• A new report from KB Securities gets very gloomy about the RAM crisis
• We're told the "memory chip market is heading toward a severe supply shortage" in 2027
• AI demand has ramped up massively with infrastructure investments up 60% year-on-year to $1.3 trillion, creating even more demand for memory as fuel for that rise

If you thought the RAM crisis was going to get worse next year, you're very probably right — but apparently we might suffer an even more severe shortage than some analysts already expect.

Wccftech flagged up an article from Business Korea (translated from Korean), which suggests that the RAM squeeze is tightening its grip on two of the biggest memory chip makers.

Citing a report from KB Securities, the rumor is that Samsung and SK Hynix are now down to fewer than 10 days of memory inventory, which is very close to running dry.

This has caused concerns that available memory supplies could dwindle and be depleted in 2027, with analysts believing that the "memory chip market is heading toward a severe supply shortage" (again, bear in mind this is a translation, but the message is clear enough).

KB Securities notes that the AI boom is what's causing this, as memory chip manufacturers struggle to meet demand for HBM4 memory in AI data centers. Infrastructure investments for AI development have been revised upwards to $1.3 trillion for 2027, we're told, which is a 60% year-on-year increase.

Kim Dong-won, head of research at KB Securities, told Business Korea that: "AI servers will absorb demand for not only HBM but also server DDR5 and enterprise SSDs, potentially leading to a historic shortage."

There's a brighter spot of news from laptop maker Framework though, which, as VideoCardz reports, has taken an unusual step in reducing the price of some of its products. As you may recall, Framework has been hiking laptop prices due to the increased cost of RAM (as have other notebook manufacturers), but the company just announced that it has secured some fresh memory modules at a lower price.

This means that some of its current Framework Laptop orders will be knocked down in price, and the company said on X that it's "retroactively reducing prices for orders that shipped at higher price" too.

Analysis: there's a historic level of gloom, that much is certain

It's impressive to see Framework acting in the best interests of its customers, particularly seeing as the firm could have (theoretically) kept quiet about bagging a batch of cheaper memory chips, and just kept the difference itself.

While that's commendable, it's a pretty small (but still welcome) bone we're being thrown in the face of the bad news for the RAM crisis here. Talk of a "historic shortage" is worrying, and it feels like this is an escalation of the recent chatter about global memory supply woes which has already turned highly negative.

While this latest report talks about server DDR5 RAM (and HBM), this will obviously have a bearing on consumer products, too. Those less profitable memory sticks are going to end up sidelined even further.

With rumors about GPU price hikes again coming to the fore this week, it's difficult to catch a breath between the bouts of bad news. We can hope that the pessimism is overblown here, but I can't shake the feeling that this seems unlikely.

DDR5 might be the memory standard for newer PCs, but it costs far more than DDR4, especially when you're shopping for faster or higher-capacity kits.

If you're upgrading a DDR4 system, I've found a terrific deal on the G.Skill 32GB Trident Z RGB for $215 (was $258) at Newegg when you use code LUYRF222.

For your money, you get two 16GB DDR4-3600 modules with CL18 timings, aluminum heat spreaders, customizable RGB lighting and Intel XMP 2.0 support.

Today's best DDR4 RAM deal

Why we recommend it

32GB is enough memory for demanding multitasking, gaming and creative applications. The DDR4-3600 speed is also a good fit for compatible DDR4 systems, particularly if you're upgrading an older machine that's currently running slower or lower-capacity memory.

The two matched 16GB modules provide a dual-channel configuration, with timings of 18-22-22-42 at 1.35V.

G.Skill's Trident Z design adds aluminum heat spreaders and customizable RGB lighting, making this a good choice if your PC has a windowed case and you want your memory to complement other RGB components.

Price context & historical value

Newegg sells the 32GB Skill Trident Z RGB kit for $257.49, and it's currently available for $249.99. Using coupon code LUYRF222 brings the final price down to $214.99.

While that's a decent price in today's inflated memory market, it's worth remembering just how much cheaper DDR4 used to be. Newegg sold this exact G.Skill kit for just $69.99 in August 2023, less than a third of its current discounted price.

Unfortunately, it's unlikely to drop down to that level again, so the current deal is worth considering if you need to upgrade your DDR4 system now.

Should you buy it?

✅ Buy the 32GB G.Skill Trident Z RGB kit if...

You have a compatible DDR4 desktop and want to increase its memory capacity without replacing your motherboard and processor to move to DDR5. The combination of 32GB capacity and DDR4-3600 speed makes it a solid upgrade for an older system.

❌ Skip the 32GB G.Skill Trident Z RGB kit if...

You're building a completely new PC around a recent processor and motherboard. In that situation, I'd seriously consider DDR5 instead, as you'll be investing in the newer memory standard rather than spending more than $200 on DDR4 that you won't be able to carry over to a future platform.

The Catch: What to know before you buy

You'll need to enable XMP, DOCP or A-XMP in your BIOS to reach the kit's advertised DDR4-3600 speed on compatible hardware. Otherwise, the memory will initially run at its default SPD speed.

Compatibility is also important. G.Skill recommends checking its motherboard QVL, and it specifically warns against mixing separate memory kits, even when their specifications appear identical, as doing so can cause stability problems.

• Shop all RAM at Newegg

• Japanese retailer warns of further GPU price hikes
• The retailer doesn't specify which GPUs will see increases
• Consumers are urged to buy now, but GPUs are already overpriced and unaffordable in many cases

The PC hardware market is still in disarray, with RAM shortages impacting almost every component, and unfortunately, matters could get even worse for GPU hunters.

As reported by VideoCardz, Japanese retailer Applied has warned consumers about potential price hikes for GPUs (yet again). It's unclear which GPU models this might apply to, but the retailer urges PC owners looking to upgrade their GPUs to buy as soon as possible.

VideoCardz also highlights that Japanese retailers only recently adjusted GPU prices upwards. In August, stores in Akihabara warned that pricing would be around 20% to 30% higher than usual.

Considering the recent rumblings of price hikes from Nvidia's board partners, it's fair to suggest that these increases will likely apply to other regions outside of Japan (assuming there's anything in these rumors).

If it wasn't exactly clear already, these price hikes are caused by the RAM crisis which is affecting all manner of PC components. Graphics cards are hit due to the rising cost of the video RAM on board.

Panic buying still isn't the best solution

PC owners are now hard-pressed to find affordable hardware upgrades, and it's been that way since the start of 2026. The RAM crisis is showing zero signs of slowing down, too, especially with reports from Samsung and industry analysts suggesting that the memory shortage will last past 2027 or beyond that, even.

Despite that, I still don't think it's the best idea to panic buy now when it comes to a GPU. Many Nvidia GeForce or AMD Radeon third-party GPUs are either unaffordable or overpriced at various major retailers. Prime examples of the former are the RTX 5080 at $1,699 at Best Buy in the US currently, while the RTX 5060 remains overpriced between $450 and $500, despite its $299 MSRP.

The same goes for AMD's Radeon RX 9070 XT, which has a $599 MSRP but can now cost up to $929 (specifically the Gigabyte overclocked model). The Radeon RX 9060 XT (16GB) also sits at least $200 to $300 above its MSRP, and the list goes on (in the US and elsewhere).

Simply put, buying a new GPU doesn't seem worth it unless you're a gamer looking to dive into the PC ecosystem for the first time. That's a harsh reality to accept, but panic buying might do more harm than good by increasing demand (which could lead to further short-term price hikes).

• AI data centers currently use a huge amount of energy
• Scientists have found a way to cut that energy bill by "orders of magnitude"
• It involves using "ultrafast magnetic-field pulses" in RAM and storage

It’s no secret that the current artificial intelligence (AI) boom is leading to record levels of energy consumption — all that computing power needs to be fueled somehow — and it’s causing much controversy among the communities that are impacted whenever a new data center lays down its roots in their neighborhoods.

Now, though, scientists think they’ve come across a way that could radically slash the energy requirements of memory and storage, with potentially massive consequences for the future of the computing and AI industries.

In a paper published in the Advanced Materials journal (via a press release in Science Daily), researchers at the University of Edinburgh in Scotland wrote that the breakthrough would fundamentally affect the way magnetic memory operates. Right now, switching its state allows magnetic memory to control digital information, but the current methods of doing so can be costly in terms of energy.

Instead of using standard energy switching techniques, the researchers discovered an alternative that harnessed ultrafast magnetic field pulses that consumed far less energy. In fact, the paper claimed that the authors’ approach could cut energy usage by “up to two orders of magnitude” — in other words, a cut of around 100x, which is a significant reduction.

The data centers of the future

The AI revolution is only a few years old, but data center energy consumption has already become a significant issue. As the authors of the research paper put it, “Without significant improvements in efficiency, [information and communication technologies] could eventually represent a sizable share of worldwide electricity consumption and carbon emissions.” AI is playing a large role in that trend thanks to both its voracious appetite for component production and the sizable emissions it produces.

While the paper focused on magnetic memory, its theories could be applied to other fields, the authors believe. As study writer Dr. Elton J.G. Santos put it, “The same framework can be adapted to electrical currents and even ultrafast laser pulses, which are among the most cutting-edge technologies for future data storage. That means the ideas developed here could have applications far beyond the systems we studied.”

Although the research is still in the realm of theory, the paper’s authors proposed a number of practical steps that could help others build prototypes and conduct experiments.

That said, don’t expect monumental changes any time soon. There is still a long road ahead before these ideas get put into practice, if they ever do. But given the promising results of the scientists’ work, there is hope that the data centers of the future could be far less energy-intensive than those of today.

• Nvidia's NVHBM moves the memory controller off the accelerator die and into the HBM stack's base die, allowing it to claim a potential 30% more bandwidth, 15% lower HBM power, and 25% more compute area versus standard HBM4E
• Nvidia's NVHBM performance comparisons are linked to HBM4E, which is still in the sampling stage, with a launch expected sometime in 2027
• Access to the custom solution is gated behind NVLink Fusion; Amazon's Annapurna Labs is the only named partner so far and has not said which GPU uses that memory

On August 26, Nvidia extended its NVLink Fusion program with NVHBM, a custom high-bandwidth memory architecture that the company says delivers up to 30% more memory bandwidth per stack, 15% lower HBM power consumption, and up to 25% more usable area on the accelerator die.

The performance was measured against standard HBM4E samples even as the memory is expected to ship in volume some time in 2027.

Amazon's Annapurna Labs is the first named partner for Nvidia's memory advance which aims to address growing performance limitations for frontier-level AI models centering around limited bandwidth.

What makes NVHBM tick?

Nvidia's approach doesn't reinvent how memory is handled; it reimagines where it is managed. Conventional HBM approaches split this between two companies: the memory vendor supplies the DRAM stack and its base die, and the accelerator designer puts the memory controller and physical interface on its own compute die.

JEDEC standardizes the connection between the two at the cost of a very wide, comparatively slow parallel bus. NVHBM dissolves the seam altogether by moving Nvidia's memory controller into the base die of the 3D stack, replacing the standard bus with a narrower, serialized die-to-die link that Nvidia designs and memory makers can build.

Nvidia's technical blog puts the resulting reduction in interface and support area at up to 67% against the JEDEC HBM4E standard, even as it improves key power consumption, memory bandwidth, and usable area.

The underlying tech is not completely new, however: Marvell announced the same basic idea in December 2024, naming Micron, Samsung, and SK hynix as collaborators while claiming up to 25% more compute area, 33% greater memory capacity, and a 70% reduction in memory interface power, figures that come close to what Nvidia is currently projecting. Counterpoint Research analyst Neil Shah put it plainly: "The technology is not new. The distribution is."

Even as HBM4E remains elusive, as it is not in mass production just yet, with Samsung shipping the first HBM4E samples in late May 2026 and SK hynix pulling its own sampling forward to around June, NVHBM is even more elusive. It is a building block gated behind NVLink Fusion, Nvidia's program for connecting third-party accelerators to its rack-scale platform, and access runs through that program's partner list.

Amazon's Annapurna Labs is the first named participant, with Nvidia's blog saying Annapurna will support NVLink Fusion with Trainium4 without explicitly mentioning NVHBM.

For now, NVHBM might be the future, but it may arrive well after HBM4E is already being deployed en masse. Nvidia's own technical blog describes NVHBM as built on the same technology the company will use for future GPUs, without specifying the first generation that would support it natively.

If you're looking for 32GB of DDR5-6000 RAM, you might be tempted by Newegg's Labor Day deal on the 32GB (2 x 16GB) Corsair Vengeance kit for $490 (was $605).

That's a reasonable deal given the list price, but I've found a much cheaper alternative that offers the same capacity and memory speed.

The Patriot Viper Venom RGB kit is $410 at Newegg, a solid $80 cheaper. For your money, you get two 16GB DDR5-6000 modules with CL36 timings, Intel XMP 3.0 and AMD EXPO support, aluminum heat spreaders and customizable RGB lighting.

Why we recommend it

The Patriot kit supports both Intel XMP 3.0 and AMD EXPO profiles, making it easier to configure its rated memory settings on compatible Intel and AMD systems.

You also get an aluminum heat spreader, thermal sensor and RGB lighting that can synchronize with compatible Asus, ASRock, MSI and Gigabyte motherboards.

Patriot provides its own Viper Venom RGB software as another option for controlling the lighting.

Price context & historical value

Viper Venom's $2 reduction from $411.99 to $409.99 isn't much of a Labor Day discount on its own, so I wouldn't buy this kit because of the sale label.

The value comes when you compare it with the Corsair Vengeance alternative (I've detailed that right here). Even after applying Newegg's coupon to bring that kit down from $604.99 to $489.99, you're still paying $80 more than you would for the Patriot RAM.

Should you buy it?

✅ Buy the Patriot Viper Venom RGB DDR5 kit if...

You want 32GB of fast DDR5 memory and don't see a good reason to spend another $80 on the Corsair kit. Both give you 32GB across two 16GB modules running at DDR5-6000, making Patriot the much cheaper route to the same capacity and rated speed.

❌ Skip the Patriot Viper Venom RGB DDR5 kit if...

You want the tighter memory timings offered by the Corsair Vengeance kit. Patriot's RAM is rated at CL36 with 36-36-36-76 timings, whereas the Corsair alternative runs at CL30, so the extra money does buy you lower latency.

The Catch: What to know before you buy

Compatibility is the important limitation here. Newegg specifically states that the Viper Venom kit isn't compatible with Intel Core Ultra Arrow Lake processors, so don't buy it for a newer Intel system without checking your motherboard and CPU compatibility first.

For supported systems, Patriot lists compatibility with AMD 600 and 800 Series platforms alongside Intel 600 and 700 Series motherboards, including Z690 and Z790.

• Shop all products in Newegg's Labor Day sale

• CD Projekt Red's joint CEO Michal Nowakowski has confidence in game consoles coping with the RAM crisis
• Nowakowski is convinced consoles will 'weather the storm', as analysts expect shortages to continue through 2027
• Sony isn't just facing the RAM crisis, but also a major backlash over its decision to end physical game discs

The RAM crisis is continuing to cause havoc with the hardware market, affecting component prices, PC makers, and potentially delaying next-gen console launches. However, it's not so bleak as you might think, at least in the eyes of CD Projekt Red's boss.

As reported by IGN, CD Projekt Red's (CDPR) joint CEO Michal Nowakowski was interviewed by The Game Business and voiced his confidence that next-gen consoles will survive the RAM crisis despite the prospect of high pricing.

This comes amid concerns and projections from industry insiders and analysts that RAM shortages are going to get worse in 2027 and beyond. The big three memory chip makers — Samsung, SK Hynix, and Micron — are expected to increase combined capital spending to nearly 340% from 2024 to 2027.

It doesn't look like RAM shortages and high hardware prices will die down anytime soon, but this doesn't faze Nowakowski, at least when it comes to ensuring CDPR delivers the best possible content.

"Consoles are still necessary to broaden the audience on the casual or semi-casual level. It's important to have easy to plug in and enjoy gaming," Nowakowski says.

"I'm a big believer that they're [consoles] going to weather the storm. Pricing is the objective challenge. And the rumors... we hear them about the next-gen being delayed. I don't know if they're true."

RAM isn't the only worry for Sony

Besides the RAM crisis pushing up prices and causing potential console launch delays, Sony in particular may have an uphill battle ahead. Its recent decision to end production of physical game discs for PlayStation consoles, starting in January 2028, already has gamers in the ecosystem protesting and planning alternatives to escape the impending doom of discs.

An all-digital future means any form of game ownership will cease to exist, as digital content can theoretically be taken away from gamers at any time, and that has led to a loud (and justified, I think) reaction from the console community.

The Game Business didn't question Nowakowski directly about physical game ownership, but did probe further on the effect that delayed next-gen consoles might have, with Nowakowski making CDPR's stance very clear.

"If the next-gen gets delayed, it could be the case that some ideas [for games] are put on a shelf for the future. We'd have to adjust. We're not worried on the commercial side. Consoles are here to stay."

It's fair to say that Nowakowski's last statement is a realistic assessment. Even given Sony's dismissal of physical game discs, this isn't going to lead to a complete collapse in the popularity of consoles.

However, Sony may not make life easy for itself and publishers such as CDPR, as from 2028, when the discs are dumped with the PlayStation ecosystem, a hit to games sales is far from impossible — especially if the ongoing backlash from gamers is anything to go by.

There aren't many internal SSDs that score the full five stars in our reviews, but this one did it - and smashed all our expectations in tests. Right now, the Samsung 2TB 990 Pro SSD is at $390 (was $640) at Amazon.

That's a near record-low price for a drive that's been the default answer to “which NVMe should I buy” for the better part of two years. And it undercuts most 1TB competitors on a per-terabyte basis. Speaking of, both the 1TB and 4TB models are also on sale, but for my money, of the three the 2TB drive offers the best value for money.

For more demanding professional workloads, I recommend upgrading to the Samsung 9100 Pro SSD for $400 at Amazon.

Why we recommend it

The 990 PRO is still one of the fastest PCIe 4.0 drives you can buy, and TechRadar's own testing backs that up. We called it an absolutely stellar M.2 SSD for both professional users and gamers, and praised how quickly it handled large file saves in our benchmarks. That combination of proven real-world performance and Samsung's five-year warranty is hard to match at this price.

Samsung builds its own NAND flash, DRAM cache, and controller in-house, which is part of why the 990 PRO has held its position at the top of the PCIe Gen 4 hierarchy for so long in a market where flagship drives usually get leapfrogged within 18 months. With over 12,000 reviews and a 4.8-star average on Amazon, it's a well-proven choice for gaming rigs, content creation machines, and general-purpose PC builds alike.

Also consider

Should you buy it?

✅ Buy the Samsung 990 PRO 2TB if... you want a proven, high-performance PCIe 4.0 SSD for gaming, video editing, or general PC builds, you're upgrading a PS5 and want a heatsink-compatible drive, or you want 2TB of fast storage without paying flagship Gen5 pricing.

❌ Skip the Samsung 990 PRO 2TB if... your motherboard supports PCIe 5.0 and you want to make full use of it, you don't need anywhere close to 2TB of storage, or you're on a tighter budget and could make do with a 1TB drive instead.

Price Context & Historical Value

The $639.99 list price shown on this listing is an inflated reference that doesn't reflect what this drive has typically sold for. Street pricing on the 990 PRO 2TB has more realistically run $420 to $480 even during major sale events, so treat the $639.99 figure as a nominal anchor rather than a genuine recent price. Even against that more realistic street price, $389.99 is a meaningful cut and lands close to this drive's lowest price in months.

The Catch: What to know before you buy

This is a PCIe 4.0 drive, not PCIe 5.0, so if your motherboard supports the newer standard, you won't get the full speed a Gen5 drive like Samsung's own 9100 PRO can offer. It also doesn't include a heatsink in this configuration, so if you're installing it in a system that runs hot or you want PS5 compatibility out of the box, budget for one separately. For most desktop and laptop builds without dedicated M.2 cooling requirements, that's a minor caveat rather than a dealbreaker.

PC memory prices remain seriously high, making even a straightforward 32GB DDR5 upgrade far more expensive than it would have been just a year ago.

Sadly, I don't have a time machine, so there's nothing I can do about that, but there are still decent discounts to be had. I've found one on a 32GB (2 x 16GB) kit of Corsair Vengeance DDR5-6000 RAM for $490 (was $605) at Newegg when you use code LDSF234.

It's already got a small discount, but the code knocks even more off the list price.

Why we recommend it

It combines DDR5-6000 speeds with 30-36-36-76 timings and a CAS latency of 30. The two 16GB modules give you 32GB in dual-channel mode, which is a good capacity for everyday work, creative tasks, and more demanding applications.

Intel XMP 3.0 support also makes getting the advertised performance relatively straightforward on a compatible motherboard. Corsair uses a low-profile aluminum heat spreader, so the modules should also play nicely with larger CPU coolers.

There’s no RGB lighting, which could actually be a plus if you prefer a clean build without turning your PC into a miniature nightclub.

Price context & historical value

The regular Newegg price of $605 is very high, but with a discount and the promo code, $490 is a much more affordable option and works out at $15.31 per GB. This obviously is nowhere near an all-time low. The same kit was available for $229.99 in November 2025 and dropped as low as $99.99 in July 2023, showing just how dramatically memory prices have risen.

For more savings, we've picked out this week's best RAM deals.

Should you buy it?

✅ Buy the Corsair Vengeance DDR5 RAM if...

You need 32GB of fast DDR5 memory now and have been waiting for a decent discount. DDR5-6000 and CL30 make it worthwhile and the low-profile design and XMP 3.0 support add to its appeal.

❌ Skip the Corsair Vengeance DDR5 RAM if...

You already have 32GB of reasonably quick DDR5 memory. Unless your existing RAM is particularly slow, replacing it with this kit probably won’t produce enough of a noticeable everyday performance improvement to justify the upgrade.

The Catch: What to know before you buy

This is a decent deal for someone building or upgrading now, but if you're not in any rush, it's worth waiting for memory prices to come back down. You should also check your motherboard and CPU compatibility before ordering. This particular kit supports Intel XMP 3.0 rather than being marketed as an AMD EXPO kit.

• See all desktop memory at Newegg

While RAM prices remain high, I've spotted a welcome deal from one of our top-performing memory makers, with the 32GB Corsair Vengeance RGB Pro DDR4 kit now $260 (was $300) at Newegg.

What you're getting for your money is a well-established Corsair kit with a good combination of capacity, speed and relatively tight timings for an existing DDR4 system. The two 16GB DDR4-3200 modules run at CL16, with 16-20-20-38 timings, and features support for Intel XMP 2.0.

Why we recommend it

DDR4-3200 CL16 remains a decent specification for many existing Intel and AMD DDR4 systems. It offers reasonably tight latency, and the two-module configuration gives you a straightforward dual-channel setup.

Corsair also uses a custom PCB and screened memory ICs with stability and overclocking in mind. XMP 2.0 makes reaching the rated settings straightforward on compatible hardware so there's no need to configure timings manually.

It looks good too. The RGB implementation gives you ten individually addressable LEDs on each module, with extensive customization available through iCUE.

Price context & historical value

$259.99 is around 13% off the usual $299.99 asking price. That's not too bad in today's expensive memory market, but 32GB DDR4 kits have sold for an awful lot less in the not-so recent past.

Memory prices have risen massively this year (thanks mainly to AI), so this is about reducing what you have to pay now, rather than getting anywhere close to when DDR4 was cheap.

For more savings, we've picked out this week's best RAM deals.

Should you buy it?

✅ Buy the Corsair Vengeance RGB Pro if...

You have an existing DDR4 desktop that needs more memory and want a 32GB dual-channel kit rather than replacing the rest of your platform just to move to DDR5. It's suitable for systems where 16GB is beginning to feel restrictive when multitasking or running memory-hungry apps.

❌ Skip the Corsair Vengeance RGB Pro if...

You're building an entirely new PC and have the option of choosing a DDR5 platform. Buying DDR4 makes much more sense as an upgrade that extends the life of an existing machine than as the foundation of a new high-end system.

Part of the appeal of Vengeance RGB Pro is its lighting and design, and if you don't need that then a less elaborate 32GB DDR4 kit may make more sense and cost less.

The Catch: What to know before you buy

The biggest issue is obvious: $259.99 is still a lot of money for 32GB of DDR4. That said, you're not going to find many bargains right now, so any saving is still worth considering.

These RGB modules also have relatively tall heat spreaders, so clearance is worth checking if you use a large CPU air cooler.

• See all desktop memory at Newegg

TeamGroup is a name we see often in budget and mid-range memory kits, and this one's worth a look if you need a DDR5 upgrade amid sky-high component costs. Right now the TeamGroup's 16GB DDR5-6000 CL38 kit has dropped to $215 (was $248) at Newegg with code BTSF3667.

It's already reduced down to $240, but Newegg's coupon code shaves an extra $25 off the price at a time where we're seeing sharp increases on RAM pricing across the board driven by AI data center demand.

Why we recommend it

TeamGroup has a solid track record in the budget-to-mid-range memory space, and this kit covers the fundamentals: DDR5-6000 speeds with CL38 timings, a common and well-supported configuration for both Intel and AMD platforms, plus AMD EXPO and Intel XMP 3.0 profile support so you're not stuck manually tuning timings.

The bigger context here matters more than usual. DDR5 prices have risen dramatically since late 2025, driven by AI data centers absorbing memory manufacturing capacity that would otherwise go toward consumer RAM. Kits that cost $80 to $120 a year ago now regularly run $350 or more for larger capacities, so a straightforward 16GB kit at this price, while not a steep discount, is landing in a market where prices have been climbing rather than falling.

Should you buy it?

✅ Buy the TeamGroup DDR5-6000 kit if...

You need to build or upgrade a system now and can't wait out the current memory shortage, you want a straightforward DDR5-6000 kit without RGB lighting driving up the price, or your motherboard is confirmed to support EXPO or XMP 3.0 at this speed.

❌ Skip the TeamGroup DDR5-6000 kit if...

Your current build doesn't strictly need more memory right now, you're hoping for a return to pre-shortage DDR5 pricing (that's not coming soon), or you'd rather wait and watch prices given how volatile this market has been.

Price Context & Historical Value

What makes this worth flagging at all is the broader memory market: DDR5 prices have roughly tripled to quadrupled since late 2025 due to the ongoing shortage, and industry analysts don't expect meaningful relief until 2027. In that context, this isn't a dramatic deal, but it's also not an inflated price relative to where DDR5 currently sits.

For more savings, every week we track the best RAM deals on the market.

The Catch: What to know before you buy

It's worth checking your motherboard's QVL or compatibility list before buying, since DDR5-6000 speeds aren't guaranteed on every platform without manual tuning. Given how volatile memory pricing has been, it's also worth comparing against other retailers before checking out, since prices on kits like this one can shift day to day.

Also consider

• See other memory deals at Newegg.

• DDR5 RAM pricing has risen swiftly again in Germany
• That means two months of sharp increases, backing up recent rumors that memory is going to get pricier
• An exec from the storage world has also said that SSD-related pricing pain is seemingly going to last until 2030

I've recently been writing about how the RAM crisis appears to be reaching new levels of severity, and unfortunately there's more evidence that the situation is worsening with the price of system memory and storage.

Wccftech noticed that 3D Center has a new set of monthly figures for the German retail market which shows that as of mid-August, DDR5 RAM pricing has risen to 486% of the cost it was in July 2025. So, effectively it's five times pricier than before the crisis began a year ago.

That's a substantial jump from the 445% level seen last month, and an even bigger increase than the previous month, in which prices were at 419%. To look at it another way, prices have risen 16% in August compared to the cost of DDR5 in mid-June.

Internal SSD prices have also increased 7.7% month-on-month in the German retail market – and those drives are now 2.2 times as expensive as they were pre-crisis – and Wccftech also picked up another interesting but bleak storage revelation.

Pua Khein-Seng, the CEO of Phison, which makes controllers for SSDs, observed that the NAND market (flash memory chips for SSDs) is in deeper trouble than was previously believed in terms of the time needed to ramp up production.

Taiwan's Commercial Times reports that Pua said he recently had a conversation with senior executives from a NAND manufacturer, and that he asked about how long it would take from investment (being made now) to actual mass production being realized.

The CEO noted (bear in mind translation issues): "He originally estimated it would take about two years, but the answer they gave was 'four years.'"

What this means is that the expectation is now that NAND supply difficulties are going to persist through to 2030 (rather than 2028).

Analysis: there may be trouble ahead…

That's an unsettling prediction from the storage world, coming as it does on top of a lot of other recent bad news suggesting that the RAM crisis will last a long time, and possibly to 2030 and beyond – and that the remainder of this year, and 2027, are going to see matters get worse.

The German retail market appears to be a clear indicator of how things are going, seeing as DDR5 pricing had dropped slightly and then plateaued (more or less) since the beginning of 2026, but started a sharp climb in July as noted. Yes, this is just one source of info, but it's a snapshot of the market of a large European country, and it correlates with all the gloomy predictions we're hearing of late.

As 3D Center points out (again, this is translated): "The bigger picture now points to a worrying price trend, which is likely to break exorbitant levels very soon, unless this trend is halted – for which there are currently no indications."

Sadly, it seems that RAM and storage prices really are going to increase as 2026 rolls on. While there would appear to still be room for further hikes to SSDs (sadly), with system RAM it's arguable how much more consumers can take before they completely refuse to buy until costs come down at least somewhat. That said, new desktops and laptops are still going to be sold, so this isn't just about refusing to upgrade your home PC's memory, of course.

The RAM crisis is everywhere you look these days, and it’s impossible to go a day without seeing more headlines predicting doom and gloom for tech lovers worldwide. But there’s another side to this grim situation — one that I wouldn’t even have thought about if it wasn’t directly affecting me.

It all comes down to the hidden costs of upgrading your PC, costs that sky-high memory prices have stretched to breaking point. Because for certain people, picking some new components for your computer is more complicated than simply wincing as you add a new set of memory to your online basket. When one new part necessitates changing several others, costs can balloon and upgrading becomes a whole lot more daunting.

There’s not been much conversation about this, but it’s a very real problem for a lot of people. And with the RAM crisis showing no signs of abating any time soon, it’s likely to claim more victims as the months roll on.

A galling prospect

My gaming PC is starting to show its age. Aside from a new Nvidia RTX 5070 Ti that I somehow managed to get at below retail price last year (don’t @ me), it’s not exactly running on the newest hardware.

It’s powered by an AMD Ryzen 5 5600X CPU from 2020, a B550 motherboard, and 32GB of DDR4 memory. I’ve noticed it slow down and struggle in certain tasks, so I’ve been thinking about upgrading. The problem for me, though, is that this is a much more involved process than simply buying a new CPU or a fresh set of RAM.

Because my 5600X CPU is part of the final desktop AM4 generation, any upgrade would mean stepping up to AM5. And because we’re talking about a different platform, I’d also need to purchase a new motherboard and set of memory modules to ensure that everything is compatible (AM5 only supports DDR5 RAM).

And now my problem becomes apparent. This is not just a simple swap out situation — I need to rip out and replace half of my rig if I want to freshen things up. I can’t just snap up a speedy new CPU and be done with it.

In any ordinary timeline, that would be a costly undertaking, but not one that could potentially bankrupt you. Now, though, it’s a very different situation — and a substantially more expensive one — because my existing DDR4 memory would need to be replaced, opening me up to a whole new world of pricing pain.

Tot up the combined outlay for all the new components and it’s enough to put anyone off. Thanks to the RAM crisis, my mooted upgrade is a far more galling prospect than would normally be the case — and it doesn’t look like things are going to get better any time soon.

Work out the true costs involved

For people like me who are looking to change from one hardware platform to an entirely new one, the memory shortage takes on a whole new level of pain. It’s a hidden cost that not everyone thinks about when they look at the soaring costs of RAM.

If you find yourself in a similar situation, you’ve got two choices: wait it out and accept lower performance than you’d like for longer than you’d like, or stump up a much weightier pile of cash than you’d ever hoped to. It’s not exactly a win-win scenario, but we’re short of options at the moment.

If you can upgrade other parts of your rig, as I did with my graphics card, take that opportunity to lock down gains where you can. Of course, even that is a money-gouging endeavor, but GPU prices haven’t quite kept pace with those of RAM or storage in recent months — although recent reports suggest they’re about to get much worse. Now could well be the time to act.

And if you’re considering changing any part of your PC setup, think carefully about all the costs involved. That means looking beyond the one component you want to upgrade and considering any knock-on effects that might be created thanks to compatibility issues.

That could lead to a rather unpleasant dose of sticker shock when you work out the true cost of your PC upgrade. But the last thing you want is to be surprised when you go to pull the trigger and see how much you really have to spend.

• Apple's MacBook Air is facing supply constraints, as delivery estimates last up to a month
• The delivery delays are a direct result of the ongoing RAM crisis
• Consumers may have to look at Windows alternatives, as the RAM crisis gets worse

PC hardware manufacturers can't catch a break from the ongoing RAM crisis, and unfortunately, Apple arguably knows that more than anyone.

As reported by 9to5Mac, MacBook Air shortages are worsening, as delivery estimates for configurations on Apple's online store are longer than usual. Nearly all configurations have a 2-3 week shipment estimate, while those with 32GB of RAM have up to 4-5 weeks.

It's increasingly clear that RAM shortages are causing supply issues for Apple, and the extended delivery estimates come shortly after Apple's recent slate of price hikes on Macs and iPads. Notably, the MacBook Air M5 saw a $200 price increase earlier in June, and despite that, shortages remain.

Supply is so bad that 9to5Mac notes that Apple retail employees state that the MacBook Air shipments are "more constrained than they can ever recall", and that's a fitting statement since the PC hardware market is possibly at its worst state ever.

Fresh rumors also point to Apple being set on a price increase for its iPhone 17 — so without a doubt, proceedings aren't looking great for the tech giant (and several other hardware companies) in terms of supply stability.

Apple also has a history of rarely dropping prices for its devices, so the only other options consumers have are to buy MacBooks from other retailers or consider Windows alternatives.

What now?

Outside of Apple's online store, Amazon currently has the 13-inch M5 MacBook Air available at a lower price ($1,256) and a shorter delivery window using Prime. The same applies to several other configurations, including the 15-inch model.

Apple's RAM and supply constraints won't end anytime soon, so Windows alternatives are also sensible for consumers to aim for. The Lenovo Yoga Slim 7x, Yoga Slim 7i Aura, and even Dell's XPS 13 are solid laptop options. They may not all match the MacBook Air in performance, but they are enough to get the job done.

There's no better time than now for consumers to act on purchasing a new laptop, as insiders like Mark Gurman and even Apple chief financial officer Kevan Parekh indicate that Apple's supply constraints aren't set to improve, but only worsen — and that likely extends to 2027 and beyond.

The memory crisis that has blighted upgraders and new PC builders this year isn't going away anytime soon, but while DDR5 gets most of the attention, millions of perfectly capable PCs still use the more affordable DDR4.

The 32GB Gigastone GST Game Pro DDR4-3200 kit is now $230 (was $250) at Newegg. That's only a $20 saving, so this isn't a massive price cut, but in the current memory market, any reduction on a useful 32GB kit is welcome in my opinion.

You get two matched 16GB DDR4 modules running at 3200MHz with relatively tight CL16-18-18-38 timings. The memory operates at 1.35V and supports Intel XMP 2.0, allowing compatible systems to apply its 3200MHz performance profile without manually configuring every memory setting. For faster memory, I've also found a 32GB Corsair Vengeance RGB RAM kit deal via Newegg.

Also consider

Should you buy it?

✅ Buy the Gigastone GST Game Pro if...

Your desktop already uses DDR4 and you want to move to 32GB without rebuilding the rest of your PC. That's plenty of memory for heavy multitasking, content creation, and other demanding workloads, and the two-module configuration gives you a matched dual-channel kit.

❌ Skip the Gigastone GST Game Pro if...

You're building a completely new PC around a modern DDR5 platform. DDR4 and DDR5 aren't interchangeable, so motherboard compatibility is essential. You should also check your motherboard's supported speeds and XMP capabilities before buying if you want to run the kit at its advertised 3200MHz.

Why we recommend it

DDR4-3200 with CL16 timings remains a solid specification for compatible Intel and AMD desktops. The 32GB capacity provides considerably more breathing room than an older 16GB setup, and XMP 2.0 makes reaching the rated 3200MHz speed straightforward on supported systems.

The kit also includes heat spreaders and carries a five-year warranty. There are no elaborate RGB effects or other unnecessary extras here; it's all about adding a useful amount of relatively fast DDR4 memory to an existing desktop.

Price context & historical value

Newegg has reduced the kit from $249.99 to $229.99, saving $20, or around 8%. That's a fairly modest discount, and still more than you'd have paid for it this time last year, but it's one of the cheaper options we've seen lately.

For anyone with a DDR4 machine that's otherwise doing everything they need, upgrading the memory can also make considerably more sense than moving to DDR5. Switching memory generations generally means buying a compatible motherboard and potentially a new processor, turning a RAM upgrade into a much more expensive project.

You can save even more on component upgrades when using Newegg's Trade-in program here. And for more savings, we track the best RAM deals each week.

The Catch: What to know before you buy

This is desktop DDR4 UDIMM memory, not DDR5 or laptop SO-DIMM memory, and Gigastone advises using the matched kit together. Reaching 3200MHz also depends on your processor, motherboard, and memory settings, so don't assume every DDR4 system will automatically run it at full speed.

Seeing the red 'limited-time deal' banner on some DDR5 RAM at Amazon should elicit some excitement given the rarity of price cuts lately. But when you click through and see the price for this 32GB Corsair Vengeance kit, you'll wonder if there's genuinely a deal here at all — and other wannabe buyers aren't wholly convinced, either.

"It's 'only' 4x the price it should be," wrote one user named Technikal on HotUKDeals, a community that shares deals from across the web and asks the community to vote whether they think they are hot or cold. "The current average is 5x," he continues, "so, in that sense it's a good deal...I guess."

A muted response, that's for sure. And while it may be true that the deal price of the RAM kit is technically one of the lowest prices available right now, it's so far from the much lower prices we saw before the RAM crisis turned buying memory for your PC into a depressing exercise.

"Blimey, just checked my receipt for mine from 2 years ago - cost £85..." says another HotUKDeals user named Jacko_1975.

In fact, even just a year ago, this very same RAM kit was available for £99.99 when it wasn't even on sale, according to price history information from Keepa.

Given that, it's no surprise that shoppers have reacted negatively to Amazon's flash deal. Unfortunately, though, it doesn't look like things are getting any better when it comes to RAM prices. A report from Samsung suggests the RAM crisis is just getting started, and it could extend to other components in the near future.

If you're looking at these deals and are trying to convince yourself to purchase any RAM in the near future, we've got a PC gaming expert delivering advice on what to do if you're considering buying memory, a GPU, or other components.

Sadly, the news is grim, and these prices could be with us for a while yet. So, yes, it may be difficult to feel happy about seeing supposed RAM deals like this, but from what I'm seeing and hearing, I don't think they're going to get any better, either.

The RAMpocalypse continues to make PC upgrades considerably more expensive than they used to be just a year ago, particularly if you're shopping for fast DDR5. SO, I've been keeping a close eye on any discounts like this one: the 32GB V-Color Manta XSky DDR5-6000 kit for $398 (was $430) at Newegg with the coupon code BTSF2927.

This 32GB kit consists of two 16GB modules using SK Hynix ICs, with DDR5-6000 speeds and tight CL30-38-38-96 timings at 1.35V. It's designed specifically around AMD EXPO, allowing compatible AMD systems to apply its advertised overclocked settings via the appropriate memory profile. You also get cool RGB lighting.

For another pick, I've also found a 32GB CL30 Corsair Vengeance RGB RAM kit deal via Newegg.

Why we recommend it

DDR5-6000 CL30 is an attractive combination for compatible AMD PCs, and the use of SK Hynix ICs will make it appealing for buyers focused on performance. You get 32GB across two modules, AMD EXPO support, and RGB lighting in a kit designed specifically for AMD systems rather than paying for features aimed at multiple platforms.

Also consider

Price context & historical value

The headline $419.99 price only saves $10 from the listed $429.99 price, so the coupon is crucial. Applying code BTSF2927 removes another $22, taking the total saving to $32 and the final price to $397.99.

That's still expensive for 32GB of RAM by historical standards, but current DDR5 pricing means every meaningful reduction helps if you need memory now rather than waiting for the market to finally improve.

As reader Ben G. suggests below, you can save even more on component upgrades when using Newegg's Trade-in program here.

Should you buy it?

✅ Buy the V-Color Manta XSky 32GB if...

You're building or upgrading a compatible AMD desktop and specifically want fast DDR5-6000 with tight CL30 timings. The two-module 32GB configuration provides plenty of capacity for modern gaming and demanding everyday workloads, while AMD EXPO makes accessing the rated settings simpler than manually configuring memory timings.

❌ Skip the V-Color Manta XSky 32GB if...

You're running an older DDR4 platform or don't need premium memory speeds and timings. DDR5 isn't backward compatible with DDR4 motherboards, and even with the coupon this remains an expensive 32GB upgrade. Anyone primarily interested in adding capacity rather than maximizing memory performance should consider cheaper alternatives.

The Catch: What to know before you buy

This is an AMD EXPO-focused kit, so check your motherboard's memory compatibility before buying, particularly if you're considering it for an Intel system.

You'll also need to enable the appropriate profile in the BIOS to reach DDR5-6000; otherwise, the memory operates at its lower base speed.

It appears that the RAM crisis is getting worse than ever as we head further into 2026. I've been closely watching and reporting on memory price hikes — which were soon followed by other PC component cost increases — since this crisis first began, and the worrying thing is, I can't recall a gloomier stream of negative news than I've witnessed over the past few weeks.

That includes Samsung recently declaring that the RAM crisis is going to become more severe in 2027, and rumors that even mighty Apple is floundering in its attempt to secure new RAM supplies from China (as other notebook makers consider this alternative route to the three main memory chip giants: Micron, Samsung and SK Hynix).

Previous to that, we saw laptop maker Framework break news of a truly eye-opening cost increase for mobile RAM, just as one gauge of DDR5 pricing saw it jump in price to a new all-time high (after plateauing earlier this year). On top of that, the boss of SK Hynix voiced the opinion that 2027 will be the worst year in the RAM industry's history, and that the crisis is likely to be drawn out to the next decade.

This isn't just about RAM, of course, but other components, including CPU price rises, and devices themselves — PCs and laptops (and phones). But most notably over the past month it's been graphics cards in the crisis limelight. We've witnessed the resurrection of old GPUs to try to bolster stock levels of more affordable cards, and more recently we've been subjected to what seems like an endless parade of negativity about imminent price hikes.

Apparently, Gigabyte is set to increase the price tags of its graphics card to the tune of 20% to 40% in Japan, and MSI is going to jack up prices of Nvidia GPUs in China by 20% or more. Asus is supposedly preparing a similar 20% hike (as Wccftech reported).

Another recent gloom nugget is the assertion that Nvidia RTX 5000 models will get hikes of 30% in South Korea this month, and all of this pain is mainly rooted in the increased price of video RAM, of course. (Those cost increases are the reason the RTX 5000 Super refreshes have been delayed, according to the grapevine, as those rumored cards are packed with VRAM).

While a good deal of this is individual pieces of regional activity with GPU pricing, it's obvious that these hikes are happening as part of a concerted shift, one that will surely be reflected globally — it's not like Asian markets are in a bubble of their own.

The overarching theme is a worsening of price hike misery, and that the pricing storm is likely to intensify this year, and probably in 2027, too. While previously the RAM crisis has been more of a light-and-shade affair, now it feels like the depression has been turned up a notch. Whereas before, there was certainly more darkness than light, we've had notable spots of relief where an exec in the memory industry stepped forward and theorized that maybe things aren't as bad as we think. But lately those embers of optimism appear to have burned out.

To me, it feels like there's a shift underway towards a full acknowledgement that we really are going to experience a lot more pricing pain in the foreseeable future. If it's so bad that even Apple is purportedly scrambling to secure RAM supplies, and is having trouble doing so, I think it's time to turn up the worry meter by a notch or two.

What should you do?

Here's my advice on the current landscape with PC components and hardware (season it appropriately). Obviously, worrying isn't going to help you, but awareness of what might be sensible upgrades or purchases to make now will, based on the likelihood of hikes (we could call it the 'hike-lihood' – or maybe not). Nothing is certain about the future of components, of course, but it does feel like there's a clear area in which the potential price hikes are a bigger threat: GPUs.

As I discussed above, there's a lot of recent evidence that graphics card pricing is going up. Yes, it's a collection of rumors in the main, but there's a lot of it all pointing in a very similar direction — and a video RAM toll was always going to be exacted in the end. We've seen it already with higher-end graphics cards, and now I believe we're going to see it in the mid-range, and even budget models. Indeed, top-end GPUs are likely to get even more expensive as well.

If you're thinking about a GPU upgrade for this year or next, given all this, I think now really is the time to buy — especially with a lower-tier model, as you can still get more affordable graphics cards at their MSRP. Ditto for mid-rangers, although it's tougher to recommend higher-end Nvidia boards when they are already so expensive.

As noted, though, that could get worse. And granted, you may still want to wait for Black Friday — it's not that far off, and there might be some GPU deals then. However, I wouldn't bank on anything hugely compelling (or discounts that aren't offset by the price rises which are predicted to take hold in the next few months).

So, if there's one PC component that I think you should buy now, it's a graphics card. I think the signs are pretty clear on that (and see here for my recommendations on different models to consider). By extension, higher-end gaming laptops could also be a wise move for purchasing sooner rather than later. That's for the same reason, really — they have beefy (mobile) GPUs (with plenty of VRAM in some cases).

I don't think it's a bad move to buy any laptop, by the way, gaming or not (away from the higher-end), come your earliest window of opportunity. I think we'll see further price rises here, too, and RAM is going to cause more upward pricing pressures for notebooks — just look at Framework's recent revelation as mentioned.

What about RAM and SSDs themselves? While system memory kits and storage have already seen huge price rises, it now looks like there's worse to come (somehow).

On the other hand, there's a ceiling as to how expensive this stuff can get before buyers withdraw from what they see as an increasingly unrealistic and out-of-touch market. This is a much more difficult call to make, but if you can find something that looks relatively reasonably priced, I don't think you'll regret the purchase in the next couple of years. But that said, I can't recommend a RAM upgrade in particular at current pricing levels, unless it's unavoidable, frankly.

Above all, though, consider a GPU upgrade if you're in the market for a new card, or you think you'll need one in the next couple of years (yes, I think it's wise to be looking quite far down the road here).

The other thing to bear in mind is that there's a danger there will be a rush for GPUs, a flurry of buying that puts further strain on supply and therefore prices. As VideoCardz reports, one Japanese retailer has warned of Nvidia RTX 5000 graphics card sales increasing "sharply", even just with the news of rumored price increases — let alone the confirmation. Prices are already rising and restocks of the RTX 5070 Ti and RTX 5080 are already being labelled as "unstable", hinting that inventory could start to dry up quickly.

That's just one report, of course, and it pertains to the high-end of the market, so it's not something to start panicking about yet. But it does make some sense that if pricing begins to creep up, more PC owners may start to act on GPU upgrades. I wouldn't blame them, frankly.

G.Skill's Ripjaws V Series memory has long been considered one of the best budget picks around - and if you're dodging the DDR5 tax that's going on right now with no end in sight, I've uncovered a good deal on the 32GB G.Skill Ripjaws V Series DDR4-3200 kit is $210 (was $230) at Amazon.

In the midst of the RAMpocalypse, not everyone needs to the more expensive DDR5 (and many PCs can't use them any way). So, with this G.Skill kit, you get two matched 16GB modules running at 3200MT/s with CL16-18-18-38 timings, plus an Intel XMP profile for straightforward configuration on compatible systems.

Should you buy it?

✅ Buy the G.Skill Ripjaws V Series 32GB if...

Your existing desktop supports DDR4 and you want to increase its memory without replacing your motherboard and processor simply to gain DDR5 support. 32GB will be enough for most heavy multitasking, gaming, and photo editing tasks, and the matched 2 x 16GB configuration provides dual-channel operation on compatible systems.

❌ Skip the G.Skill Ripjaws V Series 32GB if...

You're thinking of building a new PC around a modern DDR5-only platform or already have 32GB of adequately fast DDR4 installed. DDR4 and DDR5 aren't interchangeable, so check your motherboard specifications before buying.

You should avoid mixing separate memory kits, even when their specifications appear identical, because doing so can cause stability problems.

Why we recommend it

DDR5 offers greater bandwidth and is the obvious choice for platforms designed around it, but that doesn't make DDR4 obsolete overnight.

If your motherboard supports DDR4, upgrading the machine you already own can make much more sense than replacing other components simply to move to the newer memory standard.

For a compatible PC, 32GB of DDR4-3200 will be plenty good enough for most everyday workloads and games. More importantly, upgrading your current system will be much simpler.

This Ripjaws V kit provides a useful capacity, respectable CL16 timings, and XMP support without unnecessary extras such as RGB lighting.

Price context & historical value

The current $209.89 price isn't a historic low, but the bigger picture explains why. This 32GB kit was selling for well under $100 last fall before surging to nearly $285 earlier this year on the back of the RAM crisis. Prices have since fallen steadily, with $209.89 holding for the past month.

That's considerably below the recent peak, but still far above last year's pricing. It's at the same price at Newegg right now, and $240 (was $250) at Best Buy. Until the RAMpocalypse ends, you likely won't find a significantly better deal on Ripjaws V Series memory.

I recently highlighted a price cut on Corsair's Vengeance 32GB DDR5 RAM kit deal - and it stirred a lot of debate over the sky-rocketing prices of top-end RAM. This is a much cheaper option.

For more savings, we track the week's best RAM deals.

The Catch: What to know before you buy

DDR4-3200 is mature technology, so you're buying capacity and compatibility rather than cutting-edge performance. The 9% discount is fairly small, but also as good as you will likely find right about now.

Check your motherboard's memory support before ordering, and don't assume you can combine this kit with existing RAM without potentially encountering compatibility or stability issues.

Also consider these 32GB DDR4 RAM kits

• Microsoft is eating humble pie over its unrealistic RAM recommendations
• It has deleted articles that pushed 32GB as an ideal or 'no-worries' loadout
• Apple is also feeling the heat in the RAM crisis, with rumors that it's struggling to secure an alternative source of memory supply from China

There are some fresh twists with the RAM crisis hitting some big tech companies, as Microsoft has backtracked on its previous memory recommendations, and even Apple is apparently finding it difficult to cope with the scarcity of memory.

Let's discuss Microsoft first, and as Windows Latest pointed out, the company has been busy backpedalling on previous memory recommendations now that the RAM crisis – which just keeps getting worse – has made those suggestions look foolish.

Microsoft previously had support documents in its Windows Learning Center which have now been removed, and Windows Latest highlights two of them. One was about optimizing your gaming PC, and it advised that "32GB is ideal for serious players who run the most demanding titles" (albeit the article also said 16GB was "plenty" for most games).

Another piece said that 32GB of RAM was the "no-worries zone", and that article was also quietly deleted as there was some backlash against this, given that it was published when the price of system memory had become ridiculous. (And buying a 32GB kit was very much a worry for your wallet).

The links to those articles now redirect to the home page of the Learning Center, and Microsoft is evidently trying to forget about pushing 32GB of RAM as an 'ideal' or 'worry-free' target for memory on your PC.

More broadly, since Copilot+ PCs were launched and the AI features for these devices made them require 16GB, Microsoft has obviously been keen to have that as a baseline memory configuration. Except now, a change of stance is necessary, as with the RAM crisis reaching alarming new heights, Microsoft has been forced to enact huge price hikes with its Surface devices.

And of course, the latest twist with that Surface hardware is that Microsoft has brought back 8GB models with last year's Surface Pro and Surface Laptop. Which makes it kind of difficult to push 16GB as a minimum, let alone make suggestions that 32GB is where it's really at for properly smooth performance.

The abandonment of these Learning Center articles is hardly surprising, then, and Microsoft is also addressing how speedily Windows 11 runs with 8GB of memory (not quickly enough currently). One of its promises with fixing the OS was better performance with a leaner RAM loadout, and Microsoft just made it clear that the company is now actively working to make Windows 11 run better with 8GB before the end of the year.

This has become a vital goal, really, when you consider that Apple has pulled off a commendable showing of performance with its MacBook Neo that packs 8GB of RAM. That was effectively a gauntlet thrown down for Microsoft – something of a declaration that macOS is coming to try to take Windows 11's market share – and one that the Windows maker had to respond to (which became clear enough when Microsoft went on the attack against the Neo).

Apple turnover: China play rumored to end in a fumble

Speaking of Apple, Microsoft isn't the only tech giant being buffeted by the rising costs caused by the RAM storm. While it has had a big success with the Neo, the challenge for Tim Cook's firm – soon to be John Ternus's, of course – is to maintain that momentum, and by all accounts, that's proving a tricky task.

Recent Mac price hikes have caused a good deal of pain – taking some of the wind out of the good ship Neo's sails – and Apple is trying to secure its RAM supply lines for the future, with rumors abounding that it's turning to Chinese chip makers to find extra production capacity.

The latest speculation, however, is that according to a report from Digital Daily (a Korean tech site, via Wccftech), Apple has floundered in negotiations with Chinese memory giant CXMT.

Apparently CXMT has strong enough domestic demand that it doesn't have to offer more attractive pricing to Apple. Essentially, CXMT is holding the line and has "insisted on prices that were higher or similar to those offered by Samsung or SK Hynix" (bear in mind there may be nuances lost with the translation of the article).

You get the message, though: Apple is failing to obtain better deals on mobile DRAM, which includes LPDDR5X, for its iPhones (and that RAM is also used in its MacBooks, of course). And CXMT was supposed to be an escape route from the difficulties of getting enough RAM inventory from Samsung and SK Hynix (and also Micron, a key supplier for Apple), but it seems like a dead-end for now.

At least if this report is correct, but analyst Tim Culpan has also written a short post which backs up the notion that Apple is in trouble here. Culpan writes: "Apple and its suppliers are scrambling to get enough memory chips for its upcoming release of new iPhone models."

'Scrambling' is a word that evokes quite a sense of panic, and indeed with the iPhone 18 models – and the foldable offering – not much more than a month away from launch now (in theory), I'd bet there are some heated words flying here and there. Culpan notes: "Assemblers are working with Apple to rush shipments of DRAM used in mobile devices."

That report is specifically about smartphones, mind, but this same situation applies to mobile RAM that's also used in MacBooks.

The overall theme is more RAM misery all round, which is hardly a surprise given all the negative news we've been hearing on the grapevine of late. GPU pricing has been the latest round of doom and gloom over the past week or two, and I don't think the pessimistic news is going to stop flowing for the foreseeable.

It's not bad news for everyone, though. A source in the semiconductor industry told Digital Daily that: "With the general-purpose DRAM floor remaining unbroken and Samsung and SK Hynix monopolizing the lead in high-value AI memory such as HBM4, the operating profit margins and global market control of the domestic semiconductor sector are expected to rise even more steeply in the second half of the year."

So, it's a familiar story: profits will be on the up and up for memory makers, while consumers will be suffering the pain of the hikes. Apple's purported rush for RAM supplies as the clock runs down on the iPhone launch window is a particularly worrying sounding story, one that doesn't bode well in terms of avoiding more Mac (and iPhone) price rises in the future. Neither can we rule out more Surface price rises, or other laptops for that matter.

With memory prices spiking, I've been keeping a close eye on one of our top-tested recommendations - the Corsair Vengeance RGB. I recently highlighted Corsair's CL28 DDR5 kit. Now, I've found an even more stylish option for the same price that doesn't sacrifice performance.

Right now, the 32GB Corsair Vengeance RGB Cherry Blossom DDR5-6000 has dropped to $450 (was $648) at Newegg with the code BTSF3663.

Notably, this eye-catching RAM features tight CL30-36-36-76 timings. On top of that, the two 16GB DDR5-6000 modules also supports both AMD EXPO and Intel XMP 3.0. In the UK, the black version of this CL30 Corsair Vengeance RGB DDR5 kit is down to £449 (was £535) at Amazon.

Why we recommend it

The design make this a kit for anyone deliberately building a distinctive PC rather than treating the RAM as something to hide away. The white modules and floral styling offer something very different and will look great if you're putting together a PC where the components can be seen.

It's not all style and no substance though. You get 6000MT/s speeds combined with CL30 latency and tight 30-36-36-76 timings. Corsair also provides onboard voltage regulation and individually addressable RGB lighting that can be controlled through iCUE.

Intel XMP 3.0 and AMD EXPO support are particularly handy, giving owners of compatible platforms straightforward access to the memory's performance profile.

Price context & historical value

The 32GB Corsair Vengeance RGB Cherry Blossom DDR5-6000 kit was $647.99 and is currently listed at $599.99 at Newegg, but adding it to your basket and applying promo code BTSF2945 brings the the final price down to a much more affordable $469.99.

That means you're ultimately paying $178 less that you would have, a reduction of around 27%. With DDR5 prices still extremely high, getting that much knocked off a very fast CL30 kit is a genuine deal.

For more savings, we track the week's best RAM deals. If you're optimizing your setup for performance, pair it with this Samsung 9100 Pro SSD deal we uncovered.

Should you buy it?

✅ Buy the Corsair Vengeance RGB Cherry Blossom DDR5 RAM if...

You want fast DDR5 memory that's also going to be a visible part of your PC build. DDR5-6000 with CL30 timings offers a great combination of frequency and latency, and the Cherry Blossom design and RGB lighting give the modules considerably more personality.

Support for both AMD EXPO and Intel XMP 3.0 also makes the kit suitable for a broad range of compatible systems. Rather than manually configuring the memory, you can use the appropriate performance profile to reach its rated settings on supported hardware.

❌ Skip the Corsair Vengeance RGB Cherry Blossom DDR5 RAM if...

You don't care what your memory looks like or have a PC case without a window. The Custom Lab design and ten-zone RGB lighting are part of what you're paying for, so there are more sensible options if the modules are going to disappear inside a closed chassis.

It's also DDR5, so anyone upgrading an existing DDR4 system can't simply swap these modules in. Your motherboard needs DDR5 support, and be sure to check yours does before ordering.

The Catch: What to know before you buy

You must use promo code BTSF2945 to get the full saving. Without it, you'll pay Newegg's $599.99 advertised deal price.

Even after the discount, $469.99 remains a lot of money for 32GB of memory. You're paying for the combination of DDR5-6000 performance, CL30 timings, RGB lighting, and the Custom Lab Cherry Blossom design. Buyers interested purely in capacity should look for a less elaborate kit.

Also consider

• Samsung tells analysts global memory supply shortage will persist through 2028 and grow more severe in 2027 than in 2026
• This while posting its third consecutive record quarter: ₩171.5 trillion in revenue, ₩89.5 trillion in operating profit, and a 52% operating margin
• Samsung is locking 60 to 70% of capacity into five-year supply agreements with price floors

Samsung has told analysts it believes the memory shortage now squeezing everything from server racks to gaming PCs is unlikely to ease before 2028, and that conditions will get worse before they get better.

Speaking on its Q2 2026 earnings call, the world's largest DRAM manufacturer now expects supply constraints to be more severe in 2027 than they are in 2026.

The company said this while reporting the most profitable quarter in its history, with ₩171.5 trillion in revenue, ₩89.5 trillion in operating profit, and a 52% operating margin, all of which indicated healthy demand for its DRAM despite price hikes across the board.

An AI-centric problem that is not going away soon

As voracious demand for memory and storage from AI hyperscalers continues, Samsung is a key beneficiary of a shortage it expects to last for years, driven by long lead times and the capital intensity of adding capacity.

The argument Samsung made on its earnings call was arithmetic rather than speculative. B

uilding a new fab and getting it to wafer production takes more than three years, so the industry-wide capital expenditure increases now underway cannot translate into meaningful output within the forecast window. Unmet demand from this year rolls into next year, tightening things further.

Independent forecasting broadly agrees. TrendForce expects NAND supply to ease in the second half of 2027 as new capacity and higher-layer products arrive, but sees DRAM differently: several suppliers plan new lines for 2027, and construction, equipment installation and qualification will push meaningful ramp-up into the second half of that year, meaning substantial extra output does not arrive until 2028.

Samsung's own shipment figures show how tight things already are. DRAM bit shipments rose by low-teens percentages quarter on quarter, exceeding its own guidance, while average selling prices climbed by around 45% for DRAM and close to 70% for NAND in a single quarter.

Hedging against potential downsides

Buried in the analyst Q&A is a structural change that will outlast any particular price curve. Samsung is converting the memory business from a spot market into a contracted one.

The company said it plans to allocate roughly 60 to 70% of total capacity to long-term supply agreements. These run on five-year terms subject to annual renegotiation, effectively rolling forward.

It has already finalized deals with the top five global data center customers and is in final talks with five more, with substantial advance payments written in as a contractual requirement; Samsung says it has received about a quarter of that total so far. For mainstream products, the agreements also carry minimum price floors, set at levels the company describes as sufficient to cover its future investment risk.

The consequences reach retail. Gartner has forecast that combined DRAM and SSD price increases will lift average PC prices by 17% and push global PC shipments down by more than 10%, the steepest contraction in over a decade.

Micron retired its consumer Crucial brand in February 2026 to concentrate on enterprise AI customers, which is the clearest possible statement of where the industry's priorities sit despite whatever it says publicly about wanting to help consumers.

For Samsung's memory division, none of this is a problem. The price floors it has written into a majority of its capacity insulate it from the downside of the boom-and-bust cycle that DRAM markets are notorious for, and its own device businesses are absorbing the cost: mobile and networks posted a combined operating loss of ₩0.7 trillion for the quarter, and the display and TV units both flagged memory costs eating into profitability.

A company earning a mammoth ₩89.5 trillion in operating profit, thanks to a 52% operating margin, however, has little reason to move quickly on any of it.

• Multiple US states are repealing or enacting moratoriums on sales tax exemptions for data centers
• Estimates on lost tax revenue are far below the billions of dollars some states have missed out on
• Ongoing data center constructions may not be subject, but costs are expected to increase for new or planned projects

In a blow to US firms trying to expand AI compute capacity by building more data centers, multiple states are now repealing tax exemptions for equipment costs.

According to exclusive The Information reporting, the estimated costs could rise by upwards of 7%, as the exemptions previously allowed data centers to be kitted out with equipment without having to pay sales tax.

But as soon as Ohio Governor Mike DeWine revealed that the lost tax revenue amounted to $1.6 billion, instead of the projected $136 million, other states have started following suit.

States repeal data center tax exemptions

Ohio repealed its tax exemptions for data centers in June 2026, and since July, Illinois and Arizona have both paused their own exemptions. Illinois’ program has been paused indefinitely, and Arizona has enacted a 3-year moratorium.

A further nine states are also considering halting their own exemptions, and a further 28 states have introduced bills to limit the effects of their own exemptions.

Per Avalra data, the sales tax in Ohio sits at almost 6%, with Illinois just over the same figure. These sales taxes will immediately increase the costs of new data center projects, but some projects already under way could be subject to indefinite exemptions.

Are data center costs already unsustainable?

The costs of data center construction have already been rising due to the sudden expansion in capacity. Electricity costs have skyrocketed as more data centers join grids without suitable additions in energy sources.

In an attempt to combat this, President Donald Trump has rolled back regulations on fossil-fuel burning power stations, with multiple data centers being built with on-site natural gas turbine electricity generation. This has caused a string of issues with local residents complaining of sickness caused by infra-sound, and deafening noise levels similar to that of an international airport.

Funding and incentives for renewable wind and solar sources have also been scrapped by Trump, which ironically are some of the cheapest energy sources in the US. This has compounded consumer electricity price rises, acting as a catalyst for data center opposition in the US. AI companies have been urged by the UN to disclose the full environmental damage of the technology.

Additionally, a study by Nikkei has found that numerous big tech firms looking to expand data center capacity have almost $1.65 trillion in ‘hidden’ debt, where contracts are signed between subsidiary companies and data center operators. This means the debt does not appear on the company’s balance sheet, and will only show up as annotations in quarterly financial statements.

This hidden debt at big tech companies has exploded eightfold in the last four years, alongside the visible balance sheet debt for big tech companies which stands at $1.35 trillion. Many businesses are still struggling to justify the ROI on adopting AI technologies, especially as token costs increase.

Sales exemptions are an attractive benefit for data center construction projects, and states that keep or enact sales exemptions will likely see an explosion in new project applications.

• The ongoing RAM crisis is projected to continue through 2028
• Samsung says memory shortages are expected to worsen in 2027
• Deloitte reports the big three RAM manufacturers are anticipated to have a combined capital expenditure that will nearly quadruple between 2024 and 2027

The RAM crisis isn't letting up, with shortages continuing to impact PC hardware manufacturers. Unfortunately, it looks like it may become the new normal.

As reported by TweakTown, Samsung says it expects ongoing memory shortages to worsen in 2027 and continue through 2028. This will directly impact consumers with increasingly high retail prices for RAM kits, game consoles, and pre-built PCs.

Samsung's memory chip executive vice president, Jaejune Kim, said to investors in the latest earnings call: "We believe it will be unlikely to see any increase in incremental supply through 2028. The supply constraints are expected to become even more severe in 2027."

Essentially, that means the price increases we've seen for Sony's PS5, Microsoft's Xbox Series X, Xbox Series S, and, frankly, next-generation consoles will likely face the same consequences of the price hike trend.

The same can be said for Valve's Steam Machine, where Valve previously stated the retail price isn't what it wanted, with suggestions of an initial $750 target. However, the RAM crisis effectively forced Valve's hand, where it couldn't subsidize the Steam Machine the same way it did with the Steam Deck.

Unfortunately, it's not just Samsung that forecasts the RAM crisis worsening. Gamesbeat highlights Deloitte's report, which anticipates an increase in the big three's (Samsung, SK Hynix, and Micron) combined capital spending to nearly 340% from 2024 to 2027.

However, new supply from that increased spending isn't expected to arrive until 2029 or 2030, so the RAM crisis is seemingly only just getting started. It frankly means Samsung's estimation is rather optimistic, painting a smaller picture of just how bad the memory shortages are.

Manufacturers and consumers are perhaps now at a stage where the RAM crisis may be a new normal, completely shifting the PC hardware market into an unstable condition.

GPU prices have increased over the last few months, with Nvidia introducing older options via the RTX 3060, and AMD unveiling a new Radeon RX 9050 8GB GPU. Both cases are a strong indication that the market is in its worst state in decades, and there isn't much hope ahead as it stands.

• A recent report suggests Nvidia has informed its partners of GDDR6 and GDDR7 memory kit price increases
• This means retailers may increase the prices for RTX GPUs using GDDR6 and GDDR7 memory
• The potential price hike and one user's dual-GPU setup both highlight the importance of hardware preservation

The RAM crisis continues to impact PC manufacturers, with rising memory prices and shortages — ultimately leading to increased retail prices for consumers — and the trend may be set to continue with Nvidia.

According to a report on Benchlife, Nvidia is rumored to be planning an increase for prices of its GDDR6 and GDDR7 memory kits for RTX GPUs, and has informed AIB (Add-In Board) partners such as Asus, MSI, and Gigabyte, who make their own versions of Nvidia's GPUs. Unsurprisingly, the price increase for these memory kits is cited as a result of the ongoing RAM crisis.

While RTX GPU price hikes aren't guaranteed for consumers, because this will directly impact AIB partners who manufacture the GPUs, eventual retailer price increases are unfortunately likely. It's a trend we've seen with recent PC hardware.

Notably, Valve's Steam Machine was initially supposed to cost less than its eventual $1,049 / £879 / AU$1,609 price tag, which could now also be at risk of a price increase, based on hints from a Steam Machine engineer (as reported by Bloomberg). New handheld gaming PCs are also now often launching for more than $1,000, and the price of RAM and storage certainly plays a part.

Consumer struggles

The RAM crisis is a sad state of affairs for consumers and underlines the importance of PC hardware preservation. GPUs aren't cheap by any means, especially with recent suggestions that AMD would also be increasing prices of memory kits for its own AIB partners.

We've also recently seen the return of the RTX 3060, due to Nvidia's attempt to help consumers with more options amid a rough PC hardware market. However, if these price hike reports are legitimate, the RTX 3060 will likely be subject to higher prices at retailers.

That's exactly why GPU setups like one Reddit user's RTX 3090 and RTX 3050 dual-GPU rig matter now more than ever. In this case, the RTX 3050 is responsible for allowing frame generation via Lossless Scaling to function.

A game then utilizes the RTX 3090's power for high-quality visuals and performance, with the two GPUs teaming up. The user states it resulted in 144fps at a 4K resolution over the initial 71fps without frame generation.

Frankly, a dual-GPU setup isn't exactly common, nor is it actually recommended for gaming, since modern games are only designed for single-GPU rendering (even though the frame generation use case is noteworthy).

Users would also need a beefier power supply, depending on the GPUs used, and likely a new motherboard with another compatible PCIe lane.

However, what I feel is more important here is that's it's a great example of why hardware preservation is so important, serving as backup in case GPUs melt or end up faulty, or for experiments like the one I've outlined above. With no end of the RAM crisis in sight, repurposing older hardware might be one way through this.

• Apple is rumored to be planning to rent Macs, as well as iPhones and other devices, to consumers
• 'Apple Upgrade' will allow you to pay via a subscription (with financing handled by Klarna), and buy the device eventually if you wish
• This is seemingly Apple's way of sidestepping the RAM crisis and keeping Mac sales going, as we're also hearing about frightening memory price hikes from Framework

We're seeing the continued fallout from the RAM crisis, with Framework outlining plans to deal with massive increases in the cost of memory, while Apple is rumored to be about to unveil new way of selling you a Mac in order to cope with ever-higher sticker prices: it'll rent you the PC.

Let's start with Apple's apparent plan, which is detailed in a report from Bloomberg, in which Mark Gurman tells us that Apple is preparing to launch a device-leasing scheme for consumers in conjunction with Klarna (on the finance side).

We're told this will be announced on July 28 and it'll be called 'Apple Upgrade'. The sell (ahem) is that you can regularly upgrade your rented hardware, as well as avoiding taking a huge dent to your wallet with the sizeable outlay required to buy many Macs these days.

This won't just be for Macs, mind you, but also the iPhone, iPad and Apple Watch, with most models of all this hardware seemingly set to be included. It sounds like it might be a US-only initiative to begin with, but it could come to other regions later.

Apple Upgrade will seemingly work as a subscription over a 36-month term (or 24 months for iPhones and Apple Watches), although there'll be an option to pay off the device early and buy it outright (or upgrade to a newer model early). When the end of the subscription is reached, you can either return the Mac and upgrade to a newer model on a new financing agreement, or just keep it (with a final payment, naturally).

As mentioned, Klarna is apparently running the finance side, and applications for Apple Upgrade will be subject to a soft credit check.

This new scheme will supposedly take the place of the iPhone Upgrade Program and Apple's standard financing. The former offers a way to buy an Apple smartphone on monthly payments direct from the company (with 0% interest), but there's no Mac equivalent.

Gurman says of the Apple Upgrade scheme: "Apple plans to advertise the program as a way to have lower payments versus current financing programs." The leaker also clarifies that Apple Upgrade won't include AppleCare (unlike the iPhone Upgrade Program, which does).

Some of Apple's cheaper devices won't be eligible for this rental scheme, too, and that includes the MacBook Neo, as well as the Apple Watch SE, entry-level iPad, and iPhone 16.

As for the move with Framework laptops, this was revealed in a blog post that Tom's Hardware noticed. The notebook maker said that with its Framework Laptop 13 Pro: "We recently received a cost update from our LPCAMM2 [laptop memory] supplier that goes far beyond anything we had predicted and anything we're able to absorb without placing our ability to operate at real financial risk.

"Rather than the low-to-mid double digit percentage increase we had forecast from Q2 to Q3 on LPCAMM2 costs, we received prices that are more than double that of the prior inventory we had brought in."

Framework is doing its best to cope (in a commendably transparent way), and is adjusting existing pre-orders as is necessary. That means dropping some 64GB orders down to 32GB, charging the original 32GB price — and the same for 32GB orders going down to 16GB, maintaining the original price for the latter.

Pricing for the 32GB module hasn't quite doubled, but it's up 82% (with Framework absorbing some of the increase), and a 64GB module is up 88%. This means the latter nugget of RAM is now an eye-watering $1,600 in the US, and £1,600 in the UK (yes, nugget seems an increasingly appropriate term these days).

Analysis: own nothing, be happy

Unfortunately, July has brought us a clear picture of the RAM crisis getting worse. We've just been hearing about DDR5 memory seeing a notable uptick in pricing (after plateauing somewhat for a few months), and the boss of a big chip maker has informed us that things are going to get much worse, with 2027 set to be the 'worst year' in the RAM industry's history no less.

Framework's story of a doubling in laptop memory cost is a truly worrying hike on top of all this, and doubtless we can all still recall Apple's price hikes that arrived at the end of June. Particularly those of you who were mulling a Mac purchase, and are regretting not pulling the trigger before the increases were ushered in.

Seemingly Apple has a solution to the RAM crisis, though, but this rental plan hasn't gone down well online. Yes, you can imagine the reaction to this on social media – one Redditor observes that it's "one step closer to owning nothing" (as in 'own nothing and be happy') – but in fairness, this is still a rumor. Although given the details, and the apparent proximity of the launch, it sounds fairly cast-iron – but we shouldn't jump to conclusions.

A lot of how any rent-with-an-option-to-buy scheme will play out is going to depend on the pricing Apple (and Klarna) attaches, and the world out there on social media fears the worst. I don't blame the doubters, frankly, and particularly those who are worried that the final instalment to buy the Mac (or other Apple device) will be punishingly high. Generally speaking, this is, of course, the way these lease agreements tend to run, and the same will likely be true of the option to exercise an upgrade before the current lease is up.

What's interesting is that last week, I spilled my thoughts on how I was worried that Mac sales were going to flag, and how Apple's in a bit of a tricky situation in terms of combating this. Between MacBook holdouts, the continued RAM crisis, and cynicism around an apparent renewed focus on AI from Apple, the Mac waters are getting seriously choppy.

I didn't expect to have a (theoretical) answer so soon, and apparently now we know how Apple plans to keep Mac sales buoyant. The devil will be in the details of the Apple Upgrade scheme, assuming it happens, but the overriding online speculation for now remains that the terms of the rental plan will be more likely slanted in a hellish direction than a heavenly one.

• RAM pricing in Germany has suddenly gotten a lot steeper
• The price of DDR5 memory is now 448% more costly than a year ago
• On top of that, TSMC is reportedly set to increase its chip production prices by up to 10% next year, which will mean more expensive CPUs

The RAM crisis appears to be getting considerably worse right now, based on memory pricing in one country anyway — and we've also had some bad news from a big chip maker.

First off, RAM pricing in Germany is what's been under the microscope courtesy of 3D Center (via Wccftech), which regularly takes the temperature of the market in the country, finding that July has seen a notable price hike.

This is for DDR5 RAM at retailers in Germany, and prices are now at an incredible 448% more costly than a year ago (before the memory crisis kicked off). Pricing had been at 440% at the start of 2026, but then dropped to 408% in March, and stayed at that level in April, before climbing back to 419% in June.

However, this latest move to 448% represents a bigger leap, and an all-time high for the German market.

As for the bleak news from the chip maker, that's TSMC which is going to raise the cost of its chip production by up to 10% next year, according to a report by Nikkei Asia (as flagged by PC Gamer).

The reason for TSMC having to hike prices is said to be the rising cost of materials and the equipment for manufacturing chips, as well as the need to fund expansion plans for more fabrication facilities (or fabs, as they're known).

Bigger premiums will be lumped onto those ordering high-end chips (high-performance computing or HPC silicon) from TSMC off the cuff (on top of existing orders), and in these cases there could be up to a 15% hike.

Analysis: hiking misery

The good news here, such as it is, is that TSMC is reportedly waiting until 2027 before implementing these price hikes. They could have come in sooner given the climate we're currently facing, although we should remember, this news isn't official, and it's just based on what Nikkei Asia has heard from its sources. But it's all too believable — and arguably inevitable — that further chip price hikes are coming.

What this means is that the likes of processors — or anything with a CPU in it — are likely to get pricier next year, because manufacturers who are getting their chips from TSMC will, naturally enough, pass any cost increase (or most of it) on to the consumer. And TSMC supplies a lot of the tech industry's needs, Apple and Nvidia included (as well as AMD and Qualcomm).

Regarding the RAM situation in Germany, this is just one country, of course, but it's generally reflective of what a lot of chatter is saying — that the second half of 2026 is going to bring further price rises, and that next year is likely to be even worse. That's the broad theory floated by analysts and chip makers themselves in many cases, and the German market is simply backing this notion up.

Of course, there's not much that consumers can do about this, except perhaps to consider buying now rather than next year. Or at this point, you may want to look at Black Friday as a good upcoming opportunity to pounce on a hardware purchase like a PC or laptop, and that's the other thing to bear in mind here: how you proceed depends on what hardware you're looking at purchasing. I've discussed this recently in some depth, after Nvidia's CEO commented on the RAM crisis, and how it's not going to be over until perhaps 2030.

• Reports indicateHuawei is building and operating DRAM fabs through a joint venture with state-controlled SwaySure
• This is part of an alleged 11-fab network Huawei operates behind state-owned fronts that it denies exists
• The move, seen as a bid by Huawei to secure captive HBM supply for its increasingly powerful Ascend AI chips, could place the company above Apple, Intel, and Nvidia, none of which makes its own memory.

Mounting evidence suggests Huawei is taking the same approach that saw it build CPUs and AI chips in the past to DRAM in the present.

The Chinese tech conglomerate is allegedly building and operating DRAM fabrication plants on the mainland, bringing it into direct competition with only one major player at the same scale, albeit for a much larger consumer base: Samsung.

Drawing on media reports and postings by semiconductor analysts, Block & Files has published claims (which Huawei currently denies) that the company is potentially building and operating DRAM fabs through a joint venture with Shenzhen-based memory maker SwaySure, giving it effective control over at least 11 different semiconductor fabs in the region.

A move borne out of sanction-mandated necessity

Despite its ramifications and Huawei's denials, the claim is hardly new: the first link between the two companies was in 2025, when the Financial Times published satellite images of Huawei's advanced chip production line that tied it to SwaySure and cited state financial backing for the facilities shown.

Huawei's purported move did not happen in a void, however; it finds itself in a situation where the Chinese state is increasingly and aggressively defending it not only covertly but overtly, on multiple fronts, as it responds to Washington-backed sanctions that limit and in some cases all but eliminate its ability to access cutting-edge silicon.

The overt part is easy to identify: the Semiconductor Industry Association estimated that Huawei is receiving $30 billion in state funding from the central government and its hometown of Shenzhen to build its chip network, while a separate 2019 estimate put the lifetime figure at US$75 billion in state support.

The government has also effectively barred its tech giants from buying AI chips from AMD and Nvidia while propelling Huawei's Ascend line to de facto standard in the Chinese market, guaranteeing Huawei revenue it would otherwise have to compete for.

The covert part is much harder to identify, but equally crucial: China also allegedly tolerates a shadow fab network that is, at least on paper, not directly associated with Huawei but is, for all intents and purposes, an arm of the giant, the opacity making it hard to pinpoint the direction and scale of Huawei's ambitions in the space. This is also why the US resorts to Entity List designations of Huawei's affiliates: Washington is trying to pierce a veil Beijing built on purpose.

The strongest corroborating signal, ironically, comes from Huawei's adversary: the US government's own Entity List designations imply that BIS investigators concluded these companies function as one network, which is as close to official confirmation as is currently available.

Huawei's move stems from a voracious appetite for AI-centric High Bandwidth Memory (HBM), which sanctions ensure it cannot source directly from international suppliers, with the US having tightened export controls to keep it, at least legally, out of Chinese hands.

While a Huawei that fabs its own DRAM would be a notable leap, it may be more of a potential future supplier to Apple than a direct competitor, as Apple is toying with the idea of buying memory from Chinese makers to ease its own supply issues.

Huawei's products do, however, compete with Apple in the smartphone segment, with Intel's server CPU offerings, and with Nvidia's AI chips, even as the last of these struggles to find a foothold in what was once one of its largest markets by revenue.

It does seem to have Samsung's Western position in its crosshairs as it builds toward zero Chinese dependency on suppliers Washington can sanction, but it has a lot of catching up to do to hold its own against the current king of the hill. Samsung holds a 3–4 year lead in HBM, arguably the gap that matters most, over China's CXMT, while its DRAM lead is much narrower and closing considerably faster against China-based memory makers.

Chinese makers have meanwhile reached relative parity in the NAND flash used in SSDs, an increasingly important space for AI, even as Huawei still relies on SMIC for CPU and GPU fabrication, a process roughly two nodes behind industry leader TSMC.

Huawei, at least on paper, has its own designs but does not fab them itself, leaving that to other specialist firms. But if the report holds true, it just might become the first real challenger to Samsung's position as chip designer, fabricator, and memory supplier all rolled into one.

If a 32GB DDR5-6000 kit is on your build list, I've just found two good options that are now even cheaper.

First up, you can get V-Color's Manta XSky CL30 kit for $419.99 (usually $449) at Newegg.

Then there's the Corsair Vengeance CL36 kit for $429.37 (usually $476.99) at Amazon — both discounted, with the tighter timings on one and the brand-name safety net on the other.

Today's top DDR5 RAM deals

Both of these kits run at the same 6000MHz headline speed, but the timings tell a different story. The V-Color kit's CL30 rating is meaningfully tighter than the Corsair kit's CL36, and in real terms that means lower memory latency — the kind of difference that shows up in CPU-bound games and latency-sensitive workloads, even if the two kits post similar raw bandwidth numbers on paper.

Corsair's Vengeance line, on the other hand, is one of the most established names in desktop memory, with dual AMD EXPO and Intel XMP 3.0 profiles baked in — useful if you're not committed to a platform yet, or if you're building a system for someone else and want the broadest possible compatibility without needing to hunt down a platform-specific SKU.

Aesthetically, the two kits split down the middle too. The V-COLOR Manta XSky ships with RGB lighting in a taller black heatspreader, which matters if this is going in a windowed case you actually look at. The Corsair Vengeance kit skips the RGB entirely for a lower-profile grey heatspreader, which can be the safer pick if you're running a large air cooler and need to double-check RAM clearance.

A couple of honest notes: neither kit's rated 6000MHz speed and timings are guaranteed on every motherboard — actually hitting CL30 or CL36 at 6000MHz depends on your board's memory controller and BIOS support for AMD EXPO or Intel XMP, so it's worth checking your motherboard's supported memory list (QVL) before buying either.

And while V-COLOR is a well-regarded enthusiast memory brand, it doesn't carry the same broad name recognition or retail support network as Corsair, which is worth weighing if brand support history matters to your purchase.

If tighter timings and RGB matter more to you, go with the V-Color Manta XSky at $419.99. If you'd rather stick with an established name and broader platform support, the Corsair Vengeance kit at $429.37 is the safer call.

• See all memory deals at Newegg and Amazon.

• The boss of SK Hynix believes that the RAM crisis is going to get much worse
• The CEO said 2027 will be the 'worst year' in the RAM industry's history, and that the crisis will likely roll on to 2030 and beyond
• Analysis from the Bank of America also claims that SK Hynix's expansion of memory production capacity is going to fall well short of its target for 2028

We keep getting told that the RAM crisis is dug in as a fixture for the foreseeable future, and, whether you want them or not, here are a couple more unwelcome reminders.

First, Android Headline flagged a Reuters interview with Kwak Noh-jung, the CEO of SK Hynix, one of the big memory chip makers. The chief executive didn't have comforting words about the prospect of RAM pricing in 2027, observing, "We forecast that ‌next year will be the worst year in the [memory] industry's history from the supply perspective."

So, seemingly next year will see RAM hit peak pricing, with no relief likely until 2030 (as previously forecast by the chairman of parent company SK Group) according to the CEO — and even then, he suggested that demand will continue to outweigh supply as the next decade rolls on beyond 2030.

The second RAM-related blow comes from analysis by the Bank of America highlighted by the Commercial Times in Taiwan (via Wccftech), which pours doubt on the South Korean president's recent boasts about the major expansion of the country's overall memory chip production by 2030.

Part of this analysis is a claim from a memory industry insider over in Taiwan that SK Hynix might only add just a sixth of its originally planned production capacity increase by 2028. Obviously that assertion needs to be liberally seasoned, but it's such a large potential shortfall that it's bound to raise some eyebrows.

The Commercial Times notes that while huge new chip manufacturing plants are being built by SK Hynix and Samsung in South Korea, they will take a lot longer than 2030 to come fully online — and this process is more likely to take a full decade. The report contends that a realistic level of memory wafer capacity expansion for South Korea is around 10% (or slightly less) per year, which will leave the country falling well short of the president's claims for production in 2030.

Analysis: diverging RAM timelines

It's grim news from the CEO of SK Hynix, then, although of course, the skeptics will quickly point out that it's the chief exec's job to talk up the company's value — in terms of a booming market and the struggle to meet demand — coming off the back of its debut on the Nasdaq. Stock prices around the big memory chip makers have been turbulent of late, it should be noted, as investors start to worry about whether these companies are currently overvalued — and indeed whether the AI boom might start to run out of momentum.

So, that's a consideration, but there's no denying that SK Hynix's boss isn't the only person making gloomy predictions along these lines. Nvidia's CEO Jensen Huang said that he expects the RAM crisis to last "quite a few years", indicating that we'll be stuck in pricing hell until 2030 or thereabouts, although others don't see it that way. In the opposing camp we notably have the likes of an AMD exec, the ex-chief of Samsung's semiconductor division, and Jefferies, an investment banking firm, who all believe RAM pricing will start to ease in 2028.

However, the sting in the tail there is that Jefferies is also predicting big memory price hikes over the rest of this year, and in 2027 too, backing up the CEO of SK Hynix in that respect. When you consider the estimated massive shortfall of SK Hynix's production capacity boost based on the rumor mill, everything feels distinctly shakier in the nearer-term for RAM pricing.

I also can't help but recall the blow Microsoft recently delivered when talking about Xbox price rises, when the company informed us that it expects another doubling in the cost of RAM in just over a year (by the fall of 2027).

While there's a mixed bag in terms of longer-term predictions, then, the outlook for this year and next remains worryingly negative on the RAM front.

• A Reddit user bought what they thought was computer RAM off Amazon
• Instead, Amazon shipped them a light kit inside a RAM box
• The Redditor filmed themselves opening the box to aid with their return

High prices spurred by the current RAM crisis are making it almost impossible to buy a set of computer memory without bankrupting yourself, so it can be tempting to pull the trigger on an eye-catching bargain whenever you see one. But a cautionary tale from social media shows why certain deals might not be all they seem.

That warning comes from a Reddit post from user BupMaster titled “Decided to buy RAM from Amazon despite my better judgement and it happened to me...” That foreboding header hinted at the potentially disastrous situation that was to come.

The poster explained how they decided to buy RAM from Amazon for a setup upgrade, despite hearing stories about return scams. These typically involve a scammer buying an expensive product then returning it with a cheaper, different or counterfeit item, which then gets sent onto an innocent buyer.

"Thankfully I made sure to record my unboxing," the Redditor explained. "Lo and behold I open the package and see that someone swapped the sticks for light enhancement kits instead. Sold and shipped by Amazon too. Hopefully they don't give me too much of a hard time on the return.”

This example highlights how careful you’ve got to be when buying memory — or other in-demand computing components like storage — during this highly unusual era. With RAM in record low supply thanks to the demands of artificial intelligence (AI) data centers, scammers are sniffing out opportunities wherever they can. Unfortunately for this Redditor, they ended up falling prey.

Keep your wits about you

Interestingly, Corsair — the company whose RAM BupMaster bought — changed its packaging earlier this year specifically to thwart scammers. Instead of cardboard boxes, the company now sells its memory modules in clear plastic blister packs. The unit received by the Redditor was in a cardboard container, though, hinting that the scammer wanted to obscure their actions.

Another intriguing point about this account is that the scam was not perpetuated by some dodgy website or even a rogue trader on Amazon. The RAM kit was sold directly by Amazon itself, suggesting that someone inside the company swapped the memory modules for the dud product.

Sadly, this Redditor is far from the only person to have suffered in this way. In the same thread, another user claimed that the same thing happened with a laptop. And we've reported on countless similar cases, suggesting that scams like this are an all-too-common occurrence.

This case also shows how important it can be to record yourself opening a package if you’re at all unsure or wary about it. Doing so gave them the perfect evidence to prove to Amazon that they had been scammed, making the return process much easier.

Amazon is known for being very willing to accept returns, but it’s better to be safe than sorry — especially when buying rare and expensive products like computer memory.

• Qualcomm introduces High Bandwidth Compute (HBC) memory architecture
• It leverages a hybrid design stacking LPDDR memory in a 3D space, leveraging multiple layers to essentially replace what the current generation of High Bandwidth Memory (HBM4) does
• The move, which makes use of Qualcomm's extensive experience with LPDDR, is not only power-efficient but also offers massive amounts of bandwidth and up to 768GB of stacked memory for AI workloads

Qualcomm is reigniting its Data Center ambitions, building on its expertise as a chip designer that excels in the low-power compute segment by focusing on an entirely new architecture: High Bandwidth Compute (HPC).

The solution is a hybrid take on existing LPDDR memory that Qualcomm has successfully stacked in 3D vertical space, not unlike the industry-standard High Bandwidth Memory (HBM) and its latest iteration, HBM4, while delivering significant power savings along the way.

The move is possible by Qualcomm offering a near-memory compute architecture that combines memory with a compute-based die, with the former stacked vertically on top of the latter, effectively enabling up to 133 TB/s.

An AI memory offering for the future?

While the current industry standard, HBM4, is already widely used, Qualcomm's promised offering is expected to appear by mid-2027 as part of its next-generation AI inference accelerator, the AI250.

HBC Gen 1 offers a theoretical 768GB of capacity that HBM4 struggles to match, and Qualcomm's published 133TB/s bandwidth is an achievement, given that modern HBM4 solutions offer approximately 3.3TB/s per stack at the higher end.

Some of these bandwidth claims, however, might be a bit of an unfair comparison, as while HBM4 delivers raw bandwidth, Qualcomm's solution (and its theoretical speeds) is possibly in play only because it performs much of the compute on-die, making for an apples-to-oranges comparison in some ways.

Qualcomm, however, scores important wins with an AI industry increasingly obsessed with power, or rather, the lack of it, to continue many of their planned buildouts by touting its efficiency wins where it claims anywhere between 6x bandwidth per watt versus HBM for larger batch sizes and as much as 200x efficiency gains when it comes to a mix of small and large inference batches, such as coding assistants.

Qualcomm's partner list includes Meta and Microsoft, with the former's multi-generational agreement to use Qualcomm’s processors for AI being highlighted as an important win. Microsoft's CEO, Satya Nadela, reassured investors by detailing the software giant's partnership with the chip designer across the PC, local AI, and data center segments.

Given that Microsoft is increasingly looking to address the environmental footprint of its AI data center rollout, with its CEO already reassuring concerned parties and communities that the Redmond-based tech giant aims to be mindful of the water and power footprints of both currently planned and future data centers, this makes efficiency an even more important theme of late.

Qualcomm's solution to 'eliminate the HBM tax,' however, does not exist in a void; Competing solutions such as High Bandwidth Flash, backed by Samsung, SanDisk and SK Hynix, are also shaping up as potential competitors that focus on a low-write, high-read situation that most AI inference workloads tend to be.

Perhaps more importantly, Qualcomm's solution and the impressive numbers it offers do not have any third-party's independent test results yet that could verify its efficiency claims, even as Microsoft's vote of confidence is seen as an important one for one of the most important players in the mobile SoC business as it gears up to take a share of a growing, but increasingly competitive datacenter pie in the coming decade.

• A lawsuit claims RAM suppliers colluded to fix memory prices
• It says they did this by shifting manufacturing to higher-priced HBM
• But I doubt the lawsuit will make memory cheaper for consumers

Unless you’ve been living under a rock, you’ll probably know that prices of PC components are out of control right now. Costs of computer memory are some of the worst affected, making upgrading your PC next to impossible for all but the five richest kings of Europe.

Now, it seems that some people feel there is something deeply fishy about all these price rises. Indeed, a recently filed lawsuit has alleged that the globe’s leading RAM producers — Samsung, SK Hynix and Micron — colluded to deliberately constrain memory supply and push prices up as a result.

According to the filing (via AppleInsider), the three named companies shifted manufacturing capacity away from DRAM modules such as DDR3 and DDR4 — that is, the type of memory used in phones, computers, tablets and other consumer devices — towards HBM, which is used in artificial intelligence (AI) data centers and sells for a higher price. With lower supply, memory prices rose accordingly.

On the face of it, that's not illegal — companies are allowed to make strategic decisions to maximize profit if they wish. But what the lawsuit claims is that this move was a concerted, coordinated decision between the three firms, rather than each one separately responding to market conditions.

Because they have a stranglehold on the RAM market (up to 89% of DRAM market share and 100% of HBM market share, according to Counterpoint Research), the allegations of coordination — if proven — could amount to illegal behavior, potentially including price fixing.

Will this end the RAMpocalypse?

If you’re reading this and are desperate for some good news among all the PC component doom and gloom, you might be hoping that a favorable judgment in this lawsuit would open the door to lower memory prices and go some way towards getting costs back to reasonable levels.

Unfortunately, that outcome is unlikely. The lawsuit has not proven anything yet, and showing beyond doubt that Samsung, SK Hynix and Micron colluded to screw over consumers — rather than merely making independent decisions in response to the same crisis — will probably be exceedingly difficult to prove.

But even if the plaintiffs succeed in doing that, the lawsuit is likely to be a long, drawn-out process, with many appeals and potential reversals. And even then, it won’t change the reality that right now, prices are through the roof. We’re not getting any immediate relief, no matter what happens in the courtroom.

That skeptical view is widely reflected on social media. On Reddit, for example, user HorsePockets pointed out that HBM memory “pays way more than conventional DRAM and allows [the defendants] to transition away from being purely cyclical stocks.” Ramping up HBM production simply makes sense from a business perspective, they argued.

EloquentPinguin, meanwhile, put it this way: “If they truly think that DDR3 was wound down in favor of HBM, and not because it’s an almost 20-year-old technology with two well-established successive generations, then they might just be grasping [at] straws.”

That illustrates just how difficult this case could be to prove — and how little impact it might have on the ongoing RAM crisis. But the reality is that prices are completely out of control right now, whether or not memory manufacturers colluded to ensure that happened. Punishing the alleged culprits might feel cathartic, but it’s not going to put prices right any time soon. And that’s the real injustice here.

• Analyst Ming-Chi Kuo has added to the prevailing pessimism around the RAM crisis
• Of RAM destined for consumer electronics in 2026, an "estimated 15 – 20% is expected to shift to data centers in 2027, and that share could grow"
• Apple is trying to maneuver to use a big Chinese chip maker to shore up its RAM supply lines, we're told

Another negative sentiment has been aired about the RAM crisis, as a prominent leaker and analyst has underlined that data centers will consume even more consumer memory supply next year – and that Apple may look to China for help shoring up its RAM stocks.

Wccftech flagged that Ming-Chi Kuo posted on X, noting: "Of the memory capacity allocated to consumer electronics in 2026, an estimated 15 – 20% is expected to shift to data centers in 2027, and that share could grow."

This is part of a picture that Kuo paints, where Apple is not just worried about the cost of memory but, more specifically, the lack of memory supply, with LPDDR5 (low-power RAM for mobiles and laptops) dwindling substantially.

Kuo notes that this is the "real reason Apple is lobbying the White House to keep CXMT off the Entity List", meaning that in order to keep enough supply flowing, Tim Cook is trying to persuade the US government to allow Apple to use RAM made by the Chinese chip manufacturing giant CXMT.

In short, this isn't about pricing as such, but about "managing DRAM supply risk" in light of whatever future shipment targets Apple has for its products, whether Macs, iPhones, iPads, or anything else.

Analysis: calling the cavalry?

At the very start of the year, we were hearing about how much RAM supply data centers (and AI therein) are set to gobble up in 2026, and things aren't going to get any better for the consumer in 2027. Not if Kuo is right and something like 20% (or more) of the memory supply for consumer electronics is redirected to data centers next year. It's a worrying thought indeed, and represents an unwelcome notion of ever-increasing prices for anything that has memory inside it, from phones to PCs.

Apple is apparently trying to act to fend off the worst of the impact on its products, following its recent price hikes, and interestingly Kuo thinks that Tim Cook is very much the CEO for the job, and that this isn't a task that John Ternus, who will take the reins of Apple later this year, should be charged with.

Kuo observes: "Tim Cook is one of the few tech leaders who can still navigate both Washington and Beijing, so this is better handled before he steps down as CEO. Even if the effort goes nowhere, the media coverage can still leave the market with the impression that Apple tried but was constrained by U.S. policy. That may help ease frustration over price hikes and longer delivery times."

As for Apple's would-be Chinese chip-making savior, others have cautioned against relying on RAM from China to ease the current memory crisis. While Kuo points out that "CXMT states in its IPO prospectus that its capacity is far below domestic demand", meaning there's available supply to pipe through to the likes of Apple or other Western tech giants, that may not be the case in the future.

And as the VP of a firm that makes SSD controllers recently made clear, the Chinese government has a considerable amount of leverage over CXMT and other major memory chip makers in the country – and if the RAM crisis worsens, there may not be so much supply to be sold abroad (even if that'd be more profitable for the companies involved).

It's a complicated situation to navigate, of course, but as Kuo also touches on, this could be about Apple wanting to be seen to do something. Cook may fully realize that CXMT may not be the knight in shining armor coming to Apple's rescue, but even if it isn't, at least he's been seen making efforts to call for the cavalry.

Ultimately, with all the bleak predictions around of late – including Lenovo's assertion that RAM prices are 'never' coming back down and we're in a world of a 'new normal' for memory costs – it's difficult to believe that Apple has much room to maneuver in keeping a firm lid on the MSRPs of its Macs or other products going forward.

• Lenovo has said that RAM prices will likely "never" fall back to pre-crisis levels
• The company also predicted a "new normal" for memory pricing from 2030 onwards
• Microsoft expects the cost of memory to double in just over a year

If you were hoping we might get to the weekend without any more bad news on the RAM front, that hope is about to be crushed courtesy of Lenovo and Microsoft — and there's a side serving of blame for Apple, too.

First off, as German tech site ComputerBase reports (via Wccftech), over at ISC 2026 — the high-performance computing, AI, and quantum conference in Germany — Lenovo said that RAM prices will likely "never" fall back to the pre-crisis levels of a year ago, even after the bolstering of chip production output that's coming (from 2028 onwards).

Lenovo seemingly said "never," accompanied by some on-stage laughter, according to ComputerBase, and the tech site (bearing in mind translation nuances) clarifies that this is really referring to the next five years (or maybe a bit more) for the RAM industry, and not an 'absolute' future.

However, the report then goes on to mention that Lenovo sees a "new normal" from 2030 onwards with significantly higher prices than pre-crisis levels — even given increased production.

On top of that, Microsoft just announced hefty price increases for Xbox consoles driven by the RAM crisis. The firm stated, "Unfortunately, console storage and memory prices have increased by more than 2.5x, and we expect another doubling by the fall of 2027."

Ouch. Microsoft underlined that the memory price hikes are especially painful for console makers, as these devices are typically sold at a (slight) loss, as the revenue is made up in game sales (and subscriptions).

Lastly, Wccftech also spotted that Micron has fired some flak at Apple, although the memory chip maker didn't name Tim Cook's firm specifically, but it's clear enough where the shot was aimed. As Rolfe Winkler, who reports for the Wall Street Journal, explains in a post on X: "Tim Cook says the memory guys are at fault for Apple raising prices. A Micron executive I interviewed last night pointed the finger right back."

Sumit Sadana, who is Chief Business Officer at Micron, informed Winkler, "We told a couple of the customers who were being very aggressive with pricing at that time that this is not constructive." The argument here might be that partners (presumably Apple) pressing Micron on the price of their RAM hurt Micron's bottom line and ability to invest in more production capacity.

Analysis: double, double toil and trouble

Although it's difficult to weigh up the exact meaning of Lenovo's comments on the RAM crisis at ISC, it's clear enough that the PC giant believes the future looks very rocky. At best, pricing looks like it's in trouble until the early 2030s, and there's likely to be a 'new normal' coming into play here for that next decade.

While there appears to be some joking around prices "never" coming back down to the levels they were before the crisis, I think there's a fair chance that they actually won't. When the cost of a product goes up to such an extent as we've seen with RAM (and storage), it's feasible that it won't ever quite normalize. Okay, so maybe we'll see some curveballs that throw things out of whack — like the AI bubble bursting, or at least deflating a good deal — but I'm increasingly doubtful about the prospect of any relief.

Microsoft predicting a further doubling of memory pricing in not much more than a year is a painful prediction to hear, too.

I'm not going to dive full-tilt into the gloom here, though, because as I've said before, at least in the consumer space, RAM prices can only go so high before a ceiling is hit, which means most people will simply refuse to pay the asking prices. And thankfully, there have also been a couple of glimmers of hope this week: Asus predicted that its products won't be hiked by as much in the second half of 2026 (but they'll still go up), and there was a rumor aired that memory chip giant SK Hynix may switch production away from AI-targeted RAM (HBM) to conventional RAM sticks, at least to an extent.

I wouldn't get swept away with any optimism just yet, though, because for now, as these latest developments in the memory crisis underline, the pervading sentiment around the future remains largely negative.

• As AI data centers consume an ever-increasing amount of RAM chips, researchers are looking for cheaper, more scalable alternatives
• imec research seen by many to be the answer, even as engineering challenges continue to exist
• Two published studies using ferroelectric materials show capacitors essentially able to replicate modern DRAM functionality

It is no secret that AI has affected much of the world, with many welcoming the advent of a "smart" digital assistant, with others using it to speed up the more mundane tasks that previously required oversight.

On the flip side of the equation, some finding their jobs redundant, others being forced to upskill or pivot to different industries just to eke out a living in 2026.

There is however, one area which has been significantly impacted where the effect might have been understated so far: the PC hardware industry.

DRAM for data centers first

The reason the PC hardware industry (and, to a lesser degree, the smartphone and game console industries), or any industry that uses fast RAM and NAND flash for its core functionality, is affected is overwhelming demand in data centers.

With billions of dollars in buildouts and procurement budgets, the average consumer is unlikely to compete for memory with a data center being built by hyperscalers and with good reason: there is simply too much money at stake here.

The problem for data centers, however, is a different one: despite consuming nearly 70% of all memory produced in 2026, resulting in the worst memory supply crunch in the last 15 years, things are projected to only get worse, even as demand continues to grow unabated.

With memory giant Micron telling consumers to wait till 2028 before they can expect any relief in their segment, and SSDs heading down the same path, thanks to a similar situation when it comes to high-density NAND flash-based storage, AI data centers are also looking for a memory breakthrough that could allow for cheaper, faster memory in the near future to better handle their needs.

European chip research lab imec seems to be working on an answer, however. At the 2026 IEEE/JSAP symposium on VLSI Technology & Circuits, the event showcased two major advances that could enable new ferroelectric memory to become mainstream over the next decade, as it attempts to address the AI-centric memory shortage with a solution that better caters to data center consumers.

At the heart of the current breakthroughs is a ferroelectric capacitor that operates at low voltage, enabling a large number of write cycles and holding charge well, making it a potentially viable replacement for traditional DRAM-based memory.

The second is a transistor that they have managed to stack vertically, enabling a denser NAND-flash-style storage design while adding a back-gate modification to fix its memory-erasure issues.

FeRAM is not a new concept; first conceived in 1952, it holds massive promise, even as most researchers concur. It had, until recently, limited interest, but a world spending billions on AI data centers, with memory and storage increasingly scarce resources, has brought it back to the forefront, even if most of its gains still keep it limited to lab conditions.

“This work shows how imec’s multidisciplinary expertise, from materials science to advanced 3D integration, enables us to tackle some of the most pressing challenges in memory technology," noted program director at imec, Maarten Rosmeulen. "We are exploring multiple paths toward the memory solutions that will be required to sustain the rapid growth of AI and data-intensive applications."

It must be noted that imec does not operate in a vacuum; It shares its research with hundreds of industry partners, including chip designer Nvidia, photolithography systems manufacturer ASML, and fab giant TSMC.

Other industrial partners include Intel, Samsung, Micron, Qualcomm, AMD, and Apple, indicating that its research could eventually be integrated into future memory offerings by multiple interested entities, including other hyperscalers.

Should imec's research solve the modern datacenter conundrum by offering a cheaper, denser memory module using different materials, it could very well spark a new AI-centric war for high-end storage and memory.

But for now, it seems to require a considerable amount of time before it is production-ready, with imec admitting it was "addressing remaining challenges" while reminding interested parties that the entire breakthrough was still a proof of concept and still in the research stage.

• Price hikes on Asus products will be much reduced in the second half of 2026
• This is over in Taiwan, but should be reflected to an extent globally
• There's also a report that SK Hynix, a big memory chip maker, is set to slow AI memory production in favor of conventional RAM

There's been a pretty relentless string of bad news with the RAM crisis of late, but we're now hearing some more positive nuggets for a change (though temper your optimism, as this is all relative).

Firstly, VideoCardz spotted that the Economic Daily News in Taiwan published a report in which the general manager of Asus, Liao Yi-hsiang, noted that as of May 2026, the price hikes on some Asus products in that country amounted to nearly 30% (compared to Q4 of 2025).

The executive then confirmed that Asus would be raising prices further in the second half of 2026 due to the component crisis, but that the increase should only be a single-digit affair. Under 10% is quite a drop compared to knocking on the door of 30%, of course.

Liao said that price rises would be milder because the cost of memory and storage had recently decreased, and also that consumers are increasingly unlikely to buy if more large hikes are heaped onto Asus products. Especially given that there was quite a lot of buying activity early in 2026, as consumers in Taiwan acted earlier than they would have otherwise, with a view to securing purchases before heftier price increases made themselves felt.

The other nugget of positivity is that, as Trading View informs us, there have been some interesting rumblings about SK Hynix, one of the big three memory chip makers (alongside Micron and Samsung).

There are reports that "SK Hynix may slow the expansion of AI memory-chip production and increase its focus on conventional DRAM products."

This apparent shift away from making HBM (the mentioned AI memory) to conventional RAM modules (the ones in consumer electronics) unsettled investors, and led to shares in SK Hynix tumbling over 12%. (Samsung followed suit with a 12% drop, and a wider tech share slide was witnessed, particularly for companies linked to the world of AI.)

What's bad news for investors is good news for consumers though; if this report is on the money, SK Hynix reallocating assembly lines to produce more DDR5 RAM could be the beginning of the end of the memory crisis.

Analysis: is the AI bubble ready to pop? I doubt it…

You could leap to some big conclusions here, and the rumor around SK Hynix is a potential move that could have a significant impact for consumers. With some folks talking about the end of the 'AI bubble' in recent times — which feels like hopeful chatter indeed — it could be read as another indicator in that respect, too. However, it's way too early to make that kind of call (and I don't personally think we're seeing that by any means).

What we don't know is the extent of the apparent shift away from HBM, and anyway, the move could partly be about DRAM being so pricey now that it represents a tempting enough diversification in terms of SK Hynix's overall memory strategy (a theory raised in some quarters).

We should also remember that the chairman of SK Group (the parent company of SK Hynix), Chey Tae-won, has previously predicted that the RAM shortage may not be over until 2030 (a forecast more recently echoed by Nvidia's CEO). So, as noted, temper any optimism, but this is at least a positive sign from the big chip maker, as is the price prediction from Asus.

Regarding Asus, again there's a caveat — namely that it's an analysis for the Taiwanese market only. But if price rises in H2 2026 are only (roughly) a third of what they effectively were in the first half of the year, that'll surely be reflected to some extent globally. Also, it's very true that consumers everywhere will refuse to buy if pricing goes higher too quickly, which is something I've pointed out a few times before. This isn't something unique to Taiwan.

Finally, it's also worth noting that earlier this month, we heard some more positive news on the RAM crisis from David McAfee, AMD's VP and general manager of Ryzen CPU and Radeon GPUs.

As PC Gamer reported, McAfee said: "There is an enormous amount of capacity that is being built by the memory manufacturers to bring more production online, and that more production online is going to focus on DDR, LPDDR, HBM, like the newer memory technologies."

He added: "I don't expect a lot of DDR4 production to come back into the world, but those newer memory technologies, a significant amount of capacity is coming online. I think we'll start to see by the end of next year and into 2028 that that ramp really starts to take hold, and then it's just a factor of the forces of supply and demand, and how that affects memory prices."

OK, so this is really just a reminder of what we've already been told, but it's still worth bearing in mind that the expectation for some remains a considerable easing of the crisis by 2028.

• A memory expert has predicted big RAM price hikes this year
• They say we could see hikes of 40% to 50% in Q3, and further 30% to 40% rises in Q4
• They predict that 2027 is also going to be painful, with a 40% to 45% increase year-on-year

There's more fuel to the fire for the theory that the RAM crisis is going to get worse, and a lot worse going by this latest forecast — though I'd take it with some seasoning.

Wccftech spotted that Jukan on X highlighted a report from Jefferies, an investment banking firm that has been talking to an analyst in the world of memory who made these bleak predictions.

They include the expectation that memory pricing will increase in a big way as 2026 rolls onwards — we're talking a 40% to 50% hike in Q3 (compared to this quarter) and a further 30% to 40% rise in the last quarter of 2026.

Price hikes are "likely" to continue through 2027, the expert believes, with potentially a 40% to 45% increase year-on-year, which would leave RAM prices at a staggering level come the close of next year.

Only then will we get an easing of pricing in 2028, with memory prices potentially falling by up to 20% due to a combination of slowing demand and more production capacity coming online (with investment in the latter that's underway now finally coming to fruition).

Elsewhere on X, P Equity Research shares more of the Jefferies report, which underlines how cloud giants are apparently locking down 50% of total memory production (potentially rising to 70%), signing long-term contracts requiring massive (40%) prepayments. Due to this, consumer electronics makers are facing "severe pressure" and even leaner memory supply going into next year.

Analysis: running the doom gauntlet

This is the most doom-laden RAM industry prediction I've seen in some time, and there have been a few of those recently. In the order of 40% and then 30% price increases (at minimum) over the next two quarters would be a shocker — bordering on unthinkable.

Other forecasts are calling price rises, too, but not to this extent. As Wccftech points out, another investment research firm, Aletheia Capital, predicts rises of 30% and perhaps up to 15% in Q3 and Q4 respectively, and Jukan on X points to a current consensus of 20% then 30% hikes respectively.

Granted, that doesn't look good either, but the view of the expert that Jefferies spoke to feels rather alarmist in comparison. I've said it before, and I'll say it again: in the consumer world, there's only so much price hiking that people will stand for before they just close their wallets and buying activity starts drying up to a large extent (save for absolutely essential purchases). How much higher can RAM prices go, frankly, before we see those kinds of hardened consumer attitudes coming into play? Not a lot higher, I'd argue.

Although granted, it seems like the talk of price hikes easing off sooner rather than later is now being completely drowned out by the RAM pessimists. The expert who spoke to Jefferies also observes that Chinese memory chip makers won't come to the rescue to help correct RAM supply outside of Asia in the foreseeable future (meaning this year or next) either, a view we've heard echoed elsewhere, and one that (sadly) makes sense.

Meanwhile, following fallbacks to DDR3 memory in the past, we're also seeing that even ancient DDR2 RAM is having a resurgence in popularity in some scenarios, with prices for that memory shooting up as a result according to TrendForce.

As The Verge reports, Valve also just underlined how hard it is to buy RAM at anything approaching a reasonable price – with no room for negotiation whatsoever with memory suppliers, which impacted the cost of the Steam Machine (as predicted).

So yes, everything seems to be backing up the recent cloud of gloom cast on the PC industry by Nvidia's CEO, Jensen Huang, who observed that the RAM crisis will be around for "quite a few years", hinting that it's a demon we'll have to live with for the rest of the decade, pretty much.

Yet I still think this latest report goes a step too far with the doom mongering, and that consumers will simply vote not to open their wallets at all (in the main) at some point in the not-so-far-off future. It is, however, clear enough that more misery is coming in some form as 2026 rolls on, so we'll have to batten down the hatches for now and see how bad the storm gets.

Meantime, if you are in the market for certain components — certainly a new laptop or MacBook — I'd suggest you make a move before too long, as I discussed at length last weekend.

• Nelson Duann is a VP at Silicon Motion, a maker of SSD controllers
• In an interview, Duann made it clear that the strategy of Chinese memory chip makers is different to foreign suppliers
• They are obliged by the government to support the local market, and that could be bad news for theories about these chip makers helping to ease the RAM crisis globally

Chinese memory chip makers have been theorized by some as riding to the rescue in the global battle against the RAM crisis, but a new report puts that idea in a more doubtful light.

Tom's Hardware interviewed a VP at Silicon Motion, a maker of SSD controllers, and Nelson Duann told them that: "China has domestic NAND and DRAM makers, and their strategy is not the same as that of foreign memory suppliers. Because they receive government support, they also have a responsibility to help maintain the health of the local market."

In other words, the major memory chip producers in China — the likes of CXMT (the one we hear about most often) and YMTC — can't just sell to the highest bidder, as the government (local or national) puts pressure on them to support domestic manufacturers of system RAM and SSDs, or indeed phones and PCs.

Meaning while they may want to sell to the likes of data centers and grab those fatter profits therein, they can't.

Duann notes: "Foreign suppliers generally follow the highest-return opportunities and can allocate most of their supply to data centers. Chinese suppliers cannot do that in the same way because the government can provide guidance and encourage them to support certain local industries."

Duann also recently shared a pessimistic line of thinking on SSDs, and how the consumer retail market for these products has almost disappeared entirely.

Analysis: domestic protection

The upshot is that Chinese consumers may not face the same RAM crisis-related pricing woes as the western world given this governmental stance. There's a level of domestic protection built into the system here, putting people above profits in basic terms. (And also protecting jobs in the manufacturing companies that make products which need those memory chips, from RAM sticks to laptops).

What's interesting to consider here is the theory, which has been raised for a while now, that memory chips made in China could be used to serve consumers across the globe, given that production is being seriously ramped up over in the country to cope with the memory shortage.

We have even seen some evidence of this happening. These are mere hints (in terms of Corsair possibly experimenting with using chips made by CXMT), but Duann's comments raise a potentially serious stumbling block.

If the RAM crisis continues to get worse (many predict it will, and that this misery might last through to the end of the decade, a view that Nvidia's CEO subscribes to) there's every chance that China is going to ensure that production is directed to solve the problems on its own doorstep. No matter what profitable temptations might be waved in the face of the big Chinese memory chip makers.

All this is just theorizing, but it makes this possible escape route to some relief from the RAM crisis for those outside of China seem a bit less likely to happen. And it's not like there wasn't already considerable skepticism along those lines already.

On the brighter side, we heard this week that we're going to see Apple wading in and emptying some of its vast coffers in an effort towards relieving the memory shortage in some way, although exactly how that might pan out isn't at all clear yet.

• Nelson Duann, an exec in the SSD supply chain, has said: "The retail SSD market has almost disappeared"
• DDR5 RAM prices refuse to drop, although older memory modules are easing in price, but only very slightly
• System memory remains massively overpriced, and the same is true with many SSDs – and even hard drives are becoming more costly now

There's more news about the PC component crisis, in terms of SSDs – and how the retail market for drives is seemingly disappearing – and RAM pricing too, which is showing signs of easing a little in some respects, the notable catch being that this isn't the case with DDR5.

Tom's Hardware interviewed Nelson Duann, who is a VP at Silicon Motion, one of the major forces in terms of SSD controller manufacturers, with the exec observing that: "The retail SSD market has almost disappeared."

Duann elaborated: "The controllers we sell to module makers are now largely ending up in SSDs that are shipped to PC OEMs. The reason is that OEMs cannot obtain enough NAND directly from memory manufacturers, so they are increasingly sourcing SSDs from module makers instead."

What Duann is saying is that with such a great demand from data centers these days, the retail market – meaning SSDs in boxes on shelves (virtual or physical) – is shrinking to the point of vanishing. Drives are going to data centers or PC makers, so the selection available to consumers is very much dwindling.

On the RAM front, Notebookcheck.net highlighted a report from 3D Center which examines component prices in the German retail market for June, including memory and SSDs.

The price of DDR5 RAM sticks remained essentially level compared to June (they were up 1%, so next to nothing). With DDR4 and DDR3, prices actually dropped a bit – to the tune of just under 7%. With SSDs, pricing pretty much stayed level, with a slight increase of just over 1%.

Analysis: harsh realities

In the German market, memory pricing does appear to have held pretty much stable over the last few months. Or, to look at it another way, system memory has stayed exorbitantly priced throughout this year, still sitting at a level which is 400% more expensive than before the RAM crisis kicked in.

SSD prices have been stable for the last few months too, the difference being they went up in the first quarter of 2026, whereas RAM pricing actually fell (from a peak of 440%, believe it or not).

As ever, bear in mind that this is the German market – and just one source of stats – but it's at least not terrible news in that some folks have been predicting RAM could actually get pricier again as this year progresses. That could still happen, of course, but it doesn't appear to be doing so yet.

Based on the comments from Duann at Silicon Motion, mind you, we might expect SSD prices to start edging upwards again. If a prominent executive within the supply chain is talking about the retail SSD market 'disappearing', that must be a concern. It's worth noting that hard drive prices are now creeping up, too, based on 3D Center's stats – they are 58% pricier than they were a year ago, compared to 34% last month (and just a 14% increase back at the start of 2026).

For now, we'll keep watching these price tags and accepting the reality that there isn't much we can do about the situation – except refusing to pay massively inflated mark-ups. There is, of course, a line where consumers will do exactly that (in the main) which should theoretically keep a hard ceiling on RAM and SSD price hikes.

Meanwhile, given all this, if you can find a good deal on storage in the Prime Day sales next week, it might well be worth jumping on (especially in the case of larger SSDs, or external hard drives).

• The Nvidia RTX 3060 and 3050 are apparently making a comeback
• A graphics card maker in Asia has new models planned as budget alternatives, and this practice could spread to other regions
• Meanwhile, we're hearing that SK Hynix plans to accelerate development of its memory chip production capacity and triple it by 2034

The RAM crisis appears to have another side-effect, namely bringing back old GPUs, but there's some more positive news for the future from one of the big memory chip makers.

VideoCardz noticed the resurrection of a couple of Nvidia graphics cards that aren't even from the past generation, but the one before that: the RTX 3050 and 3060, which are GPUs from 2020 that have been brought back by Manli, a graphics card maker that mainly supplies Asia.

The Manli RTX 3060 which has returned from the dead is a 12GB model, whereas the RTX 3050 has 6GB of VRAM and a 70W power envelope, meaning that it can run off the PCIe slot (with no need to be connected to the PSU).

Elsewhere, the future of RAM is looking rosier, with news from SK Hynix, one of the major three players in making memory chips, that it's ensuring that manufacturing capacity is being ramped up in a big way going into the next decade.

Chey Tae-won, the chairman of SK Group, said in an interview with Nikkei Asia (via ComputerBase, as spotted by TweakTown): "Since we're proceeding with the plan to expand as much as possible, our calculations show that our wafer capacity will double within five years. But honestly, once all these facilities are built, it won't just double, it will triple by around 2034."

So that means by 2031, SK Hynix will have doubled its manufacturing capacity, and it'll only be a few years more until that's trebled, moving notably faster down the line. That said, this is a best-case scenario we're told, and those expectations could always slide.

Analysis: a notable acceleration

This represents SK Hynix putting its foot down on the RAM production pedal in a big way. We're now looking at eight years for a trebling of manufacturing capacity for DRAM and NAND flash memory chips, whereas previously the timeline for this was 20 years. Yes – two whole decades.

This is a measure of how much RAM demand SK Hynix is expecting going forward – and that the current memory-hungry environment isn't going away. As we've been hearing recently, if anything, the AI boom is set to continue and gobble up even more RAM in the foreseeable future.

As for the Nvidia GPUs which are being brought back to life, this may be just in Asia for now, but it indicates that this could happen elsewhere, too. There have been previous rumors about the RTX 3060 12GB making a comeback, so here we're seeing some hard evidence that this is actually happening.

Are you wondering why it's happening? Well, both of these GPUs are back to serve as budget-friendly options in a time where current-gen GPU availability is becoming more problematic, and prices are rising. (Indeed, at the higher-end for Nvidia GPUs, price inflation has been getting quite nasty this year, and the fear is that it'll only worsen).

The RTX 3060 was a popular offering for a long time, and the 12GB variant proved tempting for gamers who didn't want to be shortchanged by newer Nvidia budget graphics cards that only served up 8GB of VRAM. While you may question the wisdom of an affordable GPU that packs on the video RAM in this memory-starved climate, remember that this Nvidia card uses GDDR6 VRAM, not GDDR7 as seen in current-gen Blackwell GPUs, so it's a different kettle of fish in that respect. It theoretically allows for some extra breathing room to produce some more wallet-friendly graphics cards without tapping into precious GDDR7 resources.

Of course, we don't know how wide a scope this apparent revitalization of old Ampere GPUs might have, and it could be quite a limited affair. Time will tell.

• AMD's David McAfee expects DDR5 RAM prices to 'recover slowly in the future'
• However, the exec added that DDR5 won't return to 'normal' pricing levels for some two years
• Meanwhile chatter from the rumor mill claims Lenovo is going to implement another sizeable round of price hikes with its PCs

An AMD exec has told us that DDR5 RAM pricing isn't likely to normalize until 2028, and in other news, fresh from the memory and wider component crisis, Lenovo seemingly has more price hikes in the works for its PCs.

Let's start with the AMD story. VideoCardz flagged up the interview that 4Gamers conducted at Computex 2026, in which the Taiwanese site spoke with David McAfee, who is VP and general manager of Ryzen CPU and Radeon Graphics.

When questioned on the memory shortage (bearing in mind translation issues with the article), McAfee said he expects prices to 'recover slowly in the future' but that DDR5 RAM won't return to normal pricing levels for about another two years.

VideoCardz also highlighted a post on X from leaker Harukaze5719, which in turn points to a report from Sina Finance in China that tells a separate tale of the Lenovo price hikes.

Obviously, this is just whispers from the rumor mill, but the theory is that Lenovo plans to jack up prices in China by the equivalent of $150 in July. This applies to its PCs and laptops, and, in fact, to every product line Lenovo sells, we're told (though common sense would indicate that cheap peripherals, like a basic Lenovo mouse, won't get a $150 price hike).

While this is a (rumored) move over in Asia, it would clearly make sense that mirroring cost increases in the same order (perhaps even a bit more) would be implemented in other regions.

Analysis: more urgency for laptop buyers?

The AMD exec has essentially thrown his lot in with the forecasters who see the RAM crisis ebbing away during 2028. While that still means it has a fair way to go, this is actually a relatively optimistic prediction compared to some more recent thoughts – notably from Nvidia's CEO. Jensen Huang said the memory crisis will last "quite a few years", suggesting that we may have to be patient until 2029 or 2030 to see the worst of this over. Others have guessed that we'll be sailing rough waters with RAM pricing until 2030, too.

The sad truth is that at this point, if I could have a guaranteed end-in-2028 outcome for these RAM woes (somehow), I'd take that prospect – and run. Of course, there's the question of what McAfee means exactly by returning to 'normal levels', complicated by the fact that this is a translated interview. Broadly speaking, I assume this means that prices will drop back down to more palatable levels relative to now – though I don't see them ever returning to pre-crisis levels, frankly.

It's a bleak old outlook, for sure, although there is some hope in Chinese memory chip makers tackling the RAM shortfall to some extent with increased production from these Asian giants. McAfee alludes to this when mentioning Changxin Memory in China increasing its DDR5 production capacity, but others – notably Huang – seem distinctly unswayed by such arguments.

A lot, of course, could rest on what happens with AI going forward. However, with predictions of increased memory demands one way or another in that sphere – and no remote indication of the AI 'bubble' bursting, or clever tech innovations helping out as much as some folks think they might – I'm not optimistic on the whole.

On top of this, the news from Lenovo is a further blow. If you recall, the computer giant already hiked PC prices earlier this year, and so this is another helping of RAM crisis-related cost rises for laptops and desktops (and other hardware besides, apparently).

As I've been discussing recently, after the Nvidia CEO's recent end-of-decade prediction for the extent of the memory crisis, now really does seem to be the right time to buy a laptop. The news that Lenovo may be about to pull the trigger on yet more substantial PC price rises only puts more urgency into that theory, because this surely won't happen in isolation among PC vendors.

• Nvidia's CEO has said the RAM crisis will last for "quite a few years"
• The comment came ahead of the announcement of a multiyear partnership between Nvidia and memory chip maker SK Hynix
• It's one of the bleaker predictions we've heard, and it might be wise to take it on board if you're thinking of buying a laptop, PC, or components in the near future

If you were hoping the worst of the RAM crisis might soon be over — and we've heard some hints to that effect in recent times — you can think again, according to Nvidia's CEO.

Reuters reports that Jensen Huang just predicted that the memory shortage is a crisis that'll last for "quite a few years", and this doubles down on some of the more pessimistic forecasts about the RAM crisis.

Given that this comes from a heavy-hitting source – Huang was speaking ahead of the announcement of a collaboration between Nvidia and SK Hynix in a "multiyear technology partnership for next-generation memory" — it's a distinct worry for me.

As I noted at the outset, we've recently heard some more positive inklings, suggesting that the RAM crisis could be peaking and a recovery might arrive sooner than expected. That includes the ex-chief of Samsung's semiconductor business forecasting that the RAM shortage could possibly ease in just a year's time, or certainly by early 2028, partly due to the efforts of Chinese memory chip makers.

Previously, though, we've also heard that more RAM price hikes are on the cards due to disruption to shipping in the Strait of Hormuz, as well as predictions that the memory crisis could be prolonged until the end of the decade.

Interestingly, that latter claim of RAM pricing misery continuing through to 2030 came from the chairman of the parent company of SK Hynix, which Nvidia just signed its deal with, and Huang appears to have adopted the same line of thinking. For me, the declaration of "quite a few years" means at least three, and hints at more, effectively backing that previous 2030 worst-case prediction.

What does this mean for the average consumer? The words from the Nvidia CEO carry some considerable weight, I think, and this is a rather ominous development in my opinion, although it's not quite as simple as "if you think prices are bad now, just wait — so buy, buy, buy, while the going is still relatively good".

Of course, calling the going 'relatively good' given the price of RAM sticks themselves is more than a stretch, but the truth is that there are certain categories of hardware you should probably consider pulling the trigger on now, to avoid what might be even more painful price hikes by the time next year rolls around.

Here's what I think we all need to consider given the current picture and predictions relating to the RAM crisis, in terms of different types of hardware. I should caveat all this by underlining that it is just my opinion, and I may, of course, turn out to be wrong.

Laptops: don't hang around for too long here

What immediately sprang to mind when I read Huang's comment was that this additional gloom nugget is another sign that the time to buy a laptop is now. Or rather, perhaps as part of an Amazon Prime Day deal (later this month) or come Black Friday, with these big tech sales in 2026 likely to represent your best chance to get a new notebook at a relatively affordable price.

The trouble is that if the RAM supply situation really is set to be a very rocky road through to the end of the decade, even the big laptop manufacturers are going to run out of all their inventory of memory bought at (relatively) cheaper prices – and the same is true of storage (SSD price hikes have also been seriously nasty).

If all this plays out as Huang expects, continued pressure on just those two component categories are going to hike laptop prices substantially over a few years. And that's not considering other pressures such as with discrete GPUs (that use VRAM) on gaming laptops, or price increases on other notebook parts, notably CPUs which are starting to feel the heat a bit in the broader component crisis.

If you're thinking you'll need a new notebook in the not-too-distant future, and you can score a good deal with a laptop that's on sale this year, I can't see you losing out. It seems unlikely that you'll find something cheaper next year, put it that way — and if there's one piece of hardware I'd advise buying with some level of urgency, it's a laptop.

Do bear in mind, however, that more Windows 11 laptop makers are now dropping models back down to 8GB of RAM as a cost-cutting measure to reduce those sticker prices, and there are caveats for future-proofing here, which I've discussed at length elsewhere.

Desktop PCs: ditto, sort of…

I think everything I've written above about laptops is also true of desktop PCs to an extent, as the same pressures around the same components exist broadly, certainly for prebuilt computers. Matters are worse in so much as a desktop will usually have a discrete GPU (much more often than a laptop will), and the price hikes therein add some extra misery into the mix, particularly at the higher-end (although the same is true of gaming notebooks).

So, again look to the likes of Amazon or Black Friday sales, and if you need a new desktop, a discounted prebuilt might turn out to be a pretty smart move this year.

However, a DIY PC build is a bit different and more painful these days, as you are sourcing individual components all with varying price hikes, and some of those increases are huge – you're lacking any of the cost cushioning that you might get from a prebuilt (where the PC maker gets cheaper prices for bulk buying components, of course). In this case, I'd be far more cautious, as it's not exactly clear how things will play out with component pricing more widely as I'll come on to next.

RAM and SSDs: the real pain points

The RAM crisis kicked off all this pricing pain when it began back in September 2025, followed by SSDs (which also use memory chips, of course), and at this point, price tags on both are massively hiked.

Having to buy system RAM is as bad as it gets when it comes to the extra damage to your wallet, although the exact extent of that can depend on the type of memory you're looking at. Prices of DDR4 and DDR5 RAM have trebled or even quadrupled in price, though, which is ridiculous, frankly.

In short, I'm loathe to recommend buying RAM at this kind of premium to anyone. That said, Huang's comment here hints that perhaps memory does still have further to go in terms of hikes, and as Tom's Hardware recently reported, a Lexar executive just predicted a further doubling of RAM prices by the end of 2026.

So, in spite of some recent evidence of memory price stabilization or even slight decreases, it seems the worst isn't over yet. At the same time, there's a ceiling as to what consumers will pay in terms of price hikes before they collectively fold their arms and refuse to buy. Overall, it's unclear how this will play out, and while the Lexar exec's prediction feels alarmist to me, it's not a great overall indicator of where we're headed – particularly now in light of what Huang's chipped in with.

I simply can't recommend buying RAM at the price it's at, and the same is true for SSDs in many cases. Indeed, I have to wonder how much worse the prices on these components can get before it becomes farcical, frankly. But for now, I'd err on the side of playing a waiting game to see how these fresher predictions begin to pan out.

GPUs and CPUs: a more positive picture, but not entirely

As for computing components outside of RAM and SSDs, the main concerns are the other key staples of any PC – the processor and graphics card.

If you're in the market for a desktop GPU in the near future, I think it's probably a good move to buy (again, perhaps with a bargain in the next big sale – though I think we're less likely to see any sizeable discounts on graphics cards as opposed to, say, laptops). That's because pricing is relatively palatable currently for mainstream products, meaning mid-range and lower-tier GPUs – we've seen some solid deals on AMD's RX 9070 XT GPUs recently for example.

For high-end GPUs – meaning Nvidia models – sadly price hikes have been a lot heftier (what with more copious amounts of video memory being involved for one thing). It's quite possible these graphics cards could see further cost increases, though, into next year, but the RTX 5070 Ti and upwards are already seriously over and above the MSRP to the point where I balk at recommending them.

CPUs are a different matter, with price inflation being much more restrained here, and with the possibility of processors getting more expensive down the line, I think it's a safe bet to buy one now if you need an upgrade. There's even a new budget Ryzen 7700X3D set to launch next month, and we could see further additions along these lines at the lower-end from AMD apparently, so I think the picture for CPUs looks stable enough for the foreseeable.

• Researchers have created a NAND-DRAM hybrid, inspired by legacy camera tech
• Indium Gallium Zinc Oxide also promises benefits over silicon
• For now, this is just a prototype that needs further work

Belgian semiconductor research hub imec has unveiled what it claims to be the first 3D implementation of charge-coupled device (CCD) memory architecture, which revives technology we’ve already seen used before in digital cameras and camcorders, but for a totally different purpose.

With 3D CCD architecture, the researchers were able to break one of the biggest bottlenecks in AI computing today – the memory wall – where GPUs and accelerators spend more time waiting for data than processing it as a result of poor memory bandwidth and power efficiency.

The new design combines the speed and rewritability of DRAM with the density and efficiency of NAND to form a type of hybrid.

Old camera tech could actually lead to future generations of memory

CCD technology is nothing new – charge-coupled devices have long been used in digital cameras, broadcast video equipment, scientific imaging and even astronomy sensors, but CCDs have since been replaced with CMOS image sensors.

Traditionally, CCDs work by physically moving electrical charges between semiconductor gates, and this same principle applies to imec’s research to enable highly efficient memory movement.

Instead of arranging memory cells side-by-side on a flat plane, like conventional DRAM, the design stacks them vertically in a similar sense to 3D NAND, and this is important because DRAM’s limitations include leakage, higher manufacturing costs and a reduction in how quickly density improvements are happening.

The chips also replace silicon with IGZO (Indium Gallium Zinc Oxide), which promises lower leakage, longer data retention, easier low-temperature processing and strong compatibility with dense 3D stacking.

With this hybrid architecture, imec has already demonstrated a successful charge transfer at transfer speeds of more than 4MHz, but this is still very early-stage technology and the prototype only uses a small number of stacked layers. In theory, it should be able to scale as well as NAND, with commercial chips now surpassing 200 layers.

CCD architecture looks to promise reduced wear mechanisms and endurance that could even exceed NAND, making it ideal for highly intensive applications across AI training clusters and inference servers.

“Unlike byte-addressable DRAM, our 3D CCD device is designed to provide block-level data access, which is better suited to modern AI workloads,” Program Director for Storage Memory Maarten Rosmeulen added.

“The potential of this CCD device to be used as a buffer memory lies in its ability to be integrated in a 3D NAND Flash string architecture – the most cost-effective way to achieve a scalable, high bit density estimated to go far beyond the DRAM limit.”

The research also details future plans for the promising architecture, positioning it as a CXL Type-3 device, or one that complies with industry standards to connect GPUs, CPUs and accelerators. This is an important consideration, with hyperscalers now turning to CXL as AI models become too big for local GPUs alone.

As a prototype and research product, there are still plenty of hurdles to overcome, including thermal behavior, layer count scaling and of course real-world integration, however if it’s successful then the new hybrid architecture could seriously help to reduce one of the biggest costs in AI infrastructure, DRAM.

Looking ahead, imec proposes that the next phase may involve a totally new class of memory architecture rather than simply evolving existing designs further.

• Nintendo announced the Switch 2's price will increase in the US, Canada, Europe, and Japan
• It will now cost $499.99, effective from September 1, 2026
• All Switch hardware prices will increase in Japan, including Nintendo Switch Online subscriptions

Nintendo has held strong amid the memory crisis, successfully avoiding price hikes for its Switch 2 hardware — but all good things come to an end.

Nintendo announced it will increase the price of the Nintendo Switch 2 handheld; in the US, the price will rise from $449.99 to $499.99, effective September 1, 2026, as a 'response to various market conditions'.

A $50 price increase will also be replicated in Canada, seeing it cost $679.99, while Europe will see a 30 euros increase, also effective on the same date. Unlike other regions, Japan's price increase will apply to all Switch hardware, taking effect on May 25, 2026, with the Switch 2 costing 59,980 yen instead of the previous 49,980 yen.

Japan is easily the most impacted, as the Nintendo Switch Online subscriptions will also face price hikes, notably for its 12-month family plan, rising from 4,500 yen to 5,800 yen.

There is no confirmation on price increases in other European regions, notably the UK, but according to Nintendo Life, Nintendo states they will be shared at a later date.

This shouldn't come as a surprise, as the RAM crisis is causing havoc across PC and console hardware, due to shortages and increased demand from AI data centers. Sony and Microsoft have recently increased prices for PS5 and Xbox Series X consoles, respectively.

It was only a matter of time for Nintendo to follow suit, especially considering the general economic struggles. Fortunately, though, Nintendo has given most consumers (except for those in Japan) plenty of time to beat the price hike, which won't come into effect for another four months.

The warning signs have been around via several rumors and suggestions that Nintendo wouldn't be able to avoid adjusting the MSRP, and there's a decent chance that this won't be the last price hike we see for the Switch 2.

Microsoft has a tough task ahead to optimize Windows 11, with the reported project 'K2' described as an effort to effectively eliminate the issues of bloatware, excessive AI usage, and provide better gaming performance, and it wants to match the latter with Valve's SteamOS to win users' trust back.

I think that's a move from Microsoft that all of its users can get behind, because Windows 11 certainly needs it. I've had my fair share of complaints about the operating system for a long while, mostly with the frustrating and persistent bugs with each update.

However, since there's an ongoing memory crisis, leaving consumers with very few affordable options on RAM kits, I've discovered that Windows 11 and other factors around applications are only making life worse for its users. It's no wonder that Microsoft is now prioritizing optimization for the OS.

In the meantime, I've found another way to manage memory woes.

Windows 11 and apps are using more RAM than necessary

Using the Windows RAM & Performance Optimizer on GitHub by Priyom Saha, I've been able to decrease the amount of memory consumption at the click of a button.

Similar to many other RAM optimizers you can find available on GitHub, this works via a script, which eliminates unnecessary background applications and Windows 11's persistent bloatware, designed to run in an endless loop every 10 seconds. It's also actively monitoring and trimming RAM usage 'in real-time', which helps recover memory that could be used for more intensive tasks.

While using this tool, I've discovered that Windows 11 and its applications (including non-Microsoft apps) are using more RAM than necessary, and this was evident in drops of up to 6GB in usage. I've tested scenarios where Microsoft Edge (or even Chrome) is running in the background with only a few tabs open, and I would see RAM usage fall from 17GB to 11GB in a matter of minutes.

The drops aren't as significant on idle; however, I still noticed that when running the script, at least 1GB or 2GB of memory is recovered. While that isn't a huge amount for systems with 16GB or more, it's a bigger issue for low-end PCs or handhelds.

I must state that the problem isn't solely on Windows 11 here, as it's quite clear that other applications are in use, but browsers like Edge or Chrome, and entertainment applications like Spotify shouldn't be pulling so much memory, especially when committing to basic background tasks (at least in comparison to gaming or editing).

The combination of both Windows and non-Windows applications (e.g., Chrome), alongside the operating system's bloatware and usual background activity, is seemingly creating an excessive amount of RAM usage. It's exactly why it's pleasing to hear Microsoft address this with project K2 for Windows, and I'm hoping that we can start to see major improvements in the near future.

While we wait, though, there's always Saha's RAM optimizer.

If you were hoping for some relief from the RAM pricing crisis, April hasn't delivered on that front. Actually, there is a caveat attached here, in that there has been one more positive development of late – although it has a sizable sting in the tail, as we'll see later. But before that – and sorry to do this to you – we must wade through the quagmire of negative news that's been a running theme this month.

In fact, we only need to focus on the past week to see multiple developments that underline just how bad things have got with the RAM situation. Previously, we've heard about stock shortages of the Mac mini (and Mac Studio) theorized to be down to the lack of RAM supply, and then on Wednesday, the base model of the Mac mini completely sold out on Apple's online store. That's the M4 model with only 16GB of RAM, whereas before, it was the versions more heavily loaded with system memory which were (understandably) in trouble.

We also witnessed the launch of the Framework Laptop 13 Pro, dubbed the 'MacBook Pro for Linux users', which went down a storm thanks to many of its design decisions — with a notable fly in the ointment. That was the asking price for this notebook, with wallet-worrying starting prices, particularly in some regions where there are higher, much dearer baseline configurations. Naturally, those prices have been driven up by the rising cost of RAM and storage (along with other PC components besides, including CPUs and GPUs).

Also this week came the news that someone is making their own RAM in their garden shed (as reported by Tom's Hardware). Okay, so no, they aren't producing functional sticks of memory to slot into a PC, but an intrepid YouTuber did manage to craft working memory cells from scratch, after converting "a shed in my back yard into a class 100 semiconductor cleanroom".

This is actually a seriously impressive project, and I'd recommend giving the video a watch, as it's not just amazing what's achieved in this DIY effort, but it's also very educational in terms of how memory is manufactured (and how it works). Although be warned, it does get quite techie.

Surface downer

Another major downer was a rumor that Microsoft's next-gen Surface devices are likely to be, well, shall we say expensive. Or to quote the leaker in this case: "Prices are probably going to be so bad, no one will be able to afford the things anyway."

Yikes. And guess why? That's right, good old RAMageddon. And yes, okay, this is just a rumor, but we have already seen huge price hikes for existing Surface models, and those are very real. When they happened last week, they were taken as a sign that next-gen Surface hardware would also be a lot pricier, so that adds weight to this week's rumor.

And on top of all this, a further blow was dealt in the form of ASRock's new HUDIMM memory. While on the face of it, this was billed as a clever innovation for producing more affordable DDR5 memory, it does so by cutting performance levels considerably. Still, that doesn't mean it's not a useful choice to have for budget builds, because it is.

However, with companies coming up with longer-term solutions like this for the ridiculous pricing that's plaguing the memory market, this suggests the crisis really is here for the long haul (as in the rest of the decade). Which some analyst firms, and indeed memory manufacturers, have already said is the case — but this kind of development underlines it.

Continued bad news about SSD price hikes rather compounds all this, as that hardware is, of course, part of the pain regarding shaky memory supply.

Consumer refusal

So, that's the latest miserable mire of bad news on the crisis — but what about the glimmer of positivity I mentioned at the outset? This is the fact that we've actually seen some sizable drops in the price of DDR5 RAM, and by sizable I mean in the order of 10% to 20% (and there looks to be some relief with DDR4, as well, albeit in a much more limited way).

While that sounds great on the face of it, hold your horses, because the price of RAM has shot up by a ridiculous amount — to the tune of 300% or more (and it's far worse than that for some DDR4 modules going by recent reports). So those kind of 10% or 20% reductions aren't all that significant against this backdrop.

Furthermore, this price drop isn't a result of improved supply for RAM, but as the analyst company that highlighted the DDR5 drop pointed out, it's a softening of consumer demand. In other words, prices have got so silly that consumers are just sighing, giving up and refusing to buy, in the hope that prices will come down. And, of course, that's part of the supply and demand equation which will indeed cause prices to drop.

In short, it's not a positive thing in terms of better supply and stock, but a negative factor attacking prices and forcing them down, regardless of inventory levels of RAM in warehouses and on shelves.

Really, it's just another depressing facet of the reality of the RAM crisis. It also begs the question: is this ebbing demand due to the sky-high cost of memory our best, or indeed only, hope of price tags coming down?

From where I'm sat that seems to be the case. And what's more, this slump in prices due to buyer refusal is likely to have a limited impact, when all the fundamental issues that caused the RAM crisis in the first place remain in full force. Extra manufacturing capacity at memory makers is not going to meaningfully spin up to a greater level for a long time yet – that won't even start until 2028 – and AI demand for RAM looks as relentless as ever.

This week, we also heard again that AI's insatiable hunger for memory isn't going to be solved by Google's TurboQuant tech, clever though it is. The CFO of memory maker SK Hynix (via Wccftech) recently said: "Although memory-efficiency technologies may appear to reduce memory usage per individual device, in reality they are evolving in a direction that maximizes the amount of context that can be processed per unit of memory."

This is something I wrote about recently, and to sum up, what it means is that 'memory-efficiency tech' like TurboQuant will be used to drive better performance for AI, rather than saving memory (while delivering the same performance) — which will lead to more AI usage, and increased demand for RAM. So, there's no escape route there.

The optimism that is around, then – and it's very thin on the ground anyway – doesn't have much in the way of substance or foundations.

For now, it's true enough that as consumers, we can do our part in suppressing demand by refusing to buy – where that's feasible – and hope to see this make a continued impact on the currently lofty prices of RAM.

It's a slim and wispy hope, but it's about all we seem to have. Save for keeping our fingers crossed that somehow the AI bubble might burst, but never mind wispy, that feels like an extra-planar possibility, and not one that there's any chance of manifesting in this particular reality.

• ASRock has revealed a new trick to beat high RAM prices
• HUDIMM DDR5 RAM modules are considerably more affordable
• They cut back on performance, however, so it's a trade-off here

There's a new type of DDR5 RAM in town, and it's cheaper, but before you start rejoicing that all your memory-related prayers have been answered, bear in mind that there are weighty caveats attached here.

Tom's Hardware noticed the announcement from ASRock about its new HUDIMM DDR5 RAM module for motherboards with Intel chipsets. In a nutshell, these are designed to be a good deal more affordable, but to achieve that, performance is dropped considerably.

A standard stick of DDR5 (UDIMM) uses a two-subchannel architecture (2 x 32-bit), but with HUDIMM (the 'HU' stands for Half Unbuffered), you get a single 32-bit subchannel instead.

That sounds very technical, but what's happening is simple enough — the bandwidth and density of the RAM stick is effectively halved. And sticks that need fewer memory modules can, of course, be made a good deal more cheaply, because you're only buying half the chips to produce them.

As the company observed on X: "ASRock's HUDIMM architecture reduces chip count and cost, enabling more affordable and flexible system builds for users and system integrators worldwide."

Intel's Robert Hallock, VP and GM for its Enthusiast Channel Segment group, commented: "Innovations like ASRock's One sub-channel DRAM technology are crucial to ensuring desktop computing remains accessible despite the rising demand and costs for DDR5 memory.

"Intel's grateful for ASRock's support in bringing this to market for our 600/700/800-series chipsets, ensuring Intel users have more access to the benefits of DDR5 memory in the years ahead."

So, as noted, these new RAM offerings are compatible with ASRock's Intel 600, 700, and 800-series motherboards.

ASRock has hooked up with TeamGroup to produce these HUDIMM sticks, and needless to say, they'll be entry-level offerings. This RAM will also be manufactured for laptops, too, in the form of HSODIMMs.

Asus is reportedly looking into this type of memory, too, as per leaks on X, so we could see a broader shift towards HUDIMMs as the year progresses.

Analysis: sign of the RAM times

The catch is that the cutbacks made to this RAM mean that performance is going to be a lot slower. Is that a compromise you want to make? Perhaps it is, given the cost of DDR5 RAM right now, which has reached extortionate levels, frankly.

The twist is that ASRock's new way of working here can run alongside standard DDR5 RAM, which remains compatible in these motherboards. HUDIMM offers asymmetrical dual-channel support at the BIOS level, so you should be okay to put a HUDIMM next to a standard UDIMM, and they'll work fine in dual-channel mode (with 3 x 32-bit subchannels active — one from the HUDIMM, and a pair from the UDIMM).

If you had an 8GB HUDIMM stick alongside a 16GB UDIMM, this would, in theory, be a faster implementation than a single 24GB UDIMM stick. So you could, say, start with just an 8GB HUDIMM (or 16GB), and then expand with a UDIMM later (when pricing drops back down to a more reasonable level).

As Tom's points out, though, ASRock's marketing indicates a not inconsiderable 90ns latency with this RAM standard, and the proof will be in the pudding of how these sorts of theorized combos work out.

Meanwhile, HUDIMMs certainly represent one shortcut to lower DDR5 RAM pricing, but the compromise in terms of performance (away from mix-and-match scenarios) is going to be a heavy price in itself. Still, this may be an option some people wish to exercise, and I can't say I blame them, looking at what retailers are asking for run-of-the-mill DDR5 these days.

What this also serves as is a reminder of just how bad the RAM crisis has got, and the fact that hardware makers are looking at longer-term solutions such as this scheme isn't much comfort as to the prospective duration of this whole affair.

• More fake Samsung SSDs have been uncovered, and the drive maker has said it's 'taking consistent action against such counterfeits'
• At the same time, CPU sales are seemingly in a major slump, the worst seen in a decade, we're told
• With the PC component crisis just getting more intense, there is hope for some relief later this year – but the way it'll be realized isn't very comforting

As the PC component crisis intensifies, with CPU sales now apparently in a serious slump, we've had another warning about fake Samsung SSDs as scammers try to capitalize on expensive higher-end drives.

First off, let's look at the SSD nastiness, with German tech site ComputerBase reporting (via VideoCardz) that an Austrian buyer had the misfortune to receive two Samsung 990 Pro SSDs from a retailer that have both been confirmed to be fakes.

While the packaging of the 1TB drives looked authentic enough, and didn't ring any alarm bells, inspection of the SSDs did, as they had a blue circuit board (rather than the black color Samsung uses). They also used the wrong SSD controller (a Realtek model rather than a Pascal controller).

The real sign that something was very wrong, though, was the fact that these solid-state drives didn't work at all. (Unlike better fakes, which work, and can even appear to be the correct model when installed in a PC if you don't engage in anything other than a cursory inspection).

When Samsung was told about this incident by ComputerBase, the company provided a statement that read: "Samsung takes such reports about counterfeit memory products very seriously. We are taking consistent action against the distribution of such counterfeits.

"We recommend purchasing Samsung storage media exclusively through the Samsung Online Shop or authorized retailers. Consumers can also use the Samsung Magician software to verify that their product is genuine."

With the price of CPUs creeping up, maybe we'll also need to be wary of an uptick in processor fakes (such as the counterfeit Ryzen 9800X3D chips we've seen palmed off on unsuspecting consumers in the past).

More broadly, is it the case that pricier processors, and the squeeze from the memory crisis in general, are killing sales of desktop silicon? Apparently, this is indeed happening, as mentioned at the outset.

PC Gamer reports that TechEpiphany, who regularly posts figures from major German retailer Mindfactory, shared some recent data on X showing that processor sales have fallen sharply in the last three weeks (after being in something of a slump across the whole of March). It's mainly AMD Ryzen sales that have dropped actually – though that's partly a function of Intel sales numbers already being a great deal less at the start of 2026 – and it's an eye-opening slump.

Based on that data, and other sales figures drawn from the likes of Amazon, TechEpiphany posted on X that: "In 10 years of tracking retail CPU (and related) sales, I have never seen such a steep decline."

Analysis: an 11.5-level crisis

Saying that this is the single biggest slump which TechEpiphany has witnessed in the last decade is quite a statement regarding CPU sales. When asked 'on a scale of 1-10, how done are we?' in a follow-up post on X, TechEpiphany replied that we're at '11.5' currently.

Are processor prices really rising that steeply? Well, following rumors of major price increases late last year, they are going up, certainly, as there's a CPU shortage which is getting more serious.

However, this isn't just about processors in a bubble, but the entire custom PC market. With the prices of all components going up, and particularly RAM along with storage, building a computer from scratch – or looking at a substantial upgrade to a new motherboard platform for an existing system – has become a ridiculously pricey affair.

So, people just aren't doing that, and this is going to depress CPU sales, and indeed all components – not just the memory side of the equation, where the price hikes have been truly astronomical.

Counterfeit products being increasingly wheeled out as scammers try to profiteer from these high prices isn't going to help the situation, either. It's not great news that fake Samsung SSDs have now reached Europe, after an increase in Japan was already observed – though at least this latest bout of fakery wasn't as sophisticated as previously seen.

There's one hope here, namely that these stupidly high prices – and the PC market in general getting out of hand – is indeed resulting in a refusal to buy from consumers (as apparently seen with CPUs, but also RAM recently, too). That in itself could rebalance the supply and demand seesaw to some extent, and lead to prices falling. And as PC Gamer also spotted, MediaTek is tentatively predicting a more optimistic pricing trajectory for RAM in the second half of 2026 based on this kind of theorizing.

MediaTek's SVP and head of global sales, Eric Fischer, recently told analyst firm Counterpoint: "We're super cautious, maybe cautiously optimistic about the second half [of 2026], about where it goes because, at some point the prices are going to have an impact on the consumer's ability to spend – whether it's notebooks or [other] consumer products."

This is a sentiment we've heard elsewhere, but it isn't really all that comforting that the best hope for the RAM crisis to slacken its grip on our wallets is that pricing simply gets so high that people point-blank refuse to spend. But, here we are, and this is seemingly what it's come to...

Is TurboQuant a silicon bullet to solve the RAM crisis? No, it isn't, and if you were hoping that the compression algorithm that Google recently announced would be a major turning point for AI memory-related woes, I'm afraid you might have to think again.

Sadly, for me, the RAM crisis remains a towering specter that'll likely continue to be a considerable blight on the PC landscape for a long time to come yet. Certainly, a good deal of online opinion has crystallized around the notion that Google hasn't got an ace up its sleeve with TurboQuant.

Need a quick TurboQuant refresher? AI in the form of LLMs (Large Language Models) represents a huge RAM hoover, as we've seen, and that demand for memory has been a major driver in the current crisis. What Google's TurboQuant does is to reduce the memory use of AI, and not just by a little, but by a huge amount in a specific area: key-value cache memory usage.

That's reduced by a factor of six, in fact, and this cache is the LLM's short-term memory (to store the ongoing conversation, and give context in future replies), so it's an important breakthrough on the face of it. The compression used in the tech shouldn't degrade the quality of the output (answers to queries) noticeably, either.

In theory, then, with TurboQuant, an AI could keep performing at the same level while using just a sixth of the memory resources it did previously without Google's tech. That's why when TurboQuant was unveiled on March 24, the stock price of memory makers really tanked for a while, as it was seen by investors as a potential big hit to the future profits of those companies.

Turbo mode: efficiency or performance?

Okay, that's all well and good, but as this report in the Korea Times makes clear, analysts feel differently to Google (and indeed those investors) about the impact that TurboQuant might have, and what it'll mean for AI and RAM supply more broadly.

An analyst for Samsung Securities, Lee Jong-wook, observed that: "There have been efforts to improve AI models to optimize chip usage, but more efficient models tend to lower overall costs and, in turn, drive greater demand for AI computing. Rather than reducing semiconductor demand, such optimized models are being used to deliver higher-performance AI services with the same chip resources."

In other words, we won't see less RAM being used in AI data centers thanks to TurboQuant, but memory will continue to be gobbled up at the same rate, with the LLMs getting better performance instead. That improved performance will be preferred to achieving better efficiency for models (and any potential cost savings therein).

After that, better AI will drive more people to use that AI, and make these LLMs more accessible, creating more demand to satiate, requiring yet more data center resources (including memory).

Lee observes: "As long as AI companies compete on performance rather than cost, optimization will not weigh on semiconductor demand." And in the current climate, where the AI bubble is still expanding, and competition between the giant LLMs out there is fierce, the prevailing opinion is that tech like TurboQuant is not going to ease the pace of RAM consumption with the big AI players.

Another analyst, Kim Rok-ho of Hana Securities, adds some further thoughts: "Compression technologies are not new, and it remains uncertain whether they will be widely adopted across the [AI] industry. Even if such technologies become more widely used over the mid to long term, it will lower memory cost barriers, expanding overall AI use. There are limited chances of decline in demand for DRAM and storage."

The fact that TurboQuant isn't alone, and similar tricks have been tried with AI over the past couple of years, is a good point. Yes, Google is claiming it has something very different here – in terms of the tech not lessening the quality of the AI's output – but that remains to be seen in action.

There's plenty of skepticism on Reddit about how Google has spun or hyped TurboQuant, and the reality of the claims made about the tech. And of course, it's still just research at this point, and whether it'll be realized for deployment on a large-scale basis, well, only time will tell.

And again, Kim comes back to the theory that even if TurboQuant does become widely adopted, it's going to drive more AI usage, as opposed to driving down the amount of RAM used by LLMs.

Memory misery loves company

Even if you accept the arguments that TurboQuant is not the panacea for AI-driven RAM shortages – and I feel they're compelling and persuasive views myself – you might still point hopefully to other recent developments that suggest the worst of the memory crisis might just be over. Unfortunately, I feel that these hints are red herrings, too.

I'm mainly thinking of another analyst firm, this time TrendForce, which recently published a report talking about DDR5 RAM price drops in the US, Europe and Asia. While prices do appear to be easing currently, this is more about price tags reaching a ridiculous level where consumers just fold their arms and flat-out refuse to buy, than it is anything to do with supply improvements or bolstered stock.

Granted, it's good to see some downward movement with retail prices, I'm not against that – obviously – but nothing's changing regarding the contract prices of RAM for the big memory manufacturers, which suggests the overall picture remains much the same. As TrendForce acknowledges, in the lens of that broader view, this positivity is a "consumer-driven, short-term adjustment" rather than the start of a full-on turnaround.

Another optimistic nugget was laptop maker Framework being able to keep cost increases to a minimum with memory-related hikes this month. However, the company observed that "all indications are that this is a temporary reprieve and that we'll continue to see volatility and cost increases through the rest of 2026".

I don't doubt that, frankly, when we also see the prices of GPUs – which were already expensive – climbing again due to the rising cost of video RAM. Or nasty hikes with gaming laptops due to memory and storage price increases, or Mac computers with painfully long lead times for delivery reportedly thanks to the memory crisis, or… you get the idea.

This just isn't going away, and the predictions that we won't see any meaningful improvement in the well-off-kilter balance of RAM supply and demand until 2028 feel just as entrenched as they were a month or two ago — with Google's TurboQuant seemingly unlikely to ride in and save the day.