better. Taken using a colorimeter and test pattern generator.

Samsung S99H

UHDA-P3

99.97

BT.2020

89.2

LG G6

UHDA-P3

99.3

BT.2020

83

Samsung S95F

UHDA-P3

100

BT.2020

89.3

0255075100

HDR Filmmaker Mode Data

Product	UHDA-P3 ()	BT.2020 ()
Samsung S99H	99.97	89.2
LG G6	99.3	83
Samsung S95F	100	89.3

Picture accuracy

A lower score is better. Taken using a colorimeter and test pattern generator.

SDR Delta-E

Samsung S99H

1.6

LG G6

1.4

Samsung S95F

2.61

0123

SDR Delta-E Data

Product	Value
Samsung S99H	1.6
LG G6	1.4
Samsung S95F	2.61

Input lag

Lower is better. Taken using a Leo Bodnar 4K HDMI Video Signal Lag Tester.

Samsung S99H

4K 60Hz

9.5

1080p 120Hz

5

LG G6

4K 60Hz

8.9

1080p 120Hz

4.6

Samsung S95F

4K 60Hz

9.5

1080p 120Hz

0

012345678910

ms

HDR Filmmaker Mode Data

Product	4K 60Hz (ms)	1080p 120Hz (ms)
Samsung S99H	9.5	5
LG G6	8.9	4.6
Samsung S95F	9.5	N/A

The Samsung S95F does not have a 1080p 120Hz results as its results were registered before we started taking the 1080p 120Hz measurement

Samsung S99H review: Features

• NQ4 AI Gen 3 processor
• OLED Glare Free screen
• AI enhancements including AI Football Pro mode

The flagship Samsung OLED has typically used a QD-OLED panel in its 55-77-inch sizes in the past. Based on my testing measurements, I am certain that the 65-inch model I tested does use a QD-OLED panel, though Samsung doesn't confirm this either way. The 83-inch model will use an LG W-OLED panel, because QD-OLED panels don't come in that size.

The S99H features an anti-reflection, matte screen, called OLED Glare Free by Samsung, that is designed to reduce mirror-like reflections, and keep reflections from a light to minimum.

The S95H uses Samsung’s own NQ4 AI Gen 3 processor, which provides visual AI-based enhancements such as AI Motion Enhancer Pro, 4K AI Upscaling Pro and Auto HDR Remastering Pro, as well as the introduction of AI Soccer Mode Pro, designed to provide the best picture and sound for Soccer. AI audio enhancements include AI Sound and AI Sound Controller Pro.

For HDR support, HDR10+, HDR10 and HLG are once again supported, but there is still no support for Dolby Vision. For enhanced audio formats, Dolby Atmos is supported, but not DTS.

The big design change with the S99H, compared to last year’s S95F, is the addition of a wider, silver frame, which Samsung calls a FloatLayer Design, which adds a couple of extra inches all around the TV. As a result, the One Connect Box is gone and ports have returned to the rear panel of the TV itself.

It’s worth noting that, as well as the four HDMI 2.1 ports on the rear panel, Samsung says that its Wireless One Connect Box can be added in addition to the other ports, giving you a total of eight HDMI 2.1 ports (four built-in, four on the optional box).

For sound, the S95H features a built-in 4.2.2-channel, 70W speaker system that supports Dolby Atmos: the same core specs as last year’s S95F. Sound features include Object Tracking Sound+ (OTS+), Adaptive Sound Pro and Active Voice Amplifier Pro.

Gaming is well covered, with four HDMI 2.1 ports built-in that support 4K at up to 165Hz, full variable refresh rate options including AMD FreeSync Premium Pro and Nvidia G-Sync, HGiG, HDR10+ gaming and auto low latency mode. There’s also a Game Hub where cloud-based applications such as Xbox and Luna can be accessed.

Samsung uses its own Tizen smart TV platform on the S99H, which features the aforementioned picture and audio AI tools as well as Generative Wallpaper and Art Mode, the latter of which is the same found on the brand’s The Frame art TVs.

Tizen supports a vast array of apps including Netflix and Prime Video, as well as UK based apps including BBC iPlayer and ITVX. For antenna/satellite based programming, Samsung uses its own Samsung TV Plus platform, rather than Freely or Freeview.

• Features score: 5 / 5

Samsung S99H review: Picture quality

• Spectacular colour display
• Effective anti-glare matte screen
• Strong contrast and inky black tones

The S99H boasts some strong brightness results, clocking in at 2,739 nits in Filmmaker Mode and 2,831 nits in Standard for peak HDR brightness. I used Movie mode for some of my testing, and this registered at 2,751 nits peak HDR. This is a big jump over 2,132 nits and 2,135 nits the S99H’s predecessor, the S95F, registered in the same HDR Filmmaker and Standard modes respectively.

Even fullscreen HDR brightness has had a nice boost, registering 449 nits in Filmmaker, 460 nits in Standard and 450 nits in Movie. This is a jump over the 380 nits and 390 nits the S95F achieved in Filmmaker and Standard mode.

The S99H’s has an anti-reflection, matte screen. If you’re viewing in a bright room, with unavoidable light, the S99H should be near the top of your shopping list. While I preferred the LG G6 over the S99H for actual content in bright rooms, the S95H is still the better TV for eliminating reflections outright.

The S99H demonstrates effective upscaling of SDR sources. Watching a mix of reality shows and Wimbledon via Samsung TV Plus, the S99H did a good job sharpening textures and giving colours a richer look. With HD sources, detail upscaling looked realistic and definitely had a 4K-like level of detail.

I tried out the Auto HDR Remastering Pro tool, and while it did boost brightness and sharpen textures, it all looked too artificial for my liking.

Moving to HDR sources, I first tested the S99H’s colour reproduction. Watching Speed Racer, a recent addition to my 4K Blu-ray testing rotation, the S99H delivered bright, bold colours that accurately captured the cartoon-style colours of the movie. Close-up shots of Speed Racer show vibrant reds in the interior of his cockpit and his ‘M’ logo, while later scenes show gorgeous, bright blues of clear skies and neon-like greens of a field in a schoolyard.

Comparing the S99H to the G6, I did find that the S99H made some reds a little pale and orange in appearance at times, but viewed in isolation, the S99H’s colors still looked superb. Moving to La La Land, Mia’s yellow dress was punchy, but accurate on the S99H and the gradient of pinks and purples in the sunsets looked realistic, but still lively.

It’s no real surprise that colors looked bold on the S99H, as I measured its HDR colour gamut coverage at 89.2% of the BT.2020 colour space and 99.97% of the DCI-P3 colour space: both outstanding results.

For darker movies, it was important to get the right picture mode for the situation. I found The Batman was too dim to watch in the default Filmmaker Mode with the lights on in our testing lab, but Movie mode worked fine. In a darker room however, Filmmaker Mode worked.

Throughout The Batman, the S99H’s strong contrast shone through, aided by its punchy highlights from its newfound brightness and rich black tones. Whether Batman stood in a dark subway or the camera cut to a ceiling-high, wide-angle shot of the Batcave, there was an excellent balance between light and dark tones.

I found during my testing that in Filmmaker Mode, the S99H was prone to black crush during the darker parts of the movie, resulting in detail loss. Batman’s armour in the aforementioned subway scene is obscured, as the S99H prioritises deeper blacks. This wasn’t as true in a ‘brighter’ dark movie, such as Alien: Romulus, where detail is more preserved, but there were still hints of black crush.

The S99H’s textures are crisp and 3D-like, no matter the content. Skin, clothing and objects all look lifelike, especially in HDR. I actually found I preferred the look of the S99H’s skin tones better than the G6 in my comparison of the two.

Finally, motion. The S99H demonstrated good motion throughout my testing, but I found it was best to set motion to 3 blur and 3 judder. Any higher, and motion looked artificial and unnatural. Going back to Speed Racer, the S99H did a good job handling the fast racing sequences as cars swerved from side-to-side. I did find there was some judder as commentators panned across the screen, but I found this on every TV I’ve tested with the disc so far.

I tried out the S99H’s AI Football Mode Pro and it was somewhat effective. The commentary was clearer and louder, the picture was more detailed and motion was smoother. If you don’t want to use any AI tools, then Standard picture mode with judder and blur set to 3 worked well.

• Picture quality score: 5 / 5

Samsung S99H review: Sound quality

• 4.2.2 channel, Dolby Atmos
• Great accuracy and clarity
• No DTS support

The S99H features a 4.2.2 channel, 70W speaker array and supports Dolby Atmos. There is however no DTS support. Along with its two sound modes, Standard and Amplify, there are AI Sound tools such as Adaptive Sound Pro and Active Voice Amplifier that can be used to adjust sound.

Watching Speed Racer with the S99H set to the Amplify sound mode, the S95H demonstrates solid bass and power, accurately delivering the rumble and revving of engines. Collisions as cars battle during races also have good impact, along with clear speech, even during the most hectic of races.

The S99H’s Object Tracking Sound+ (OTS+) is superb for delivering precise sound placement. When Speed Racer grinds a rail in the opening race, the sound was clean and audible, despite other loud effects.

Trying out the S99H’s AI Sound mode, it adds some width to the soundstage, giving more volume to more subtle effects. However, I personally found that the AI Sound was a little more compressed and some power was compromised, so I preferred the default Amplify setting.

While overall the S99H’s built-in speakers did a good job, I still felt the sound was contained to the screen's width, and while there was some good delivery of Atmos effects, they again were lost in the mix. For a TV with this picture quality, I’d still recommend a soundbar at least for the full cinematic experience.

• Sound quality score: 4 / 5

Samsung S99H review: Design

• Extended silver frame will be divisive
• Stand replaced with feet
• No One Connect Box included

Arguably the biggest talking point for the S99H this year is the physical design changes compared to last year’s S95F. The most notable is the FloatLayer Design, a silver frame that surrounds the TV, giving it a floating, 3D look. This is going to be a controversial addition and for some, it will mean a re-think on where to put the TV, since it adds width and height.

Personally, I’m not a fan, as I find the silver to be a bit distracting and when viewed off-centre, the frame looks odd.

The black, metal, pedestal stand from the S95F has been replaced by two plastic grey feet. While these feet are sturdy and easy to install, I still feel it’s a downgrade for a premium TV. The TV’s bezel is still sleek and ultra-thin, however, and gives it a high-quality feel (but is slightly spoiled by the frame behind it).

The other big change is the removal of the One Connect Box, an external box that housed the TV’s connections and processing. Now, the ports have returned to the rear panel on the TV itself.

For some, this will be welcome news. The S99H is compatible with the Wireless One Connect Box too, so if you liked the external connections, this is still an option you can add on — and not only that, the box can work in tandem with the TV’s built-in connections, meaning a potential eight HDMI 2.1 ports. Who needs an AVR?

The SolarCell remote returns once again, and while there’s been no real changes or additions to it, it’s still a light, sleek, USB-C and solar rechargeable remote that’s probably one of the better remotes on the market.

• Design score: 4 / 5

Samsung S99H review: Smart TV & menus

• One UI Tizen smart TV platform
• Vision AI features
• Home, Gaming, Art Hubs

The S99H uses Samsung’s own One UI Tizen smart TV platform, with the headline this year being the Samsung Vision AI Companion, which can be used to find related content to what you're watching, and answer general questions you may ask AI. Microsoft Copilot is supported.

Along with supporting major streaming apps such as Netflix and Prime Video, it also supports major UK streaming apps such as BBC iPlayer and ITVX. Samsung does not include Freely or Freeview, instead opting to use its own Samsung TV+ system for live streaming channels.

Tizen uses a number of different hubs as a way to organise relevant apps and content. Home houses streaming apps and content recommendations based on your viewing. Game houses all things gaming, including cloud based apps from the likes of Xbox. Daily hosts apps for office and health use, while Art hosts the Art Store, where artworks can be downloaded to be used as screensavers.

Art mode is a new addition, and basically means you can turn this into an artwork display, just like Samsung's The Frame TV. This may explain the new frame-like design. The Art mode costs a monthly subscription for access to all artworks.

Tizen is intuitive enough and easy to use. There is a space at the top of the home screen for banner ads, but this is common on most smart TV platforms nowadays. One thing I did find frustrating was that whenever I lingered on the home screen, Samsung TV+ would autoplay and overwrite whatever I was doing. There seemed to be no way to turn this off, short of deleting the app.

There are a good number of picture settings present, as well as AI-based tools for picture and sound settings.

• Smart TV & menus score: 4.5 / 5

Samsung S99H review: Gaming

• Four HDMI 2.1 ports
• FreeSync and G-Sync supported
• 9.5ms input lag time

The S99H is an excellent TV for gaming. Across its four HDMI 2.1 ports, it supports 4K 165Hz, full VRR including AMD FreeSync and Nvidia G-Sync, HDR10+ gaming and ALLM. It also features a Game Hub, where gaming related content and cloud based gaming apps such as Xbox and Luna are supported.

The S95H’s gaming performance is smooth and responsive, thanks to its ultra-low, measured 9.5ms input lag time. As I dashed around a desert battlefield in Battlefield V playing at 4K 120Hz, snapping between targets and diving for cover, there was never any sign of judder from the S99H, which expertly handled the chaos.

With its strong colours, high brightness and powerful contrast, the S99H looks great while gaming too. During the same desert mission in Battlefield V, it did a superb job capturing the relentless heat of the African sun. Detail in weapons and textures of environments were crisp and refined throughout gaming as well.

• Gaming score: 5 / 5

Samsung S99H review: Value

• Premium OLED price
• Rivals are currently notably cheaper
• Great features and performance for the money

As a flagship OLED TV, the S99H carries a premium price tag. The 65-inch model I tested costs £3,199. This is £200 less than the launch price of last year’s S95F, which is some welcome news. However, the S99H’s main rival, the LG G6, costs £2,999 at the time of writing and has dropped to £2,699 at times. For £500 cheaper, the G6 is better value, but it does have the advantage of an earlier release date (April 2026). I am sure the S99H’s prices will drop in a similar fashion over time.

While the S99H is a premium price, it delivers the features and performance to justify it. It’s worth noting there is a slightly cheaper Samsung S95H model available (£3,299 for 65 inches) which looks similar to last year’s S95F. Do not confuse this model with the Samsung S95H model available in the US and Australia — that's actually the same TV as this S99H model.

Samsung told me the major differences between the UK S95H and the S99H models are no frame, lower brightness from the panel, and Wi-Fi 5 on the S95F vs the S99H’s Wi-Fi 6. However, those definitely aren't the only differences, because the S95H uses the One Connect Box too. We have asked Samsung if there are differences in the type of OLED panel used, and it refused to say. In any case, while the frame will be controversial, the higher brightness and better Wi-Fi are the extra £100, in my opinion.

At the time of writing, if you want a flagship Samsung OLED, a 65-inch S95F is still available for roughly £1,899, and while the S99H is an upgrade, the S95F is easily the best value option right now. Once the S95F goes out of stock, the S99H’s prices should lower and it’ll be a more-than-worthy successor.

• Value score: 4 / 5

Should you buy the Samsung S99H?

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How I tested the Samsung S99H

• Reviewed in our TV testing room in varying lighting conditions
• Tested using both SDR and HDR sources
• Measurements taken using Portrait Displays' Calman color calibration software

The first step in testing the S99H was to determine its best picture modes. I settled on three: Filmmaker Mode for dark-room movie viewing; Movie for bright-room movie viewing and Standard for sports and daytime TV.

After this, I began by testing the S99H's picture quality using both SDR (broadcast TV) and HDR (4K Blu-ray and streaming), focusing on colour, contrast, detail, upscaling and motion.

I also tested the S99H's sound quality using reference scenes from Speed Racer among other movies, and I tested its gaming performance using Battlefield V on Xbox Series X.

Once subjective testing was completed, I moved onto taking objective measurements. I did this using a Klein K-10A colorimeter (profile with a Jeti Spectral 15VA Spectroradiometer), a Murideo Six G 8K Metal test pattern generator and recorded measurements using Portrait Displays' Calman colour calibration software.

I started with brightness measurements, using white window patterns in sizes 1-100% in both SDR and HDR. The two primary results I focus on are peak (10%) and fullscreen (100%) brightness.

Next, I measured the S99H's colour and greyscale accuracy in SDR, and then measured its HDR colour gamut coverage, using the DCI-P3 and BT.2020 colour spaces, hoping for a result of over 95% in the DCI-P3 space.

We recently introduced two new tests into our measurements. The first is the HDR EOTF, which shows the accuracy a TV in both light and dark areas, suing 1,000, 4,000 and 10,000 nits targets. Then, there is the Spectral Power Distribution test, which measures how a TV handles colour recreation.

My final test was to measure the S99H's input lag using a Leo Bodnar 4K HDMI Input Lag Tester. I measured both 4K 60Hz and 1080p 120Hz results in milliseconds (ms).

• First reviewed: July 2026
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