Amazon Black Friday
Welcome to the jungle - day nine of Amazon's ten-day Black Friday deals season and we're still seeing some great deals throughout the weekend. Black Friday has been and gone but we've seen a huge amount of new deals come in that still exist.
There are loads of really impressive console and game deals - if you're looking for something for a loved one this year (or just a present to yourself...) you'll very likely find something in the games console deals or gaming deals section.
We are rounding up the best deals on Amazon.co.uk every day so you can keep in touch with what's going on - and we've marked when the deals expire so you know how much time you've got before you need to really decide.
We're pretty confident that as this week proceeds we're going to see some progressively more exciting deals on a lot of popular products. So stick with us and we'll keep this page up to date with best Amazon Black Friday deals so far.
Jump to retailers
- Amazon.co.uk Black Friday Homepage
- John Lewis Black Friday
- GAME Black Friday
- Currys Black Friday
- Argos Black Friday
- Tesco Direct Black Friday
- Very.co.uk Black Friday
If you're worried that something you see will get cheaper later in the month, Amazon is promising that won't happen. It's price promise says the Black Friday deals of the day won't be repeated and won't be further reduced.
And we've even been so kind to sort these deals into categories to make browsing through that much easier. Don't say we aren't kind to you...
Amazon Black Friday deals 2017
Amazon Prime free trial
Get 30 free days of Amazon Prime! What better time to get access to unlimited one-day (and sometimes same day) delivery, Prime Video and lots more? With Prime you can buy stuff today and get it delivered tomorrow. Amazon Prime 30 day free trialView Deal
Amazon Devices deals
Amazon Fire TV stick - now £24.99 (was £39.99): The Amazon Fire Stick is reduced impressively - save £15 on the previous price and pick it up for just £24.99, which is a 38% saving, and it comes with Alexa integrated (although it doesn't have 4K playback).View Deal
Amazon Fire 7 Tablet - now £29.99 (was £49.99): The Fire 7 tablet - already a cheap tablet - is down to £29.99, which mitigates almost entirely the fact it has a lacklustre screen thanks to the low cost - plus it does have a strong battery life.View Deal
Fire HD 8 Tablet (2017) with Alexa now £49.99 (was £79.99): The reason to buy this tablet is simple: it’s so cheap this Black Friday weekend. With its upgraded HD display it outclasses the 7-inch tablet, and it also packs in Alexa too for a little cheeky extra on top of Amazon’s customised Android interface.View Deal
Fire HD 10 Tablet (2017) with Alexa now £109.99 (was £149.99): The HD 10 didn’t impress us much last year, but this upgraded version has more memory and a better screen - in fact, the only thing we’re not sold on is the plastic design, and that’s hardly a deal-breaker. Given we lauded the low price of this tablet when it came out, the fact it’s nearly 33% cheaper now means it’s a terrific deal.View Deal
Amazon Kindle Paperwhite - now £79.99 (was £109.99): Pound for pound this is the best value Kindle device. This is a step up on the entry level model, with an improved screen resolution and the all-important back-light for night reading. This matches the best ever price on the device and we wouldn't expect a better deal to appear.View Deal
New Amazon Echo: now £69.99 (normally £89.99)
Marc gave the new Amazon Echo a near perfect score in our review. It's an awesome smart speaker and the Amazon Black Friday price is £69.99 - extremely good. See the Amazon Echo at Amazon.co.uk Expires November 27
Amazon Echo Dot: down to £34.99 (normally £49.99)
The Echo Dot also gained a highly favourable report card from our experts - it's a smaller speaker compared to the Echo but it's brilliant if you want to 'Alexafy' an existing speaker/hi-fi system. See the Echo Dot at Amazon.co.uk Expires November 27
Amazon Echo Plus with built-in smart home hub – includes Philips Hue White Bulb - now £109.99 (was £139.99): This new version of the Echo range is getting a massive discount fo Black Friday. The Plus is tempting over the regular Echo thanks to the built-in smart home hub. Which is great if other smart devices have cables spewing from your router - yes you Philips Hue Bridge, begone! Save £30 on this excellent device.View Deal
Amazon Fire 7 Kids tablet - now £69.99 (was £99.99): This is Black Friday deal is the best discount we've seen on the 7-inch kids tablet from Amazon. This durable tablet also comes with a two year guarantee, even if your child breaks it! Much cheaper than an iPad at just £69.99. Expires November 27
Amazon Fire HD 8 Kids tablet - now £89.99 (was £129.99):
You might be thinking an extra £20 is quite a lot seeing as this tablet is only an inch bigger than the one above. But you are getting a HD screen on this one so everything will be clearer and video content will look much better. Still a great price at just £89.99. Expires November 27
Amazon Dash buttons: down to £1.99 (normally £4.99)
If you're a Prime subscriber, Dash buttons are super convenient. They allow you to order replacements for absolutely essential household items like beer and toilet paper. Expires November 27
Amazon Music Unlimited: 99p for 3 months (usually £7.99pm): Been waiting for a great deal for Amazon's Music Unlimited service? You won't find better than this. For Black Friday, new subscribers can get three months of unlimited tunes for just 99p. That's amazing considering it's usually £7.99 for one month. This is excellent for streaming on mobile and Amazon Echo devices. 99p at Amazon.
Audible audiobooks: 50% off for three months
Amazon owns Audible which is by far the biggest player in the audiobooks market. From now until the end of the month you can get 50% off your first three months of an Audible subscription. Expires November 30
TechRadar's top Amazon deals
Neato Botvac Connected now £439.99 (was £679.99)
While the price of the Neato Botvac Connected fluctuates a lot, this is still hundreds of pounds less than RRP on one of the most highly reviewed robot vacuum cleaners on the market right now. View Deal
Fitbit Charge 2 now £99.99 (was £139): The deals for the Fitbit Charge 2, one of the most popular devices on the fitness market, keep fluctuating and this is £10 cheaper than anywhere else for some of the larger variants of this band. Buy it now if you’re intending to at all as it won’t be likely to get any cheaper. View Deal
Oral-B Smart Genius 9000 CrossAction Electric Rechargeable Toothbrush now £84.94 (was £279.99): Every Black Friday it’s the same - you think about getting a new electric toothbrush, but not sure if you really need it, or the price is really that good. This premium-looking toothbrush was voted Which product of the year in 2017. That's a pretty good sign. View Deal
Sony PlayStation 4 (500GB) with GT Sport + Knowledge is Power now £199.99: A simple deal this one, offering you the impressive GT Sport, a 500GB console that will satisfy most and the family-friendly Knowledge is Power - a good choice for a Christmas bundle. Deal ends 27 November at midnightView Deal
PS4 500GB COD WW2 (Hard Bundle) + GT Sport + Hidden Agenda (Playlink) and Turtle Beach Recon 150 Headset now only £249.99 (was £315.98): With this deal you get the Turtle Beach headset on top of a glut of games - a great gift if you’re looking to get a single player set-up with all they need to go online with a PS4, which includes the slimmer console. Temporarily out of stockView Deal
Sony PlayStation 4 (1TB) with FIFA 18 + GT Sport now £229.99 (was £292.84): Lookie here! You’re getting the slimmer PS4 console with 1TB of storage inside (great for when you want to download games) as well as the ability to pump out HDR images to your new 4K TV (what do you mean, you’ve not bought one yet? Check the TVs section of this round up!) Not in stock again until 7 DecemberView Deal
Sony PlayStation 4 (500GB) with Call of Duty: WW2 + GT Sport + Hidden Agenda now £199.99 (was £274.99): With this bundle, you’re getting a mix of great games to go with the slim console. GT Sport and Call of Duty are well-known franchises, and Hidden Agenda allows players of all skill levels to play along with a smartphone or tablet. Temporarily out of stockView Deal
Sony PlayStation 4 (500GB) with FIFA 18 + GT Sport + Knowledge is Power now £199.99 (was £275.85): Want to get a little more social with your gaming? Knowledge is Power encourages others to play along with their phones, and you’re also getting two AAA titles on top for the quieter times when you just want to game with brilliant effects too. Not in stock again until 7 DecemberView Deal
Sony PlayStation 4 (500GB) with Star Wars Battlefront 2 (White Console) + GT Sport + Hidden Agenda now £199.99 (was £276.94): A white console? Now that’s fancy. It’s not the maximum capacity one can get, but it has the social-friendly Hidden Agenda alongside popular Star Wars title Battlefront 2 and old faithful of the bundle, GT Sport. Temporarily out of stockView Deal
XBox One S (500GB) with Rocket League now £169.99 (was £175): Arguably less of deal than the one above (and especially Forza and Hotwheels) unless you’ve played Rocket League, and you’ll know it’s one of the most spectacular, absorbing titles out there. Then you’ll see why this is a good bundle.View Deal
Oculus Rift + Touch Controllers now £349 (was £390): OK, this isn’t the biggest deal for the Oculus set, but with nearly £50 off and a six-game bundle in the mix, it’s worth checking out if you want to get into VR. Deal ends 27 November at midnightView Deal
PS4 Platinum Wireless 7.1 surround sound headset £99.99 (was £130): This is one of the best PS4 headsets available and a very rare sight under £100. Considering most stores are still charging closer to the original £130 RRP, we think this is a great deal. Not only does it have 7.1 virtual surround sound, select games include '3D audio' for a complete audio experience. You can wear this over your PSVR headset too. A great price at £99.99 from Amazon.View Deal
Call of Duty: WWII - (Xbox One) now £39.99 (was £47.99): We’ve not seen this as cheap anywhere prior to Black Friday, so it’s certainly a legitimate deal in the current sales - one to pick up on either console.View Deal
FIFA 18 (PS4) - (Xbox One) now £36 (was £39): If you’re looking to get your hands on the latest version of the FIFA franchise, this deal means it’s as cheap as if you downloaded it from the PlayStation store. Which is easier, admittedly, but takes up hard drive space and features a lengthy download. This is just a click and, OK, another wait but you’ve got that delicious hard copy. Look, it’s just cheaper than elsewhere, alright? View Deal
Wolfenstein II - Standard Edition (Xbox One) now £19.99 (was £27.98): We rated this an easy ‘play it now’, and called it ‘Superb in every sense’ in our review… so if you’re wondering if it’s up to the Wolfenstein level, you can wonder no more.View Deal
ASUS C302CA-GU010 12.5-inch Full HD Touchscreen Chromebook Flip Notebook now £429 (was £599): Featuring a 360-degree hinge, an Intel Core M3 processor, 4GB of RAM and 64GB of internal storage, you could be thinking this laptop is a bit under-powered… but it’s a Chromebook, where a lot of the power lives in the cloud. The rotatable hinge will help, but this is still pretty expensive for what you’re getting.View Deal
Porsche Design Book One 13.3 inch Convertible Touchscreen 2in1 Notebook now £1,799 (was £2,395) Porsche Design is a funny one, as it adds a premium to whatever is being ‘designed’ on top of. However, there’s a high spec here as well: the Core i7 processor on top this 2-in-1 machine is coupled with 16GB of RAM and a 512GB SSD with Intel graphics and Windows 10 Pro. Yes, it’s a bit pricier but you’re getting more than just refined creation here.View Deal
Asus C201PA Chromebook - £185.99 (was £199.99): If you're happy to say goodbye to Windows and take advantage of the very capable Google/Android ecosystem services for basic laptop needs this 11.6-inch Chromebook comes with a 13-hour battery life. It's only £185.99 at Amazon, and it's quickly running out of stock, so act fast!View Deal
Fusion 5 14.1-inch laptop now £209.97 (was £349.97): This super cheap laptop deal packs one hell of a punch for a little over £200. 4GB with a quad core processor means it'll run much smoother than many other laptops around this price range. It may only have a 64GB hard drive, but that's plenty for work files and healthy amount of tunes and a few movies. And it's got a Full HD screen! An embarrassment of riches for a measly £209.97 at Amazon. View Deal
Asus Chromebook C300SA - now £261 (was £282): This Chromebook comes with 4GB of RAM, that's double the memory of most cheap Chromebooks and will multitask much better. As it's a Chromebook, it uses the Chrome OS instead of Windows. If you're already a Chrome fan using Gmail, Google Docs and the like this is tempting at just £261 @ Amazon
20- to 32-inch TVs
Sony Bravia KDL32WE613 - down to £279 (was £370): This 32-inch 720p TV might be a little more expensive than others on this list, but you get built-in access to streaming services as well as HDR. Get it for £279 at AmazonView Deal
40- to 49-inch TVs
Panasonic TX-40EX700B - down to £489 (was £799.99): This 4K set offers four times the resolution of Full HD. It's been reduced by 26% since launch (and dropped again in price today), making it cheaper on Amazon compared to Currys etc at £489.View Deal
Panasonic TX-40EX600B - down to £449 (was £749.99): This model features a 40-inch 4K screen with HDR, and includes Panasonic's excellent Smart TV OS. A great TV at a cheap price of £449
Sony Bravia KDL40RE453 40-inch 1080p HDR TV now £299 (was £379): If you’re not that bothered about 4K resolution but want a TV that packs HDR technology, this model from Sony promises to offer just that. This deal is so popular that it is temporarily out of stock, but you can still order it for this price, and Amazon will dispatch when it's back in stock. View Deal
Toshiba 43-inch 4K TV - now £329 (was £479): If you want a 4K TV at the cheapest price possible, then this TV might be the one for you. This 43-inch 4K model comes with Freeview Play smart features and has been reduced to just £329. Expires November 27View Deal
LG 43UJ630V - now £349 (was £429): This 43-inch TV has it all for a very low price. A HDR 4K display and with a top suite of Smart features including Netflix and Amazon Prime Instant video. It also comes with comes with five years free breakdown cover. A bargain at just £349.View Deal
Sony Bravia KD43XE8004 4K - down to £599 (was £999): if you're looking to spend a little more money on a 4K TV but 43-inches is the right size for your spot, this Android-powered Sony TV could be for you. It's down to £539.10View Deal
Panasonic TX-49EX600B - down to £549.97 (was £849.99): At 49-inches you really start to feel the benefit of a 4K resolution, with Freeview Play Catch Up available if connected to the internet. It was great value at £450, but it's sadly risen on Black Friday in price. That said, it's still £50 cheaper than it has been in recent times.View Deal
Sony Bravia KDL49WE753 - down to £399 (was £750): If you're after a 49-inch TV, this TV is cheapest at Amazon at just £476 currently. It's designed for picture quality and a low price, so other features might be squeezed - but that shouldn't worry you if you're not looking for a really high end model.View Deal
50- to 65-inch TVs
Samsung QE55Q8CAMT 55-inch Smart 4K Ultra HD HDR Curved QLED TV now £2109 (was £2488.99): Now we’re talking: a massive TV with HDR support on board… but the price has gone up somewhat. It’s a curved set, which will look striking in the lounge, and it’s been mostly on sale over £2000 in many places. View Deal
SAMSUNG QE55Q7CAMTXZT 55-inch 4K HDR QLED TV now £1,799 (was £2149): This TV offers a almost zero-gap wallmount to make its curved frame look even better, and Quantum Dot colour reproduction, which improves the quality and brightness of what’s being shown on screen. This is more like it for the price - although we’re not seeing this set listed many other places at the moment.View Deal
Toshiba 65U6763DB 65-Inch Ultra HD LED Smart TV with Freeview Play now £799 (was £1,199): This 4K model comes with a dedicated button for UHD Netflix and Dolby audio, although it lacks HDR support… which explains the lower price. It’s the lowest it’s been, which is pretty good for a 2017 model that comes with 4 HDMI ports.View Deal
Sony Bravia KD55XE7002 4K - down to £649 (was £1,000): this 55-inch 4K HDR Sony TV is at its cheapest ever price right now. You're getting a lot of screen for your money but the price is still highly reasonable. It's down to £689. Check out our full review of this model before you buy. View Deal
Toshiba 55-inch 4K TV - now £439 (was £599): And finally you can also get the 55-inch model of this TV in Amazon's Black Friday deals sale. It's reduced to just £439 which is stunning for a 55-inch 4K TV! Expires November 27View Deal
Sony Bravia KD65XE7002 4K - down to £1,079 (was £1,500): If you want a top-end home cinema TV but with a cut price, this could be a good option. It's still expensive but you're getting a massive 4K HDR TV here with a 20% saving over the original cost. It's down to £1,197 at AmazonView Deal
The James Bond Collection 1-24 Blu-rat including Spectre now £35 (was £69.99): If you’ve just bought a lovely TV and are wondering what to watch on it this Christmas, then how about working through all the Bond films? All the titles are here in crisp HD action, and the price is pretty nifty too.View Deal
Q Acoustics M3 Soundbar - down to £229 (was £299): A soundbar is a cheap and effective way of boosting your TV's built in sound. We liked this model when we reviewed it earlier this year. Stock is very low on this deal.View Deal
Q Acoustics M4 Soundbar - down to £239 (was £269): A step up from the M3, the M4 features improved sound quality over its smaller sibling. We awarded this soundbar 4.5 stars when we reviewed it late last year. View Deal
Bose SoundTrue Ultra In-Ear Headphones for Apple Devices now £54.99 (were £99.95): These headphones had a recent drop to £59.99 from £99.95, but today they’re even lower - and with the quality Bose sounds we’ve come to expect, plus tuning for Apple devices, they’re definitely worth thinking about if you’re after an upgraded wired sound for your iPhone or iPad.View Deal
SONOS PLAY:1 Smart Wireless Speaker, Black | White now £149 (was £180):
This is a funky little speaker that’s risen in price quite a lot over the last year. It was actually a touch cheaper last Christmas, and the same may happen this year… but that was only £10 difference so it’s up to you whether you play the waiting game.
Ultimate Ears BOOM 2 Bluetooth Speaker Black/Grey - now £94.99 (was £169.99)
This is a sensational price for one of our favourite Bluetooth speakers. You can throw it around everywhere, it fits in many shower racks nicely and stows away well in a suitcase. All that, and it’s got brilliant sound too!View Deal
Ultimate Ears Wonderboom twin-pack - now £99.99 (was £153.85)
Ultimate Ears are known for making Bluetooth speakers that sound great and can take a beating. These speakers pair up so you can stretch the sound out across your home. And they're waterproof if you need some music in the bath.
Phones and accessories
Nokia 5 now only £129.99 (was £179.99):
This is a good deal for this budget handset, which is becoming a hot ticket this Black Friday weekend. Worth checking out given it has a 'surprisingly premium metal design' and now an even lower cost. Available while stocks lastView Deal
Samsung Galaxy S7 Edge - now £442 (was £569.99):
There's a good saving on Samsung's gorgeous Galaxy S7 Edge. Better yet, this is so much cheaper than opting for a contract on this phone, or indeed the new S8. So why not save big and pair this with a cheap SIM only deal from as little as £5 a month? An amazing phone for not a lot of money.View Deal
Wileyfox Swift 2 smartphone: down to £99.99 (was £143.99): if you're after a cheap smartphone that still does all the main things you need from a smartphone, Amazon's Black Friday deals have the answer - this is a great option and the price is almost unbelievable. Expires November 27 View Deal
Wileyfox Swift 2 X smartphone: down to £149.99 (was £219.99)
The X version of this smartphone comes with 32GB storage instead of 16GB and 3GB RAM instead of 2GB. Everything else is the same, so it's a slightly better phone for a slightly more amount of money - we'd probably go for this version. Expires November 27 View Deal
PowerGreen 10000mAh Solar Power Bank with flashlight now £19.99: Want to harness the power of the sun to charge your phone? Buy this. With 5W of power coming in, you’ll get some decent juice from the burning rays of Helios. You are like a god. Available while stocks lastView Deal
Fitbit Charge 2 - now £99.99 (was £139.99) from Amazon
Save £40 on the four-star Fitbit Charge 2 with heart rate monitoring, sleep tracking, and automatic exercise recognition. You can also save on the Special Edition at £129.99, down from £159.
Fitbit Blaze - now £119.99 (was £159.99) from Amazon
If you're looking for a Fitbit that bridges the world between fitness tracker and smartwatch, then the Fitbit Blaze is the one for you. What's more, this is the cheapest that it's ever been at over.
Fitbit Flex 2 - now £59.99 (was £79.99) from Amazon
This may well be the cheapest Fitbit you can get your hands on this Black Friday. While the Fitbit Flex 2 hasn't been its full RRP for a long time, getting the screen-less fitness tracker for less than £20 is not a deal to be sniffed at.
Misfit Shine 2 - now £39.99 (was £79.99) from Amazon
How about a stylish fitness tracker from Misfit? The price of the Misfit Shine 2 has been slashed in half so if you like the screen-less look and long battery life of this tracker it is worth picking up today.
Sony Alpha 7 Full Frame Compact System Camera with 28-70 mm Zoom Lens 24.3 MP now £899 (was £1,549):
For the price and size, you can’t really beat the A7 was how we described this camera in our review. With its tilting screen and full frame sensor, there’s a lot to love here, and the discount is pretty hardcore, especially for coming with a lens as well.View Deal
Sony DSCRX100M4 Digital Compact Premium 4K Camera now £669 (was £1,000): This camera doesn’t have a touchscreen, which might be an issue for some. But it does record in 4K, have a tilting screen and a large sensor, and the price reduction for this impressive compact camera is not to be sniffed at. Deal ends midnight tonightView Deal
Amazon Black Friday tech deals
GoPro HERO5 Black Action Camera with Rechargeable Battery and 3 Way Arm now £396 (was £494): This is a pretty good bundle for the new GoPro, with all its fancy camera features and a little bit of a booster pack that features a waterproof housing and an extension stick that also serves as a tripod. Deal ends Friday at midnightView Deal
Optoma UHD550X 4K UHD 2800 Lumens DLP Projector now £1,525 (was £1,999.99): if you’re after a 4K projector, you can get a decent amount of this one right here - the white-clad Optoma model will bring you the next level of definition. Be warned that it’s only got 2800 lumens of brightness, but that should be enough for many people.View Deal
Epson EH-TW650 Full HD 3 LCD Home Cinema Projector now £479 (was £599): This projector isn’t going to win many design awards, but it offers some strong brightness and built in Wi-Fi. It’s only got a 15,000:1 contrast ratio though, so make sure you’ve got a decent screen and darker room to really enjoy movies and gaming.View Deal
Acer M550 4k UHD Home Cinema Projector - Now £,1549, was £1,999
Sometimes the cheapest deals aren't the best, not least because ones like this pop up. You're getting a huge contrast ratio with this 4K projector, which also runs to nearly 3,000 lumens of brightness too for a clearer image spread neatly across your wall or screen.
WD 8TB My Book USB 3.0 Desktop External Hard Drive - Now £207.97 (was £239.99): That's some serious storage space for a great price right there. This would be great for storing media files or to extended the hard drive space on any PS4, Xbox One or Xbox One X. One caveat to consider though is that this external hard drive is powered via a mains plug, but most external drives of this size are to be honest. There's no end date on this deal, but don't expect it to last forever at a brilliant £176.99.View Deal
Acer Z650 Gaming Projector - now £699 (was £899)
This 1080p full HD 3D gaming projector can create a 100-inch screen from just 1.5m away. It can also stream audio to your wireless headphones or Bluetooth speakers. It's down to £699 Expires November 27 View Deal
Bears vs Babies card game now £22.50 (was £29): Another fun game to play at Christmas, this also sounds worse than it is, given it’s made by the same people who created Exploding Kittens. Fun art and a novel concept (yes, it’s defeating babies, but it comes in a furry box).View Deal
Oral-B Smart 5 5000 CrossAction Electric Toothbrush now £49.99 (was £169): Another day, another toothbrush deal - this one isn’t the most exciting since it doesn’t really do much more than any other brush in the range, but it’s available for an OK price and worth getting if you’ve missed the others and have been meaning to replace your crusty dental aid.View Deal
AmazonBasics Pack of 6 dimmable LED Bulbs now £14.24 (was £18.99): If you’re replacing a bulb, you might as well make it LED as it’s longer lasting and more power-efficient… and these white bulbs are down to a pretty decent price. Worth sticking in a cupboard. Deal ends at midnightView Deal
Home and Kitchenware
25% off Bosch power tools
If you'd like to see all of the discounted power tools you can see them all here - but there are a lot of great choices if you're thinking of getting a cheaper Bosch product. Be warned though: they're not going to last long.View Deal
Braun Series 3 ProSkin 3040s Rechargeable Cordless Wet and Dry Electric Shaver - £40 (was £110)
Amazon has shaved the price off this Braun Series 3 to save you £75. Whether you're fresh out of the shower or need a quick beard touch up before you leave the house, this shaver will get the job done.
Toys and games
Browse all the deals at Amazon.co.uk
Don't see anything you like? Go straight to Amazon and have a browse. Deals of the day will refresh at midnight every day so if you see something you like you'll need to be decisive!View Deal
Today's best deals on Amazon devices:
Amazon Prime and Black Friday
If you're already a member of the Amazon Prime subscription club, you've already got a head start on everyone else for Black Friday; if not, it's something worth considering ahead of time.
So, for instance, you're going to get a half-hour head start on some of the Lightning Deals on Amazon that don't stick around for long. You might also get extra discounts on prices that have dropped already, or you might get deals that don't apply to non-Prime members throughout the course of the day.
We're not sure exactly what Amazon will do when Black Friday arrives, but it's a good bet that you're going to be at an advantage if you've signed up for Amazon Prime, whether that's through nabbing exclusive deals or through getting at the deals before anyone else.
At the moment a subscription costs you £79 (or $99) a year, or slightly more if you go month-to-month, and of course there are a host of other benefits besides improved access to the Black Friday deals. Amazon even runs its own deals day called Amazon Prime Day - exclusively for Prime members every summer.
Included in your benefits are Amazon Prime Video, Amazon Prime Music, plenty of cloud storage for your photos, faster (usually free next day) delivery times throughout the year, and more besides. If you don't have a membership, why not sign up for a free Amazon Prime 30-day trial and enjoy the full benefits during the Black Friday shopping season?
Amazon Lightning Deals
Amazon loves its Lightning Deals: as the name suggests, these are very short-lived offers that usually involve items where the stock is low, so if you don't jump in when you've got the chance, you might miss out.
Lightning Deals don't stick around for long and as mentioned earlier, they'll only be around for up to six hours. You can often pick up some very tasty discounts though.
To quote straight from Amazon, a Lightning Deal is "a promotion in which a limited number of discounts are offered on an item for a short period of time", and the easiest way to find them is to click through on Today's Deals page. Don't forget that Prime members get early access to the Lightning Deals on Amazon, so it might be worth you signing up if you haven't already.
Today's best Black Friday deals
We'll send you pre-order details and the best Black Friday deals as soon as they're available.
Amazon on Black Friday 2017: what you need to know
Amazon might have its own in-house discount day of sales for Prime members, but that doesn't stop it going all-in when it comes to Black Friday, and there aren't many retailers who can match it for the breath or size of its discounts. If you want to find the biggest discounts on Black Friday, be sure to check in on Amazon.
Thanks to Amazon's rather cluttered interface though, it's not always easy to get to the many great deals on offer - and hopefully, that's where we can help out. On this page we'll be highlighting the best offers for you to save you a lot of clicking and scrolling around.
We've been given a sneak preview of some of the Black Friday 2017 discounts that Amazon's planning, and while we can't share them with you yet, there are some treats in store - from short-term Lightning Deals to major discounts on hot gadgets that will run through Black Friday and beyond.
The top 5 Amazon Black Friday deals last year
1. Amazon Echo
2. Xbox One S bundle
Console bundles were popular during Black Friday, and one that particularly caught our eye was the Xbox One S 500GB model plus Minecraft and a controller for £204.99.
3. Amazon Kindle Paperwhite
4. MSI Gaming Notebook
Few laptops match power with portability quite as well as the MSI GL62 15.6-inch Core i5 laptop does, and last year it was yours for £649.99 from Amazon, £100 off the retail price.
5. Sony Bravia KD65XD7504BU
Black Friday is a great time to get discounts on big ticket TVs, and if you were around last year you could get the Sony Bravia KD65XD7504BU 65-inch TV for £1,149 instead of £1,699.