There's no doubt whatsoever that the more stylish end of the smartphone market is about to move into overdrive, with companies rushing to market in a bid to secure some of the limelight currently being hogged by the iPhone.
The LG-KS20 will be demonstrated at the IFA 2007 show in Berlin tomorrow and is an upgraded version of the already-successful Prada phone. As a WCDMA handset, it will work - unlike Apple's phone - in countries like Japan and Korea.
Judging by the pictures, the KS20's most significant asset is a 2.8-inch touchscreen, something that is rapidly becoming de rigueur in smartphones. The OS is Windows Mobile 6.0 and HSDPA is likely to bring 3.6Mbit/s downloads.
Other features of the 12.8mm handset include a 2-megapixel camera, 128MB of flash memory, an FM radio, Bluetooth, Wi-Fi and a smattering of office applications to increase the appeal to potential business users who wouldn't touch the Prada phone with a very long bargepole.